Prepared especially for:

123 main St, CA 90210

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Test Agent No office 1 123 NE 82nd St Suite 500 Miami, FL 33138 Office: 3025551213 Mobile: 3025551213 Fax: 3015555555 Home: 3025551213 Email: [email protected]

This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. All rights reserved.

123 main St, CA 90210

We appreciate the opportunity to present our marketing plan and analysis to you. The real estate market is changing everyday. Weve put together this comparative market analysis to give you the most up-to-date information available about what is happening in your market area. Some of the properties included in this analysis vary in size and amenities in comparison to your home. To account for these differences weve gone the extra step and included an adjusted market analysis for you, along with a standard statistical analysis. This adjusted market analysis will more accurately indicate a price range in todays market place based on factors like the neighborhood you live in, the actual size of your home, and its specific amenities. This comparative market analysis will provide you with the information necessary to indicate an appropriate price range for your property in todays market. It is very important that we price your home correctly and get your home in "showcase" condition. There are many competing homes on the market, all at different price ranges. Buyers understandably are very selective. The best-looking and competitively priced homes will attract the most qualified buyers. The following pages outline our analysis of the current market conditions, the market value of your home, and our plan to market your home to the widest possible audience in the quickest amount of time. Thank you again for this opportunity. We look forward to a successful partnership. Sincerely, Test Agent

Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. All rights reserved.
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Presented By

Test Agent

This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. All rights reserved.

Comparative Market Analysis Explanation

The remainder of this presentation contains information that will enable us to compare your home to others like it in the market place. This comparison will help us decide the fair market value for your home in the current market. Once we have decided on a price and tested it, changing market conditions may require adjustments to the price to remain competitive. This comparison is called a comparative market analysis (CMA). It uses the most current and reliable information from the Multiple Listing Service (MLS), real estate firms, and title companies in this community. The homes included in this analysis are a sampling of properties in the area that are currently for sale or that have recently sold. They provide us a base line from which to begin our comparison. Other factors considered in this comparison are square footage, location, amenities, the physical condition of your property, and the effects of any existing financing on your home. At times, the term "fair market value" causes confusion. The definition has three basic parts particular house current condition time frame (usually 30 to 90 days). Put simply, fair market value is the price at which a home will sell within a reasonable amount of time. This CMA will allow us to figure, using the above information, the fair market value for your home. Remember this is just an estimation and the price could vary up or down depending on the motivation of the buyer, seller and any fluctuations in the market.

Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. AllLLC The accuracy of all information is deemed reliable, but is not guaranteed. Copyright eNeighborhoods, rights reserved.

Property Recently Sold

381 W Arrow Hwy

City/Area: Pomona, CA 91767 Beds: 3 Baths: 2 Sq. Ft.: 1,144 Year/Age: 1956 Lot Size: 7434 Map Code: 600H4 Census:

# 1
MLS#: P720656 List Price: $169,800 Sold Price: $170,000 $/Sq. Ft.: $149 List Date: 02/05/2010 Sold Date: 03/12/2010 Expired Date: DOM/MT: 3

Interior Features:

Fireplace: N;
Exterior Features:

Garage: 2;
Lot Features: Remarks:

Come and see this great home in the lovely city of Pomona. This mome features 3 bedrooms and 2 bathrooms,this home has had recent upgrades. This home has new interior paint through out, new carpet, new oven and range hood and new smoke detectors. Home also features a nice living room and kitchen. Home features a large front and back yard with an above ground pool that features new pool equipment and a new pool liner. Come and see it won't last.

Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. All rights reserved.
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Property Recently Sold

259 Aliso St
City/Area: Pomona, CA 91768 Beds: 3 Baths: 2 Sq. Ft.: 1,396 Year/Age: 1943 Lot Size: 9150 Map Code: 600H5 Census:

# 2
MLS#: R900579 List Price: $172,450 Sold Price: $190,000 $/Sq. Ft.: $136 List Date: 01/22/2009 Sold Date: 07/24/2009 Expired Date: DOM/MT: 184

Interior Features:

Fireplace: N;
Exterior Features:

Garage: 3;
Lot Features: Remarks:

Cute bungalow in nice are of Pomona. Upgraded kitchen cabinets. Living room and den. Laminate flooring and fireplace in den. Long driveway with one car detached garage next to home and two car detached garage on opposite side of lot. Large lot!!!

Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. All rights reserved.
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Property Recently Sold

243 Wilart Pl
City/Area: Pomona, CA 91768 Beds: 2 Baths: 1 Sq. Ft.: 989 Year/Age: 1951 Lot Size: 6200 Map Code: 600H6 Census:

# 3
MLS#: S544092 List Price: $175,000 Sold Price: $193,000 $/Sq. Ft.: $195 List Date: 08/12/2008 Sold Date: 10/02/2008 Expired Date: DOM/MT: 44

Interior Features:

Fireplace: Y;
Exterior Features:

Garage: 2;
Lot Features: Remarks:

THIS SHORT SALE IS ALREADY APPROVED. THIS IS GREAT HOUSEGreat neighborhood great for the first time buyer really nice home with new duel panel windows and recess lights and fireplace in living room. Good size bedrooms nice size kitchen with nice tile floor and a separate dining room and separate laundry room with tile floor. RV parking new garage door detached garaged with big yard.

Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. All rights reserved.
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Property Recently Sold

1932 Westwood Pl
City/Area: Pomona, CA 91768 Beds: 3 Baths: 1 Sq. Ft.: 1,664 Year/Age: 1947 Lot Size: 11420 Map Code: 600H5 Census:

# 4
MLS#: R712972 List Price: $364,900 Sold Price: $315,000 $/Sq. Ft.: $189 List Date: 11/30/2007 Sold Date: 04/02/2008 Expired Date: DOM/MT: 88

Interior Features:

Fireplace: Y;
Exterior Features:

Garage: 2;
Lot Features: Remarks:

Incredible opportunity to own a big house on a large lot! Beautiful hardwood floors throughout. Bay window in the front accents the spacious living room with fireplace. Huge family room off the kitchen. Enormous back yard with a detached workshop which can be used as a bonus room or guest room. Sold as-is without warranty.

Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. All rights reserved.
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Map of Comparable Properties

Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. AllLLC The accuracy of all information is deemed reliable, but is not guaranteed. Copyright eNeighborhoods, rights reserved.

Comparable Properties Map Listing Index

Order #
1 2 3 4

Address
381 W Arrow Hwy 259 Aliso St 243 Wilart Pl 1932 Westwood Pl

Date Listed
2/5/2010 1/22/2009 8/12/2008 11/30/2007

Listing Price
$169,800 $172,450 $175,000 $364,900

Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. AllLLC The accuracy of all information is deemed reliable, but is not guaranteed. Copyright eNeighborhoods, rights reserved.

Comparable Property Statistics

Sold Properties
Number of Listings Lowest Sold Price Average Sold Price Highest Sold Price Average Price/SqFt Average DOM 4 $170,000 $217,000 $315,000 $167 80
259 Aliso St 381 W Arrow Hwy $0 $50,000 $150,000 $250,000 $350,000 1932 Westwood Pl 243 Wilart Pl

List Price

Sold Price

Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. AllLLC The accuracy of all information is deemed reliable, but is not guaranteed. Copyright eNeighborhoods, rights reserved.

Summary Analysis
$400,000

$300,000 Max Price $200,000 Avg Price Min Price $100,000

$0

Sold

Listing Category Lowest Price

Sold Total Averages $170,000 $170,000

Highest Price Average Price

$315,000 $315,000 $217,000 $217,000

$/SqFt
$167 $167

DOM
79

79

Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. AllLLC The accuracy of all information is deemed reliable, but is not guaranteed. Copyright eNeighborhoods, rights reserved.

Sold Property Analysis

Address 381 W Arrow Hwy 259 Aliso St 243 Wilart Pl 1932 Westwood Pl Sold Averages

List Price
$169,800 $172,450 $175,000 $364,900 $220,538

Sold Price
$170,000 $190,000 $193,000 $315,000 $217,000

DOM
3 184 44 88 80

% Chg
0.12 % 10.18 % 10.29 % -13.67 % 1.73 %

$/SqFt
$148 $136 $195 $189 $167

Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. AllLLC The accuracy of all information is deemed reliable, but is not guaranteed. Copyright eNeighborhoods, rights reserved.

Why do you need a Real Estate Professional

Do you really have all the time, energy, information, resources, and contacts to properly market and sell your home? Would the process be a smooth one? Would it give you more time to focus on your personal life? Would you be able to get the best price for your home? Below we have listed just a few areas in which we believe a real estate professional truly earns their commission:

Pricing
A real estate professional is best suited to determine a pricing strategy for your property. You dont want to miss opportunities by overpricing or undervaluing your property. Knowledge about the surrounding areas, pricing trends, local information, and experience will ensure you are getting the best price for your home.

Marketing
A real estate professional has many ways to effectively market your property. Proven marketing methods include flyers, open houses, the internet, local newspapers, and listing in the local Multiple Listing Service (MLS). There is a common misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS studies show that 82% of real estate sales are the result of contacts through previous clients, referrals, friends and family, and personal contacts. Keep in mind, advertising is only one part of marketing. The choice of media and frequency of advertising depends a lot on the home and specific market. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. A qualified real estate professional will know when, where and how to advertise your property. Marketing also includes the exposure of your home to other real estate professionals and the general public. In many markets over 50% of real estate sales are cooperative sales; that is, a real estate professional other than yours brings in the buyer. Your real estate professional acts as the marketing coordinator, disbursing information about your property to other real estate professionals through the MLS, open houses, and office meetings. Preparation is critical to marketing your property effectively. A real estate professional is best suited to recommend repairs and cosmetic work that will significantly enhance the salability of your home.

Security
When the property is marketed with the help of a qualified real estate professional, you avoid allowing strangers into your home. Real estate professionals will generally pre-screen and accompany qualified prospects through your property. This increases your safety and allows for any last minute preparation.

Negotiating
Your real estate professional can assist you with objectively evaluating every buyer's proposal without compromising your marketing position. This initial agreement is only the start of a process that involves appraisals, inspections, and financing - and a lot of potential obstacles. Your real estate professional can help you write a legally binding agreement that will be more likely to make it through this complicated process.

Monitoring, Renegotiating and Closing

Between the initial sales agreement and closing/settlement, questions may arise. For example, unexpected repairs are sometimes required to obtain financing or a concern with the title could potentially be uncovered. The required paperwork alone is intimidating for most sellers. Your real estate professional is the best person to objectively help you resolve these issues and move the transaction to closing/settlement. Your real estate professional can also meet with other professionals involved in the transaction process. Their industry contacts can make sure any unforeseen issues are handled reliably and quickly.

Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. All rights reserved.
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.

Comparable Price Analysis

$400,000

$300,000 Min Price $200,000 Avg Price Max Price $100,000

$0 Comparable Properties Subject Property

Comparable Price Analysis

Low Price Average Price High Price

Sold Price $170,000 $217,000 $315,000

Price per Sq.Ft. $149 $167 $189

Approx. Market Value

Seller

Date

Broker/Sales Associate

Date

Prepared by Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. AllLLC The accuracy of all information is deemed reliable, but is not guaranteed. Copyright eNeighborhoods, rights reserved.

Selling Price vs. Timing

You need to price your home prudently from the beginning, when buyer interest will be high. Timing is very important in real estate. The above graphic shows the importance of placing your property on the market at a realistic price from the start. A home attracts the most excitement and interest when it is first placed on the market for sale. A home has its greatest chance for selling when it is newly listed. Pricing your home correctly, from the start, will help it sell in the shortest possible time frame.

Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. AllLLC The accuracy of all information is deemed reliable, but is not guaranteed. Copyright eNeighborhoods, rights reserved.

Maximizing First Impressions

Exterior and Curb Appeal
Experts say most buyers make their decision at first sight.

General Exterior
Prospective buyers will react well to signs your home has been meticulously maintained. Manicure landscaping: mow, edge and water lawn, trim hedges, weed and fertilize flowerbeds, and prune trees. Keep driveway clean and free of parked cars, and keep the garage door closed. Repair or replace loose or damaged roof shingles. Minimize cracks or crumbling on walkways, walls, or steps, and keep them clean and free of obstructions like toys or snow. Items from RVs to waste cans left out can contribute to a cluttered or busy appearance. Make sure that from the street, your property appears clear. Inspect appearance of interior window coverings from the curb. Repair any peeling paint or loose caulking on windows or other areas. Take steps to eliminate insect or rodent pests. Pick up after your pets and neighborhood animals. While agents work the lockbox for a key, buyers have idle time to notice details. Apply a fresh coat of paint to the front door. Consider adding pots of flowering plants in the entryway if weather permits. Eliminate cobwebs and groom doorway area windows, porch light, or decorative glass.

Doorway

Interior Appeal
Once inside, experts say most buyers are reaffirming their curbside decision.

Clean, Clear, Light and Bright

Give every room in the house a thorough cleaning and remove all clutter. Hiring a cleaning service may pay for itself by adding to a buyers perceived value of your home. For a sleeker, more spacious look, consider placing furniture from crowded rooms in storage. Clear kitchen counters of everything other than perhaps a few pretty items. Ask yourself: In a model home, would a professional decorator put your choice of items out on the counter? Remember, closets will be opened! Keep closets, cupboards, and even your attic orderly and neat. Since you're anticipating a move anyway, consider holding a garage sale or boxing and storing unused belongings. If necessary, repaint or clean/replace dingy, soiled or strongly colored walls, and window and floor coverings with a light, neutral shade. Bright rooms look bigger, and neutral colors help buyers envision their own furnishings and dcor. Repair dripping faucets, burned out light bulbs, or cracked windowpanes. Repair cracks, holes or damage to plaster, wallboard, wallpaper, and tiles. Subtle scents of potpourri in bedrooms or baths and fresh baked cookies or cinnamon in the kitchen can make your home more inviting. Keep an attractive set of towels in each bathroom to be brought out only for showings.
Prepared by Test Agent This document was created using an EVALUATION version of ActiveReports. Only a licensed user may legally create reports for use in production. Please report infractions or address questions to [email protected]. Copyright 2002-2010 GrapeCity, inc. AllLLC The accuracy of all information is deemed reliable, but is not guaranteed. Copyright eNeighborhoods, rights reserved.

Warm and Homey