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    Types and Patterns of Innovation

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    xyreel kysha
    The document discusses innovations for rural India and the Chotukool refrigerator. It analyzes: 1) The pros and cons of developing refrigerators for rural India, noting affordability as a major con. 2) How the Chotukool entailed incremental and component innovations by making refrigerators portable and affordable through reduced size and price. 3) That the Chotukool did not disrupt the traditional refrigerator market since most families could not previously afford refrigerators. 4) Godrej could have researched what rural families were capable of buying based on their financial situations and priorities. 5) Lessons from the Chotukool about affordable energy options could apply to products like

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    Types and Patterns of Innovation

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    xyreel kysha
    48 views2 pages
    The document discusses innovations for rural India and the Chotukool refrigerator. It analyzes: 1) The pros and cons of developing refrigerators for rural India, noting affordability as a major con. 2) How the Chotukool entailed incremental and component innovations by making refrigerators portable and affordable through reduced size and price. 3) That the Chotukool did not disrupt the traditional refrigerator market since most families could not previously afford refrigerators. 4) Godrej could have researched what rural families were capable of buying based on their financial situations and priorities. 5) Lessons from the Chotukool about affordable energy options could apply to products like

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    The document discusses innovations for rural India and the Chotukool refrigerator. It analyzes: 1) The pros and cons of developing refrigerators for rural India, noting affordability as a major con. 2) How the Chotukool entailed incremental and component innovations by making refrigerators portable and affordable through reduced size and price. 3) That the Chotukool did not disrupt the traditional refrigerator market since most families could not previously afford refrigerators. 4) Godrej could have researched what rural families were capable of buying based on their financial situations and priorities. 5) Lessons from the Chotukool about affordable energy options could apply to products like

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    48 views2 pages

    Types and Patterns of Innovation

    Uploaded by

    xyreel kysha
    The document discusses innovations for rural India and the Chotukool refrigerator. It analyzes: 1) The pros and cons of developing refrigerators for rural India, noting affordability as a major con. 2) How the Chotukool entailed incremental and component innovations by making refrigerators portable and affordable through reduced size and price. 3) That the Chotukool did not disrupt the traditional refrigerator market since most families could not previously afford refrigerators. 4) Godrej could have researched what rural families were capable of buying based on their financial situations and priorities. 5) Lessons from the Chotukool about affordable energy options could apply to products like

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    © All Rights Reserved
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    Assignment 2: Types and Patterns of Innovation

    1. What were the pros and cons of attempting to develop a refrigerator for India’s
    rural poor?
    Primary pros in developing and innovating refrigerators in India is that they
    can preserve their food products. Giving them the idea of using cooling appliances
    can improve their quality of life and food security that meet the daily needs of people
    in India.
    One of the cons in developing a refrigerator for India’s rural poor is that
    almost all of the families in India could not afford that kind of appliances and also the
    electricity that consumes it. Appliances such as cooling appliances like refrigerators
    are not necessary in rural India since they only cook enough food for the day so there
    is no use for them to buy cooling appliances.
    2. What product and process innovations did the Chotukool entail? Would you
    consider these incremental or radical? Architectural or component? Competence
    enhancing or competence destroying?
    In the product innovation, they designed the product as a portable cooling
    appliance and the size of it is perfect to the life of Indians in the rural areas. While in
    process of innovation, they minimize the price of the product to make it affordable to
    the people in rural India. The distribution channel is also part of their process
    innovation that gives services to distribute it across the country.
    Chotukool entails an incremental product since it upgrades and evolves the
    refrigerator appliances. It was a component innovation because the appliance's
    durability and capacity were also greatly reduced. The cooling capabilities of the
    appliance could not meet market standards because the use of compressors was
    thought to be more efficient at the time.
    3. Did the Chotukool pose a threat of disrupting the traditional refrigerator
    market? Why or why not?
    No, until the invention of Chotukool, a less expensive option that many would
    like to purchase, it was reported that 90% of families could not afford refrigerators. It
    enabled hotels and other businesses to keep their products fresh for long periods of
    time. The Chotukool became popular among the urban affluent population, who
    began to use them in their vehicles.
    4. Is there anything you think Godrej should have done differently to penetrate the
    market of rural poor families in India?
    For me, he should think and make research about his target market and what
    his target market is capable of buying regardless of their state of life in their place.
    This would have included information such as how much money a household is
    willing to spend on a cooling appliance.
    5. What other products might the lessons Godrej learned with Chotukool apply to?
    Godrej learned from Chotukool that rechargeable batteries, solar home
    systems, diesel generators, and mini grids are more affordable options for rural
    electricity. However, customers who are used to a lack of technology may not readily
    adopt it. They also realize that they need to develop a product that will be sustainable
    in the market.
    Think of an example of innovation you have studied at work or school. How
    would you characterize it on the different dimensions such as product versus
    process innovation, radical versus incremental, competence enhancing versus
    competence destroying, and architectural versus component innovation?

    Tesla by Elon Musk is one of the products/services that is product innovation.


    There are already different kinds of models of cars and transportation but Tesla is
    entirely electric, and radical innovation implies significant product advancements
    while avoiding the use of polluting fossil fuels that contribute to climate change that
    makes the world a better place. I can say also that it is an architectural innovation
    since all the models resulted in an overall change in its system.

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