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    Two-Folded Brochures

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    Rizalyn Joy A. Espartero
    Sprite is a clear, lemon-lime soft drink introduced in the United States in 1961 by Coca-Cola in response to the popularity of 7 Up. Sprite advertisements effectively target different audiences using techniques like emotional appeals, repetition of the slogan "obey your thirst", and employing trendy characters. Sprite's marketing has made it highly successful through creating automatic brand recognition and desire when consumers feel thirsty.

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    Two-Folded Brochures

    Uploaded by

    Rizalyn Joy A. Espartero
    31 views2 pages
    Sprite is a clear, lemon-lime soft drink introduced in the United States in 1961 by Coca-Cola in response to the popularity of 7 Up. Sprite advertisements effectively target different audiences using techniques like emotional appeals, repetition of the slogan "obey your thirst", and employing trendy characters. Sprite's marketing has made it highly successful through creating automatic brand recognition and desire when consumers feel thirsty.

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    Sprite is a clear, lemon-lime soft drink introduced in the United States in 1961 by Coca-Cola in response to the popularity of 7 Up. Sprite advertisements effectively target different audiences using techniques like emotional appeals, repetition of the slogan "obey your thirst", and employing trendy characters. Sprite's marketing has made it highly successful through creating automatic brand recognition and desire when consumers feel thirsty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    31 views2 pages

    Two-Folded Brochures

    Uploaded by

    Rizalyn Joy A. Espartero
    Sprite is a clear, lemon-lime soft drink introduced in the United States in 1961 by Coca-Cola in response to the popularity of 7 Up. Sprite advertisements effectively target different audiences using techniques like emotional appeals, repetition of the slogan "obey your thirst", and employing trendy characters. Sprite's marketing has made it highly successful through creating automatic brand recognition and desire when consumers feel thirsty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Sprite is a clear, lemon-lime flavored, caffeine

    free soft drink, produced by the Coca-Cola Company. It


    was introduced to the United States in 1961. This was
    Coke’s response to the popularity of 7 Up, which had
    begun as “Lithiated Lemon” in 1929. It comes in a
    primarily green and blue can or a green transparent
    bottle with a primarily green and blue label.
    Product Overview bandwagon in their advertisements to gain customers. By using
    repetition, they create the idea that because hearing it
    Sprite Campaign Advertising AnalysisWhen I am thirsty, repeatedly, that everybody drinks it. By repeating the phrase,
    I look for something that will satisfy my craving with the first "obey your thirst", they are able to program Sprite's name in
    drink. That is why I choose Sprite. Sprite is able to replenish your head.
    me instantly with its tangy sweet taste and eliminate my thirst.
    Wikipedia states, "Sprite is a soda company that Sprite From that point on, when you get thirsty you will
    originated in Germany and Produces a "lymon"-lime soda." In automatically crave Sprite. Bandwagon creates the feeling that
    their advertisements, they use the slogan of, "obey your you will fit in and be liked by others participating in the trend,
    thirst." In some of their newer commercials, they use a little if you yourself participate in it.In conclusion, Sprite is
    action figure looking character with an Afro. The targeted successful with their campaign. They make millions of dollars a
    audience they are trying to capture is uninformed in the older year from their sales. By using emotional pleads, repetition,
    commercials, but in their newer commercials, by using a trendy bandwagon, and targeting different age groups; they are able
    little character, they are reaching out to a younger audience. to gain the trust of millions of people, causing them to go to
    By targeting a different age audience in each commercial, they Sprite to satisfy their thirst. Sprite is able to create very
    are able to create a very successful campaign. Sprites successful advertisements with these techniques and will
    advertisements are effective.First, Sprite uses pathos, continue to make millions for many years to come.
    emotional appeal, in their advertisement. The way they do this
    is, they remind you of how you feel when you arethirsty. They
    assure you that if you drink Sprite, it will quench your thirst Details
    better than any other drink. To insure that their product
    Sprite is a clear, lemon-lime flavored, caffeine free soft
    works, they include how you feel after drinking Sprite. They
    drink, produced by the Coca-Cola Company. It was introduced
    also use the feeling of being really hot and exhausted to make
    to the United States in 1961. This was Coke’s response to the
    you want to drink it too. By using an emotional appeal, they
    popularity of 7 Up, which had begun as “Lithiated Lemon” in
    capture their consumers.Secondly, Sprite uses plain folks in
    1929. It comes in a primarily green and blue can or a green
    their ad. They use plain folks by not having any celebrities in
    transparent bottle with a primarily green and blue label.
    their commercials. By only using normal everyday people in their
    ads, they are able to create the feeling that you can be just
    like everyone else if you drink sprite too.Third, Sprite uses

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