Safety Sign RFP

Design & Development
Request for Proposal
This RFP is to design and develop a new website for SafetySign
Goal for new website launch: Start of September
Overview
We have been operating within the printing industry for the last 15 years. We specialise
in printing safety signs and road signs for the UK market.
Our Audience
The primary audience is office administrators or junior member of staff who need to buy
signage for their office, warehouse, or construction site.
They know the core product they need to buy, and the website needs to help them to
find it as quickly as possible.
They need to know the product is high quality and we can deliver quickly. We need to
project trust to our customers.
The second objective – We need to inform/inspire the customer for us to cross-sell and
upsell other products.
New Website Objectives
Our website’s number one objective is to get people to buy online. The site must
maximise sales but attract potential customer on-site. Easy navigation so customers can
find the product they are looking for. Easy and multiple payments so we are maximizing
conversion.
The second objective is to get people to buy a product online.
An additional objective for our new website is to inform and educate, engage our
customer base and position our brand as a thought leader if there are any changes in
regulation.
New Website Functionality Requirements

Our new website will need:
 An easy-to-use content management system (CMS) please specify why. I have
experience in Shoperify and Wordpress so these would be the preference.
 Objective is to take 100 orders per day within 3 months
 Intuitive navigation (navigation is very important. There will be a lot of SKU so we
need to let customers know we have the product they are looking for)
 Clean and simple and trustworthy site – how to best convey we are the guys to
product safety signs to the customers.
 There will be 3000 SKUs with more being added all the time. The site structure
needs to support this and I need to be able to add more products later on.
 Website must be fast and support mobile and tablet
 Optimized with SEO best practices
 A blog
 Ability to create new products and linked to the site map.
 Email update sign-up form
 Contact form
 Multiple payment details also payment on the account option
 Help to simplify the Pick and Pack flow.
 Customer has the ability to upload their own artwork on order.
 Site helps Google Tags/Analytics with tracking
Optional New Website Functionalities/Wish List

We would love to have the following on our new website, depending on how these
elements would impact the timeline and/or budget. Please provide the cost for these
elements separately, and note if any additional design or development time would be
required.
 Separate login area for clients/wholesalers to qualify for discount and order
history
 If the website can also support Amazon orders.
These are some of our competitors

https://www.safetysigns4less.co.uk/
https://www.safetysignsupplies.co.uk/
https://www.uksafetystore.com/
Budget Details
The project is split into the following stages please can you quote separately and in
detail as we may decide to use one supplier for everything or multiple suppliers for the
different sections.
1) Design and structure of the site (Please state how many products you can
upload). The site need to be operational just need to add more products.
2) Upload 3000 products SEO
3) Marketing and SEO please quote for a monthly fee and add blogs.
We have a budget of £1000 to complete the 3 tasks plus 3months of marketing and
SEO. Please can you quote according to how you see best fit.
Proposal Requirements
Please include the following in your proposal response:

 Overview of your company
 Overview of how you will meet our objectives
 Explanation of your proposed platform/CMS
 Outline of your website design & development strategy
 Proposed website timeline from kickoff to launch
 Details about your team
 Recent design & development examples
 References
 Any key differentiators about you?
 Pricing with optional elements line-itemed
 Terms & conditions

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Safety Sign RFP

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Design & Development

Request for Proposal

This RFP is to design and develop a new website for SafetySign

Goal for new website launch: Start of September

New Website Objectives

The second objective is to get people to buy a product online.

New Website Functionality Requirements

Optional New Website Functionalities/Wish List

These are some of our competitors

Please include the following in your proposal response:

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