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    L'Orangerie: Monte Carlo

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    Ons Mnejja
    L'Orangerie is a premium bitter orange liqueur handcrafted in Monaco using bitter oranges from the trees lining Monaco's streets. It is the first and only alcoholic beverage produced in Monaco. The liqueur aims to showcase Monaco's agricultural history of citrus fruit farming and trading. It is produced in small batches using traditional methods and is marketed to appeal to Monaco and the French Riviera's art deco era of glamour.

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    © All Rights Reserved
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    L'Orangerie: Monte Carlo

    Uploaded by

    Ons Mnejja
    29 views8 pages
    L'Orangerie is a premium bitter orange liqueur handcrafted in Monaco using bitter oranges from the trees lining Monaco's streets. It is the first and only alcoholic beverage produced in Monaco. The liqueur aims to showcase Monaco's agricultural history of citrus fruit farming and trading. It is produced in small batches using traditional methods and is marketed to appeal to Monaco and the French Riviera's art deco era of glamour.

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    LOrangerie Presentation

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    L'Orangerie is a premium bitter orange liqueur handcrafted in Monaco using bitter oranges from the trees lining Monaco's streets. It is the first and only alcoholic beverage produced in Monaco. The liqueur aims to showcase Monaco's agricultural history of citrus fruit farming and trading. It is produced in small batches using traditional methods and is marketed to appeal to Monaco and the French Riviera's art deco era of glamour.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    29 views8 pages

    L'Orangerie: Monte Carlo

    Uploaded by

    Ons Mnejja
    L'Orangerie is a premium bitter orange liqueur handcrafted in Monaco using bitter oranges from the trees lining Monaco's streets. It is the first and only alcoholic beverage produced in Monaco. The liqueur aims to showcase Monaco's agricultural history of citrus fruit farming and trading. It is produced in small batches using traditional methods and is marketed to appeal to Monaco and the French Riviera's art deco era of glamour.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    L’ORANGERIE

    MONTE CARLO
    INTRODUCTION
    •  L’Orangerie is the first premium bitter
    orange liqueur from Monaco.

    •  It is handmade in our atelier in the


    heart of Monaco using the bitter
    oranges from the trees that line the
    streets of this tiny principality.

    •  The liqueur is all natural, with no added


    chemicals, colourants or preservatives.

    •  It is as unique as it is rare.

    •  L’Orangerie is currently the only


    premium alcoholic beverage made in
    Monaco.

    28/04/17 2
    HISTORY
    •  Steeped in history, L’Orangerie offers
    a genuine taste of Monaco.

    •  This is the story of a product that


    showcases fruits that were once the
    mainstay of the Monegasque
    economy.

    •  Monaco was once an agricultural


    land, farming citrus fruits to be sold
    to markets near and far, transported
    by merchant ships docking in the
    shelter of Port Hercule.

    •  We are proud to connect the


    tradition of citrus trading in the past
    with the present day and offer this
    authentic and original liqueur.

    28/04/17 3
    THE LIQUEUR
    •  An extremely fresh and fragrant
    liqueur, not too sweet.

    •  Can be served as an aperitif or


    digestif, either chilled or over ice.

    •  It also works wonderfully as a


    cocktail ingredient.

    •  The Monaco Spritz has already


    proven extremely popular amongst
    locals. This is 1 part L’Orangerie with
    3 parts Prosecco, served over lots of
    ice and garnished with orange zest.

    •  The bottle is 500 ml and minature


    50ml bottles are also available –
    these have been very popular with
    hotels and events organisers.

    28/04/17 4
    PRODUCTION
    •  Hand-crafted in our atelier in the
    heart of Monaco using traditional,
    artisanal methods.

    •  The oranges are carefully selected


    by hand, washed and peeled in our
    atelier, and infused to our
    safeguarded recipe to create a rare
    and inviting specialty.

    •  The liqueur is crafted in extremely


    small batches.

    •  The current production is a minimum


    of 55,000 bottles per year.

    28/04/17 5
    MARKETING
    •  The brand is aimed to hark back to
    the Art Deco era in Monaco and the
    Cote D’Azur. A time of glamour,
    class and excitement.

    •  Everything from the bottle label, to


    the font used and marketing
    supports have been very carefully
    considered to remain true to our
    ideals and the aesthetic of the 1920’s
    on the French Riviera.

    •  We have an active website,


    www.orangerie.mc, as well as
    Facebook, Twitter and Instagram
    accounts.

    •  Tastings and sales are offered in the


    atelier for individuals and groups.

    28/04/17 6
    SUPPLIERS
    •  We have specifically targeted only
    premium hotels, restaurants and
    bars to begin with.

    •  Currently the liqueur is for sale in


    establishments in Monaco such as
    the Metropole hotel, the Yacht
    club of Monaco, Maya Bay, the
    Fairmont hotel, the automobile
    club, Anjuna beach club and The
    Monaco Restaurant Group
    amongst others.

    •  In Paris it is offered in the Georges


    V and the Bristol hotels as well as
    the exclusive Atelier de
    Sommeliers.

    28/04/17 7
    SALES & CONTACT
    •  For further information please
    contact Philip Culazzo.

    •  Atelier address: 9 Rue de la Turbie,


    Monaco, 98000. Telephone: +377
    9990 4338

    •  www.orangerie.mc

    28/04/17 8

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