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    User Generated Content Moderation

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    snowFlakes A
    User generated content moderation has become common for marketing efforts. While UGC can connect with customers, it also poses risks if unmoderated like offensive or inappropriate content. There are various methods for moderating UGC, each with pros and cons. Human moderation allows more control but is expensive, while AI is faster but cannot understand context fully. The hybrid approach balances both but is also more costly. Due to the large volumes of UGC, moderation remains a challenge without proper systems and technologies to handle the scale.

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    User Generated Content Moderation

    Uploaded by

    snowFlakes A
    126 views4 pages
    User generated content moderation has become common for marketing efforts. While UGC can connect with customers, it also poses risks if unmoderated like offensive or inappropriate content. There are various methods for moderating UGC, each with pros and cons. Human moderation allows more control but is expensive, while AI is faster but cannot understand context fully. The hybrid approach balances both but is also more costly. Due to the large volumes of UGC, moderation remains a challenge without proper systems and technologies to handle the scale.

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    User generated content moderation has become common for marketing efforts. While UGC can connect with customers, it also poses risks if unmoderated like offensive or inappropriate content. There are various methods for moderating UGC, each with pros and cons. Human moderation allows more control but is expensive, while AI is faster but cannot understand context fully. The hybrid approach balances both but is also more costly. Due to the large volumes of UGC, moderation remains a challenge without proper systems and technologies to handle the scale.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    126 views4 pages

    User Generated Content Moderation

    Uploaded by

    snowFlakes A
    User generated content moderation has become common for marketing efforts. While UGC can connect with customers, it also poses risks if unmoderated like offensive or inappropriate content. There are various methods for moderating UGC, each with pros and cons. Human moderation allows more control but is expensive, while AI is faster but cannot understand context fully. The hybrid approach balances both but is also more costly. Due to the large volumes of UGC, moderation remains a challenge without proper systems and technologies to handle the scale.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    User Generated Content Moderation: In Details

    Know Everything About Automated Content Moderation

    User generated content moderation has risen in popularity becoming a fixture in many firms'
    marketing efforts, whether its social media sharing from segments and sub, in-depth studies from
    bloggers, or simply a simple review from regular customers.

    How is UGC moderation progressing? - Customers prefer user-generated content


    moderation to branded online content moderation by an overwhelming majority (85%).

    However, because customers can easily generate and distribute information, businesses have less
    influence over messaging. And one negative tweet can be enough to ruin a person's reputation.

    Categories: User Generated Content Moderation

    There are various ways for your company to encourage user-generated content and include it into
    your entire marketing strategy. Among the most prevalent sorts of UGC moderation are listed
    below:

    1. Customer Reviews
    2. Customer Testimonials
    3. Social Media Posts
    4. Feature Sections
    5. Success Stories
    6. Case Studies
    7. Affiliate Promotions

    Did you know? Before doing business with a company, 90% of potential clients study online
    reviews that’s one of the main methods of automated content moderation.

    Key Points:

    1. Automated content moderation is not developed by the brand being pushed, which can
    really work in your favor as a company.

    2. Online content moderation companies make maintaining existing customers and


    followers as important as recruiting new consumers if you want to build your audience
    and convert leads into sales.
    3. User generated content moderation that is unique and dynamic has the ability to connect
    with customers while also enhancing search engine rankings.

    3 Common Risks Of UGC Moderation

    There are hazards connected with releasing material made by members of your organization's
    community, which savvy brands recognize.

    Risks posed by users include:


    1. Your brand is exposed to offensive content when unmoderated content is published in
    real time.

    2. Unattended two-way interactions of automated content moderation company can become


    offensive.

    3. When user-generated content moderation spirals out of control, your brand suffers.

    How can you keep inappropriate user generated content off your platform? - To filter UGC,
    use profanity filters, picture management, and video moderation, as well as live teams and AI.
    Automated content moderation is essential for making UGC moderation work for your
    organization or clientele.

    Methods Of Content Moderation: Pros Vs. Cons

    The 3 most common methods of online content moderation involve using human moderators,
    artificial intelligence, or the hybrid approach.

    Fact Human Moderators Artificial Intelligence Hybrid Approach

    1. You'll have more 1. Human reviewers 1. Precision and


    influence on your can control content competence.
    Pros content moderation faster even at a Successfully
    process with an in- cheaper cost than preventing offensive
    house content AI. and brand-damaging
    moderator. information.

    2. Having full-time, 3. Because AI cannot 2. Far more precise for


    24-hour moderators comprehend branding and
    on staff is context, it may mission-critical
    Con expensive. It will occasionally flag purposes, but more
    s also take time innocent costly than
    because moderators information or, crowdsourced or
    would need more importantly, AI-only moderating.
    extensive fail to detect
     training and dangerous stuff.
    supervision.

    Fact: Much of the world's daily life shifted online when the Covid-19 pandemic began in
    March 2020, and it has stayed there ever since. This transformation leads to increases in the
    presence of user-generated content that is fraudulent, dangerous, or simply brand-damaging.

    User Generated Content Moderation Statistics


    Why Is It So Difficult To Moderate Content?

    The large volume of user-generated content moderation and its exponential expansion as existing
    systems scale and new ones emerge add to the complexity of content moderation company.
    Companies lack the systems and technologies needed to keep up with the constant flow of
    information on the internet. Unlike the exponential growth of content volumes, online content
    moderation increases at a relatively slow linear rate. Furthermore, a content moderation
    profession is torturous and has negative emotional and mental repercussions on employees,
    leading to people quitting and content moderation company closing their doors. While AI-
    powered computer vision algorithms are capable of processing and filtering large volumes of
    content with great precision, they cannot provide cultural or other context.

    Conclusion

    If it hasn't already, your company should consider using user-generated content to promote its
    brand and stay competitive. However, along with this great marketing machine known as UGC
    comes the necessity for appropriate commercial online content moderation company policies to
    preserve your brand's reputation, secure consumer protection, avoid risk, and promote online
    engagement for your company's success and the benefit of your users. For more details, please
    read our blogs.

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