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    Adidas Sportswear - Case Study Questions 2 / 3 Year: ND RD

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    This document provides case study questions about Adidas Sportswear. The questions address topics such as branding and pricing, Adidas withdrawing Olympic sponsorship, the balance between ethics and profits, why Nike is more successful than Adidas, what makes a successful brand, conducting a SWOT analysis of Adidas, developing new products for the future market, and advice for Adidas' immediate future direction regarding expanding markets, responding to competitors, finding new sponsorships, and positioning.

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    Adidas Sportswear - Case Study Questions 2 / 3 Year: ND RD

    Uploaded by

    Vũ Lê
    34 views1 page
    This document provides case study questions about Adidas Sportswear. The questions address topics such as branding and pricing, Adidas withdrawing Olympic sponsorship, the balance between ethics and profits, why Nike is more successful than Adidas, what makes a successful brand, conducting a SWOT analysis of Adidas, developing new products for the future market, and advice for Adidas' immediate future direction regarding expanding markets, responding to competitors, finding new sponsorships, and positioning.

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    2nd and 3rd Yrs Questions

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    This document provides case study questions about Adidas Sportswear. The questions address topics such as branding and pricing, Adidas withdrawing Olympic sponsorship, the balance between ethics and profits, why Nike is more successful than Adidas, what makes a successful brand, conducting a SWOT analysis of Adidas, developing new products for the future market, and advice for Adidas' immediate future direction regarding expanding markets, responding to competitors, finding new sponsorships, and positioning.

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    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    34 views1 page

    Adidas Sportswear - Case Study Questions 2 / 3 Year: ND RD

    Uploaded by

    Vũ Lê
    This document provides case study questions about Adidas Sportswear. The questions address topics such as branding and pricing, Adidas withdrawing Olympic sponsorship, the balance between ethics and profits, why Nike is more successful than Adidas, what makes a successful brand, conducting a SWOT analysis of Adidas, developing new products for the future market, and advice for Adidas' immediate future direction regarding expanding markets, responding to competitors, finding new sponsorships, and positioning.

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    ADIDAS SPORTSWEAR – CASE STUDY QUESTIONS

    2ND / 3RD YEAR


    1. Does branding allow products to be over-priced in comparison with their
    functionality which might not be that much different from cheaper products?
    2. Was Adidas correct in withdrawing sponsorship from the Olympics? What do you
    think the risks would be to Adidas if they withdrew from the Olympics?
    3. When businesses make ethical choices they sometimes come at the cost of losing
    business and profits, which may happen with Adidas withdrawing from the
    Olympics. Is there a limit to ethical responsibility for a business? Think about what
    impact Adidas will have on the Olympics by withdrawing; what responsibility does
    Adidas have for ethical behaviour in the Olympics; and why might other key
    companies not follow Adidas.
    4. Why do you think Nike is more successful than Adidas?
    5. What makes a successful brand and what does it take to develop a sportswear
    brand?
    6. Prepare a SWOT analysis for Adidas.

    Strength Weakness

    Opportunities Threats

    7. What new products could Adidas develop for the future to offer the sports/leisure
    market?
    8. What advice would you give Adidas about its immediate future direction? Think
    about what markets it might expand to and how they might expand. From:
    a. Develop presence in China
    b. Respond to Nike’s emergence in Europe
    c. Seek new sponsorship following the withdrawal from the Olympics
    d. Expand digital/social network presence
    e. Seek a firmer positioning in the market: sports or leisure wear?

    2nd and 3rd Yrs Questions.docx Page 1 of 1

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