And Management New Product Development: Certificate Programme in

Download as pdf or txt
Download as pdf or txt
You are on page 1of 13

CERTIFICATE PROGRAMME IN

NEW PRODUCT DEVELOPMENT


AND MANAGEMENT
Starts December 30, 2021 | Live Online Sessions

Programme offered by Continuing Education Programme (CEP), IIT Delhi


OVERVIEW
Product managers wear many hats. They devise disruptive business models, bring together
cross-functional teams, and focus on customer-centric engineering. They are the mini-CEOs who
take projects from development and execution to launch and beyond. It’s no surprise then, that
before becoming the CEOs of Google, Microsoft, and Yahoo, Sundar Pichai, Satya Nadella, and
Marissa Mayer were product managers.

But organisations are now facing a product management talent dilemma. With the baseline of
product-management skills set high, it’s not just enough to think about product management but
also develop the mindset, agility and innovation for product development.

Enrolling in IIT Delhi's New Product Development and Management programme will teach
you not just product deployment, sales, marketing and commercialisation but also give you
hands-on experience in state-of-the-art product conception, design and prototyping for both
engineering and digital products. Study customer discovery, functional and visual concepts,
design optimisation, and creation of the minimum viable product (MVP) under a renowned faculty
of technologists, management gurus, and startup leaders known to train the country’s best
product-thinkers and managers.

WHO IS THIS PROGRAMME FOR?


Current and aspiring product Entrepreneurs keen on launching
management professionals looking to gain product-based Startups, and developing
a detailed understanding of developing and capabilities to create disruptive business
managing products, and disruptive business models and nurture products.
models & innovation techniques.

Professionals looking to create and Graduate students seeking Product


promote products & services across Development & Product Management roles.
business development, sales & marketing
and UX/ UI teams.

Programme offered by Continuing Education Programme (CEP), IIT Delhi


PROGRAMME HIGHLIGHTS

Practical and Designed to Train under IIT


hands-on learning benefit Delhi’s renowned
experience with candidates from faculty and
real-world case technical and industry experts
studies, tutorials non-technical via live online
and assignments backgrounds sessions

Learn via Get Certificate of


Capstone Project Completion from
on development the prestigious
and launching of Indian Institute
Engineering and of Technology,
Digital Products Delhi

Programme offered by Continuing Education Programme (CEP), IIT Delhi


PROGRAMME MODULES
Module 1: Product Conception Module 2: Product Design

Product Basics Product Design Process - 7 Stages


Consumer problems and unmet need Product specifications and features
Empathy, Personas, User Stories Visual Design Elements
Identifying New Product Opportunities Tools for Design of Digital Products
using Data User experience (UX) design
Market Research for New Product Introduction to Software Tools used to
Development design Engineering Products
Idea Generation & Need Analysis Quality Function Deployment
Concept testing using Surveys-Customer Value Engineering Methodology
Discovery Iterative design optimisation
Product potentiality and Conjoint analysis Design for Manufacturing
Design Thinking for B2C, B2B Products
and Services
Competition Analysis and Product Market Fit

Module 3: Prototyping Module 4: Product Deployment

What is Minimum Viable Products (MVP)? Production planning and control


Types of MVP Material handling
Hypothesis Testing | A/B In-house Budgeting and Outsourcing
Prototype development for Digital Products Quality Assurance Protocols
Wireframing Principles of Lean: Lean Manufacturing
3D Printing and 3D Cutting and Management
Material Selection for Engineering Product Regulations and Standards: ISO
Prototyping Intellectual Property and Trademarks
Prototype Functionalisation using Building Markets and Creating Demand
Electronics and Instrumentation for New Products
Role of Robotics and Automation in Services, Simulated Test Marketing, and
Prototyping Launching of New Products
Usability and Beta Testing

Programme offered by Continuing Education Programme (CEP), IIT Delhi


Module 6: Product Lifecycle
Module 5: Sales and Marketing
Management

Brand Awareness, Consumer Brand Organisation for Product Management


Knowledge Marketing Manager-Product
Product-line Decisions (extension, Manager-Brand Manager Concept
reduction), Product Category expansion Approaches and Organisational role
Pricing Model and Strategy Product Manager-Functions and
Product Costing Tasks-Tools and Techniques
Segmentation | Target | Positioning The Product in Corporate Life, Corporate
Sales Forecasting and Product Objective
Distribution Channels Product Strategy and Policy
Lead Generation-Role of Contacts and Optimum Product Pattern/Line Range
social media Challenge Of Change-Opportunity and
Customer Acquisition Risk-Product Innovation, Modification,
Customer Retention Addition and Elimination
Product Proposals-Sources, Generation,
Processing and Selection
Contemporary Challenges and
Opportunities in Product Management

Module 7: Commercialisation
and Start-up

Introduction to Business Model Canvas


Funding Requirement and Avenues
Bootstrapping
Team Building and Collaborations
Customers and End Users
Market Competition and Creating Barriers
to Entry
Deployment and Distribution Strategy
Launching of Start-up: Rules and Steps
Social media, Websites, and Digital Marketing
Scale-up Model and Sustainable Growth
Plan

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the
total programme hours.

Programme offered by Continuing Education Programme (CEP), IIT Delhi


CAPSTONE PROJECT
Bootstrapped development of 1 Product per team (3-5 students), with tested deployment,
marketing, management, and go-to-market commercialisation plan.

1. Customer Discovery

The participants will be grouped in teams of 3-5 members. They will focus on a specific customer
problem (need) and respective product, and fill out the business model canvas, a gold standard in
the industry for the conception of a commercial product. The teams will conduct weekly customer
interviews, and answer key questions such as who are the target customers, what is the market,
through which channels the customers can be reached, how to grow the customer base, what is
the revenue model, what activities and resources the value proposition requires, who are the key
partners, and what are the significant costs in the business model. The faculty will evaluate the
business model, and suggest refinements for the participants to reach a viable product idea by the
end of the second week.

2. Product Design & Development

The participants will conduct the product design in one of the standard software (e.g., Solidworks)
learnt during the course, and develop a prototype using the needed tools (e.g., 3D printing) at a
low cost. Essential features of the product realised from the customer discovery phase will be
incorporated into the product development. The design and fabrication will also be optimised to
generate a production model that can be manufactured on a large scale. After these two weeks of
rigorous product development, its distribution strategy will be planned based on the customer
discovery phase's knowledge.

Programme offered by Continuing Education Programme (CEP), IIT Delhi


TUTORIALS
Business Model Canvas-Customer Discovery
A powerful tool to conceptualise commercialisable products. The participants will conduct customer
interviews and identify the key partners, activities, resources, value propositions, customer segments
and relationships, key resources, cost structure and revenue streams for testing their product feasibility.

User Persona Development (UX/UI design)


User personas are representations of a product’s users. This is a way to understand a product’s target
users better and gain insight into the users’ habits and preferences. Developing user personas helps
in achieving the optimal design of products to enhance user experience. Hence, it is important to
understand how user personas work, how to develop user personas, and when to use user personas.

Wireframing
Introduction to the concept of wireframing with examples, comparisons, frameworks, references
and insights to help better utilise wireframes in the digital product development process. From
the basic concepts like who uses wireframes, what their purpose is and how they can be used, to
common web and mobile wireframe examples, pattern sources, and design patterns.

Designing on CAD
A CAD based product designing software will be introduced. From understanding the 2D sketching
tools to 3D modeling features, and assembling of parts, overview of the software operations to
convert a design idea into a model will be covered.

3D Printing
Additive manufacturing principles will be introduced. Different types of 3D printers will be covered,
and their operational protocols will be discussed. Fabrication of the 3D design model of a
commercial product will be covered.

Production Line Virtual Tour


An ensemble of videos capturing the entire production line in an automotive engineering company
will be covered. The process from manufacturing operations (e.g., cutting, drilling) on individual
parts to assembly of thousands of such components to generate the final product will be presented.

Crowdfunding
A less known, but very effective way of fundraising for your innovative digital or hardware based
projects. The most popular platform, Kickstarter, will be introduced, and how to launch your own
fundraising campaign will be explained stepwise through this tutorial.

Note: The programme curriculum may include more such tutorials for integrated learning.

Programme offered by Continuing Education Programme (CEP), IIT Delhi


PROGRAMME COORDINATORS

Dr. Biswajita Parida


Assistant Professor, Marketing
Department of Management Studies
Indian Institute of Technology Delhi

Prof. Biswajita Parida is an Assistant Professor in Marketing at the Department of


Management Studies at IIT Delhi. She is a Fellow of the Indian Institute of Management
Ahmedabad. She has taught at various B-schools including XLRI Jamshedpur, IIM
Sambalpur, and NMIMS Mumbai. Her research interests are in the area of Consumer
Behaviour, Advertising, and Branding. She has presented her work at various national and
international conferences. Her teaching interests include Integrated Marketing
Communication, Product and Brand Management, Technology and Marketing, Evolution of
Consumer Behaviour, and Marketing Management.

Dr. Arnab Chanda


Assistant Professor,
Centre for Biomedical Engineering
Joint Faculty at the Department of Biomedical Engineering, AIIMS
Indian Institute of Technology Delhi

Dr. Arnab Chanda is an Assistant Professor at the Centre for Biomedical Engineering, IIT Delhi
and a joint faculty at the Department of Biomedical Engineering, AIIMS, Delhi. He holds a PhD
in Aerospace Engineering and Mechanics from the University of Alabama, USA and is the
founder of BIOFIT Technologies LLC, USA. He has also worked as a postdoctoral researcher at
the Department of Bioengineering, University of Pittsburgh, USA and as a research scientist
in LP Amina, China. Dr. Chanda is an expert in the fabrication and mechanical
characterisation of tissue mimics, and has previously developed artificial surrogates for
human skin, muscles, brain, artery, and plantar fascia, and tested them at both lab and
clinical settings. These experimental models have been used extensively for surgical training
and to study a wide range of injury scenarios. To date, he has received young researcher
awards from ASME and MHRD, and also holds 7 US Patents and several tech-transfers.
Currently, Dr. Chanda heads the Biomechatronics Lab in AIIMS, Delhi, where his team is
working on developing cutting-edge wearable technologies to mitigate foot related disorders.

Note: Industry Experts may also be invited to take classes in certain modules, details of the same will be updated closer to the
programme start date.

Programme offered by Continuing Education Programme (CEP), IIT Delhi


LEARNING OUTCOMES
Acquire skills to create and successfully market
products from a value-driven and
customer-centric approach

Learn about development and Gain insight into crucial product


launching of new technical and digital road-mapping processes and lifecycles to
products. ensure better marketability

Understand economics, maintenance Acquire hands-on experience with product


and lifecycle management tools with design optimisation and design for
regards to different product groups manufacturing to enhance user comfort

Learn about industry-focused design quality Derive insights on additive manufacturing


protocols, lean manufacturing techniques, (3D printing), subtractive manufacturing (CNC
production planning & control milling), and the role of automation and robotics

PROGRAMME CERTIFICATE
Participants will be awarded a
successful completion certificate
from IIT Delhi on scoring at least
60% points in each of the evaluation
components and maintaining a
minimum attendance of 80%.

Participants who are unable to


maintain 60% points in the
evaluation components, but have a
minimum attendance of 80% shall
be awarded a participation
certificate.

Only E-certificate will be issued by


CEP-IITD

Note: All certificate images are for illustrative purposes only and may be subjected to change at the discretion of IIT Delhi.

Programme offered by Continuing Education Programme (CEP), IIT Delhi


PROGRAMME DETAILS
Eligibility
Programme Schedule Graduates from any recognised
University.
Duration 5 Months
Internship/Project/Work Experience
Academic January 8, 2022 will be preferred.
Orientation
Evaluation
Live Online 4 hours/ week Evaluation criteria is at the discretion
Sessions Saturday, 9:00 AM - 13:30 PM of the faculty. The methodology
(4-hour session with 30 min break) includes quizzes, case analysis,
Sunday, 9:00 AM - 13:30 PM projects, assignments and any other
(on need basis) component as decided by the Faculty.

Programme Click here to apply to


Selection Process
Application the programme
Link Screening and selection will be done by
IIT Delhi

PAYMENT SCHEDULE
Programme Fee INR 70,000 + GST

Instalment Schedule

Booking Amount Instalment 1 Instalment 2

Remarks Dec 29, 2021 Feb 15, 2022 Apr 15, 2022

Amount INR 10,000 + GST INR 25,000 + GST INR 35,000 + GST

Note:
- The actual programme schedule will be announced closer to the programme start.
- GST (currently @ 18%) will be charged extra on these components.

Last Date to Apply Dec 24, 2021

Final Selection List Dec 29, 2021

Last Date to Submit the Fee Dec 29, 2021

Note: Applications will be reviewed based on eligibility and subsequent shortlisting process as laid down by the Programme Coordinator/s.

All fee should be submitted in the IIT Delhi CEP account only, and the receipt will be issued by IIT Delhi CEP account for your records.

Programme offered by Continuing Education Programme (CEP), IIT Delhi


APPLICATION REQUIREMENTS
Education Document:
Consolidated graduation mark-sheet
Degree Certificate

ID Proof:

Any Government-issued photo ID like PAN Card/ AADHAAR Card, Driving License/ Passport, etc.
Passport size photo is a must.

SYSTEM REQUIREMENTS
This programme includes live online classes conducted on Zoom. To attend a live online class you
will need to have a PC/ Laptop/ Mac with:

Speakers and microphone: built-in or a USB plug-in or wireless Bluetooth


Webcam: built-in or USB plug-in
Processor: with Dual Core 2Ghz or higher (i3/ i5/ i7 or AMD equivalent)
RAM: 4 GB or higher
OS: Either MacOS 10.7 or higher OR Windows 8 or higher
An internet connection: Minimum bandwidth of 3.0 Mbps (up/ down)
Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+
Zoom software client installed on your PC/ Laptop/ Mac

We use the Zoom software application to conduct live online classes. Zoom works on a variety of
PCs/ Laptops/ Mac systems and also on phones and tablets.

You can join your live online class from a phone or tablet if it supports the Zoom client.

We recommend that you attend classes from a PCs/ Laptops/ Mac.

Programme offered by Continuing Education Programme (CEP), IIT Delhi


ABOUT IIT DELHI
The Indian Institute of Technology Delhi (IIT Delhi) is one of the 5 initial IITs established for training,
research and development in science, engineering and technology in India. Established as College
of Engineering in 1961, the Institute was later declared as an Institution of National Importance
under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute
of Technology Delhi”. It was then accorded the status of a Deemed University with powers to
decide its own academic policy, to conduct its own examinations, and to award its own degrees.

Since its inception, over 48,000 students have graduated from IIT Delhi in various disciplines
including Engineering, Physical Sciences, Management and Humanities & Social Sciences. Of these,
nearly 5070 received PhD degrees. The rest obtained Bachelor's and Master's Degrees in
Engineering, Sciences and Business Administration. These alumni today work as scientists,
technologists, business managers and entrepreneurs. There are several alumni who have moved
away from their original disciplines and have taken to administrative services, active politics or are
with NGOs. In doing so, they have contributed significantly to the building of this nation, and to
industrialisation around the world. For more details, please visit: www.iitd.ac.in

ABOUT IIT DELHI - CEP


Executive education is a vital need for the companies to build a culture that promotes newer
technologies and solutions and builds a workforce that stays abreast of the rapidly transforming
needs to the technological, business and regulatory landscape.

Committed to the cause of making quality education accessible to all, IIT Delhi has launched Online
Certificate Programmes under eVIDYA@IITD (ई-िवद्या@IITD): enabling Virtual & Interactive-learning for
Driving Youth Advancement@IITD for Indian as well as international participants. These outreach
programmes offered by the Indian Institute of Technology Delhi (IIT Delhi) are designed to cater to
the training and development needs of various organisations, industries, society and individual
participants at national and international level with a vision to empower thousands of young
learners by imparting high-quality Online Certificate Programmes in cutting-edge areas for their
career advancement in different domains of engineering, technology, science, humanities and
management. For more details, please visit: http://cepqip.iitd.ac.in

Programme offered by Continuing Education Programme (CEP), IIT Delhi


ABOUT ERUDITUS
Eruditus Executive Education offers customised and open programmes in India, Singapore, Dubai
and other global locations in collaboration with MIT Sloan, Columbia Business School, INSEAD,
Harvard Business School (HBS), Kellogg Executive Education, Berkeley Executive Education, Wharton
Executive Education, IIM Lucknow Executive Education, IIM Calcutta Executive Education and
Emeritus. Our world-class executive education programmes, supported by eminent programme
experts, provide an immersive learning experience integrated with actionable insights and practical
business applications. The meticulously curated programmes are delivered in a different range of
formats; in-class, online, as well as blended programmes. Our extensive portfolio also includes
short 2-4 day in-class workshops, online courses of 2-6 months duration as well as comprehensive
learning journeys that run over 6-9 months, customised to an organisation’s requirement.

Apply for the programme here

APPLY NOW

For registration and any other information,


please get in touch with us at iitd@eruditus.com

For any feedback, please write to Head CEP, IIT Delhi


at hodqipcep@admin.iitd.ac.in

https://wa.me/+917208889990
WhatsApp an Advisor On +91 7208889990*
* This number does not accept any calls. Please message your queries.

Service Provider

Online Certificate Programmes are offered by the Indian Institute of Technology Delhi under the
aegis of Continuing Education Programme (CEP) so that the Institute can realise its vision of
serving as a valuable resource for industry and society, and fulfil its mission to develop human
potential to its fullest extent so that intellectually capable and imaginatively gifted leaders can
emerge in a range of professions.

Programme offered by Continuing Education Programme (CEP), IIT Delhi

You might also like