L. N. Mishra Institute of Economic Development and Social Change, Patna

L. N.
Mishra Institute of Economic Development and Social Change, Patna
L. N. MISHRA INSTITUTE OF ECONOMIC

DEVELOPMENT AND SOCIAL CHANGE,
PATNA
SYLLABUS
for
BACHELOR OF BUSINESS ADMINISTRATION
(BBA) PROGRAMME
Based on
Choice Based Credit System (CBCS)

(2020-2023 onwards)
www.lnmipat.ac.in
1
L. N. Mishra Institute of Economic Development and Social Change, Patna
Introduction to Choice Based Credit System (CBCS):
The CBCS provides an opportunity to the students for choosing t h e courses from the
prescribed list of courses comprising the core, elective/minor or skill-based courses. The
courses can be evaluated on the basis of grading system, which is considered to be better than
the conventional marking or evaluation system. Grading system provides uniformity in the
evaluation and computation of the Cumulative Grade Point Average (CGPA) based on
student’s performance in examinations which enables the student to move across institutions of
higher learning. The uniformity in the evaluation system also enables the potential employers to
assess the performance of the candidates.
Basic connotation of various terms commonly used in Choice Based Credit System CBCS:
Academic Program - means an entire course of study comprising its program structure,
course details, evaluation schemes etc. designed to be taught and evaluated in a
teaching Department/Centre or jointly under more than one such Department/Centre.
Course - means a segment of a subject that is part of an Academic Program.
Program Structure - means a list of courses (Core, Elective, Practical, Project, etc.) that
makes up an Academic Program, specifying the syllabus, Credits, hours of teaching,
evaluation and examination schemes.
Core Course - means a course that a student admitted to a particular program must
successfully complete to receive the degree and which cannot be substituted by any other
course.
Elective Course - means an optional course to be chosen or selected by a student out of

such courses offered in the same or any other Department/Centre.
Credit - means the value assigned to a course which indicates the level of instruction; One-
hour lecture per week equals 1 Credit, 2 hours practical class per week equals 1 credit. Credit
for a practical class could be proposed as part of a course or as a separate practical course.
SGPA - means Semester Grade Points Average calculated for the courses of a particular
semester.
CGPA - is Cumulative Grade Points Average calculated for all courses completed by the
students at any point of time. CGPA is calculated each year for both the semesters
clubbed together.
Grand CGPA - is calculated in the last year of the course by clubbing together of CGPA of
three years, i.e., six semesters.
2
Conversion of Marks into Grades

In each course, numeric scores will be awarded to both the evaluation components: Internal
Assessment and End-semester Examination. Internal assessment score will be based on the
average of the numeric scores of the various components such as quizzes, assignments, class
participation, discipline, etc. The total score in a paper is obtained by adding the internal
assessment marks and the End-semester Examination marks. The total score obtained in a
paper is converted to a letter grade on the basis of the grading scale given below:
Marks Grade Grade Points

90+ A+ 10
80+ A 9
70+ B 8
60+ C 7
50+ D 6
40+ P 5
F 0
Grade Points: To be considered on the basis of the grading scale table given above.
CWP (Credit Weightage Point) = Grade Point x Credit Point
SGP (Semester Grade Point) = ∑ CWP
SGPA (Semester Grade Point Average) =
CGPA (Cumulative Grade Point Average) =
3
BBA (Three-Year Full-Time) Program Details:
Program Structure:
The Bachelor of Business Administration is a full time Program of three years and each year
consists of two semesters which are given in the table below.
Years Semester - Odd Semester- Even
First Year Semester - I Semester - II
Second Year Semester - III Semester - IV
Third Year Semester - V Semester - VI
Semester-wise Course Credit Scheme:

Semester No. of courses Total marks (Semester- Total credits (Semester-wise)
offered wise)
I 7 650 29
II 6 600 25
III 7 650 31
IV 7 650 30
V 6 650 28
VI 6 650 25
TOTAL 39 3850 168
SEMESTER - I
Course Course Name ESE IA Full L T P Credit
Code (Marks) (Marks) (Marks)
THEORY COURSES
BBA - 101 Business Mathematics 70 30 100 4 1 - 5
BBA – 102 Communicative English 70 30 100 4 - - 4
BBA – 103 Business Accounting 70 30 100 4 - - 4
BBA – 104 Business Economics 70 30 100 4 - - 4
BBA – 105 Fundamentals of 70 30 100 4 - - 4
Computer
BBA - 106 Principles of Management 70 30 100 4 1 - 5
PRACTICAL COURSES
BBA – 107 Fundamentals of 30 20 50 - - 3 3
Computer (Lab)
Total 650 24 2 3 29
*** All the courses (Theory and Practical) are compulsory.
L–Lecture T–Tutorial P–Practical ESE–End Semester
Examination IA–Internal Assessment
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SEMESTER - II
THEORY COURSES
BBA - 201 Business Organization 70 30 100 3 1 - 4
BBA – 202 Indian Economy 70 30 100 3 1 - 4
BBA – 203 Organizational Behavior 70 30 100 4 1 - 5
BBA – 204 Business Communication 70 30 100 4 - - 4
BBA – 205 Business Statistics 70 30 100 4 - - 4
BBA - 206 Business Environment 70 30 100 3 1 - 4
Total 600 21 4 - 25
*** All the theory courses are compulsory.
SEMESTER - III
THEORY COURSES
BBA – 301 Research Methodology 70 30 100 4 - - 4
BBA – 302 Business Laws 70 30 100 4 - - 4

BBA – 303 Materials and Production 70 30 100 4 1 - 5
Management
BBA – 304 Human Resource 70 30 100 4 1 - 5
Management
BBA – 305 Marketing Management 70 30 100 4 1 - 5
BBA – 306 Financial Management 70 30 100 4 1 - 5
PRACTICAL COURSES
BBA – 307 Research Methodology 30 20 50 - - 3 3
(Lab)
Total 650 24 4 3 31
*** All the courses (Theory and Practical) are compulsory.
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SEMESTER - IV
THEORY COURSES
BBA - 401 Fundamentals of 70 30 100 4 - - 4
Operations and Research
BBA – 402 Computer Applications in 70 30 100 4 - - 4
Management
BBA – 403 Business Values and 70 30 100 3 1 - 4
Ethics
PRACTICAL COURSES
BBA – 404 Computer Applications in 30 20 50 - - 3 3
Management (Lab)
ELECTIVE COURSES
BBA – 405 Cost Accounting 70 30 100 4 1 - 5
BBA – 406 Services Marketing 70 30 100 4 1 - 5
BBA – 407 Advertising and 70 30 100 4 1 - 5
Salesmanship
BBA – 408 Industrial Relations 70 30 100 4 1 - 5
BBA – 409 Securities and Securities 70 30 100 4 1 - 5
Market
Total 650 23 4 3 30
*** All the Theory and Practical courses are compulsory and three elective courses will
be offered if minimum 1/3rd. of BBA-IV Semester students will opt for the same or it will
be decided by the concerned department or authority.
** Totaling is on the basis of four compulsory (three theory and one practical) courses
and three elective courses opted by the students of BBA-IV semester.
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SEMESTER - V
THEORY COURSES
BBA - 501 Entrepreneurship 70 30 100 4 - - 4
BBA – 502 Tax Laws in India 70 30 100 4 - - 4
BBA – 503 Management Information 70 30 100 3 1 - 4
Systems
BBA – 504 Business policy and 70 30 100 4 1 - 5
Corporate Strategy
PRACTICAL COURSES
BBA – 505 Management Information 30 20 50 - - 3 3
Systems (Lab)
Viva- Project
Voce Report
(Marks) (Marks)
BBA – 506 Summer Internship 100 100 200 - - - 8
Program (SIP)
Total 650 15 2 3 28
*** All the courses (Theory, Practical and SIP) are compulsory.
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SEMESTER - VI
THEORY COURSES
BBA - 601 Goods and Services Tax 70 30 100 4 - - 4
BBA – 602 Digital Marketing 70 30 100 3 1 - 4
BBA – 603 Human Resource 70 30 100 4 - - 4
Development
PRACTICAL COURSES
BBA – 604 Digital Marketing (Lab) 30 20 50 - - 3 3
ELECTIVE COURSES
BBA – 605 International Finance 70 30 100 4 1 - 5
BBA – 606 International Business 70 30 100 4 1 - 5
BBA – 607 Export Procedures and 70 30 100 4 1 - 5
Documentation
BBA – 608 Marketing Research and 70 30 100 4 1 - 5
Consumer Behavior
Total 650 19 3 3 25
*** All the Theory and Practical courses are compulsory and two elective courses will
be offered if minimum 1/3rd. of BBA-VI Semester students will opt for the same or it will
be decided by the concerned department or authority.
** Totaling is on the basis of four compulsory (three theory and one practical) courses
and two elective courses opted by the students of BBA-VI semester.
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SEMESTER – I
BBA – 101: BUSINESS MATHEMATICS

Course Contents:
Unit – I: Algebra
Theory of Indices, Quadratic Equations and Expressions. Progressions – Arithmetic and
Geometric, Surds, Simple Permutations and combinations. Partial Fractions, Application to
economic and business problems.
Unit – II: Differential Calculus

Definition of limit & Continuity, Differentiation and Partial Differentiation with application to
economic and business problems (only algebraic functions).
Unit – III: Integral Calculus

Integration of Standard forms, integration by Parts, integration by Substitution. Integration of
Rational Numbers, Application to economic and business problems (only algebraic functions).
Unit – IV: Elements of Matrix Algebra - Elementary Operations, Inverse of a Matrix.
Unit – V: Set Theory

Types of Sets, Venn Diagrams, Application of Set Theory to business problems. Stress should
be given on development of ideas, concepts and their applications to the Management area
rather than solving difficult problems. Proofs of theorems and derivation of formula is not
required.
Books Recommended:
1. Saha,S. : Business Mathematics
2. Kapur & Sancheti : Business mathematics
3. Zameeruddin & Others : Business mathematics
4. Basu,K.P. : Algebra Part I & Part II
5. Sundaresan, V.& Jayaselan,S.K. : An introduction to Business mathematics
6. Jena,R.K. & Others : Fundamentals of Business mathematics
7. Rao,V.Venkateswara & Others : Intermediate Mathematics
8. Sancheti,D.C. & Kapoor,V.K. : Business mathematics
9. Bose,D. : Introduction to mathematical Economics
10. Nag,N.K. : Business mathematics.
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BBA – 102: COMMUNICATIVE ENGLISH

Course Contents:
Unit – I: Fundamental of Grammar and their Usage

How to improve command over spoken and written English with Stress on Noun, Verb, Tense
and Adjective. Sentence Errors, Punctuation, Vocabulary Building to Encourage the individual
to communicate effectively, Common Errors in Business Writing.
Unit – II: Introduction to Business Communication

Basic Forms of communication, process of communication, principles of effective Business
Communication, 7Cs; Media of Communication: Types of Communication.
Unit – III: Business letter writing

Need, Functions and Kinds, Layout of Letter Writing, Types of Letter Writing: Persuasive
Letters, Request Letters, Sales Letters, Complaints and Adjustments; Departmental
Communication: Meaning, Need and Types: Interview Letters, Promotion Letters, Resignation
Letters, News Letters, Circulars, Agenda, Notice, Office Memorandums, Office Orders, Press
Release.
Unit – IV: Business Etiquettes and Public Speaking

Business Manners, Body Language Gestures, Email and Net Etiquettes, Etiquette of the
Written Word, Etiquettes on the Telephone, Handling Business Meeting; Introducing
Characteristics, Model Speeches, Role Play on Selected Topics with Case Analysis and Real-
Life Experiences.
Books Recommended:
1. Boove, C.L. Thill, J.V. and Chaturvedi, M, (2009) Business Communication Today,
Pearson Education.
2. Murphy and Hildebrandt, (2008) Effective Business Communication, McGraw
Edcucation.
3. Krizan, A.C. Buddy, and Merrier, Patricia (2008) Effective Business Communication
7th Edition, Cengage Learning.
4. Lesikar, (2009) Business Communication: Making Connections in a Digital Work,
McGraw Hill Education.
5. MCGraw, S.J. (2008) Basic Managerial Skills for All, 8th Etieiton, Prentice Hall of
India.
6. Wern & Martin, (2008) English Grammer and Composition, Sultan Chand & Sons.
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BBA – 103: BUSINESS ACCOUNTING

Course Contents:
Unit – I: Accounting
Basics of Accounting, Accounting Machines - Double Entry System, Classification, Rules for
Debit & Credit, Concepts & Conventions, Indian Accounting Standards
Unit – II: Journal, Ledger and Trial Balance

Journal: Meaning of Journal, Advantages, Subdivision of journal Ledger: Meaning,
Subdivision, Mechanics of posting, balancing Ledger Accounts.
Unit – III: Trial Balance

Objectives, Defects of trial balance, errors disclosed by trial balance, preparation & locating
errors. Cash Book and Subsidiary books of Accounting: Kinds of cashbook, Purchase day
book, Sales day book, bills receivable book, Bills payable book.
Unit – IV: Finance Accounts

Trading account, Profit & Loss Account, Adjustments, Balance sheet, Form of balance sheet,
Assets & their classification, liabilities and their classification, uses & limitations. Capital &
Revenue Expenditure & receipts: Rules for determining capital expenditure & revenue
expenditure, deferred revenue expenditure, capital & revenue receipts, Capital & Revenue
Profits, Capital & Revenue Loss. Accounting for Non-Profit Organization: Accounting
Procedures, Receipts and Payment Accounts, Distinction between receipts and payment
Accounts, Income and expenditure Account problems.
Unit – V: Bill of Exchange

Parties to a Bill of Exchange, Types, Promissory Notes, Distinction between promissory notes
& bill of exchange, Dishonor of bills, Effects of insolvency of drawee, renewal of bills.
Unit – VI: Consignment Accounts

Economics of consignment, Distinction between Joint venture Sale & Consignment, Accounts
Sales, Cost Price method, Invoice Price Method, Invoice Price Memorandum Column Method.
Joint venture Accounts. Different methods of preparing Joint venture Account.
Books Recommended:
1. Advance accountancy - J.R.Batliboi
2. Advance Accounting - Dr. S.M.Shukla
3. Modern Accountancy - A. Mukherjee & M. Hanif
4. New Perspectives in Management Accounting - S.K.Chakraborty
5. Financial Accounting Principles - Robert N. Anthony.
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BBA – 104: BUSINESS ECONOMICS

Course Contents:
Unit – I: Concept, Meaning, nature, scope & significance of Business Economics. Utility
Approach: Law of diminishing marginal utility, Law of utility
Unit – II: Demand Analysis and Forecasting: Demand Schedule & Demand curve,
Significance of Demand Forecasting and techniques.
Unit – III: Production Function: Concept, Fundamental of Production Function.
Unit – IV: Cost & Revenue: Concept, Short run & long run cost curves, concept of total,
marginal and average revenues, relationships between average revenue, marginal revenues and
Elasticity of Demand.
Unit – V: Pricing
Objectives of the firm - profit maximization / sales revenue maximization / survival, pricing
under different market structures - perfect competition, Monopoly, discriminating, Product -
Line pricing, joint product pricing.
Unit – VI: Profit Management:

Concept of profit management, profit planning & control.
Books Recommended:
1. Managerial Economics - Varshney & Maheshwari

2. Managerial Economics - J.G.Verma
3. Economic Analysis for Management Decisions - T.W.Elliot
4. Business Economics - V.G.Mankar
5. Managerial Economics - N.F.Dufty
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BBA – 105: FUNDAMENTALS OF COMPUTER

Course Contents
UNIT - I: Introduction to Computers
Introduction, Characteristics of Computers, Block diagram of computer. Types of computers
and features, Mini Computers, Micro Computers, Mainframe Computers, Super Computers.
Types of Programming Languages (Machine Languages, Assembly Languages, High Level
Languages).
Data Organization, Drives, Files, Directories. Types of Memory (Primary and Secondary)
RAM, ROM, PROM, EPROM. Secondary Storage Devices (FD, CD, HD, Pen drive) I/O
Devices (Scanners, Plotters, LCD, Plasma Display) Number Systems Introduction to Binary,
Octal, Hexadecimal system Conversion, Simple Addition, Subtraction, Multiplication.
UNIT - II: Algorithm and Flowcharts

Algorithm: Definition, Characteristics, Advantages and disadvantages, Examples Flowchart:
Definition, Define symbols of flowchart, Advantages and disadvantages, Examples.
UNIT – III: Operating System and Services in O.S.

Dos – History, Files and Directories, Internal and External Commands, Batch Files, Types of
O.S.
Windows Operating Environment Features of MS – Windows, Control Panel, Taskbar,
Desktop, Windows Application, Icons, Windows Accessories, Notepad, Paintbrush.
UNIT – IV: Introduction to Network and Internet

Concept of Network and their types, Need and Advantages of Networking, Sending E-mail,
Receiving E-mail, Web Surfing.
Books Recommended:
1. Fundamentals of Computer – V. Raja Raman

2. Computer Fundamentals – P.K. Sinha
13
BBA – 106: PRINCIPLES OF MANAGEMENT

Course Contents:
Unit – I: Concept
Nature, Functions of Managers, Management: Arts Vs Science, Evolution of Management
Thoughts.
Unit – II: Planning

Nature, Purpose, Importance of Planning, Types of Planning, Steps in Planning, Planning
Barriers and Planning Hierarchy.
Unit – III: Organizing

Nature and Purpose, Basic Departmentation, Classification of Organization Structure,
Organization Process and Importance.
Unit – IV: Staffing

Definition, Steps involved in staffing Process, Human Resource Planning, Recruitment &
Selection, Placement, Training & Development, Performance Appraisal.
Unit – I: Directing
Concept of Motivation, Need for Motivation and Motivation Chain - Maslow, Herzberg, and
the Sources of Motivation.
Unit – I: Controlling
Nature & Purpose of Control, Types of control, Steps involved in Control Process.
Books Recommended:
1. Principles & Practices of Management by L.M. Prasad.

2. Essentials of Management by Harold Kooutz & Oddonell.
3. Organization and Management - R.D.Agrawal.
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BBA – 107: FUNDAMENTALS OF COMPUTER (LAB)
Lab would be based on the Course BBA – 105: Fundamentals of Computer. The objective of
this lab is to help the students to understand the various types of computers, programming
language, memory, etc. The students should develop flowcharts and they must understand the
various types of O.S. especially MS – Windows.
15
SEMESTER – II
BBA – 201: BUSINESS ORGANIZATION

Course Contents:
Unit – I: Nature and Scope of Business

Business, Trade and Commerce. Objectives of a Business. Problems before establishing a New
business. Social Responsibility of Business.
Unit – II: Forms of Business Organization

Sole Trader, Partner-ship and joint company their characteristic features. Cooperatives.
Suitability of a form of Organization.
Unit – III: Public Enterprises and their Rationale

Public Enterprises in India and their main contributions. Causes of low productivity and
efficiency in Public Enterprises.
Unit – IV: Home Trade Transactions

Different Forms and Documents used in Home Trade. Functions and Organization of
Wholesale and retail Trade. Departmental Stores and Multiple Shops. Super market.
Mercantile Agents and their functions.
Unit – V:
Banking and Insurance Sectors and their functions.
Unit – VI:
Introduction to Business Combinations and their different forms.
Books Recommended:
1. Arunahalam, P.: Business Organization and management
2. Tanna & Tanna: A Text-book of Business Organization
3. Sharma & Gupta: Business Organization and management
4. Sherlekar & Janardanan: Essentials of Business Organization and Management.
5. Shukla,Madhukar: Understanding Organizations.
16
BBA – 202: INDIAN ECONOMY

Course Contents:
Unit – I: Structure of Indian Economy

Concept of Economic Growth and Economic Development, Growth and Development. Basic
Characteristics of Indian Economy Changes in structure of Indian Economy (Primary Sector,
Secondary Sector & Tertiary Sector).
Unit – II:
Trends in National Income in India; Work Force Participation and Changes in Occupational
Structure in India.
Unit – III: Planning and Economic Development and Problems in Indian Economy
Objective of Economic Planning in India, Current Five-Year Plan. Industrial Policy-1991,
Disinvestments of Public Enterprises; Economic Problems: Poverty Inequality, Parallel
Economy, Unemployment, Concentration of Economic Power, Balanced Regional
Development, Low Capital Formation and Industrial Sickness.
Unit – IV: Indian Economy & Foreign Trade

Concept, Significance, Foreign Exchange Reserve, Balance of Payment, Balance of Trade,
Current Foreign Policy, foreign Exchange Management Act (FEEMA) Export Promotion.
Unit – V: Indian Economy

Emerging Issues: WTO and various agreement & Indian Economy (Emerging Areas), GATT,
TRIMS, TRIPS, Foreign Direct Investment, Foreign Institutional Investment.
Books Recommended:
1. Datt, and Sundharm, R (2009) Indian Economy, 61st edition, Sultan Chand & Sons.
2. Prakash B. A. (2009) The Indian Economy Since 1991 – Economic Reforms &
Performances, 1st edition, Pearson Education
3. Dhingra, I.C. (2009) Indian Economy, Sultan Chand & Sons
4. Jaiganta, Sarkar, (2007), Indian Economy: Policies and Practices, 1st Edition,
5. Pearson Education.
6. Mishra, S.K. and Puri, V.K. (2007) Problems of Indian Economy, Himalaya
Publishing House.
17
BBA – 203: ORGANIZATIONAL BEHAVIOUR

Course Contents:
Unit – I: Meaning and importance of the study of Organizational Behavior
Unit – II: Behaviors and its causation: Introduction to personality, perception, learning and
attitude.
Unit – III: Motivation - definition and importance of psychological process of motivation

Morale, job satisfaction
Unit – IV: Leadership and group dynamics: formal and informal groups, role concept
Unit – V: Improving interpersonal effectiveness, Interpersonal communication Conflict

Management and team building
Unit – VI: Concepts of Organizational culture and Organizational development
Books Recommended:
1. Organizational Behaviour - Fred Luthens
2. Management of Organization Behaviour - Hershey & Blanchard
3. Human Behaviour at work - Keith Davis
18
BBA – 204: BUSINESS COMMUNICATION

Course Contents:
Unit – I: Meaning and process of Communication and barriers to communication.
Unit – II: Verbal Communication and non-verbal communication.
Unit – III: Business Communication and its importance in Business Organization.
Unit – IV: Principles of Letter Writing

Business Letters: Quotations, Orders, tenders, Sales Letters, Claim and Adjustment Letters,
Credit and Collection Letters. Social Correspondence: Letters of Congratulation, Invitations,
Introduction, Recommendation, Condolence, Conveying Acceptance and regrets etc.
Unit – V: Drafting of notices, Agenda and minutes of Company Meeting.
Unit – VI: Office procedure: Receipt and Dispatch of mail, Filing and Indexing Systems,
Classification of mail.
Books Recommended:
1. Information System for Modern Management –Mudic,R.G.& Ross J.E.

2. Management Information System – Bluementhal
3. Business Communication – U.S.rai and S.M.rai
4. Communication – C.S.Rayudu
5. Communication Today – Reuben Ray
6. Essentials of Business Communication _ Reddy,Apparnaiah,Rao
7. Essentials of Business communication – R.Pal & J.S.Korlahalli
8. Business Communication – Theory and Application.
9. Business communication: Mallika Nawal (Cemage)
19
BBA – 205: BUSINESS STATISTICS

Course Contents:
Unit – I: Introduction
Definition of statistics, function & scope of statistics, Collection and Presentation of Data
classification, frequency distribution, diagrammatic and Graphic presentation of data.
Unit – II: Measures of Central Tendency - Range, inter quartile range, Quartile deviation,
Mean deviation, Standard Deviation
Unit – III: Correlation Analysis - Correlation, Coefficient, Measurement Karl Pearson's

Method, Spearman's rank correlation, Significance and limitation.
Unit – IV: Regression Analysis - Equation of regression lines and Regression coefficients.
Unit – V: Index Numbers - Types of index number and methods of their construction, Base
Shifting, Splicing and deflating.
Unit – VI: Business Forecasting Through Time Series Analysis - Time series and its
components, Measurement of trend.
Unit – VII: Basic Concepts of Probability - Dependent and independent events, Addition and
Multiplication rule of probability.
Books Recommended:
1. Business Statistics - Gupta & Gupta (Sultan Chand & Sons)

2. Statistics for Management (PHI) - R.I.Levin & D.S.Rubin
3. Statistical Analysis of managerial decisions (McGraw Hill)- E.B.Cox and J.C.Boot
4. Business Mathematics: Zamearuddin et. al. (Vani Educational Books Vikash
20
BBA – 206: BUSINESS ENVIORNMENT

Course Contents:
Unit – I: Nature and Significance of Business Environment. Salient features of Capitalism,

Socialism and Mixed Economy. Private Sector and Public Sector.
Unit – II: Socio-cultural Environment of Business in India-Social Forces, Demographic

Profile, concept of Reference Groups, Social Institutions, Culture-Meaning, Diversity and role
in Business Strategy Formulation.
Unit – III: Political Environment of business in India – political System, Ideologies and
Impact of Political Environment of Business Strategies.
Unit – IV: Economic and Industrial Environment in India – Economic Planning and
Development, Recent Trends in Indian Economy.
Unit – V: Industrial Profile, Policy and Development in India.
Books Recommended:
1. Business Enviornment-Francis Cherunialm.

2. Business Enviornment for strategic Management-K.Aswathapa.
3. Business Enviornment- M B Shukla, Taxman.
4. Economic Enviornment of Business-M.Adhikary.
Economic Enviornment of Business-V.R.Garg.
21
SEMESTER - III
BBA – 301: RESEARCH METHODOLOGY

Course Contents:
Unit – I: Meaning Importance of research in Management
Unit – II: Defining the research problem and research objectives.
Unit – III: The basic research process – an overview. Exploratory & conclusive research.
Unit – IV: Sources of Data: Primary & Secondary.
Unit – V: Sampling Techniques- use of probability & non-probablistic samples. Methods of

data collection-survey Vs observation method.
Unit – VI: Process of editing and tabulation of data. Significance of cross tabulation. Report
writing- report format, characteristics of a good report.
Books Recommended:
1. Research Methodology Methods & Techniques - C.R. Kothari.
2. Research Methodology: Mishra R P
3. Research Methodology: Taylor Bill
4. Research Methodology in Management: Gay l. R
22
BBA – 302: BUSINESS LAWS

Course Contents:
Unit – I: Indian Contract Act, 1872.Formation of a Contract Essentials of a valid contract.

Void and Voidable Contracts. Position of the Minor to Contract.
Unit – II: Free Consent. Lawful object and consideration. Breach of a Contract.
Unit – III: Indian Partnership Act, 1932.Nature of Partnership, Rights, Duties and Liabilities
of Partners,
Unit – IV: Sale of Goods Act, 1930.Sale and Agreement to sell.
Unit – V: Conditions and warranties. Rights of an Unpaid Seller. Great emptor.
Unit – VI: Companies Act, 1956. Provision relating to formation of Companies. Memorandum
and Articles of Association. Equity and preference shares, Debentures, Private Companies and
Public Limited Companies, Appointment, Power, Duties and Liabilities of Directors, Company
Auditor, his rights, duties and liabilities.
Unit – VII: Negotiable Instruments Act, 1949. Salient Features and Legal Presumptions of
Negotiable Instruments, Bills, Notes and Cheques, Negotiation and Presentation, Parties to
Negotiable Instrument and their discharge from Obligations, Bankers and Customers.
Books Recommended:
1. Concerned Bare Act
2. Mercantile Law: M.C.Shukla
3. Business Law: M. S. Pandit & V. K. Kalra
4. Mircantila Law: M.C. Kuchhal.
23
BBA – 303: MATERIALS AND PRODUCTION MANAGEMENT
Course Contents:
Unit – I: Nature, scope and Importance of Materials management in the Business World.
Concept of integrated approach of materials management and its advantages and limitations.
Unit – II: Basic ideas of purchasing and purchasing functions.
Unit – III: Basic principles of inventory control. Concepts of EOQ and ROP. ABC analysis.
Its importance.
Unit – IV: Design of Production Systems. Production process Design.
Unit – V: Plant Location and Plant Layout of production facilities for plants. Types of layout.
Unit – VI: Forecasting, production planning, scheduling and control. Maintenance of plants
and production facilities. Types of maintenance. Material handling equipments. Its uses and
importance.
Books Recommended:
1. Modern Production/ operations management: E.S. buffa & R.K. Sarin.
2. Purchasing & Materials Management: DW. Dobler, L.Lee Jr& D.N.Burt.
3. Production & Operations Management: B.S.Goel.
4. Production & Operations Management: S.N.Chary.
24
BBA – 304: HUMAN RESOURCE MANAGEMENT
Course Contents:
Unit – I: Introduction to Human Resource Management - Meaning and need of Human

Resource Planning, The process of recruitment, selection and transfers
Unit – II: The need and importance of Human Resource Development, Introduction to training
and development program, The meaning of performance appraisal.
Unit – III: Compensation of Human Resource - The nature and purpose of wage and salary
administration, Introduction to time rate and piece rate systems, Their merits and demerits, The
meaning of fringe benefits.
Unit – IV: Human Relations - The importance of human relations in Human Resource
Management. The philosophy and objective of human relations, Understanding human
behavior.
Unit – V: Labor-Management Relations - The important of good labor management

relations. Types and causes of disputes. Prevention of disputes. The role and objective of trade
union. The concept and objectives of participative management and collective bargaining.
Books Recommended:
1. Personnel Management: C.B. Mamoria

2. Personnel Management and Industrial Relations: Bhogoliwal
3. Personnel Management & Industrial Relations: Yoder Dale
4. Human Resource Management: Jan Beardwell and Len Holden.
25
BBA – 305: MARKETING MANAGEMENT
Course Contents:
Unit – I: Nature & Scope of Marketing - The core concepts of marketing, marketing concept
and selling concept
Unit – II: The Marketing Environment - Introduction to the elements of the Macro and
Micro Environment
Unit – III: Market Segmentation & Targeting - Concept of market segments, Need for
segmentation, concept of target market.
Unit – IV: Consumer Buying Behavior - The buying decision process and buying roles
Unit – V: Product Management - Product Forms, Concept of Product Line & Product Mix
and Concept of Brand Pricing Decisions: an overview of the pricing process.
Unit – VI: Channel Management - Need for intermediaries, types of intermediaries, channel
design decisions. Marketing communication: Concept of promotion mix, Introduction to the
elements of the promotion mix
Books Recommended:
1. Principles of Marketing - Philip Kotler

2. Principles of Management - Ramaswamy and Namakumari
3. Marketing Management - Rajan Saxena.
26
BBA – 306: FINANCIAL MANAGEMENT
Course Contents:
Unit – I: Nature of Financial Management - Scope of finance functions, finance functions

and job of finance manager, Organization of finance functions.
Unit – II: Understanding of financial statements - Concept of profit & loss account and
balance sheet - significance of their preparation.
Unit – III: Statement of changes of financial position - definition of funds, fund flow
statement, cash flow statement.
Unit – IV: Financial Analysis - Users of financial analysis, nature of ratio analysis,
classification of ratios.
Unit – V: Basic concept of financial decision - Capital, capitalization, and capital structure,
Introduction to dividend policy. Basic concept of investment decisions.
Unit – VI: Concept of working capital management.
Books Recommended:
1. Financial Management & Policy - Van Horne
2. Theory of Financial Management - Soloman Ezra
3. Financial Management - Pandey I.M.
4. Financial Management - Chandra Prasanna.
27
BBA – 307: RESEARCH METHODOLOGY (LAB)
The Lab would be based on the course 301: Research Methodology. The objective of this lab is
to understand the various aspects of research, identification and use of various statistical tests
using Software tools available to a researcher. Researcher tools can help the business manager
in decision making (By using any popular Software such as, Advanced Excel, SPSS or any
other analytical software). The student be made capable to use any popular software on which
training is given to use it in his / her summer internship program.
28
SEMESTER – IV
BBA – 401: FUNDAMENTALS OF OPERATIONS RESEARCH
Course Contents:
Unit – I: Theory of Optimization
Unit – I: Linear Programming

i. Formulation of Problems
ii. Graphical method
iii. Basic of Simplex Method - Maximization and Minimization
Unit – I: Transportation Models
i. Balanced and unbalanced models of transportation
ii. North-West corner method
iii. Row Minima method
iv. Column minima method
v. Matrix minima method
vi. Vogel approximation method
vii. MODI method
Unit – I: Assignment Models
i. Balanced and unbalanced assignment models
ii. Hungarian method
Books Recommended:
1. Operations Research by Kanti Swarup, P.K. Gupta and Man Mohan

2. Operations Research and Statistical Analysis-P.K. Gupta & Man Mohan
29
BBA – 402: COMPUTER APPLICATIONS IN MANAGEMENT
Course Contents:
Unit – I: MS Word
Opening, Creating, Saving a Document. Editing, Finding and Replacing Text. Using the
Interface (Toolbars and Menus). Spell check feature, Auto-correct feature and Grammar
facility, Formatting Text, Formatting a Document and Autoformat feature, Adding Borders,
Headers and Footers.
Unit – II: MS Excel:

Concept of a Workbook, Creating Opening and saving a Workbook and organization of
Worksheets in Workbook, Data entry in Cell, Selecting Copying/Moving Data in a Worksheet
or to different Worksheet, Using the interface (Toolbars and menus). Formatting &
Calculations, creating embedded charts using chart wizard.
Unit – III: Power Point:

Business presentations and their advantages, Creating a presentation. Enhancing a presentation:
Adding graphics and other objects; setting transition.
Unit – I: Introduction to Database with MS-Access – Concept of data and information,

Tables, Constraints, Keys and Queries. Creating a table, populating with data. Modifying the
existing structure. Queries, Relationship among tables, Report Generation.
Books Recommended:
1. Computer Fundamental: V. Rajaraman
2. Fundamental of Information Technology: A Leon & M. Leon
3. Information Technology: Principles & Applications Ray & Acharya (PHI)
4. Fundamentals of Information Technology: Deepak Bharihoke.
30
BBA – 403: BUSINESS VALUES & ETHICS

Course Contents:
Unit – I: The need of discussion on ethics and morality in organizational context.
Unit – II: Organizational consciousness and social consciousness.
Unit – III: Ingraining ethical process in life and work.
Unit – IV: The philosophy of decision making and profit in business. Profit as a vehicle of
organic growth.
Unit – V: Leadership character

Ethical dimensions. Meaning and purpose of leadership. Leadership character with leadership
behavior. Attributes and character flows of a leader. Profile of a charismatic leader - overview.
Character and centered leadership style: Indian insights.
Unit – VI: Ethical response to market reality; Passion for service to customers vs
organizational excellence.
Books Recommended:
1. Business Ethics – David Stewart.
2. Ethics in Management – S. K. Chakraborty.
31
BBA – 404: COMPUTER APPLICATIONS IN MANAGEMENT (LAB)
This Lab would be based on the course BBA-402: Computer Applications in

Management
Knowledge of all commands of using Windows to be taught.
Introduction to MS-Word:
Introduction to Word Processing, it’s Features, Formatting Documents, Paragraph Formatting,
Indents, Page Formatting, Header and Footer, Bullets and Numbering, Tabs, Tables,
Formatting the Tables, Finding and Replacing Text, Mail Merging etc.
Introduction to MS-Excel:
Introduction to Electronic Spreadsheets, Entering Data, Entering Series, Editing Data, Cell
Referencing, Ranges, Formulae, Functions, Auto Sum, Copying Formula, formatting Data,
Creating Tables, Graphs and Charts, Creating Database, Sorting Data, Filtering etc.
Mathematical functions, Statistical functions, date and time functions, Text functions, financial
functions, Analysis of data with Pivot tables, create and manage scenarios and summaries.
Introduction to MS PowerPoint:
PowerPoint, Features of MS PowerPoint Clipping, Slide Animation, Slide Shows, Formatting
etc.
32
BBA – 405: COST ACCOUNTING

Course Contents:
Unit – I: Meaning and Scope of Cost Accounting

Basic cost objectives and scope of cost accounting, Cost centers and cost units, Difference
between financial, cost and management accounting. Basic cost concepts – Cost classification
and elements of cost.
Unit – II: Materials Control

Meaning, Steps Involved, Materials and Inventory, Techniques of Material/Inventory Control
(EOQ, FSND, ABC, Stock Levels, JIT, VED), Valuation of Inventory (FIFO, LIFO, Weighted
Average).
Unit – III: Labor Cost

Attendance and Payroll procedures, Overtime, Idle time and Incentives, Direct and Indirect
labor, Remuneration systems and Incentive Schemes (Halsey, Rowan, Taylor, Merrick,
Bedaux, Emerson Plans).
Unit – IV: Overheads

Functional Analysis – Factory, Administration, Selling, Distribution, Research and
Development, Fixed, Variable, Semi-variable, Step-cost; Factory overheads, Administration
overheads and Selling and Distribution overheads. (Overhead Rate, Machine Rate, Under and
Over Absorption must be discussed with relevant examples).
Unit – V: Cost Sheet and Process Costing

Cost Sheet – Preparation of Cost sheet; Process Costing – Meaning and Computation of normal
profits, abnormal effectives and abnormal loss.
Unit – VI: Contract Costing

Contract meaning, types, Job and Batch Costing, Preparation of contract accounts, escalation
clause, Calculation of work in progress, accounting for material, accounting for plant used in
contract, contract profit and loss account, balance sheet. Basics of operating cost.
Text Books:
1. Arora, M.N., Cost Accounting, Vikash Publishing House, Delhi.
2. Lal, Jawahar and Srivastava, Seema, Cost Accounting, McGraw Hill Education.
3. Pandey, I.M., Management Accounting, Vikash Publishing House, Delhi.
4. Khan, M.Y., Management Accounting, McGraw Hill Education.
5. Tulsian, P.C., Introduction to Cost Accounting, S. Chand, Delhi.
33
BBA – 406: SERVICES MARKETING

Course Contents:
Unit – I: Introduction to Services Marketing

Defining Services, Distinguishing characteristics services and their marketing implications,
Growing importance of Services sector in India; Services Marketing Management Process –
An overview.
Unit – II: Consumer Behavior in Services and Measuring Service Quality

Consumer Behavior in Services; Measuring Service Quality and Customer Satisfaction,
SERVQUAL Scale and its application; GAPs Model; Modes of service Recovery.
Unit – III: Services Product, Price and People

The 7Ps framework of services marketing mix; Service Product, Service Process and Service
Blueprint; Pricing of services – Objectives, Challenges, Approaches; Managing Service
Personnel; Customer role in Service Delivery.
Unit – IV: Service Distribution, Communication and Physical Evidence

Challenges of Service Distribution, Service Franchising Benefits and Risks; Integrated Service
communication Mix; Services Marketing Triangle; Managing Physical Evidence and Service
Scape.
Text Books:
1. Zeithaml, V.A, Bitner, M.J. and Pandit, A., Services Marketing, Tata McGraw Hill
Publishing Co. Ltd., New Delhi.
2. Lovelock, C.H., Wirtz, J. and Chatterjee, Services Marketing: People, Technology,
strategy, Pearson education, New Delhi.
3. Hoffman, K.D. and Bateson, J.E.G., Services Marketing, Cengage Publishing.
4. Nangundkar, Rajendra, Services Marketing: Text and Cases, Tata McGraw Hill
Publishing Co. Ltd., New Delhi.
5. Fitzsimmons, J.A. and Fitzsimmons, M.J., Service Management: Operation, Strategy
and Information Technology, Irwin/McGraw Hill.
6. Kurtz, D.L. and Clow, K.E., Services Marketing, Biztantra, New Delhi.
34
BBA – 407: ADVERTISING AND SALESMANSHIP:
Course Contents:
Unit – I: Selling – meaning and significance. Qualities of a successful salesman.
Unit – II: Psychology in selling. Selling process. Presentation and Demonstration.
Unit – III: Overcoming Objectives of the Customers.
Unit – IV: Organization of the Sales Department. Sales manager and its functions.
Unit – V: Recruitment, Selection and Training of Salesmen.
Unit – VI: Sales Promotion – Objectives and Need.
Unit – VII: Advertising – meaning, Purpose and Functions of Advertising Media and their
relative merits and demerits.
Books Recommended:
1. Sales and Distribution Management: T.K. Panda & Sunil Sahadev; Oxford University
Press.
2. Sales Management : Dr. S.L. Gupta; Excel Books.
3. Advertising and Promotion : An IMC Perspective-G.E. Belch & M.A. Belch
4. Advertising Management : D.A. Aaker, R. Batra and J.G. Myers.
35
BBA - 408: INDUSTRIAL RELATIONS
Course Contents:
Unit – I: Concept and Scope of Industrial Relations, Major indicators of Industrial
Relations-Absenteeism, Grievance, Lockouts, Strikes, Turnover and Discipline.
Unit – II: Industrial Disputes in India-Meaning, Forms, Causes and Consequences of
Disputes.
Unit – III: Grievances – Meaning Causes, Grievance Handling procedures.
Unit – IV: Trade Unionism – Objectives, Problems of Trade Union, Concept of Collective
Bargaining and its importance in Industrial Disputes.
Unit – V: Worker’s participation in Management – Different Forms of Worker’s
participation and its significance.
Books Recommended:
1. Industrial Relations & Labor Legislations : P.R.N.Sinha
2. Industrial Relations : A. Monappa
3. Industrial Relations in India : Ratna Sen
4. Industrial Relations : T. N. Chhabra
5. Industrial Relations : C. B. Memoria
36
BBA - 409: SECURITIES & SECURITIES MARKET
Course Contents:
Unit – I: Financial Market – Concept of Capital Market & Money Market and their
functions.
Unit – II: Instruments of Financial Markets
Unit – III: Bonds, Stocks convertible securities, organized security markets over the
counter, Market Trading arrangements, efficient markets, regulations of securities markets.
Unit – IV: Risk and Return - Risk classification, systematic and unsystematic risk
measurement, standard deviation, variance, regression equation, correlation coefficients,
probability distributions, statistical methods.
Unit – V: Bond analysis, bond selection, common stock analysis, earnings analysis.
Technical analysis, fundamental analysis, efficient market theory. Portfolio Management.
Books Recommended:
1. Investment Management – Singh Preti
2. Investment management – Bhalla,V.K.
3. Security Analysis – Graham Dodd, Cottle.
37
SEMESTER - V
BBA – 501: ENTREPRENEURSHIP

Course Contents:
Unit – I: Concept of Entrepreneur and Entrepreneurship, Functions of an Entrepreneur,

Characteristics and Qualities of an Entrepreneur, Entrepreneurial Skills, Classification of
Entrepreneurs.
Unit – II: Entrepreneurial Environment - Infrastructural facilities for the growth of

Entrepreneurial Climate in India. Role of Entrepreneurship in Economic Development, Factors
influencing Entrepreneurship. Supporting agencies for entrepreneurship development.
Unit – III: Entrepreneurship and Project Management - Project Identification, Selection,

Formulation and Project Appraisal.
Unit – IV: Entrepreneurial Development Program in India - Need for EDPs, Objectives of
EDPs, Curriculum of EDPs, Phase of EDPs.
Unit – V: Institution involved in EDPs, Evaluation of EDPs.
Books Recommended:
1. Corporate Entrepreneurship: Sathe, Vijay

2. Entrepreneurship and Agriculture Development: Narayan, D.I.
3. Entrepreneurship Development Under System: Prasad, Anuradha
4. Entrepreneurship Development: Paul, Jose
5. Industrial Families in India: Verma, H.S.
6. Project Planning and Entrepreneurship development: Banga, T.R.
38
BBA – 502: TAX LAWS IN INDIA
Course Contents:
Unit – I: Taxation and its implication for the growth of business activities.
Unit – II: Types of taxes and their main features. Direct and Indirect Taxes: Income Tax,
Corporate Tax, Excise Duty, Custom Duty, Wealth Tax and Sales Tax.
Unit – III: Taxation and choice of the form of Business Organization.
Unit – IV: Objectives of Tax Planning in Business.
Unit – V: Taxation and financial investment and dividend decisions of a firm.
Unit – VI: Tax Incentive Schemes of the government of India for growth of business.
Books Recommended:
1 Direct Taxes: Taxman
2 Indirect Taxes: Taxman
3 Business Laws: Cherunilam
39
BBA – 503: MANAGEMENT INFORMATION SYSTEMS

Course Contents:
Unit – I: Introduction of Information System
Introduction of Information System in Business, Role of Information System. Components and
Resources of Information Systems, Information System Activation.
Unit – II: Solving Business Problems with Information System

Defining Problems and Opportunities, Developing, Evaluating Alternative Solutions,
Selecting, Designing and Implementing Solution.
Unit – III: Information Technology

A Manager Overview: Managerial Overview of Computer Hardware & Software.
Telecommunication, Database Management.
Unit – IV: Used Information Technology for Sector

Business use of the Internet, Introduction & Application to Electronic Commerce. Business to
Consumer Commerce, Business to Business Commerce. Electronic Payment and Security.
Unit – V: Information System for Managerial Decision Support

Introduction to Managerial Information System, Decision Support System, Examples of
Decision Support System.
Books Recommended:
1. James A. O’Brien : Management Information System
2. Bansal : Information System Analysis & Design
3. Jawadeger : Management Information System
4. Alter : Information System: A Management Perspective
40
BBA – 504: BUSINESS POLICY & CORPORATE STRATEGY
Course Contents:
Unit – I: Corporate Objectives

Identification & Formulation, The Process of strategic Management, Elements of Business
Policy and Strategy, Corporate strategy, Business level Strategy and Functional level strategy.
Unit – II: The General Management Function

General management and Strategic Management, Role of the Chief Executive, Role of Top
Managers.
Unit – III: Corporate Planning - SWOT Analysis, Assessing corporate capabilities.
Unit – IV: Corporate Policy in Relation to Different Functional Areas - Sales Policy,
Personnel Policy.
Unit – V: Production Policy and Financial Policy.
Books Recommended:
1. Business Policy & Central Management – Newman & Logan.

2. Concept of Corporate Strategy – Kenneth R. Andrews.
3. Businee Policy & Strategic Management – William F Glueck Jouch.
4. Business Policy & Corporate Strategy – Azhar Kazmi; Tata McGraw Hill
41
BBA – 505: MANAGEMENT INFORMATION SYSTEMS (LAB)
Lab would be based on the Course 503: Management Information Systems. The objective of
this Lab is to help the students to understand the various aspects and components of
Information System specially data bases. Students are required to design the Data bases using
E-R Model and run SQL queries on DDL commands and aggregate functions.
42
BBA – 506: SUMMER INTERNSHIP PROGRAM
Each student shall undergo practical training of eight weeks during the vacations after fourth
semester in an approved business / industrial / service organization and submit at least two
copies of the Summer Internship Report along with CD to the concerned Department or
Faculty of the Institution before the commencement of the End-term Examination. The
Summer Internship Report Shall Carry 200 marks. The Internship Report shall be evaluated
and the Viva-Voce will be taken for 100 marks by an External Examiner and rest of the 100
marks shall be given by an Internal Examiner to be appointed by the Director / Examination
Controller of the Institution.
43
SEMESTER - VI
BBA - 601: Goods & Services Tax (GST)

Unit I
Indirect Taxes – Meaning and Types of Indirect Taxes, Central Excise Duty – features, nature,
scope, salient features of central excise Duty Act; Procedure for excise registration and
documents needed; CENVAT MODVAT provisions; Exemptions to small scale industries;
Introduction to custom duties; its types, calculation and related issues.
Unit II
VAT – Introduction, meaning, features, merits and demerits, tax calculation, difference from
sales tax, value addition with example; different forms for VAT; VAT refund; Importance of
CST Act 1956 Various Provisions; Different categories; CST calculations; Introduction to
Services Tax Act 2007; Types of services covered; relevant provisions; Rates of Service Tax
and its calculation.
Unit III
Goods and Services (GST) – Constitutional Amendment, Features of GST, Importance and
benefits; Difference between GST and other Taxes; Migration to GST; Registration of dealers
under GST, Exempted List; Rate structure under GST; Procedure for obtaining registration
certificate, concept of IGST; CGST; SGST and its calculation with working examples.
Unit IV
Implementation of GST – GST Council, its members; composition; its role; GST
infrastructure; Impact of GST on Business; Salient features of GST Model. How to file refund
under GST, Transfer of Input Tax credit and its related issues; Penalties and appeals under
GST; Future of GST in India.
Suggested Readings:
1. Mehrotra H.C., Agrawal V.P. (2016), Indirect Taxes, Sahitya Bhawan Publication.
2. B. Viswanathan, (1st Ed. 2016), Goods and Services Tax in India, New Century
Publications.
3. Singhania Vinod K. & Singhania Monica, (2016), Students Guide to Indirect Tax Laws,
Taxman Publications.
4. Datey V S. (5th Ed,2017), All about GST- A Complete guide to model GST Law,
Taxman Publications.
5. Gupta K Atul, (1st Ed,2016), GST-Concept and roadmap, LexisNexis Publisher.
6. Ahuja Girish & Gupta Ravi, (34th Ed.2016), Practical Approach to Direct & Indirect
Taxes, (Income Tax, Excise, Customs, CST, VAT, Service Tax, & Wealth Tax, CCH
India.
44
BBA - 602: Digital Marketing

Course Contents:
Unit - I
Introduction to Digital Marketing: Digital Marketing meaning scope and importance,
Internet versus traditional marketing communication, internet microenvironment; Use of
Business to Consumer and Business to Business Internet Marketing strategy.
Unit -II
Online buyer behavior and Models: The marketing Mix (7-Ps) in online context. Managing
the Online customer Experience: Planning website design, understanding site user agreement,
site design and structure, developing and testing content, Integrated Internet Marketing
Communications (IIMC); Objectives and Measurement of Interactive marketing
communication.
Unit - III
Digital Promotion Techniques I: Email Marketing, Opt-in-e-mail-Permission Marketing,
Online PR, interactive Advertising, Online partnerships, Viral Marketing, Blogs, Search
Engines- Search Engine Marketing (SEM), Search Engine Optimization; Website
Optimization, Content Marketing.
Unit - IV
Digital Promotion Techniques II: Social Media Marketing- Designing content for social
media marketing, Campaign management, tracking SMM performance; Mobile Marketing-
advertising on mobile devices, mobile apps, tracking mobile marketing performance.
Introduction to Web Analytics- Meaning, types, Key Metrics and Tools
Suggested Readings:
1. Chaffy, D., Ellis-Chadwick, F., Johnston, K., and Mayer, R. (4th Ed.2009) Internet
Marketing: Strategy, Implementation and practice, Third Edition, Pearson Education,
New Delhi.
2. Strauss, Judy and Frost, Raymond (6th Ed.2011), E-Marketing, 5th Edition, PHI
Learning Pvt. Ltd., New Delhi.
3. Roberts, M.L. (3rd Ed.2013) Internet Marketing, 1st Indian Edition, Cengage Learning,
New Delhi.
4. Hanson, W. and Kalyanam, (1st Ed. 10th International Conference,2010), e-Commerce
and Web Marketing, Cengage Learning, New Delhi.
5. Shainesh G. and Jagdish N Sheth (1st Ed. 2008). Customer Relationship Management-
A strategic perspective, Macmillan India Ltd.
6. Mohammad, Rafi, (2nd Ed. 2004) Internet Marketing: Building Advantage in a
Networked Economy, Tata McGraw Hill.
45
BBA – 603: Human Resource Development

Course Contents:
Unit - I
Human Resource development: Concept of development, Meaning and concept of HRD,
Understanding of the role of the HRD in organizations.
Unit -II
Training & Development – Planning, Techniques, Evaluation of Training effectiveness,
Development methods.
Unit - III
Appraising and rewarding People: Difference between Merti rating, performance Appraisal
Potential Appraisal, latest techniques of appraisal, self-appraisal, its nature, purpose and
methods.
Unit - IV
Designing Organizations: Structuring the organization, restructuring, Downsizing,
Multiskilling, Business Process Reengineering, Bench marking, introducing change, change
agents and their role. Designing jobs: Job Rotation, Job Enlargement, Job Enrichment, Job
Analysis, Job Description.
Unit - V
Problems faced by the HR Managers: Methods for motivating people, retaining people and
increasing the return and investment on employees.
Books Recommended:
1. Personnel Management -- C.B. Mamoria
2. Personnel Management and Industrial Relations -- Bhogoliwal
3. Personnel Management & Industrial Relations -- Yoder Dale
4. Human Resource Management -- Jan Beard well and Len Holden.
46
BBA – 604: DIGITAL MARKETING (LAB)
This lab would be based on the course 602 – Digital Marketing. The objective of this lab is to
help the students to understand the various aspects and components of Digital Marketing
specially Planning website design, understanding site user agreement, site design and structure,
developing and testing content, Integrated Internet Marketing Communications (IIMC). They
should have the capability to deal with Email Marketing, Opt-in-e-mail-Permission Marketing,
Online PR, Interactive Advertising, Online partnerships, Viral Marketing, Blogs, Search
Engine Marketing (SEM), Search Engine Optimization (SEO); Website Optimization, Content
Marketing.
47
BBA – 605: INTERNATIONAL FINANCE

Course Contents:
Unit – I: Introduction - Nature and scope of International Finance, Importance of the
study of International Finance, International Finance and Domestic Finance, An overview
of International Trade and Finance.
Unit – II: International Trade and Finance - Modes of International Trade and Balance
of payments, Current Account Transactions, capital Account Transactions, Official reserve
account, sectoral independence, International independence, domestic and foreign trade.
Unit – III: Components of international Financial System, foreign exchange market,
International currency market.
Unit – IV: Exchange Rate Mechanism - Exchange Rate Quotation, Factors influencing
exchange rate, exchange rate theories – purchasing power parity (PPP),interest rate parity,
method of forecasting foreign exchange rate.
Unit – V: International Financing Decision - Overview of International Financial
Market, instruments, cost of capital and financial structure.
Books Recommended:
1. International Finance – Tehory and Practice – V. A. Avadhani
2. International Financial Management – V. Sharan.
48
BBA – 606: INTERNATIONAL BUSINESS

Course Contents:
Unit – I: The concept of International Trade, significance and benefits of international
trade and business. Domestic marketing versus international marketing, role of
multinational corporations in international marketing.
Unit – II: International Business environment – economic, demographic, cultural, political,
legal, technological environment.
Unit – III: An overview of international trade barriers – tariff and non-tariff.
Unit – IV: Role of WTO, GATT, IMF and World Bank in regulating and promoting
international business.
Unit – V: Introduction to Foreign Exchange Markets.
Books Recommended:
1. International Business: Environment and Operations: D.J. Daniels
2. International Management: Managing Across Boarders & Cultures: Deresky
3. International Business: Competing in the Global Market Place: W.l. hill, Charl
49
BBA – 607: EXPORT PROCEDURES AND DOCUMENTATION

Course Contents:
Unit – I: General Survey of Indian Imports and Exports. Past Performance. Current Trends
and Exim Policy. Certificate of Origin. Documents prescribed by Importing Countries.
Unit – II: Steps in processing and Export Order.
Unit – III: Foreign Exchange Regulation in Indian and International Trade.
Unit – IV: Procedures regarding Quality Control, Pre-Shipment inspection, Central Excise
and Custom clearance.
Unit – V: Cargo Insurance and Role of E.C.G.C. Export Credit Guarantees and Forward
Exchange Cover.
Unit – VI: Finance for Export Trade: Institutional Framework and Policies.
Unit – VII: Export Assistance and Incentives: Duty Drawback, Export Houser and Trading
Houses, Export promotion Controls and their Countries.
Books Recommended:
1. Customs & Excise Law: Various issues
2. Excise Law Times
3. IMPEX Times
4. Exports: What Where & How – Ram Prasad Anupam Publication.
50
BBA – 608: MARKETING RESEARCH & CONSUMER BEHAVIOR:

Course Contents:
Unit – I: The nature and scope of Marketing Research: Meaning, Importance, Objectives,
Nature and scope of Marketing Research. Limitations of Marketing Research, Influence of
Environmental Variables on Consumer Behavior.
Unit – II: Sources of Information: Internal Sources. External Sources of Information-
Different published materials and their sources.
Unit – III: Collection of Data: Basic methods of collecting data – Mail survey, Telephone
enquiry, Personal interview, Probability and Non-probability sampling in marketing
research. Errors in sampling.
Unit – IV: Analysis and Preparation of Research Report: Analysis and classification of
Data, Tabulation and interpretation of data, Formulating final conclusions
Recommendations.
Unit – V: Meaning and significance of Consumer Behavior. Consumer Behavior as an
interdisciplinary science.
Unit – VI: Consumer Decision-making. Three views of Consumer Decision-making.
Major components of a Decision-making Model.
Unit – VII: Influence of individual variables on personality. Perception, learning, attitude
and their applications.
Books Recommended:
1. Luck & Wales : Marketing Research

2. Tull & Hawkins : Marketing Research
3. Luck & Rubin : Marketing Research
4, Chisnall : Marketing Research
5. Engel, Blackwell & Miniard : Consumer Behavior
6. Wilkie, W.L. : Consumer Behavior
7. Haward Sketh : Theory of Buyer Behavior
51

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Mishra Institute of Economic Development and Social Change, Patna

L. N. MISHRA INSTITUTE OF ECONOMIC

Choice Based Credit System (CBCS)

Introduction to Choice Based Credit System (CBCS):

Elective Course - means an optional course to be chosen or selected by a student out of

Conversion of Marks into Grades

Marks Grade Grade Points

CWP (Credit Weightage Point) = Grade Point x Credit Point

SGP (Semester Grade Point) = ∑ CWP

SGPA (Semester Grade Point Average) =

CGPA (Cumulative Grade Point Average) =

BBA (Three-Year Full-Time) Program Details:

Semester-wise Course Credit Scheme:

BBA – 302 Business Laws 70 30 100 4 - - 4

BBA – 306 Financial Management 70 30 100 4 1 - 5

BBA – 101: BUSINESS MATHEMATICS

Unit – II: Differential Calculus

Unit – III: Integral Calculus

Unit – IV: Elements of Matrix Algebra - Elementary Operations, Inverse of a Matrix.

Unit – V: Set Theory

BBA – 102: COMMUNICATIVE ENGLISH

Unit – I: Fundamental of Grammar and their Usage

Unit – II: Introduction to Business Communication

Unit – III: Business letter writing

Unit – IV: Business Etiquettes and Public Speaking

BBA – 103: BUSINESS ACCOUNTING

Unit – II: Journal, Ledger and Trial Balance

Unit – III: Trial Balance

Unit – IV: Finance Accounts

Unit – V: Bill of Exchange

Unit – VI: Consignment Accounts

BBA – 104: BUSINESS ECONOMICS

Unit – III: Production Function: Concept, Fundamental of Production Function.

Unit – VI: Profit Management:

1. Managerial Economics - Varshney & Maheshwari

BBA – 105: FUNDAMENTALS OF COMPUTER

UNIT - II: Algorithm and Flowcharts

UNIT – III: Operating System and Services in O.S.

UNIT – IV: Introduction to Network and Internet

1. Fundamentals of Computer – V. Raja Raman

BBA – 106: PRINCIPLES OF MANAGEMENT

Unit – II: Planning

Unit – III: Organizing

Unit – IV: Staffing

1. Principles & Practices of Management by L.M. Prasad.

BBA – 107: FUNDAMENTALS OF COMPUTER (LAB)

BBA – 201: BUSINESS ORGANIZATION

Unit – I: Nature and Scope of Business

Unit – II: Forms of Business Organization

Unit – III: Public Enterprises and their Rationale

Unit – IV: Home Trade Transactions

BBA – 202: INDIAN ECONOMY

Unit – I: Structure of Indian Economy

Unit – IV: Indian Economy & Foreign Trade

Unit – V: Indian Economy

BBA – 203: ORGANIZATIONAL BEHAVIOUR

Unit – I: Meaning and importance of the study of Organizational Behavior