Graded Analysis of Ceres Gardening Company 1
Graded Analysis of Ceres Gardening Company 1
Graded Analysis of Ceres Gardening Company 1
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In this project, you will analyse the financial health of Ceres Gardening Company in light of profitability,
cash flow statement and working capital management.
Additional Information:
The following document is a quick sheet to the important financial metrics and their formulas. Use it to
save your time while answering questions.
Question 1B: What is the trend in cash flow from 'operating activities', 'investing activities' and 'financing
activities' over the years? Identify at least one reason for the increase/decrease in each of the three
categories of the cash flow statement. Explain your answer. (Note: Trend indicates whether the numbers are
increasing/decreasing over the years) (2+3 marks)
Question 1C: Given below is the expected cash flow profile of the company for the year 2006(E).
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PG Program in Management - Jan'22
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Analyse the expected cash flow profile of the company for the year 2006(E) and comment on any 3 of the
following factors: 'self-financing of investments', 'funding of investments', 'cash position of the company'
and 'free cash flow'. (3 marks)
Question 2B: Calculate the operating working capital/sales ratio of Ceres Gardening Company for 2002
to 2006(E). (2 marks)
Question 2C: Calculate the DIO, DSO and DPO for the company from 2002 to 2006(E). (2+2+2 marks)
Question 2D: What is the implication of the long credit period given to dealers by Ceres Gardening
Limited on its working capital? Explain your answer by specifying at least one reason. (1 mark)
Question 3 (3 marks)
Prepare and present the economic balance sheet for Ceres Gardening Company and calculate the capital
employed by the company.
Note the following assumptions for solving this question:
The key profitability ratios are Variable Margin (as a % of sales), Operating Margin, Return on Equity
Assume that there is no change in the capital employed during the year 2002 so that the capital
employed at the beginning of the year is the same as that during the ending of the year.
Question 4A: Calculate the key profitability ratios for the years 2002 to 2006(E). (8 marks, 2 for each key
ratio)
Question 4B: What is the trend in RoE from 2002 to 2006(E)? List down at least one reason for the
increase/decrease in RoE by assessing the drivers of RoE. Explain your answer in not more than 30 words.
(1+1 marks)
Question 4C: What is the trend in RoACE from 2002 to 2006(E)? List down at least one reason for the
increase/decrease in RoACE by assessing the drivers of RoACE. Explain your answer in not more than 30
words. (1+1 marks)
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List down at least two pros and two cons of the GetCeres program for Ceres Gardening Company. Would
you recommend continuing with the program? Justify your answer.
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