Power of Suppliers

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Power of suppliers

Low – Contracts and positive relationship with the suppliers and producers are another way a small
agricultural producers can manage uncertainty and power of suppliers.

New Entrants

Food industry requires huge capital investment in order to be competitive and to establish a good brand
name in the market.

Be able to compete with other food businesses, new entrants need to have a huge amount of capital
investment to stand out than other food businesses. Also, it is a challenge for entrants to give their
innovative and creativity ideas to attract consumer and to establish a good reputation of the company.

Power of Buyers

Transaction between the seller and the buyer creates value for both parties. In the Philippines food
industry or businesses are everywhere, that gives the buyer a lot of option to choose what kind of food
they want to buy. It is advantage for all consumers but a huge threats and challenge for the business
owners especially to those business that have the same product.

Rivalry

Food Industry is one of the fast-growing businesses worldwide, in the Philippines there is a lot of local
and international food businesses that establish this year and it continuously growing yearly. Since, food
industry is growing, the competition in food industry is also increasing.

Food industry prioritize on gaining a competitive advantage by changing prices. Other businesses
change their strategy on how they will be able to gain consumers and attract them than their
competitors with the same product with theirs.

Threats of substitutes

The threats of substitutes in food industry occurs usually due to the competition in the price. Like for
example in fast food chains if they able to maintain an average checked price, they will not lose
consumers. If fast food chains produce a commodity product that is undifferentiated, customers can
easily switch away into competitors product.

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