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2020.09.10
Content
1. Introduction................................................................................................ 1

2. Challenges in the new Digital Age........................................................... 2

2.1 Challenges for the users
2.2 Challenges for companies
2.3 The limits of data management

3. Towards realization of a fully digitalized society.................................. 4

3.1 Decentralization
3.2 How to achieve decentralization?

4. Our solution ............................................................................................... 5

4.1 Development concept
4.2 Decentralized personal authentication and data management
4.3 SKC solution use case
4.4 A data management service connecting people and IoT devices
4.5 SG solution use case
4.6 Application and products
4.7 JasmyNet
4.8 Developer Program
4.9 Jasmy Initiative

5. The Jasmy Ecosystem............................................................................... 14

5.1 Creating a data ecosystem
5.2 Formation of an expandable ecosystem
5.3 Strength of the Jasmy Ecosystem
5.4 An essential part of building an ecosystem: The reward system
5.5 Jasmy Token
6. Data Marketplace...................................................................................... 20

7. Roadmap.................................................................................................... 21
First phase：Platform popularization
Second phase：Value Growth
Third phase：Ecosystem expansion
Fourth phase：Marketplace expansion
8. Team introduction.................................................................................... 24
1. Introduction

“We aim to realize a Data Democracy by building a decentralized, democratic world where
data is protected as inherently owned by each individual.”

When our basic needs such as clothing, food, shelter (Japanese: ishokuju) or transportation are
connected via internet, this will dramatically affect our lives. We are an IoT platform company on a
mission to provide the infrastructure which allows anybody to use data safely and securely. We are
currently developing and providing the “Jasmy Platform” to achieve this.

In these times, the valuable data generated from our everyday life is possessed by a small number
of companies. The Jasmy Platform aims to regain data sovereignty for each individual so that everyone
can use their data safely and securely. To achieve this, we have combined Blockchain and IoT
technology to provide the optimal platform solution for customers around the world, and across
industries.

We are developing our business both from a manufacturer’s perspective as well as striving to
become a market innovator. We will achieve this by building a new business foundation; combining
IoT with a secure data management platform based on decentralized technology such as blockchain. In
the new Information Age where people, machine and information are building new relationships, we
believe that Jasmy can help Japan lead the world.

Jasmy Incorporated Representative Director

Kunitake Ando

1. Introduction 1
2. Challenges in The New Digital Age
As of today, all people, things and services are connected to the internet, the impact of the Fourth
Industrial Revolution will continue to deeply impact all areas of our life. Estimations predict there will
be 41.6 billion internets connected IoT devices, generating 79.4 Zettabyte (approx. 80 billion terabyte)
of data per year by 2025. (International Data Corporation market forecast, 18 June 2019). The amount
of data collected by IoT devices is increasing every day, and IoT sensor data plays an important role for
businesses who provide high value-added services to customers and clients. On the other hand, many
companies who hold their customers’ personal data do not have proper data management systems to
utilize their data, and system immaturities result in management problems, such as information leakage
and compliance violations.

2.1 Challenges for the users

2.1.1 Personal information privacy security
Individual users regularly send personal data through smartphones or IoT devices to companies
and receive services in return. However, by providing their personal data to companies blindly, the users
may feel discomfort as if their behavior was under surveillance, have distrust on the purpose of data’s
usage, and anxiety about invasion of their privacy. At the same time, privacy issues arise as individuals
are providing more private data to the companies than necessary. For this reason, laws that require users
to require companies to disclose the purpose of their data or delete their personal information upon
request are passed and enforced.

2.1.2 Scale of the economic value of personal information

(Unit: JPY 1billion) Potential market size for the commercialization of
personal information

Geographical Geographical Geographical Geographical location,

location location and location and age gender and age
gender

According to the report Analysis on Economic Value of Personal Information, the value of personal
information is maximized when region, gender and other factors from multiple dimensions are
integrated, and the market value of personal information in Japanese is up to USD1.8billion. Therefore,
once personal information is commercialized in the market, it will bring revenue to individual users
rather than enterprises, and the revenue scale cannot be underestimated.

2. Challenges in The New Digital Age 2

2.2 Challenges for the companies
In 2014, the personal records of approximately 35 million customers were leaked from Benesse
Corporation as a subcontracted worker downloaded the data from the company system. Beside a direct
fine of 300 million Japanese Yen (approx. $2.8 million), the company had to record more than 26 billion
Japanese Yen (approx. $241 million) in losses. The social media giant Facebook was fined $5 billion
by the Federal Trade Commission (FTC) for improper treatment of user data in 2018. Such personal
data breaches from companies centralized systems will never end.

According to the survey of IBM of 2018, with the popularization of IoT and AI, the corporate
expenditures related to personal information leakage was USD 3.86 million averagely throughout the
world, with a growth of 6.4% over the last year. This survey was conducted to 477 companies from
major countries, and through a simple calculation, it’s obtained that the expenditures related to personal
information leakage were as high as USD1.84 billion in the world, and the annual corporate
expenditures in personal information management were not included in such amount. It can be inferred
that the overall market related to corporate personal information management has a scale of billions.

An enterprise’s expenditures related to personal information disclosure are seemingly short-time

lump-sum expenditures, in fact, their impacts on the enterprise’s economic activities can last for as long
as several years. The enterprises take various measures to enhance the network security, for example,
increasing the number of servers, managing the passwords and IDs, and compulsively conducting
system review, so they have to bear huge costs.

Global businesses in the common digital area must comply with the local data regulation in each
country and build a suitable networked environment. The General Data Protection Regulation (EU)
2016/679 (GDPR) was implemented by the European Parliament and Council of the European Union
in 2018. In reality, many companies have not yet built a clear response policy and plan regarding the
handling of customer data in compliance with regulation.

2.3 The limit of data management

In the internet’s current state, most services are commonly built as so-called centralized systems.
The companies manage all the data on their own servers and provide various services to users. Such
systems have significant advantages, such as a clear responsible party, and a fast processing of data as
data storage and program execution are centralized on the company’s servers, putting the users in high
dependency to these centrally managed systems.

In the discussion on privacy and user information, words like Japan’s “information banks”
(Japanese: Joho Ginko), Personal Data Storage (PDS), and Personal Information Management System
(PIMS) have become popular. These new mechanisms among the current centralized network aim to
realize safe and secure data utilization for both companies and individuals through a new kind of data
distribution. Yet as long as the new mechanism is grounded in the current centralized network, its
limitations of dealing with data will become visible when it comes to IoT devices generating enormous
amount of data.
We will provide a new option to complement the current centralized services with a decentralized
network infrastructure that ensures security and trust.

2. Challenges in The New Digital Age 3

3. Towards realization of a digitalized society
3.1 Decentralization
As mentioned in the previous capital, various problems concerning personal data need to be
addressed and solved. We advocate “decentralization” as the key to the solution. Our idea is to provide
a platform where everyone can manage their data based on their own judgement under secure and safe
conditions. This includes giving permission of use to others without stress or fear. With the Jasmy
Platform, we will be able to realize a society where personal data protection and utilization can be well
balanced.

3.2 How to achieve decentralization?

Various companies are currently using digital technology for process re-engineering and to create
new value, to break away from their existing business models. Under the slogan “ready-to-use IoT”, we
provide the optimal distributed IoT platform to companies via 2 methods:

• Edge computing with its characteristic of a decentralized process to manage IoT

connectivity.
• Data management via decentralized network and storage.

Edge Computing：
In the case of current cloud based IoT platform so far, all collected sensor data from devices has become
centralized and stored and processed by the system administrator as service provider. On our platform,
the devices can process data by incorporating our unique module and the computation itself is
decentralized. By shifting the vast amount of data processing from the central server to the edges, the
process is distributed and hence the risk of data loss and hacking can be reduced. As each edge can work
autonomously, such architecture will be able to cope with vulnerability as well. Furthermore, the edges
can work as distributed storage.

Distributed network and storage：

We provide network and storage, by using the decentralized technology such as Blockchain and
Interplanetary File System (IPFS). Immutability is one of the most critical components of the blockchain
technology which means that data must be consistently written into blocks and all the recorded blocks
are impossible to alter. In addition, the data authenticity will be secured by the approval algorithm of
the blockchain network instead of a centered third party. All the historical transactions are proved to be
true due to immutability and that all the participants trust the smart contract embedded in the blockchain
network beforehand.This trust is independent from any special approver with great power or from the
proof of exchange, or from certain people, it is distributed network where the exchange can take place
safely. It is based on the consensus rule agreed by all the participants. Its democratic feature is a critical
element to our pursuit of realizing the Data Democracy.

3. Towards realization of a digitalized society 4

4. Our solutions
4.1 Development concept
Unlike the current centralized world, we will build an IoT platform suitable for the idea of Jasmy
decentralized Data Democracy. Through the Jasmy Platform, we hope to accelerate the use of data and
instill the adoption of data democracy in every company.
Ensure the security of data sharing:
During the development of IoT, when traditional blockchain technology is used to guarantee the data
security, Jasmy provides the encryption based on machine type from the hardware level, playing a role
of double protection of information security. This feature is also reflected in the services like SKC and
SG as described below, and its core technology is based on blockchain and a contactless chip encryption
technology that has been applied for years in Japan. With a reliable security, this technology has ensured
no occurrence of an information security incident in the past 20 years since its birth.

Pursuing the convenience of data utilization:

We believe that data democracy is a society where individuals and companies can provide data to each
other without hesitation or stress, not only for their own benefit but also to improve the common good
of the society. We will pursue the security of permanent control over all data around oneself as an
individual, such as IDs, application logs, and data from IoT devices while keep the convenience for
companies to utilize data in a wide-ranging manner if authorized by the respective individuals.

Building a “place” that creates value：

We believe that data that contributes to individuals, companies, and even the whole society needs a
place where its value can be recognized. This value shall be built by a democratically decision-making
environment and in a decentralized world, rather than being determined by a central authority. We have
always been keeping in mind that the Jasmy Platform functions as a place to create value for the data
generated.

Contributing to innovation：
Regardless company size, we will always provide a neutral environment where all kinds of companies,
organizations, and individuals can utilize the data generated from the Jasmy Platform to boost
innovation and to create new value for the future.

4. Our Solutions 5
4.2 Decentralized personal authentication and data management
The users of the Jasmy platform will have “digital lockers” (personal data locker*) in our
distributed storage to hold their data. Important personal data or IoT device data will be stored and
managed in these lockers, all events like sharing data to whom and to what extent will be
determined by the users themselves.
This personal data locker is provided in its main functionality as a “content addressing”
solution which allows secure storage of files within the P2P network. The content address hash
values of files stored within the decentralized network are managed on the blockchain, so in this
way the blockchain be medium of storage. By combining this decentralized storage solution in
connection with the user-owned IDs, the weaknesses of a pure blockchain system, in example the
incapability of storing large files in a single block, are being addressed and solved.
The SKC is the platform’s core service that allows us to achieve data democratization by
creating this kind of personal data locker as a solution to the user to only by themselves control,
manage, and trace their personal data.

Secure Knowledge Communicator （SKC）

The main features are as follows.

• Identity Verification (Identification and Authentication: Know Your Customer) and

registration functions that enable users to start using the Jasmy Platform and its services.
• The function for users to accumulate and manage their personal data via the JasmyNet
upon their own will.
• The functionality that allows companies and organizations to access and use personal data
appropriately and only when necessary after obtaining permission from the individual,
instead of keeping records in-house.

The distributed user authentication

system provides personal data lockers to
the users who have completed the
identification and registration procedures
and created an ID. The data generated from
the user’s activity of each service will be
securely stored in a personal data locker
that he or she can control. In addition, when
providing information to a company, the
user will be able to control and track it,
including general accepting or denying.
Furthermore, we will solve the
inconvenience of digital identity (ID) for

4. Our Solutions 6
the users. So far it is inconvenient to have different IDs for different services, it is also inconvenient
when a service provider disappears, or the credentials are lost. The IDs created by individual users of
the Jasmy Platform are not IDs associated with conventional centralized services, but self-sovereign
identities, linked to our decentralized storage, and are managed by users with their own authority. In the
past, user IDs were limited to services, manufacturers, and applications, but we plan to make it possible
for people to freely communicate and trade with others.

SKC service uses the idea of blockchain distributed storage. Based on different user demands, it
can be based on the common frameworks like Hyperledger Fabric, Corda and Substrate in the
field of FinTech for development, and it is applicable to the different blockchain infrastructure
systems in the industry.

4.3 SKC solution use case

Based on this SKC core service, we are currently advancing the development of a decentralized
contact center application in cooperation with an incumbent company of the industry to provide a
blockchain-based solution.

In the contact center industry, which has an expected market size of 900billion JPY per year, all
the companies under digital transformation are urgently required to solve three major issues:

• To build and alter services from enterprise-dominated to customer-oriented（boosting the

customer experience）
• To pursue suitable security for global standards（setting global standards for the industry）
• To redesign the cost structure of contact centers （ digital transformation ： improving
operational efficiency）

In order to solve these three issues, we have been developing this first blockchain-based
decentralized application (Dapp) for contact centers in Japan to make secure and efficient use of
customer data.
By using SKC, a cost reduction with regard to risk management can be expected, because it is not
necessary to keep records of customer data for client companies at the contact center side.

In addition, by allowing the customer to grant the operator access to their data in advance, it
reduces the time of verifying the call history of the customer and therefore length of interaction, thus
reducing labor cost regarding the operators as less operators can handle more customers. As the personal
data, usage history, and call logs are stored in the distributed storage environment held by each
individual, this enables smooth transaction of information across companies and exchange of device-
relevant information with the manufacturer (e.g. customer request to delete or permit to provide
information to companies). Beginning with the improvement of operational efficiency, we are expecting
new business chances to be created in the future.

By employing SKC, the increase in efficiency requested by companies and the one-stop solution
requested by consumers will not only be considered being implemented in one contact center, but also
be foreseen as a standard application for the whole industry.

4. Our Solutions 7
 The explosive growth of IoT devices and the amount of data generated from them will be reflected
in more and more companies and services focused on data analysis. SKC will be equipped with the
basic functionality to realize the concept of decentralization that solves both challenges of data
protection and data utilization. It will be the basic service for individuals to manage and utilize personal
data, as well as a foothold for companies to deploy data through IoT devices and envisioned to be used
as a global standard for data applications.

4.4 A data management service connecting people and IoT devices

The SG is a core service that allows easy and secure registration of IoT devices on the distributed
network, at the same time creating an environment that can only be used by the owner of the devices.

Smart Guardian （SG）

The main functions are as follows.

• A functionality to connect devices registered on a network to their owners without

additional personal identification by using the SKC function (Know Your Machine: KYM)
• A function that allows for the device to interact with the owner, such as sending and
receiving of measured data from the sensor, and remote control.
• A function that allows the owner to safely store, manage and deploy the data generated from
devices within blockchain based distributed storage.

Many companies are providing a vast

number of network-enabled devices. In order for
all the data generated by these IoT devices to
properly create new value and new markets, the
data must be credible, reliable, and resilient to
identity theft and falsification. The SG is Jasmy’s
unique technology that links the ID information of
the owner using the SKC and the ID information
of the device itself. After going through a process
of multi factor authentication (MFA), the data
generated by the device (hereinafter referred to as
“device log”) can be correctly linked to the owner.
At the same time, device owners and
administrators can store device logs using a
distributed network to prevent data from being
leaked, falsified or manipulated.

In addition, the IoT module developed and provided by Jasmy (tentatively called “Security
Management Module”) can be incorporated into the development of existing devices to tie them to their
owners and administrators, and register the devices into the Jasmy distributed network to securely
manage and utilize the device logs.

4. Our Solutions 8
 Mr. Morita, FeliCa project leader from Sony Computer Science Laboratories, is responsible for
the development of SG service. FeliCa is a contactless chip encryption technology widely
applied in Japan, and with a reliable security, this technology has ensured no occurrence of an
information security incident in the past 20 years since its birth. Mr. Morita, as the FeliCa project
leader, has also brought his experience in the field of encryption technology to Jasmy service,
therefore, greatly ensuring the safety of hardware devices in Jasmy platform.
Mr. Tadashi Morita
He once worked in Sony for years, taking charge of technical invention and
commodity development of VTR, disk, IC card, mobile wallet chip, and NFC.
Afterwards, he transferred to Sony Computer Science Laboratories to serve as
head of FeliCa Enterprise Planning Development Department. Also, he has
taken the position of director of Standard Application Department of DEOS
Association.

4.5 SG solution use case

Secure Enterprise Service: a decentral PC management service for companies that handle
confidential information.
An increasing number of companies are considering strengthening the security of their internal
devices, such as laptops and smartphones, in order to prevent confidential information such as
important customer information from leaking and from unauthorized exchange within and outside of
the company. In the current centralized network, the security measures are facing limitations. To
complement the limitation and to strengthen the company laptop security, we are providing the
“Secure Enterprise Service” as a concrete device management service for cyber security measures by
creating the distributed network environment with SG as the basic API.
As an example, to strengthen the security of the laptops of a salesperson within a cooperation, it
requires the following information.

• KYM information of the laptops of the sales department

• KYC information of the central administrator managing the laptops
• KYC information of the employee who use the laptops
• Identification information of the devices that is paired with the target laptops (i.e.
smartphone)

The above necessary information will be used for multi-factor authentication and will be managed
in the distributed JasmyNet network environment to prevent falsification and leakage. KYC and KYM
information will be written into the secure part of the device memory, which can be managed by a
central responsible person of the company. Important files and information can be stored safely using
the distributed storage that is allocated to each laptop. Moreover, as it is an encrypted P2P structure that
does not go through a specific external server, direct conversations, file exchanges and messages can be
handled without worrying about data leaks or hacking.

4. Our Solutions 9
Device data management solution for the smart home
As the number of IoT devices increases, the domestic smart home market in Japan is expected to
exceed 4 trillion Japanese Yen by 2025, which provides more comfortable and seamless benefits by
linking various household devices, such as AV equipment, ICT equipment and home appliances to the
network. （ Fuji Chimera research institution, Smart Home City General Survey 2018:

www.fcr.co.jp/pr/18096.htm）

Today, manufacturers from a wide variety of industries including home appliance, housing, energy
suppliers and telecommunication companies, are accelerating their business to realize smart home
services. Therefore, it is important to have rules and regulations in place for the protection and use of
data on these network devices and their security, as well as related personal data.

For the companies that are scrambling to convert their products to IoT, or want to accelerate the
development of products for the smart home market, our IoT modules that enable device registration on
the distributed network, linking data with users and administrators, safe and secure management and
deployment by embedding the modules into existing devices, can support this. Even if the existing
devices have low processing power, companies can still quickly take advantage of the SG mechanism
and Jasmy platform, which serve as the foundation for creating new value from data.

Besides providing solutions for the companies participating in the smart home business, we can
also help the local governments that pursue the ‘smart city’ concept by deploying the SG, for SG plays
a fundamental part in the digital infrastructure enabling data analyzing and sharing. In terms of ‘remote
work’ and ‘work-sharing’ introduced by the Japanese government policy to secure workforce, we also
plan to provide the SG mechanism and solutions that enables hassle-free data sharing and managing in
a decentralized, safe and secure environment from the perspective of “information management
compliance between employees and companies”.

4. Our Solutions 10
4.6 Applications and products
Transcosmos Blockchain PC
The high-security PC developed by Jasmy for Japan’s largest customer service center Transcomos
has used blockchain technology, and the call service application software based on blockchain as well
as the SKC service of Jasmy help 21,000 telephone operators to be able to work from home effectively
during the COVID-19 period. This product has not only realized the distributed storage of call service-
related data, solving the problem of data security during work from home, but also further improved the
efficiency of call response through the operator data analysis, providing data reference for clients to
reduce their personnel and costs.

Home Page：https://www.trans-cosmos.co.jp/

Retrieve the data via Transcosmos Blockchain PC

VAIO Secure PC

As Japan's financial regulator has very high security requirements for the hardware devices
including computers used by financial service institutions, the high-security computers jointly
developed by Jasmy and Sony VAIO will be widely used in banks and other financial institutions. This
product combined with blockchain technology and Jasmy SG has realized the environment of safe use
where only the device owner can enable it through bio identification technology and personal password,
so that the people in financial industry also can realize telework easily; also based on the distributed
storage technology of blockchain, the risk of data theft or attack in the devices is greatly reduced. Once
the ordinary terminal devices are unlocked, all the information stored in them will be disclosed, while
even if the PC and other terminals installed with Jasmy service are attacked, their risks are controllable
and will not cause huge losses to enterprises and individuals.

Home Page：https://vaio.com/

4. Our Solutions 11
 Secure PC Demo

Witz Mobility Service Data Platform

A platform to record the tourist data for Hokkaido local autonomous region has been built by Jasmy
together with Toyota and Japan's leading travel service provider Witz, and this platform will be
popularized in this region to realize Japan’s first commercial pilot of driverless and supporting facilities
in the extensive region. This platform can help the government to collect and store the relevant data
about users of driverless vehicles, to avoid the personal information compliance problem in Japan. At
the same time, this platform can record the different behaviors of tourists, such as the means of
transportation, time, distance, shopping consumption and accommodation; and the relevant data can be
provided to the local commercial tenants, service providers, and municipal departments for creating
new values. Under the technical support of Jasmy, a higher security and flexible retrieval can be
guaranteed by enormous data.

Home Page：https://www.witz-inc.co.jp/

Connect the data and the owner Interface of individual data Share individual data for Jasmy Coin

4. Our Solutions 12
4.7 JasmyNet
JasmyNet is a network environment in which only authorized member companies of the
consortium can participate, who are mainly large-scale enterprises. Based on the participation of
all members in the consensus algorithm, everyone can remain in a secure network environment and
continue to use it. It is possible to write data, keys, hashes and other records into the blocks. Each
company can provide services utilizing smart contracts on the platform, but each company can also
provide services utilizing the commonly shared data as we offer the mechanism. This business
model is our unique concept and a patent application for this business model is in planning.

4.8 Developer Program

To boost the solution and service development on the Jasmy Platform, and to foster the
developers of the next generation, we provide the platform-own Developer Program (hereinafter
referred to as “DP”) for developers around the world who are interested in distributed systems. We
are preparing an SDK and APIs for development and use of the SKC and SG services of the
platform. With the rapid growth of blockchain technology, there is an urgent need to train
developers in the field of decentralized applications. We will establish a place where like-minded
engineers and planners can concept and create a new world-class Japanese distributed data society
by gathering and exchanging information both as cooperating “friends” and competing “rivals”.

4.9 Jasmy Initiative

The Jasmy Initiative has been formed together with companies who will take the lead in
utilizing this project, aiming to accelerate adoption of democratic, safe and secure devices that
make use of technologies such as IoT, blockchain, and AI, as well as the Jasmy Platform as its
foundation. In addition to joint operations, we will carry out activities such as design, proof-of-
concept, demonstration experiments, and information exchange, in order to realize a profitable
businesses foundation for the platform.

4. Our Solutions 13
5. Jasmy Ecosystem
5.1 Creation of a data ecosystem
Recently there has been a growing concern regarding data protection. It seems that increasingly,
personal data is excessively protected, and companies can find it difficult to utilize and use individual’s
data. The use of data in companies is dominated by vertical integration and there are many challenges
about data sharing across companies. With our core services, SKC and SG, we can offer solutions to
these complex problems. We believe that it is important to build a data ecosystem that creates a virtuous
circle where both individuals and companies can benefit from the exchange of data.

Personal data cannot be used due to various concerns, the formation of this ecosystem will improve
the situation. We can also reduce labor costs and expenses that companies are struggling with. By using
an effective reward system, we aim to create an environment that individuals feel they want to
participate into data use voluntarily, and companies will be able to provide better products and services
by making full use of the data.

5.2 Forming an expandable ecosystem

We will start by attracting end-users for the platform by introducing IoT equipment with the
Initiative Companies and by developing new solutions while deploying our core services, SKC and SG.
Through the applications on the Jasmy Platform, companies can leverage blockchain to provide
innovative solutions, as well as reduce labor costs and server hosting fees. On the other hand, the users
can stay reassured while enjoying the services from these companies. Thus, the “data lockers” will
spread widely across areas, ages, genders by creating a system that benefits both companies and users.

As the number of the companies participating in the platform grows, so does the number of their
users who use their services. The data held by the user will be stored in a blockchain-based “data locker”
where the user decides the extent of its use. In order to obtain permission to use the data held by a user,
companies need to introduce the user to the content of their services and reward them for its use. Thus,
it will be easier for users to determine the scope of data, because the purpose and compensation are
clearly defined. This mechanism allows companies to use data across companies, as long as they pay
the right prices. Compared to the traditional centralized system, as the ownership of data returns to each
user himself, it will be easier to improve the data use across companies. Hence, we can expect more and
more companies will join the Jasmy Platform.

With the development of the telecommunication infrastructure based on 5G technology and the
spread of IoT devices, we understand that the needs of the Fourth Industrial Revolution will be creating
new business models predicated on data and analytics. Therefore, we are confident that our data
ecosystem will grow and at a steady pace.

5.3 The strength of the Jasmy Ecosystem

In a digitalized world, individuals do not only act as customers who enjoy the convenience
provided through IoT devices, but also as producers who produce varying types of data around the living

5. Jasmy Ecosystem 14
environment. We believe that the ownership of these data shall belong to the individuals themselves,
not to a centralized corporation.

Therefore, we plan to create an environment where every data producer can select and control
service providers and the purposes of data use with regard to their personal data. Companies that use
highly accurate data due to customers’ control will be able to develop innovative products and services,
as well as in-depth and precise management analysis, which will lead to customer number and revenue
increase.
When the environment becomes more popular, users who enjoy new products and services will
produce even more data, and store even more information in his own “data locker” and reap reward
from companies. As a honest explanation and report will be required, the right understanding of data
will pervade in companies. This might lead to the link between business results and corporate social
responsibility (CSR). This is because the Jasmy Ecosystem will promote CSR. With the emergence of
such companies, both the quantity and quality of collected data will rise, so that a virtuous cycle can be
created.

5.4 An essential part of building an ecosystem: the reward system

We believe that an effective reward system is essential to build a healthy data ecosystem. Just as
personal data has been concentrated in the centralized companies, and these companies that use personal
data have dominated the world, personal data turns out to be a new resource just like oil. This increase
in use is due to the huge profits that can be generated from its use. We believe it is a fair economic
environment in which companies that use this resources (data) pay each data producer a fair price
(reward).

On our platform, companies have to clarify the scope and purpose of how they will use data to
individuals to obtain permission, and grant rewards in exchange for the data. The rewards need to be
offered with concrete value. Individuals will learn and recognize the value of their data through reaping
the rewards, and at the same time, they will become increasingly motivated to share it with companies.

5. Jasmy Ecosystem 15
As the value of these rewards will be tied to both the quantity and quality of the data, the data producers
may have higher consciousness of data when they receive higher rewards or more information from
service providers. The idea that personal data will be used in a democratic way in the platform will
make people aware of the value of their personal data. Therefore, companies will become conscious of
this ecosystem while collecting data and make further use of data.

5.5 The Jasmy token

Our token, “Jasmy Coin”, is a customer token created on the Ethereum platform. It is based on the
ERC20 standard. Therefore, it has the mature security performance, processing power and various
endurance of the Ethereum network.

The token can also be used by an unspecified number of individuals and businesses to transfer
tokens using digital devices, such as smartphones or laptops, as proof of value exchange or payment for
assignments and services. By not limiting its purpose, the token can be widely used.

Contract Address：

0x7420B4b9a0110cdC71fB720908340C03F9Bc03EC

Etherscan:

https://etherscan.io/token/0x7420B4b9a0110cdC71fB720908340C03F9Bc0
5.5.1 Parameters

- Coin name: Jasmy Coin

- Sign: Jasmy

- Issue of coins: 50,000,000,000 (in words: Fifty Billion Only)

- Data storage type: 18

- Protocol name: Jasmy Coin

5.5.2 Functions supported

Jasmy Coin supports all the functions of ERC20 standard. Please refer to the link.
https://eips.ethereum.org/EIPS/eip-20 for details of the proposal on definition of ERC20 standard and
EIP20. According to the standard met by ERC 20, some main functions of Jasmy Coin are listed as
below.

Transfer
This function allows address A to transfer a specified quantity of Jasmy Coin to address B. After
it’s confirmed that both are nonzero addresses (During destruction of coins, zero address is often
regarded as a target of transfer by mistake, and in the past, transfer errors often occurred), this
function will, based on the amount of transfer, change the corresponding quantity of Jasmy Coins
in the corresponding address.
In case of insufficient Jasmy Coins in address A, the transaction cannot be conducted normally,

5. Jasmy Ecosystem 16
and the information will be returned to display the transaction errors.
Approve
This function allows address B to transfer a specified quantity of Jasmy Coin from address A. Like
the transfer function, the system will firstly confirm that both A and B are nonzero addresses. By
use of the function allowance, A can confirm its authorization for the transfer amount of Jasmy
Coin from B.
In addition, by use of the functions increase Allowance and decrease Allowance, credit
authorization limit can be changed.
TransferFrom
Assume that the address B has, according to approve function, obtained the permission of transfer
with an upper limit of specific amount from A, at this time, B can transfer Jasmy Coin to the address
C based on the above data.
The same as the functions transfer and approve, this function will change the corresponding amount
of Jasmy Coin after confirmation that both the transferor B and the target of transferor C are non-
zero addresses. If the transfer amount exceeds the upper limit set by A, the system will report an
error. Only the Jasmy Coin with the authorization limit given by A will be deducted in the address
A.
5.5.3 Usage scene of Jasmy Coin
Most individuals and enterprises can exchange the coins via smartphone, computer and other
electronic devices as the value exchanges and consideration payments to prove the various services.
Therefore, according to our ideas, the use purpose will not be limited, and we will allow more people
to use such coins in a wider range.
Jasmy Coin has the following functions in the ecological system: (1) The enterprises need to pay
service fees for use of JASMY platform, and such service fees will be paid in the form of Jamsy Coin;
(2) The enterprises should pay Jasmy Coin as considerations while using the personal information or
other corporate information; (3) The Jasmy Coin obtained by individuals from disclosure of individual
information to enterprises can be used to exchange the equivalent goods or services on the platforms of
JASMY cooperators.
5.5.4 Token Allocation

1）Holding by business companies 15,000M JASMY （accounting for 30%）

The money is planned as rewards to individual users for allowing third parties including enterprises
to use their Internet of Things data, and the enterprises are encouraged to actively utilize such
Internet of Things data to build economic circle and of ecosphere Jasmy. Once the number of
participants and enterprises increases, the platform will also have an increasing popularity, so that
the developer will have an incentive to develop more services, to further improve the Jasmy
ecosystem. In the initial period, there are no enterprise objects, so no distribution will be made.

5. Jasmy Ecosystem 17
Certain benchmarks and conditions should be followed during the practical use in the future.
2）Developer Program 9,100M JASMY （accounting for 18%）
The money is planned as rewards to individual users for allowing third parties including enterprises
to use their Internet of Things data, and the enterprises are encouraged to actively utilize such
Internet of Things data to build economic circle and of ecosphere Jasmy.
Once the number of participants and enterprises increases, the platform will also have an increasing
popularity, so that the developer will have an incentive to develop more services, to further improve
the Jasmy ecosystem. In the initial period, there are no enterprise objects, so no distribution will be
made. The students and individuals with entrepreneurship or research & development as the goal
need to follow certain benchmarks and conditions during the use.
3）Listing expenditures 7,000M JASMY (accounting for 14%)
The money is planned as business operating funds, return on investor relations, legal and tax
consulting fees, commission fees for exchange business, and the expenditures for transformation
of the blockchain system, etc.
4）Business financing 10,123M JASMY （accounting for 20%）
The money is used for paying commissions and service charges (including principal and interest)
to the relevant business financiers, in which 2,000M used for credit repayment has no lockup period,
while the remaining part has a lockup period.
5）Air Drop 6,377M JASMY （accounting for 13%）
Such money is used for ensuring the liquidity for investment institutions and foreign companies,
the promotion of individual investors in the exchange as well as the further stimulation of investor
demands. 5,000M for institutional investors has a lockup period, while the part for individual
investors has no lockup period.
For the investors holding an exchange account, their distribution will be lower than the unit of
minimum transaction volume in the market. The funds will be used for Secure PC's customer
customization function expansion and application development, building and strengthening of
service management systems, investment in research & development, personnel strengthening, and
building of data value mining system.
6）Incentive 2,400M JASMY （accounting for 5%）
The money is used as incentives to corporate business creation, platform development, financial
activity, listing application and other business contributions. When such money has a lockup period,
the corporate entrepreneur team’s benefits are limited while being listed, and the personal
distribution of team members should be made public.

5. Jasmy Ecosystem 18
 Incentive
Air Drop 5%
13%
Business Companies
30%

Business Financing
20%

Developer
Program
Lisiting 18%
14%

Allocation

Change of Shareholders
Government
Other Overseas
and local Financial Cryptoassets Issuer’s
Listing public institutions traders
corporate corporate Individual
directors
Total
bodies bodies
bodies

Number of
people holding 0 0 1 270 0 125,080 2 125,353
the funds

(person) 0 0 500 15,000 0 26,320 8,180 50,000

Quantity of
0.0% 0.0% 1.0% 30.0% 0.0% 52.6% 16.4% 100.0%
holding

3 years Government
Other Overseas
and local Financial Cryptoassets Issuer’s
after public institutions traders
corporate corporate Individual
directors
Total
bodies bodies
Listing bodies

Number of
people holding 0 15 5 300 20 2,000,000 2 2,000,342
the funds

(person) 0 15,000 2,000 10,500 10,000 8,000 4,500 50,000

Quantity of
0.0% 30.0% 4.0% 21.0% 20.0% 16.0% 9.0% 100.0%
holding

5.5.5 Necessity of Jasmy Coin

Jasmy’s related technologies and coil issuance plans have been preliminarily approved by Japanese
authorities, including the Virtual Currency Exchange and the Financial Services Agency. Moreover,

5. Jasmy Ecosystem 19
based on the company’s rich industry resources and relation networks, the products and services initially
developed are expected to become the industry benchmarks in personal information data management
and financial industry data regulation in Japan. This will further establish the status of Jasmy as a market
leader, so that Jasmy will quickly occupy the market shares, and also this will create favorable
conditions for establishing the ecosphere with Jasmy Coin as transaction money.

Any enterprises that want to meet the data security regulatory conditions or reduce the information
security risks must purchase the company’s related services and products via Jasmy Coin, and also the
individuals can provide their personal information and data to the trusted enterprises for exchanging
Jasmy Coin, and also the individuals using Jasmy Coin can exchange corresponding products and
services from the commercial tenants, so as to form a virtuous ecological cycle.

5.5.5 Others
1) Use language: solidity v0.5.15
2) Library: OpenZepplin v2.4.0
3) Code audit: The results of detection with MythX tool of Consensys have no problems.

5. Jasmy Ecosystem 20
6. Data Marketplace
As a platform business, we aim to create a global data marketplace that enables individuals and
businesses alike to safely, securely and conveniently exchange data, and foster innovation that creates
new value to data beyond the boundaries of businesses and industries.
One characteristic of data is that, unlike physical assets such as oil, it can be utilized by multiple
parties at the same time. Data that has no value to one person may furthermore be of high value to
another. We are convinced that an environment where data is produced and held by individuals and can
safely and fairly be used on the marketplace, enables near-infinite possibilities in the future.

With the advent of the age of IoT, our first business focus is the contact center service solution and
the development and sales of a PC for businesses. We will gradually expand the userbase and amount
of personal data that can be exchanged on the platform by providing various solutions to different
industries.
In particular, since the demand for real-time data through IoT devices accumulated on the platform
is expected to be extremely high, the number of companies participating will be expanded based on the
introduction of “Ready-to-use IoT”. The number of individual users will increase with the range of new
products and services provided by companies, and the number of participating companies can be
expected to further increase for the purpose of utilizing data produced by individuals.

This decentralized and valuable personal data needs an environment where it can be used safely
and securely, and on this platform, individuals have the right to receive appropriate rewards for
providing such personal data. This environment that creates this transparent use and appropriate rewards
for data access permission is the Data Marketplace. We will move forward so that individual users can
easily and safely use the platform and have abundant functions in the marketplace.

With the increasing awareness of privacy and protection of personal information throughout
society, we believe that there is an even higher demand for our platform. Global technological advances
in the field of data analytics, AI, machine learning, and deep learning indicate that free and fair data
sharing will become a global trend in the future, giving optimal conditions and high growth potential
for our data marketplace solution.

6. Data Marketplace 20
7. Roadmap

Marketplace
数据交易市场确立期
Expansion

Ecosystem
生态系统扩张期
Expansion

价值成长期
Value
Growth
Platform
平台普及期
Popularization

Beside innovation in developing a democratic decentralized network platform, we also support

companies that aim to realize such a data marketplace where valuable data can be securely traded.
Apart from individuals trading their data with companies for rewards, businesses can strategically
share and trade valuable data amongst each other, creating a starting point for new service models based
on data utilization.

First phase：Platform popularization

During the popularization period, we will attract end users to the platform by actively introducing
IoT devices and developing new solutions in cooperation with initiative companies and utilizing the
platform’s core technologies SKC and SG. Companies can offer blockchain based services through
development of applications on the platform while at the same time achieving cost reductions on labor
and server fees. On the other hand, the individual users enjoying the platform services can do so with
highest sense of security. The underlying mechanism of benefits for both companies and users and an
increasing offer of different kinds of services will built the foundation for the rapid growth of “data
lockers” and participants of all regions, ages, and genders.

A large numbers of end users will be connected to the platform via call center solution. This first
business solution in partnership with contact centers allows anyone to easily contact their support
services via various communication tools such as telephone, mail or chat, and gives us the possibility
to familiarize the end users with our data-focused philosophy. Our contact center solution is being
developed and tested together with the country’s largest provider in the field and can be expected to be
adopted as a standard application for call centers throughout the industry. In this way, we are intending
to increase the number of data lockers in the early stages by rapidly extending the offered decentralized
environment for consumers who use the products and services of the platform’s initiative members.

Now, we have reached an agreement with Japan’s large customer service call center

7. Roadmap 21
TRANSCOMOS, importing the personal computer installed with Jamy technology application service,
to help the staff and employees of TRANSCOSMOS to effectively work from home during COVID-19
period, and also conducting decentralized storage of the customer data, to solve the problem of
information security of customer data. We have also reached a business cooperation agreement with
SONY, agreeing that the hardware products carrying Jasmy technology will be widely applied in the
financing institutions and consumer service industry in Japan, to help the corporate customers to perfect
the data information security system. In the platform popularization period, we plan to develop 30
corporate customers in the first year.

Second phase：Value growth

In the second phase, we will focus on promoting the classification and volume of personal data
that can be exchanged, while steadily increasing the number of users. During this growth period, we
will more and more focus on increasing the number of companies participating on the platform,
summarizing successful cases from the popularization period, utilizing our network effects, we will
actively promote the development of new products and services with companies in various industries,
all with their different and individual user-bases. With an increased number of companies participating
on the platform, the number of individual users will also increase, and by incentivizing this extended
user-base via rewards and offering of a clear value to their data, utilization will start to transcend
company and industry borders, again giving new types of companies the motivation to participate on
the platform.

With the increasing number of participating companies and number of data lockers expanding
gradually, the types of products and services on the platform can diversify and grow a rich variety of
data never seen before. Individual users can recognize the complexity of personal information, such as
shopping history and insurance contract information, that they have unconditionally handed over to
companies up until now, while at the same time realizing that the value of their data is increasing with
the potential of usage and abundance of it.
At this stage, we will further expand the range and scale of corporate customers, and the hardware
manufacturers, service providers, and even more local governments and community service platforms
will be the objects of our services. At present, we have started discussion with Hokkaido local
autonomous region on how to effectively use the tourist data to provide efficient transformation and
entertainment experience services, to drive the local service providers to realize economic development
jointly. We estimate that there will be more than 300 enterprises and organizations taking part in the
Jasmy platform business in the value growth stage.

Third phase：Ecosystem expansion

Once personal data has grown to a point where it can create value, the environment in which
individuals are fairly compensated for providing their data will be established. By being rewarded for
disclosing data to companies, the users are incentivized to participate in the data ecosystem. At the same
time, we stay in a neutral position to the system and do not collect and hold data in a centralized way.
By facilitating and increasing these kind of data exchanges for rewards, people will naturally become

7. Roadmap 22
familiar with the true value of their personal data and collect and use it with awareness of the
surrounding ecosystem. We are merely establishing and providing this ecosystem that builds the
environment to safely and securely utilize all personal data.
Through the constant exchange of data and rewards, people have a new understanding of the value
of personal data and can consciously collect and use intelligence. The personal data environment can
be utilized safely and reliably, so that an ecological system is thus established. In this process, the
individual users will constantly experience the values and benefits of personal information sharing and
take part in the data transaction more frequently; with the increase of active enterprises and service
providers in the ecological system, Jasmy Coin will have richer usage scenarios. Individuals will use
the Jasmy Coin obtained as the rewards for data information sharing to exchange different services at
the places of service providers, and enterprises will invest in a new round of data analysis and service
upgrades after obtaining Jasmy Coin, and during this period, Jasmy Coin will have a greatly increasing
liquidity and value. We expect about 1,000 enterprises and 6million individuals will take part in the
platform's data transactions by then.

Fourth phase：Marketplace expansion

In the Jasmy platform ecosystem, personal data is being stored in a secure, distributed way and is
the property of each respective person. It needs an environment to be safely and securely managed, and
any individual needs the right to receive appropriate rewards for providing their personal data. The
environment and fundamental service that realizes this transparent use and rewards upon granting access
permission is the Jasmy Data Marketplace. We will promote development so that individual users can
easily and safely grant data licenses on the platform and have an abundance of functions in the
marketplace. The purpose of this project is not only to exchange data between individuals and
companies, but also creating the possibility to strategically share valuable data among companies, and
to be the starting point for creating value and new service models.

We aim to achieve that all people, goods, and services will be interconnected, and all personal data
that is closely related to people’s lives, down to the fundamental needs of “clothing, food, housing and
transportation” will be given back into the hands of the original owners.
Jasmy Community Size
Item Now Year1 Year2 Year3 Year4 Year5

# of companies using Jasmy Platform 6 30 100 300 600 1000

# of device sold 3,000 16,000 30,000 50,000 70,000 100,000

# of users sharing individual information 529,100 529,100 1,578,600 2,483,600 3,488,600 5,693,600

Secure PC business 426,600 426,600 1,266,600 1,866,600 2,466,600 3,666,600

New Normal business 2,500 2,500 12,000 17,000 22,000 27,000

Award/SNS/Event 100,000 100,000 300,000 600,000 1,000,000 2,000,000

Jasmy ecosysytem potential user 85,000,000 85,000,000 85,000,000 100,000,000 100,000,000 100,000,000

7. Roadmap 23
8. Team Introduction
8.1 Core Team
Our management team consists of former Sony executives who have continued to create
innovative products.Representative Director Kunitake Ando, who has always held an entrepreneurial
mindset and has driven innovation since his days at Sony. He has a wealth of experience in establishing
new business models, including the launch of Personal Computers under the VAIO brand and Sony’s
life insurance business.President & CEO Kazumasa Sato has years of experience in identifying market
needs, marketing them accordingly, and scaling them up.Executive Vice President Masanobu Yoshida
has many years of experience in technology R&D at large companies, including senior executive
roles.CFO Hiroshi Harada is a Japanese CPA well versed in corporate governance and financial
accounting, especially in the IPO process.

Representative Director Kunitake Ando

Former President and COO of Sony Corporation, President of US Sony Engineering
and Manufacturing of America, Chairman of Sony financial holdings, Chairman of
Sony Life Insurance Co., Ltd., Chairman of the Japanese Ministry of Economy, Trade
and Industry’s Frontier Jinzai study group, assumption of office as CEO of Jasmy in
April 2016. Current Director of the Japan Innovation Network Institute. Chief Director
of the University of Nagano.

President & CEO Kazumasa Sato

Former CEO of Sony Style.com Japan Inc., Operating officer of Sony Marketing
(Japan) Inc. and President of Sony Style Company, managing director of Sony Style
Japan and operating officer of Sony Marketing Inc., Head of the Sony Corporation
Creative Center, Chairman of BJIT Group, joined the Jasmy Board of Directors in April
2016, CEO of Jasmy Incorporated from November 2018.

Vice President & CTO Masanobu Yoshida

President of Sony Corporation Handheld Computer Company, Sony Ericsson Mobile
Communications (now Sony Mobile Communications Inc.) Department head,
Managing Operating officer of Softbank Mobile, General Manager of product services
etc., currently CEO of Dreamforest Corporation. Jasmy board as vice president from
April 2016.

CFO Hiroshi Harada

After passing the Japanese CPA examination in 2008, he joined KPMG AZSA LLP. He
has been engaged in statutory auditing for listed companies across industries, including
broadcasting, construction and manufacturing, as well as IPO support services with
which his client successfully went public. After 11-year experience at auditing firm, he
joined Jasmy as CFO in January 2020. In addition to managing accounting, finance and
taxation, he is also responsible for investor relations.

Alongside these experienced leaders, the Jasmy project consists of a multinational team working
actively together as we foresee a future in global development.

8. Team Introduction 24
8.2 Other Members
Tax Advisor Ryuji Yabe
03.1959 Graduated from Secondary Law Department of Hosei University
04.1953 Joined General Affairs Department of Kumamoto Tax Bureau
07.1977 Deputy Head, Kojimachi Tax Office (Responsible for Corporate Tax)
07.1979 General Investigator, Third Department of Tokyo Regional Taxation Bureau
07.1981 Director, Third Legislative Research of Direct Tax Department of Tokyo Regional
Taxation Bureau
07.1983 Head, Arakawa Tax Office
07.1985 Director, Corporate Tax of Direct Tax Department of Tokyo Regional Taxation Bureau
07.1987 Director, First Human Resource of General Affairs Department of Tokyo Regional
Taxation Bureau
07.1989 Chief Internal Inspector, Commissioner’s Secretariat of National Tax Agency
06.1991 Head, Kumamoto Regional Taxation Bureau
09.1992 Established Chuo Goutou Firm (Tax Consultant)
Legal Advisor Hidenao Toyoshima
09.1962 Passed the National Bar Examination
04.1990 Director, Public Security Department of the Tokyo District Public Prosecutors Office
09.1991 Director, General Affairs Department of General Public Security Intelligence Agency
04.1994 Chief Prosecutor, Nagasaki District Public Prosecutors Office
07.1995 Chief Prosecutor, Kumamoto District Public Prosecutors Office
04.1996 Chief Prosecutor, Urawa District Public Prosecutors Office
02.1997 Chief Prosecutor, Osaka District Public Prosecutors Office
12.1997 Director-General, Public Security Intelligence Agency
01.1999 Superintending Prosecutor, Takamatsu High Public Prosecutors Office
11.2000 Superintending Prosecutor, Fukuoka High Public Prosecutors Office
10.2001 Registered as a Lawyer (Tokyo Bar Association)

8.3 Strategic Business Partner

Jasmy株式会社
2020年9月
Copyright © Jasmy Incorporated
www.jasmy.co.jp

8. Team Introduction 25