Answer 1:

INTRODUCTION

Online advancement: Promoting a brand or item or administration through web stages is

known as online advancement. It is helpful when a company needs better openness of its

brand at a sensible expense. It increases the brand of a company and assists a company with

arriving additional customers with a wide reach (internationally).

Better for independent companies don't have a lot of spending plans to go up against greater

organizations. Furthermore, due to trend-setting innovation, a company could actually gauge

the aftereffect of online advancement, which is absurd in disconnected advancement through

advertisements in papers or announcements, and so on.

CONCEPT AND APPLICATION

Allow us to examine different online stages that can be utilized by the brand WealthMax for

the advancement of financial products.

Google Business: It is online assistance sent off and worked by Google starting around 2014.

This stage assists gain with controlling over the list of items, which is shown when somebody

looks for a business. The entrepreneur confirms its information by guaranteeing a profile that

is as of now there or by making another profile. From that point onward, in the Google maps

segment, Google My Business shows up in the posting when somebody looks for inquiries.

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YouTube: YouTube has very nearly a billion clients. A company can arrive at a wide scope

of clients through YouTube as it contains recordings in 76 dialects. It is a fundamental stage

for advancing business online. To draw in purchasers, a company can set up a video on the

client's manual and different benefits. What's more, can likewise put different significant and

related recordings to the item.

Pinterest: Pinterest is acquiring individuals' consideration at a gigantic rate as it permits the

client of the application to share and save/pin the photos and recordings they like and need in

the future by getting sorted out them in various envelopes with names. That is the reason each

business, whether little or enormous, utilizes Pinterest to promote their item and brand with a

wide reach.

Linkedin: Millions of business experts are dynamic on Linkedin all over the planet. It is

probably the best stage to promote a business. Alongside advancing the company's item,

naming competitors in the company is additionally utilized. Close to half of individuals on

Linkedin have dynamic experts in the organizations they work for. Anybody can set up a

profile on Linkedin free of charge; accordingly, it is a prudent, reasonable, and powerful

approach to advancing an item, particularly for private ventures. It simply relies upon the

time a company puts resources into this application. More contributed time on the application

will prompt an improved outcome.

Instagram: It is perhaps the most utilized social medium application among youth. With this

stage, a company can arrive at a wide scope of crowds and get compensated from Instagram

subsequent to arriving at a specific degree of supporters. A billion individuals are utilizing

this stage. Individuals who love to shop and depend on online entertainment applications use

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them to look for new and changed products for them. It can assist with making reliability,

brand equity, and lifetime client utility. With the assistance of pictures and recordings, a

company can acquire the shopper's certainty without pitching available to be purchased.

Facebook: Like Instagram, Facebook is additionally perhaps the most utilized web-based

entertainment stage by billions of individuals. They utilize the application for parties,

meetings, or for looking for spots to search around. Through this, they can without much of a

stretch arrive at a company's site or submit a request through the application without any

problem. A company can likewise put pictures and recordings to draw in the purchaser to

purchase its item and administrations without pitching.

As indicated by the shoppers' necessities and making their experience endlessly better, these

online entertainment stages and applications are making alterations every once in a while. It

likewise supports advanced showcasing and assists the business with saving expenses and

time. Also, these recoveries in cost and time can goodly affect the cost of the item as though

the company doesn't need to spend more on advancement and promotion, it can bring down

the cost of the item, which can, at last, be reasonable for additional individuals.

CONCLUSION

These are a portion of the online stages that can be utilized by WealthMax to promote their

item. The company is selling different financial products like Mutual Funds, Equity, Crypto

monetary standards, and ETF, and they are not utilizing the online stage. Presently days,

individuals are extremely dynamic in web-based entertainment and youthful age incline

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toward online stages to purchase any item or administration. Wealthmax can utilize this

multitude of online stages to make the awareness of their financial products.

Answer 2:

INTRODUCTION

Marketing is certainly not another idea since it has been there for past numerous many years

the main thing that has changed is the approach to doing marketing. Marketing that was

completed not many years or a long time back is called traditional marketing while at the

same time marketing which is done in the current period is called present day marketing,

notwithstanding, the present advertisers in some cases likewise utilize traditional marketing

any place it is applicable.

CONCEPT AND APPLICATION

1. Traditional Marketing Concept:

Traditional marketing idea centers around products just and it points to underway marketing

of products and acquiring benefits. Traditional marketing is benefit arranged. It depends on

an old marketing idea and alludes to a thin idea. Traditional marketing idea depends on push

marketing. It is one layered as the main objective of it is to sell the item and get the benefit.

Most regularly utilized traditional marketing techniques are:

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 ● Business cards

● Television and Radio advertisements

● Bulletins and signage

● Flyers and handouts

● Phone marketing

Benefits and Disadvantages of Traditional Marketing Concept:

Benefits:

● A chance for strong imaginative endeavors

● More straightforward reach to nearby interest group

Disadvantages:

● Little communication

● Detriments customer satisfaction

● Profit overpowers the significance of a client

2. Current Marketing Concept:

Current marketing idea centers around client's needs and needs and it points to gathering the

consumer loyalty. Present-day marketing is client situated. It depends on a new marketing

idea and alludes to a more extensive idea. Traditional marketing idea depends on pull

marketing. It is multi-faceted as alongside selling items and getting benefits — it likewise

gives accentuation on consumer loyalty, arranging, after deals administration, and numerous

different factors.

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Most normally utilized current marketing systems are:

● Web promotions

● Email marketing

● Web-based business site

● Utilization of web-based entertainment

● Marketing computerization

Benefits and Disadvantages of Modern Marketing Concept:

Benefits:

● Savvy

● Higher ROI

● Opened to increasingly big business sectors

● More profound degrees of client commitment and focusing on

Detriments:

● All the more exorbitant in carrying out

● Requires specialized ability to be dynamic in computerized marketing and being used

on web

Demarkation between Modern Marketing and Traditional Marketing :

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 S.No. TRADITIONAL MARKETING MODERN MARKETING CONCEPT

1. Traditional Marketing concepts focus A modern Marketing concept focuses on

on products only. customers’ needs and wants.

2. The objective of traditional The objective is to maximize customer

marketing is to maximize profits. satisfaction under modern marketing.

3. Traditional marketing is short-term Modern marketing is long-term oriented.

oriented.

4. It targets customers with a focus on It targets customers with the focus on

product/service selling and availing providing products/services and availing

high profit. satisfactory profit.

5. In the traditional marketing concept, In modern marketing concepts, there are

there are fewer promotional activities. sustained promotional activities.

6. Traditional marketing is a form of Modern marketing is a form of pull

push marketing. marketing.

7. It is based on a combination of It utilizes both digital/automated and

manual and physical marketing traditional marketing methods.

concepts.

8. The traditional concept of marketing Whereas modern marketing is a broader

is narrow. concept.

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 9. In traditional marketing, segments are In modern marketing, segments are

developed by product portfolio. developed by differences between

customers.

10. It is stuck in the existing market. It is always in search of a potential

market

Philip Kotler, a generally perceived marketing "master" and writer of various reading

material on the theme, separates the historical backdrop of marketing as a discipline into five

periods: item, creation, selling, marketing, and comprehensive marketing.

The Production Era

Perhaps the earliest methodology currently perceived as "marketing" followed what Kotler

calls the creation idea: Products ought to be economical and accessible all over.

Organizations pushed large-scale manufacturing and productivity - delivering however much

as could be expected at as low an expense as could really be expected - and marketing

endeavors depended on getting the most extensive conceivable dispersion.

Today, organizations actually utilize this methodology while attempting to grow the market

for an item.

The Product Era

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In the item time, marketing was less about laying out cost authority and widespread

appropriation and more about depending on the properties of the actual item to draw in

shoppers. Organizations assembled marketing endeavors around quality, execution and

inventive item includes.

The Selling Era

In the selling period, organizations saw forceful advancement as the way to progress. Any

item can succeed; the reasoning went, on the off chance that a company just pushed it

adequately hard. Kotler alludes to this as organizations "selling what they make, instead of

making what the market needs to purchase."

This kind of marketing goes on in the advanced time, especially with "unsought products" -

things individuals might require but don't regularly consider without inciting, like disaster

protection. Selling-time strategies can be unsafe for organizations, as the hard auction can

turn buyers, maybe even drive them into the arms of a contender.

The Marketing Era

The marketing period, which Kotler expresses began around the mid-1950s, saw a central

shift. Rather than simply attempting to convince shoppers to purchase the products they were

making, organizations centered around making products that clients needed to purchase.

Choosing which products to make and the market went from being an instance of "filling an

opening in the processing plant" to one of "filling an opening on the lookout." It was during

this time that the field of statistical surveying truly took off.

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The Holistic Era

In the cutting-edge, "all-encompassing" marketing period, Kotler says, "everything matters."

Marketing is coordinated with all parts of a company's activities - creation, conveyance, and

promoting - so the company can rapidly and really answer changes or open doors in the

commercial center. Marketing isn't just coordinated outward, around the client, yet

additionally internal, so everybody in the association is completely mindful of the company's

objectives and its technique for accomplishing them.

Today, we could allude to this stage as friendly or relationship marketing.

At last, all-encompassing marketing isn't just about augmenting a company's financial return.

It additionally considers whether the company is acting to society's greatest advantage.

CONCLUSION

There is a huge difference between traditional and modern marketing methods. Traditional

marketing depends on ads and word of mouth whereas it is customer-focused, modern

marketing focuses "on the need of customer" and therefore it is based on a customer-centric

approach. It delivers the right information to customers when and where they want it.

Marketing is an important component of any business enterprise and largely determines its

success. Old-style marketing techniques and traditional methods of organizing promotions

have been used by businesses over the years, and they still connect with some people and

businesses. But modern marketing ensures better connectivity between the business owners

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and their target market, which is precisely why it needs to be integrated into any new or

existing marketing strategy.

Answer 3a:

INTRODUCTION

The ‘Engel, Blackwell, and Miniard (EBM)’ Model32 is a shopper conduct model of the

mental cycle that assists with foreseeing what clients will purchase. The model comprises

three unique classifications, in particular: Present Situation - this is where the client is at the

ongoing second, Desired State - this is where the client needs to be from here on out and it

will assist them with accomplishing their objectives, and Pathway for Movement starting

with one state then onto the next - this incorporates different advances that might incorporate

different products or administrations which can help move towards their ideal state.

The model comprises five phases in particular: Information input, Information handling,

Decision process stage, Decision process factors, and external impacts.

CONCEPT AND APPLICATION

1. Data Input or Information Input Stage

The information incorporates a wide range of improvements that an individual is presented

to. They trigger explicit ways of behaving in individuals. The customer is presented with

various things in the rest of the world, both marketing, and non-marketing things, to settle on

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conclusions about their life. It might incorporate the cost or worth of an item, the brand, and

personality of a company, and so on. Each client is unique so is his inclination. A few clients

are brand explicit while others are cost cognizant. Henceforth value, elements and brand can

be the setting off factors for buying the Smartphone.

2. Data Processing or Information Processing Stage

Data handling is comprised of a few different mental styles which are framed through

encounters (learning) throughout everyday life. The model purposes circumstances to assist

with deciding the masters, cons, and possibilities that are related to this specific choice.

3. Decision process stage

The stage centers around the five fundamental choice cycle stages: Problem

acknowledgment, Search, Alternative assessment, Choice, and Outcomes (Post-purchase

assessment and Behavior).

● Issue Recognition

As plainly the client needs to purchase Smartphone so there are different touch

focuses like through site or versatile application and so forth through which he can

scan the choices for Smartphone.

● Data Search

Prior to buying an advanced cell client will enquire about the cost and elements it has.

The client will likewise look through the number of organizations offering

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 smartphones and audit their item. He/She can likewise assemble criticism from their

loved ones utilizing Smartphone.

● Options Evaluation

It is the social phase of navigation. This should be possible by assessing the decisions

through related considerations and convictions. Here based on the data gathered and

the client will assess the upsides and downsides of every choice of Smartphone.

4. Variables influencing the Decision Process

At this point there ought to be something like 4-5 answers for look over; rating, and endlessly

evaluating again will settle on this choice simpler. The last decision typically comprises of

what conflicts with one's qualities for sure one feels is a conspicuous arrangement. As now

the client has assessed so he will waitlist a few choices to come to a conclusion about buying

Smartphone.

● Outside impacts

The outside natural impacts incorporate "Circles of Social Influence," like culture,

sub-culture, social class, and family. Social Challenges uphold the effect on the

shopper's dynamic interaction. Here the family, companions, and associates can

impact the choice to purchase smartphones.

5. Post Purchase Decisions

In the wake of consuming the item or administration, you will be left with that experience.

You could conceivably keep utilizing it or continue on toward the following purchase.

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Notwithstanding this is no doubt where you will consider whether your purchase merited

your cash or is potentially worth going on with from here on out.

CONCLUSION

EBM model is well built, detailed, and simple. It remains one of the best ways to present a

solution to a problem in business by offering a product that already solves this issue, and with

the least cost needed for their research. This model completely follows the traditional

scientific method of presenting a problem through research, followed by an analysis,

examination, and explanation of data collected from test groups. EBM is so easy to follow it

can be used in any paper to address how your product or analysis improved business

performance.

3b:

INTRODUCTION

The types of media are the various channels through which data and diversion contact a

group of people. Media frequently incorporates the actual substance as the need might have

arisen to send it, for example, TV programming and a TV. You can partition media into four

unmistakable classifications:

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Print media: Print media alludes to printed materials, for example, books and magazines, that

contain words and pictures.

CONCEPT AND APPLICATION

Here are the points that I’ll cover under all major types of media with a minimum of two

advantages and disadvantages of each type of media in my speech

1. PRINT MEDIA

● Advantages

1. Laid out history

Print media is as yet a generally confided-in asset for significant and reality actually

look at data. Having your story distributed on paper can mean a standing lift.

2. Individuals are searching for you

As found by the Readership Institute at Northwestern University, promoting is one of

the BIGGEST selling focuses for printed media purchases. Individuals LOVE

perusing magazine ads.

● Disadvantages

1. May is not around for eternity

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 While still broadly flowed, advanced media makes it so natural and reasonable to

distribute content. Subsequently, print media might disappear.

2. Awful for the climate

Paper adversely affects the climate. Right after the environmental change and

out-of-control fires in Australia and the Amazon, crowds are searching for greener

approaches to ingesting content.

3. Simple to get ignored

Since printed media is jam-loaded with publicizing, it very well may be simple for

you to get lost-particularly on the off chance that it's rivaling more unmistakable

brands.

2. BROADCAST MEDIA

● Advantages

1. Huge crowd reach

More than 95% of US homes have TVs, and 93% of grown-ups still pay attention to

the radio.

2. Confided in media outlets

Very much like printed media, broadcast media has regarded projects and characters

that individuals go to strictly.

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 ● Disadvantages

1. Costly

The cost of a commercial spot on early evening television or radio can be quite high.

2. Challenging to secure your opportunity

Certainly standing out enough to be noticed by leaders is cutthroat and testing. It very

well may be more enthusiasm for new organizations.

3. WEB

Web media alludes to sound and visual substance communicated online. It can incorporate

words, pictures, illustrations, and intelligent components. Here are a few unique types of web

media alongside the comparing advantages and disadvantages:

● Advantages

1. It can go up from here

Computerized media is the method representing things to come. There's no indication

of easing back at any point in the near future.

2. Designated marketing

Web optimization, CRMs, and online marketing have made it more straightforward

than any time in recent memory to explore, recognize, and focus on your ideal client

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 symbol. On account of calculations, your ideal crowd is coordinated to your substance

by their perusing designs.

● Disadvantages

1. Continually changing yet never neglectful

It's trying to remain in front of innovation, stages, and pattern advancements. Also,

anything you put on the web stays there. So you need to deal with PR like a bird of

prey.

2. Over-immersion

Since advanced media is with such ease available, it's difficult to assemble natural

traffic due to over-immersion.

4. BILLBOARDS

● Advantages:

1. Bulletins and outside signs might show up along occupied roads, entertainment

focuses, city walkways, and shopping malls.

2. Wide reach: In high-thickness regions, hundreds or thousands of individuals might see

your promotions.

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 3. Reasonable: Billboards and banners are less expensive than numerous different types

of publicizing.

● Disadvantages

1. Restricted crowd focusing on: The crowd for outside publicizing is frequently less

designated, as sponsors can't channel for socioeconomics.

2. A billboard can communicate an effective brand message if your company already has

a strong reputation. If you don't have that benefit, a billboard only provides prospects

with a limited amount of information for them to make a decision.

CONCLUSION

After comparing the pros and cons of each of the main 4 media types, it is apparent that no

one medium is best. The best choice generally depends on what a business trying to

communicate and what resources are available. More than anything, storytelling should drive

brand choices in media, rather than format simply being a determining factor.

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