Case Study Pantaloon Retail

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 Pantaloon retail(India) is the flagship enterprise of the

Future Group with a presence across multiple lines of


business. The company owns and manages multiple
retail formats that cater to a wide cross-section of
indian society.
 Headquartered in Mumbai the company operates over
5 million square feet of retail space, has over 450 stores
across 40 cities in India and employs over 18,000
people.
 The company’s leading formats include Pantaloons, a
chain of fashion outlets, Big Bazaar, a uniquely Indian
hypermarket chain, Food Bazaar, a supermarket chain,
blends the look, touch and feel of Indian bazaars with
aspects of modern retail like choice.
 Some of its other formats include, Depot, Shoe
Factory, Brand Factory, Blue Sky, Fashion Station, All .
The company also operates an online portal,
futurebazaar.com.
 Pantaloon was regularly opening stores in the metros,
to run its business efficiently it aimed at a robust
transaction management system and an enterprise
wide platform to run the operations
 After a comprehensive evaluation of different options
and software companies, the management at
Pantaloon decided to go in for SAP.
 Implemented by : SAP Team with the help of Novasoft,
Singapore, currently being used by around 1,200
employees,Cost of implementation : About $10 million
 SAP retail solutions supported product development,
which includes ideation, trend analysis, and
collaboration with partners in the supply chain;
sourcing and procurement, optimising cost, quality
and speed variables.
 Managing supply chain, which involves handling the
logistics of moving finished goods from the source into
stores .
 selling goods across a variety of channels to
customers, which requires marketing and brand
management; managing mark-downs and capturing
customer reactions, analysing data.
 The key challenges in this project were faced during
data migration and in managing the interim period
when the project was underway for about six months.
Migrating unorganized data to an organized format
was a challenging task .
 Pantaloon has not been able to see immediate benefits
from this implementation but this application
certainly has long term benefits which will be seen
when the performance of various aspects will be
analyzed.
 SAP implementation was divided into three phases.
The first phase involved blueprinting existing
processes . In this phase, the entire project team
worked on current processes within the structure of
the organisation, analysed and drafted them.
 In the second phase, the SAP platform was developed
with the help of Novasoft’s template after evaluation of
Pantaloon’s needs and expertise in retail solutions.
 The last phase in this project was for stores to switch
over to the new system and for current data to be
ported to the new SAP application.
 For maintaining SAP implementation and its related
applications, Pantaloon has an in-house team and it
has outsourced ABAP resources. They are also in the
process of setting up a SAP Competency Centre.

 Future projects - After the successful implementation


of SAP for its retail chain, Pantaloon plans to go ahead
with IT projects such as implementation of WMS with
RFID, Customer Intelligence and CRM. Inventory and
Promotions Optimization will be pursued later this
year.

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