ATILIM UNIVERSITY

SCHOOL OF FOREIGN LANGUAGES

Students’ Names & Surnames: Kerem KABAKCI, Ece ODABAŞ, Göktuğ ERDEN
Date: 28.04.2022 Instructor: Ulca SUNGU Section: 18
Aim: The aim of this task is to write a short “report” on the process of setting up a new business
as a part of the business project for this course.
Procedure: Together with your group member(s), you are going to write a report of about
900 words (2-3 pages) including the purpose, vision and mission of the business, the background
of the business you have set, the cost breakdown you have decided to invest on this business, and
the future plans that you have suggested to realize the targets of your to-be established company.
Your Business Project Report should include the following parts:
A. Purpose of the Report
B. The Vision and Mission of the Business
C. Background Information
D. Cost Breakdown of the Total Budget
E. Future Plans - The Objectives, Strategies and Action Plans

IMPORTANT REMINDERS:

1. As this is a part of your business project, you are going to write the Business Project Report as a
group / as pairs.
2. Each member of the pair or group is equally responsible for writing the Business Project Report.
3. The content of the Business Project Report should be prepared originally by your group. That
means the purpose, vision and mission, background information about the company, cost
breakdown and future plans should be written by the group members.
4. Remember that you are supposed to write minimum two Objectives, two Strategies and two
Action Plans in your report and present them in the instructed way. It is essential that each
Objective has a relevant Strategy and Action Plan.
5. Remember that all the parts of the project are required to be prepared related to your
departments.
6. After completing the Business Project Report, it must be uploaded on Moodle and also handed in
to the instructor latest by the announced deadline. Only one student from each project group
should upload it on Moodle.
7. Neither plagiarism (using another person's ideas, words and/or style without citing its source) nor
self-plagiarism (reusing one’s own previous studies) will be tolerated. Therefore, in case of
plagiarism detected by Turnitin/the instructor, your report will not be graded and you will get 0
point as a group.
8. The students will be graded as a group / as pairs, not individually.
9. Make sure to check the assessment criteria beforehand.

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Purpose

The aim of this report is to present our company Atmacair which operates domestic flights in

Turkey. During this report, we are going to explain our operating strategies, vision and mission to

reach to large masses. By this way, investors can learn about our company in a detailed way and

find all the answers to their questions which hesitates them before reaching out to us. In the

continuing parts of this report, main objectives and company’s planned future actions will be

introduced.

Vision and Mission

Before establishing our company, we determined our vision and mission first and after analyzing

them we made clear steps towards them. The vision of Atmacair is to be the first name that comes

to mind when people think of vacation in Turkey and to become an airline which is

environmentally friendly by the end of 2028. When it comes to mission statement, our company

aims to provide consistent quality, comfortable and safe travel to domestic passengers.

Background

Atmacair, which runs in the aviation, tourism, travel sectors and was established by Kerem

KABAKCI, Göktuğ ERDEN and Ece ODABAŞ in Muğla in 2020. Mr. KABAKCI is chief

financial officer who is responsible from economical sides of the company. Mr. ERDEN is chief

executive officer who manages all operations. Mrs. ODABAŞ is the founder who develop plans

and manage human resources.

The base of Atmacair is Muğla which is one of the best tourism cities in Turkey. Company’s

reason to be located in Muğla is that Muğla has a great potential for airlines which operates

domestic flights.

As an aviation company, our product is flight tickets. We want to provide safe, fun and

comfortable domestic flights which connects Muğla to Istanbul, Ankara and Izmir.

The company includes 250 employees in total, including managers, pilots, cabin crew,

maintenance crew, human resource experts, customer service experts and other employees. While

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hiring these staff, we make sure that these employees are professional, fully trained, elegant

people who can enrich and add value to our company.

To introduce Atmacair to the market and customers, we created a website with our hardworking

IT team. Also, we sell our flight tickets on this website. In addition, we have got many different

social media accounts on Instagram, Twitter and Facebook to make our contacts more

compassable to everyone.

Cost Breakdown of the Total Budget

As we are continuing the report, in this part we are going to explain how we plan to manage our

total budget for future goals. To accomplish this, we consulted many economists who are

professional in civil aviation industry. We had many meetings with these economists and we

decided to hire 4 of them to provide sustainable economic growth for AtmacAir.

After the economy and budget-oriented meetings we held, we adjusted our budget in such a way

that our company would benefit in an optimum way. As a result of these adjustments, we decided

to allocate money from the budget to pay our aircraft rent which is the biggest outgoing of the

company. We decided to make an agreement with Airbus in order to minimize aircraft rental

expenses and agreed to pay $50,000,000 annually for 5 Airbus A320-300 aircraft. Other than that,

there are lots of overheads which includes staff payments, taxes, insurance and

equipment/machinery. Sum of these overheads is $19,000,000 annually.

There are also variable expenses in our company's budget that we must consider. These variable

expenses include advertising, utilities, bills etc. and it constitutes $18,500,000 of our budget.

The Future Plans (objectives, strategies and action plans)

In this part of our project, we are going to provide detailed information about the objectives of

our company. In the following sections, we are going to highlight two core objectives of the

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AtmacAir. The first objective is to operate with zero carbon emission in all flights by the end of

2028 and the second one is reaching 1.500.000 total passengers by the end of 2025.

1. Operating with Zero Carbon Emission in All Flights by The End of 2028

Our primary objective, zero carbon emission goal, is of great importance in terms of protecting

our planet. Airlines constitute considerable part in carbon emissions. Our company’s goal is to be

an environmentalist airline and AtmacAir is on its way to become a leading environmentalist

airline in terms of carbon emissions.

Traditional fossil fuels are the majority of the reasons that causes carbon emissions. In this

sense, SAF (sustainable aviation fuel) is much more environmentally friendly than traditional

fossil fuels. In this context, our company uses SAF (sustainable aviation fuel) in its entire fleet of

Airbus A320 aircraft. However, the high cost of this fuel prevents the use of SAF (sustainable

aviation fuel) in “all flights”. For this reason, our company has entered into an agreement with

Greeny which is the largest SAF (sustainable aviation fuel) distributor. Although SAF (sustainable

aviation fuel) is still more costly than fossil fuels, our company will continue to create budget for

SAF (sustainable aviation fuel) to protect our planet and our goal is to be an airline that uses

sustainable aviation fuel in all its flights by the end of 2028.

2. Reaching 1.500.000 Total Passengers by the End of 2025

The second objective of our company is to reach 1.500.000 total passengers by the end of 2025.

Nowadays, people prefer online shopping method to get any service. The same is true for buying

flight tickets. The biggest reason why people use online shopping for flight tickets is its ease of

purchasing and customer services.

Interface and simplicity are crucial elements in terms of the purchasing process and it is very

important to have an easy on the eye display of the tickets page. In this context, we will proceed

with professional software developers to launch a mobile application that provides simplicity and

easy access. With this step, we want to reach the large masses and increase our ticket sales.