Sample Statement of Intent

Media Studies
Advanced GCE in Media Studies H409/03/04 Making media
Statement of Intent
Centre number Centre name
The Henley College
Candidate number Candidate name
maisie cleall
Brief chosen:
Magazine
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How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief? (approx. 400 words)
Product 1
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My magazine cover 1 will represent a male sports star and magazine cover 2 will represent a female ceo.
the target audiences for the magazines will be those who regect patriarchy and negative female
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stereotypes and so the picture on my front cover will be a strong female CEO who is defined by her work
and not her maternal stereotypes. her story will be about combating those, mainly males, who told her
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she wouldnt be successful yet now owns one of the most profitble companies in the uk. this goes against
halls representation theory that there are many ways to represent people so those who are in charge of
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the media create stereotypes for everyone to recognise and understand. my male representaton will be
about an extremely successful sports star that was discarded from his industry when he sustained an
injury. his story will be about how he miraculously recovered working night and day to become an even
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better player than before the incident. this will combat the tough sporting industry and how competitive
and unforgiving it is. my media language features will be appropriate to get the appeal of my target
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audiences. the typeface of ym masthead will be serif to inkeep with the modern female ceo perspective
however for my male representation i may use a serif font to highlight the seriousness of the situation
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within the text/articlestory not just the masthead. the colour palettes will depend on the photograph taken,
however i believe i want mostly greens to represent nature and growth reflective of the growth the player
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made to come back. for my male photo i want to have a picture of the male sports rugby star kicking the
ball with his face not showing in the photo to show he doesnt care about image or vanity.
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CCS438 – Statement of Intent CCS/H409

Oxford Cambridge and RSA Examinations
for my female rpresentations i want more muted tones as woman are often sterotyped to like pink or
bright colours so i want black, white and greys to represent sincerity and seriousness. This ties in with
Barthes ideas on signs connoting meaning. i plan to lookand other hearst magazines and take genre
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conventions and inspiration from those to influence my magazine. i will also include the IPSO logo
somewhere in my contents page to confide with Livingston and Lunts ideas of regulation
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Product 2
My website will be able to be used via mobile phones and laptops due to my target audience using both
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devices. i will have social media applications linked on my website which will encourage readers to follow
and share. i will have my front cover stories posted on the social media accounts with links to where you
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can buy them and hashtags to share the stories. my female representation hashtag will be #SheEO and
my male hashtag will be #BackAndBetter. my website will have hearst and ipso logo present at the bottom
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ofeach page to fit in with Livingson and Lunt. my website will be in light theme and the colour palette will
depend on what photos and articles palettes are like. my overall repetitive use of colour wll be black, white
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and green/turquoise inkeeping with a new modern feel which my target audiene will find appealing. my
navigation bar will fit with what my target audience expects and wants to see - HOME, FASHION, STORIES,
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LIFESTYLE, SUBSCRIBE, ABOUT. one of my video elements will feature a video of my main story model
playing his sport. my other video elements will converge my social medias with my magazine such as a
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tiktok video involving my cover models to increase entertainment and engagement.
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How do you intend to link your media products to demonstrate your knowledge and understanding of
the digitally convergent nature of your media production? (approx. 100 words)
I will use the call to action on my contents pages to promote the website. This will highlight additional
content which is only available online such as the video. On the website I will run subscription offers to
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promote the print magazine. I will also promote other Hurst UK brands on the website. I will make sure
that the website is optimised for mobile by testing the pages on a range of phones before going live. I will
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also use a range of social media applications which will be chosen to suit the young target audience.
These will include TikTok and Snapchat but may also crossover to Instagram and Facebook as these
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platforms have very large user numbers.
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Media Studies

Advanced GCE in Media Studies H409/03/04 Making media

Centre number Centre name

The Henley College

Candidate number Candidate name

CCS438 – Statement of Intent CCS/H409

CCS438 – Statement of Intent CCS/H409

CCS438 – Statement of Intent CCS/H409

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