Adrian Frutiger: 1928 - Present

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Adrian Frutiger

1928 - present

introduction
He is... One of the most prominent typeface designers ever.

And was born... March 4, 198 in Interlaken, Switzerland.

Known for... The famous typefaces Univers and the self-titled Frutiger.

Adrian Frutiger | 

background
As a child, Frutiger experimented with a variety of self-invented scripts and stylized handwriting in reaction to the formal cursive required at the time in Swiss schools. (quoted from Wikipedia.com) At the age of 16, he worked as a printers apprentice near his home town; and later moved to Zurich to study at the Zurich School of Ar ts and Crafts. What would jumpstar t his career came in 1951, when he produced a school project about the history of Western lettering that caught the attention of Charles Peignot, president of the type foundr y Deberny & Peignot. After graduating, he was offered a position there, and thus relocated to Paris, aiding the foundr y in translating classic typefaces used with traditional printing methods to newer phototypesetting technologies. (In other words, he supervised the adaptation of many D&P classic faces to the computerized photo-composition system Lumitype known as Photon in Nor th America.) Around the same time he started producing his own typefaces... Then in 1960 he left D&P to open his own Atlier (ar tist studio) just outside Paris.

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description
Frutiger created quite an extensive collection of typeface families. Most are listed here in chronological order. The significant ones are covered in more detail on the following slide.

Apollo (196)

Icone (1980)

President (195)

Serifa (1967)

Breughel (198)

Ondine (1954)

OCR-B (1968)

Versailles (198)

Meridien (1955)

Iridium (1975)

Avenir (1988)

Egyptienne (1956)

Frutiger (1975)

Herculanum (1990)

Univers (1957)

Glypha (1979)

Didot (1991)

(type images from Linotype.com)

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description

Egyptienne (1956) The first of three slab-serif typefaces, and also the first new face commissioned for photocomposition. Univers (1957) Created as a response to Futura. Frutiger disliked the form of Futura and thus created Univers as a competitor. The font is based on the 1896 face Akzidenz Grotesk. It was with Univers that Frutiger introduced the revolutionar y two-digit numbering system indicating the faces weight and width. Frutiger (1975) Resulted from a commission by the Charles de Gaulle International Airpor t, in which the type needed to be legible from a great distance and at an angle for signage purposes. Frutiger is a face influenced by Univers, but with elements of humanism that gives it a more organic quality. Avenir (1988) French for future. Heavily draws from Futura, but also retains a structure similar with neo-grotesques. This typeface has a full series of unified weights.

(type images from Linotype.com)

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discussion
We care because... During his time at D&P he contributed some of the earliest typefaces for photocomposition. But then in 1957, the pioneering two-digit numbering system was introduced with Univers the same system which aids us today in differentiating between font weights and widths. Not only that, but creation of the 1-member Univers family was one of the first typefaces to give such a wide range of options to designers. Frutigers early background in craft largely channeled into the work he did, leading to the design philosophy he emphasized with the balance of structure and form. As a result his career has set the standard for typographic excellence.

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conclusion
Even after such a long run in the game, Adrian Frutiger continues shaping the world of typography. Currently residing in Bern, Switzerland at the age of 79, he has been keeping himself busy with collaborative work. With the evergrowing impor tance of digitization, Frutiger has revisited some of his old typefaces through collaboration to fit them for display on a screen. Today we have seen reissues of Univers, Frutiger, and Avenir released through the Linotype foundry classic typefaces now with added dynamism.

The end.

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references
http://www.typophile.com/wiki/Adrian%0Frutiger http://en.wikipedia.org/wiki/Adrian_Frutiger http://www.ar tandculture.com/cgi-bin/WebObjects/ACLive.woa/wa/ar tist?id=190 http://web.archive.org/web/199911041610/webcom.net/~nfhome/frutiger.htm http://www.answers.com/topic/adrian-frutiger http://www.linotype.com/81/frutiger.html

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