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1
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What retailling concept is when the retailer offers good value to customers, whether it be
upscale or discount?

Select one:
a.
Coordinated effort

b.
Value-driven

c.
Customer orientation

d.
Goal orientation

Question 2
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What retailing activity is whereby suppliers sell through a moderate number of retailers?

Select one:
a.
Selective distribution

b.
exclusive distribution
 c.
intensive distribution

d.
none of the choices

Question 3
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What retailing activity is whereby suppliers sell through as many retailers as possible?

Select one:
a.
intensive distribution

b.
exclusive distribution
c.
selective distribution

d.
none of the choices

Question 4
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What type of retail store can be positioned on roads or near other retailers or shopping
centers?

Select one:
a.
Solitary Sites

b.
Isolated Sites

c.
none of the choices

d.
Unplanned 

Question 5
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What process is when Retailers collect an assortment from various sources, buy in large
quantity, and sell in small amounts?

Select one:
a.
sorting process

b.
manufacturing process

c.
selling process

d.
none of the choices

Question 6
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 Question text
What kind of unplanned shopping are is found in larger cities and main street or high street
locations in smaller cities?

Select one:
a.
none of the choices

b.
strip or string locations

c.
central business districts

d.
secondary business districts

Question 7
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What is the marketing activity which all of the businesses and people involved in the
physical movement and transfer of ownership of goods and services from producer to
consumer?

Select one:
a.
sales promotion

b.
public relation

c.
channels of distribution

d.
personal selling

Question 8
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What kind of unplanned shopping area is found in traditional “downtown” areas in
cities/towns?

Select one:
a.
central business districts

b.
strip or string locations

c.
none of the choices

d.
neighborhood districts

Question 9
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What basic types of shopping centers consist of a purpose built cluster of free-standing
retail outlets?

Select one:
a.
fashion/specialty centers

b.
lifestyle centers

c.
theme or festival parks

d.
shopping malls

Question 10
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_______ refers in whereby they seek to establish and maintain long-term bonds with
customers, rather than act as if each sales transaction is a completely new encounter?

Select one:
a.
none of the choices

b.
Relationship Retailing

c.
Total Retail Experience

d.
Customer Service

Question 11
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What includes all the elements in a retail offering that encourage or inhibit consumers
during their contact with a retailer?

Select one:
a.
total wholesale experience

b.
total marketing experience

c.
none of the choices

d.
total retail experience

Question 12
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What refers to the identifiable, but sometimes intangible, activities undertaken by a retailer
in conjunction with the basic goods and services it sells?

Select one:
a.
Relationship Retailing

b.
none of the choices

c.
total retail experience

d.
customers service

Question 13
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 Question text
What retailing concept is when the retailer offers good value to customers, whether it be
upscale or discount?

Select one:
a.
none of the choices

b.
goal orientation

c.
Value-driven

d.
Customer orientation

Question 14
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What retailing concept is when the retailer determines the attributes and needs of its
customers and endeavours to satisfy these needs to the fullest?

Select one:
a.
none of the choices

b.
goal orientation

c.
Coordinated effort

d.
Customer orientation

Question 15
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What type of location relates to single, free-standing outlets that are isolated from other
retailers?

Select one:
a.
Unplanned Shopping Areas

b.
planned Shopping Areas

c.
Solitary Site

d.
Free-Standing Sites

Question 16
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What is the retailing activity whereby a retailer sells to consumers through multiple retail
formats?

Select one:
a.
multi-channel retailing

b.
retailing

c.
none of the choices
 d.
wholesailling

Question 17
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What retailing concept is when the retailer integrates all plans and activities to maximize
efficiency?

Select one:
a.
Goal orientation

b.
Value-driven

c.
Coordinated effort

d.
Customer orientation

Question 18
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What retailing activity is when Suppliers have higher sales than in exclusive distribution, and
retailers carry some competing brands?

Select one:
a.
none of the choices
 b.
intensive distribution

c.
selective distribution

d.
exclusive distribution

Question 19
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What are retail locations that have been architecturally planned to provide a unified theme
for a number of outlets?

Select one:
a.
Shopping Centers

b.
Unplanned Shopping Areas

c.
none of the choices

d.
Planned Shopping Areas

Question 20
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What basic types of shopping centers consist of a purpose built cluster of free-standing
retail outlets?

Select one:
a.
shopping malls

b.
retail parks

c.
none of the choices

d.
supermarket

Question 21
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What retailing activity whereby suppliers make agreements with one or a few retailers to be
the only ones in specified geographic areas to carry certain brands or products?

Select one:
a.
intensive distribution

b.
selective distribution

c.
none of the choices

d.
exclusive distribution

Question 22
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What kind of unplanned shopping area is usually found along a street or motorway?

Select one:
a.
strip or string locations

b.
neighborhood districts

c.
none of the choices

d.
central business districts

Question 1
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Many goods and services have been modified because of retailer feedback.

Select one:
True 
False

Question 2
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For small suppliers, retailers can provide assistance by transporting, storing, marking,
advertising, and pre-paying for products. Small retailers may need the same type of help
from their suppliers

Select one:
True 
False

Question 3
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Manufacturers and wholesalers are informed by their sales representative about sales
forecasts, delivery delays, customer complaints, defective items, inventory turnover, and
more.

Select one:
True
False 

Question 4
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Who is  usually selling through retailers not owned by manufacturers?
Select one:
a.
middle man

b.
wholesalers

c.
retailers

d.
producers
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Question 5
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Question text
answer the following items with correct terms describe in each number.
The retailer determines
the attributes and needs
of its customers and Answer 1
endeavours to satisfy customer orientation
 
these needs to the
fullest
includes all the
elements in a retail
offering that encourage Answer 2
or inhibit consumers total retail experience
 
during their contact
with a retailer
first step in retail Answer 3
strategic planning Define the type of business in terms of the goods or service category
 
the contact between Answer 4
manufacturers, retailers
 
wholesalers, and the
consumer
the overall plan Answer 5
guiding a retail firm retail strategy
 
the last stage in a Answer 6
channel of distribution retailing
 
suppliers sell through a
Answer 7
moderate number of selective distribution
retailers  
Suppliers make
agreements with one or
a few retailers to be the
Answer 8
only ones in specified exclusive distribution
geographic areas to  
carry certain brands or
products
refers to the
identifiable, but
sometimes intangible,
activities undertaken Answer 9
by a retailer in customer service
 
conjunction with the
basic goods and
services it sells.
suppliers sell through
Answer 10
as many retailers as intensive distribution
possible  
 the term for businesses
and people involved in
the physical movement
Answer 11
and transfer of channel of distribution
ownership of goods  
and services from
producer to consumer.
The retailer integrates
all plans and activities Answer 12
to maximize Coordinated effort
 
efficiency.
the assortment from
various sources, buy in Answer 13
large quantity, and sell sorting process
 
in small amounts
The retailer offers
good value to Answer 14
customers, whether it Value-driven retailing concept
 
be upscale or discount.
The retailer sets goals
Answer 15
and then uses its Goal orientation
strategy to attain them.  
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Question 6
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Whose job is communicating both with customers and with manufacturers and wholesalers?

Select one:
a.
retailers

b.
manufacturers

c.
producers

d.
wholesalers
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Question 1
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What are enclosed, climate controlled and lighted shopping centers?

Select one:
a.
shopping malls

b.
none of the choices

c.
outlet centers

d.
lifestyle center
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Question 2
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What are these retail store that sites are developed deliberately and usually have some
large, key retail brand stores (“anchor stores”) and a number of smaller retailers to add
diversity and special interest?

Select one:
a.
Unplanned Shopping Areas

b.
Planned Shopping Districts
 c.
Shopping Centers

d.
None of the choices
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Question 3
Partially correct
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Match each item in the given answers.

These are retail locations with several outlets in close Answer 1

proximity to each other that have evolved over time. Unplanned Shopping Areas
 
An analysis of grouping together a range of variables Answer 2
that can be used to predict site profitability factor analysis
 
Answer 3
locations along a street or motorway strip or string locations
 
Answer 4
Basic types of shopping centers. Solitary Sites
 
These are models used to forecast store performance
based on the simultaneous consideration of such Answer 5
factors as store size, store image, distance, population Gravity models
 
and distribution.
Answer 6
key retail brand stores Spatial Interaction Models
 
These are retail locations that have been
Answer 7
architecturally planned to provide a unified theme for Planned Shopping Districts
a number of outlets.  
Answer 8
An analysis used to predict category membership. Discriminant analysis
 
A retail store typically employ a unified theme carried Answer 9
by the retail outlets, their architectural design and their theme or festival parks
merchandise and can be anchored by restaurants or theme or festival parks
entertainment facilities.  
This law establishes a point of indifference between
Answer 10
two towns in order to determine the catchment area of Reilly’s Law of Retail Gravitation
each town.  
An Analysis techniques aimed at grouping data cases
Answer 11
or variables together for segmenting a portfolio of Cluster Analysis
stores into similar groups  
Free-standing outlets that are isolated from other Answer 12
retailers Solitary Sites
 
The geographic area that contains the customers of a
Answer 13
particular site or region for a company or a group of Catchment Area
companies for specific goods or services.  
A retail store comprise mainly upmarket clothing
Answer 14
shops and boutiques carrying high quality and price fashion/specialty centers
fashion merchandise  
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You have correctly selected 12.

Question 4
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What stores contain manufacturers’ and retailers’ outlet stores or off-price retailers?

Select one:
a.
outlet stores

b.
lifestyles centers

c.
none of the choices
 d.
shopping malls
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Question 5
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_________ are used to forecast or survey and map such store trading areas?

Select one:
a.
none of the choices

b.
digitalized mappingno

c.
mapping techniques

d.
GIS
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Question 6
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What are important support systems for location research and trading area analysis?

Select one:
 a.
Mapping techniques

b.
digitalized mapping

c.
none of the choices

d.
Geographical information systems
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