And Management New Product Development: Certificate Programme in
And Management New Product Development: Certificate Programme in
And Management New Product Development: Certificate Programme in
But organisations are now facing a product management talent dilemma. With the baseline of
product-management skills set high, it’s not just enough to think about product management but
also develop the mindset, agility and innovation for product development.
Enrolling in IIT Delhi's New Product Development and Management programme will teach
you not just product deployment, sales, marketing and commercialisation but also give you
hands-on experience in state-of-the-art product conception, design and prototyping for both
engineering and digital products. Study customer discovery, functional and visual concepts,
design optimisation, and creation of the minimum viable product (MVP) under a renowned faculty
of technologists, management gurus, and startup leaders known to train the country’s best
product-thinkers and managers.
Module 7: Commercialisation
and Start-up
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the
total programme hours.
1. Customer Discovery
The participants will be grouped in teams of 3-5 members. They will focus on a specific customer
problem (need) and respective product, and fill out the business model canvas, a gold standard in
the industry for the conception of a commercial product. The teams will conduct weekly customer
interviews, and answer key questions such as who are the target customers, what is the market,
through which channels the customers can be reached, how to grow the customer base, what is
the revenue model, what activities and resources the value proposition requires, who are the key
partners, and what are the significant costs in the business model. The faculty will evaluate the
business model, and suggest refinements for the participants to reach a viable product idea by the
end of the second week.
The participants will conduct the product design in one of the standard software (e.g., Solidworks)
learnt during the course, and develop a prototype using the needed tools (e.g., 3D printing) at a
low cost. Essential features of the product realised from the customer discovery phase will be
incorporated into the product development. The design and fabrication will also be optimised to
generate a production model that can be manufactured on a large scale. After these two weeks of
rigorous product development, its distribution strategy will be planned based on the customer
discovery phase's knowledge.
Wireframing
Introduction to the concept of wireframing with examples, comparisons, frameworks, references
and insights to help better utilise wireframes in the digital product development process. From
the basic concepts like who uses wireframes, what their purpose is and how they can be used, to
common web and mobile wireframe examples, pattern sources, and design patterns.
Designing on CAD
A CAD based product designing software will be introduced. From understanding the 2D sketching
tools to 3D modeling features, and assembling of parts, overview of the software operations to
convert a design idea into a model will be covered.
3D Printing
Additive manufacturing principles will be introduced. Different types of 3D printers will be covered,
and their operational protocols will be discussed. Fabrication of the 3D design model of a
commercial product will be covered.
Crowdfunding
A less known, but very effective way of fundraising for your innovative digital or hardware based
projects. The most popular platform, Kickstarter, will be introduced, and how to launch your own
fundraising campaign will be explained stepwise through this tutorial.
Note: The programme curriculum may include more such tutorials for integrated learning.
Dr. Arnab Chanda is an Assistant Professor at the Centre for Biomedical Engineering, IIT Delhi
and a joint faculty at the Department of Biomedical Engineering, AIIMS, Delhi. He holds a PhD
in Aerospace Engineering and Mechanics from the University of Alabama, USA and is the
founder of BIOFIT Technologies LLC, USA. He has also worked as a postdoctoral researcher at
the Department of Bioengineering, University of Pittsburgh, USA and as a research scientist
in LP Amina, China. Dr. Chanda is an expert in the fabrication and mechanical
characterisation of tissue mimics, and has previously developed artificial surrogates for
human skin, muscles, brain, artery, and plantar fascia, and tested them at both lab and
clinical settings. These experimental models have been used extensively for surgical training
and to study a wide range of injury scenarios. To date, he has received young researcher
awards from ASME and MHRD, and also holds 7 US Patents and several tech-transfers.
Currently, Dr. Chanda heads the Biomechatronics Lab in AIIMS, Delhi, where his team is
working on developing cutting-edge wearable technologies to mitigate foot related disorders.
Note: Industry Experts may also be invited to take classes in certain modules, details of the same will be updated closer to the
programme start date.
PROGRAMME CERTIFICATE
Participants will be awarded a
successful completion certificate
from IIT Delhi on scoring at least
60% points in each of the evaluation
components and maintaining a
minimum attendance of 80%.
Note: All certificate images are for illustrative purposes only and may be subjected to change at the discretion of IIT Delhi.
PAYMENT SCHEDULE
Programme Fee INR 70,000 + GST
Instalment Schedule
Remarks Dec 29, 2021 Feb 15, 2022 Apr 15, 2022
Amount INR 10,000 + GST INR 25,000 + GST INR 35,000 + GST
Note:
- The actual programme schedule will be announced closer to the programme start.
- GST (currently @ 18%) will be charged extra on these components.
Note: Applications will be reviewed based on eligibility and subsequent shortlisting process as laid down by the Programme Coordinator/s.
All fee should be submitted in the IIT Delhi CEP account only, and the receipt will be issued by IIT Delhi CEP account for your records.
ID Proof:
Any Government-issued photo ID like PAN Card/ AADHAAR Card, Driving License/ Passport, etc.
Passport size photo is a must.
SYSTEM REQUIREMENTS
This programme includes live online classes conducted on Zoom. To attend a live online class you
will need to have a PC/ Laptop/ Mac with:
We use the Zoom software application to conduct live online classes. Zoom works on a variety of
PCs/ Laptops/ Mac systems and also on phones and tablets.
You can join your live online class from a phone or tablet if it supports the Zoom client.
Since its inception, over 48,000 students have graduated from IIT Delhi in various disciplines
including Engineering, Physical Sciences, Management and Humanities & Social Sciences. Of these,
nearly 5070 received PhD degrees. The rest obtained Bachelor's and Master's Degrees in
Engineering, Sciences and Business Administration. These alumni today work as scientists,
technologists, business managers and entrepreneurs. There are several alumni who have moved
away from their original disciplines and have taken to administrative services, active politics or are
with NGOs. In doing so, they have contributed significantly to the building of this nation, and to
industrialisation around the world. For more details, please visit: www.iitd.ac.in
Committed to the cause of making quality education accessible to all, IIT Delhi has launched Online
Certificate Programmes under eVIDYA@IITD (ई-िवद्या@IITD): enabling Virtual & Interactive-learning for
Driving Youth Advancement@IITD for Indian as well as international participants. These outreach
programmes offered by the Indian Institute of Technology Delhi (IIT Delhi) are designed to cater to
the training and development needs of various organisations, industries, society and individual
participants at national and international level with a vision to empower thousands of young
learners by imparting high-quality Online Certificate Programmes in cutting-edge areas for their
career advancement in different domains of engineering, technology, science, humanities and
management. For more details, please visit: http://cepqip.iitd.ac.in
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Online Certificate Programmes are offered by the Indian Institute of Technology Delhi under the
aegis of Continuing Education Programme (CEP) so that the Institute can realise its vision of
serving as a valuable resource for industry and society, and fulfil its mission to develop human
potential to its fullest extent so that intellectually capable and imaginatively gifted leaders can
emerge in a range of professions.