Tata Consultancy Services Limited (TCS) is the world-

leading information technologyconsulting, services,

and business process outsourcing organization that
envisioned andpioneered the adoption of the flexible
global business practices that today enablecompanies
to operate more efficiently and produce more value.
They commenced operations in 1968, when the IT
services industry didn’t exist as it doestoday. Now,
with a presence in 34 countries across 6 continents, &
a comprehensiverange of services across diverse
industries, they are one of the world's
leadingInformation Technology companies. Seven of
the Fortune Top 10 companies are amongour valued
customers.
They are part of one of Asia's largest conglomerates -
the TATA Group - which, with itsinterests in Energy,
Telecommunications, Financial Services, Chemicals,
Engineering &Materials, provides us with a grounded
understanding of specific business challengesfacing
global companies.
As we move into an era of e-business where IT
professionals will interview employers sostringently
that 40 percent employers will miss recruitment goals
(source: GartnerGroup), the role of HR assumes
unthinkable proportions and is subject to
mammothchallenges. With this sensitive breed of IT
professionals, how has TCS grown to andsustained at
the number one position is a question which market
watchers have askedthemselves a thousand times.
There is but one answer - passion for excellence in
theworkforce practices. TCS has developed an
unbreakable bond with sound HR practices inan
environment that defies traditional roles and
responsibilities.
The TCS-HR group operates with technical experts to
create a synergy which is enviable.Figure 1 illustrates
the role of HR, which evidently is that of a facilitator.
So whether it isrecruitment or even career
development, HR is the catalyst which initiates
andinstitutionalizes processes. To manage all the
functions for over 14000 employees is aHerculean
task but the smoothness of operations is intriguing.
The HR structure, whichallows flexibility and
empowerment, is the solution.

Performance Appraisal Criteria at TCS

OBJECTIVES
Data relating to performance assessment of
employees arc recorded, stored. and used for
seven purposes. The main purposes of employee
assessment are:
1. To effect promotions based on competence and
performance.
2. To confirm the services of probationary employees
upon their completing the
probationary period
satisfactorily.
3. To assess the training and development needs of
employees.
4. To decide upon a pay raise where (as in the
unorganized sector) regular pay scales
have not been fixed.
5. To let the employees know where they stand
insofar as their performance is concernedand to
assist them with constructive criticism and guidance
for the purpose of theirdevelopment.
6.To improve communication. Performance appraisal
provides a format for dialoguebetween the superior
and the subordinate, and improves understanding of
personal goalsand concerns. This can also have the
effect of increasing the trust between the rater
andthe ratee.
7. Finally, performance appraisal can be used to
determine whether HR programmes such
a selection, training, and transfers have been
effective or not.
Broadly, performance appraisal serves four
objectives-
(i)
developmental uses,
(ii)
administrative uses/decisions,
(iii)
organizational maintenance/objectives, and
(iv)
documentation purpose

PERFORMANCE APPRAISAL AND COMPETITIVE

ADVANTAGE IN TCS

The objectives of performance appraisal, point out

the purpose which such an exerciseseeks to meet.
What needs emphasis is that performance evaluation
contributes to TCS’scompetitive strength. Besides
encouraging high levels of performance, the
evaluationsystem helps identify employees with
potential, reward performance equitably
anddetermine employee's need for training.
Specifically, performance appraisal has helpedthe TCS
gain competitive edge in the following ways :

TCS conducts two appraisals:

1.At the end of the year
2.At the end of a project.
Appraisals are based on Balanced Scorecard, which
tracks the achievement of employees
on the basis of targets at four levels —
 financial
 customer
 internal
 learning and growth
The financial perspective quantifies the employee’s
contribution in terms of revenue
growth, cost reduction, improved asset utilization and
so on;
The customer perspective looks at the differentiating
value proposition offered by the employee;
the internal perspective refers to the employee’s
contribution in creating and sustaining
value;
the learning and growth are self-explanatory.
The weightage given to each attribute is based on the
function the employee performs.

Based on their individual achievements, employees

are rated on a scale of one to five
(five = “superstar”). If employees get a low rating
(less than two) in two consecutive appraisals, the
warning flags go up. “If the poor performer continues
getting low scores
then the exit option may be considered”

Over the years TCS has found the pattern that leads
to the maximum decline inperformance — boredom. If
employees work for more than two years on the
sameproject, typically either their performance dips
or they leave the organization.

To avoid that, TCS shuffles its employees between

projects every 18 months or so.

“Performance drops if motivation drops”

At the heart of an employee's satisfaction lies the fact

that his performance is beingappreciated and
recognized. TCS's performance management system
has metamorphosedinto one that emphasizes
objectivity and a system that mandates performance
evaluationagainst pre-determined criteria.
What deserve special mention is the active
participation of the senior management in
thedetermination of guidelines for the performance
appraisal process. The process ensurebuy in of the
employees since the guidelines for the rating system
and its conversion intomoney terms is not unilaterally
decided by HR but is a consensus of a cross
functionalteam with representation from all levels.
TCS's performance appraisal system is supported by
an online system called the HumanResource
Management System- an Oracle Developer 2000
based tool. The systemindividual right from his
biographical details to his projects performance. An
employee'sperformance history at the click of a
button and this accurately maintained for
14000employees! Right from his entry, an employee
in TCS get formal performance feedbackonce very two
months till such time that he is confirmed after which
the performancefeedback is provided twice every
year on a formal basis. TCS however
widelyencourages informal feedback discussions
between Project Leaders and Team Membersand this
concept has found an overwhelming appeal among
the people.

Experience certainty.

At TCS, we achieve real business results that allow

you to transform, and not just maintain, your
operations. Our IT services, business solutions and
outsourcing bring you a level of certainty that no
other competitor can match. You will experience your
requirements being met on time, within budget and
with high quality; greater efficiency and
responsiveness to your business; and the ability to
shift investment to strategic initiatives rather than
tactical functions.
Corporate Facts

Who We Are: Tata Consultancy Services is an IT

services, business solutions and outsourcing
organization that delivers real results to global
businesses, ensuring a level of certainty that no other
firm can match.
What We Offer: TCS offers a consulting-led integrated
portfolio of IT and IT-enabled services delivered
through its unique Global Network Delivery Model™
(GNDM™), recognized as the benchmark of excellence
in software development.
Lineage: TCS is part of the Tata group, one of India’s
largest industrial conglomerates and most respected
brands.
Workforce: TCS has over 198,500 of the world’s best-
trained IT consultants in 42 countries.
Financial Information: Revenue of $8.2 billion (fiscal
year ending March 31, 2011). For detailed financial
information including annual reports and quarterly
statements, visit our Investor pages.
Stock Symbols
National Stock Exchange of India
Bombay Stock Exchange in India
Awards
TCS awarded 2009 SAP Pinnacle Award
TCS mKrishi wins Nasscom Social Innovation Honors
2010
TCS wins Golden Peacock Award 2010
TCS wins 2010 Global Most Admired Knowledge
Enterprises (MAKE) Individual Operating Unit Award.
Quality Framework: We are the world’s first
organization to achieve an enterprise-wide Maturity
Level 5 on CMMI® and P-CMM® based on SCAMPISM,
the most rigorous assessment methodology.
TCS Integrated Quality Management System
(iQMS™) integrates processes, people and technology
maturity through various established frameworks and
practices, including IEEE, ISO 9001: 2000, CMMi, SW-
CMM, P-CMM and Six-Sigma.
Board of Directors: TCS has nine non-executive and
three executive board members.
Leadership Team:
N Chandrasekaran, Chief Executive Officer and
Managing Director
S Mahalingam, Chief Financial Officer and Executive
Director
Phiroz A Vandrevala, Executive Director and Head,
Global Corporate Affairs
The TCS Difference: Features like our GNDM™,
Solution Accelerators, Innovation Network and other
capabilities set us apart.
Alliances: TCS has a strong network of strategic and
solution partners with a joint objective of helping its
customers become high-performance businesses by
maximizing the value of their technology
investments.
Subsidiaries: TCS has 20 directly-held and 37
indirectly-held subsidiaries. Glance at the complete

Global Alliances

We have a strong network of partners with a joint

objective of helping our customers become high-
performance businesses by maximizing the value of
their technology investments. Our partner
programs are specifically designed to jointly work
on partner tools and receive the necessary training,
support and resources on partner technology
products. This enables our customers to advance
their businesses.
TCS’ global alliance mission in partnering with various
organizations is to ensure that both TCS and the
partner organizations derive the maximum benefits of
our relationship, in terms of growth of services and
products.
BUSINESS VALUE FOR OUR CLIENTS
Reduced risks and costs associated with the
technology procurement process and technology
ownership
Competitive advantage by leveraging TCS’ industry,
product and service expertise and the partner’s
technology products and services
Reduced IT costs with cost-effective solutions at
scale
Reduced risks through end-to-end solutions
Ability to leverage training resources to help you plan
and build solutions using Partner products
Seamless solutions
THE TCS-ALLIANCE PARTNER ADVANTAGE
Partner organizations and TCS work together to
create new offerings
Privileged access to development software,
architectural expertise, sizing and configuration
assistance
Key benefits and resources for building and selling
solutions supporting Partner systems
Joint go-to-market initiatives
TCS ALLIANCE FRAMEWORK
Strategic Partnership – includes partnership with
major technology players
Solution Partnership – includes partnership with niche
players.

TCS Campus Recruitment Procedure

TCS is hiring in full swing and visiting campuses for

hiring candidates in December - January. Those who
are looking for detailed recruitment procedure -
here's it:

To be taken in the campus computer network -

1. Aptitude Test: 90 Minutes for 90 questions

The test contains many aptitude questions which

aren't very tough. You can move around questions
and revisit the questions if you skipped them in the
first 'go around' the question set. However, there are
three sections [Verbal, Quantitative & Reasoning] and
you *cannot* return to a section once you've left it.

2. Psychometric Test: 30 Minutes for 120 questions

I always wondered why TCS has this test in its

campus recruitment process. Lot of students fear this
test as there is 'nothing' really prepare for. So here's
a tip for all of you: Just answer all the questions with
positive attitude. This test is a multiple-choice
question. For example if the question is "While
organizing a friend's birthday party", opt for answer
that is most positive and energetic (like "I take the
lead and organize it").

Also, another most important tip is "Stick to the

'positive' tone" you've adopted. It's very important as
the questions will be presented to you random order.

3. Technical Interview:

You'll be questions mostly on your final year/third

year project and basic programming skills. Also be
prepared to answer few questions on your
engineering trade.

4. Personal Interview:

If you've reached the Personal Interview, there's a

99% chance you'll get through. Just answer all the
question, have good communications skills and be
confident, not over-confident.

If you want further tips or have questions, do ask in

this thread. We've couple of CEans who work in TCS
and they might want to respond to your questions

Banking & Financial Services

With a wealth of experience partnering the world’s
leading banks and financial institutions, and a
comprehensive range of services and solutions, TCS
is the partner that gets you results: optimized
investments, enhanced operational efficiencies,
minimized risk and sustained cost leadership.

CLIENT CHALLENGES
• Increasing regulatory and security requirements
• Providing superior levels of customer service
• Managing price pressures with greater efficiency

WHAT TCS PROVIDES

• Reliable and secure systems that address market
changes quickly, develop profitable customer
relationships and secure new opportunities to
stay ahead of competition
• Comprehensive, end-to-end, domain-led business
process solutions that enable Banking and
Financial Services institutions to focus on their
core financial services competencies

BUSINESS VALUE
We will help you identify and realize goals, which
may include but are not limited to the following:
 • Optimized investments
• Enhanced operational efficiencies
• Minimized risk
• Sustained cost leadership

TCS - New Organization Structure

Starting April 1st TCS will be adopting a New Organization structure, TCS is the
largest Indian / Offshore IT Services provider with close to 100000 on its roles.
"As we scale up over 1,00,000 employees, TCS needs a structure that allows us to
build a nimble organization to capture new growth opportunities," Mr S Ramadorai,
CEO and Managing Director, TCS said. The organization has been restructured into
five units, which will provide customers a single view of the company. The units
would address new growth opportunities, provide sharper accountability and
groom new leadership, its COO and Executive Director N. Chandrasekaran told.
N Chandrasekaran, chief operating officer, TCS, said: “It (the earlier structure)
was great five years back when we were only 15,000-20,000-people strong. Today,
with over 1,00,000 people across multiple geographies, there is a need for a new
structure.”

The new structure, defines the organization into

five ISUs — industry solutions group (ISG), major
markets group (MMG), new growth market group
(NMG), strategic initiative group (SIG) and
organization infrastructure group (OIG) - would
be headed by a director, reporting directly to
the COO.
The Five ISU's explained:
The ISG unit will have multiple units dedicated to all the verticals that the
company has presence in. All the existing clients will come under this group. Each
unit under this will be of manageable size (which the company describes as having
2,500-5,000 people). Since BFSI segment is the largest segment with more than
35,000 people. This would be further divided into four units for better focus and
manageability. The director of each these units will have complete empowerment
on developing the resources, technical expertise, HR support, and financial
support among other needs.
The major markets' unit will focus on geographies of the US, UK and Europe. The
unit will be responsible for getting prospective and new client wins. While the
group is focused on geographies they will also be responsible for brand building,
maintaining relations with the analysts' community and the customers.
The new growth markets group will have three different units focusing on- India,
APAC and emerging markets. These three units will own end-to-end responsibility
from client wins to maintaining long-term relations.
The fourth group- strategic initiative unit will have three important units. First, is
the TCS financial solutions unit, which was announced in the first quarter of this
financial year. Second, soon to be announced small and medium enterprises
business solutions and finally, a new unit for platform BPO solutions.
Finally, the organization infrastructure group will have four units, which will look into
issue like process excellence, technology excellence, shared services group and resource
management group. Each of these will again have individuals of proven capabilities and
expertise.

IT Infrastructure Service

IT infrastructure affects every aspect of your organization. Effective management is crucial. High
availability, responsiveness and adequacy are non-negotiable requirements of global corporations -
and require specific expertise and know-how. TCS delivers end-to-end infrastructure management
solutions to address your enterprise’s IT infrastructure needs.

We offer:

• 'Business Effective Infrastructure' Readiness Assessment

• IT Service Desk
• Data Center Management
• End User Computing Services
• Database Services
• Application Management Services
• Command Center Services
• Managed Security Services

TCS’ integrated IT Services & IT Infrastructure capabilities enable high availability, responsiveness
and adequacy of IT infrastructure and singular accountability for business performance

Business Process Outsourcing

To stay “lean and fit”, organizations are increasingly looking at outsourcing non-core operations and
focusing on core competencies. This allows them to respond with agility to the ever-changing
market and business needs. TCS BPO solutions provide you with new business processes and
innovative models that seamlessly align with your business requirements.

We provide solutions for:

 • Banking and Financial Services
• Insurance
• Life Sciences and Healthcare
• Travel, Transportation and Hospitality
• Telecom
• Retail and Consumer Packaged Goods

Our cross-industry or horizontal functions spectrum includes:

• Finance & Accounting

• Human Capital Management
• Supply Chain Management

To help our customers achieve new levels of efficiency, TCS BPO offers innovative and flexible
business models, platform based services and transformational outsourcing

Energy, Resources and Utilities

The TCS Energy, Resources and Utilities (ERU) Industry Solution Unit provides end-to-end IT services,
solutions and consulting to ERU organizations globally to address their business needs and help them
become agile, resilient, and proactive.

We partner with these organizations for greater efficiency on all fronts, from streamlining supply
chains and optimizing asset utilization to improving customer care and complying with regulations.

Our solutions cater to the entire value chain of the following industries:

• Oil, Gas and Renewable Energy

• Resources - Construction
• Resources - Metals and Mining
• Utilities

Healthcare & Life Sciences

With an experienced team of over 6,000 professionals - including biomedical engineers,

computational chemists, biologists, pharmacologists, physicians, validation specialists, IT architects
and management consultants - TCS understands your business objectives and helps you achieve and
exceed them.

Comprehensive strategy for creating efficiency at every stage of your operations, which may include
but are not limited to the following:
 • Accelerated drug development
• Reduced clinical trial costs
• Integrated care delivery networks
• Re-evaluation of safety standards

The offer services in the following segments:

• Pharmaceuticals
• Scientific Instruments and Diagnostics
• Healthcare
• Life Sciences

TCS’ solutions for Healthcare & Life Sciences include:

• Bioinformatics
• Marketing and Distribution
• Regulatory Compliance
• Healthcare Standards for Healthcare System Integration
• HIPAA Compliance

Insurance

TCS’ Insurance offerings include:

• IT & IT Enabled Services - ADM, Re-engineering and Forward Engineering, Migration,

Application Consolidation, Package Implementation, Systems Integration, Infrastructure &
Storage Services, BPO/KPO Services, Post Merger Integrations
• Consulting – Strategy Planning, Architecture Consulting, Package Evaluation Services,
BI/SOA/BPI/BPM Assessment & Consulting, Roadmap definitions, Application
Rationalization/Consolidation studies
• Products Based Services – Products to cater to insurance value chain
• Assets & Offerings Based Services
• Innovation Oriented Services – Dedicated Insurance Innova Lab, a structured approach and a
framework

TCS offers solution expertise in specialized areas, including business process re-
engineering, rule and product engine configurations/customizations, pricing
sophistication, automated underwriting, risk modeling and portfolio management,
business transformation in the areas of claims, underwriting, distribution management etc

Manufacturing
TCS delivers complete end-to-end solutions to manufacturing companies, across their entire
customer business lifecycle including Research and Development, Product Development, Sourcing,
Manufacturing, Sales and Marketing, Distribution and Customer Service.

Get the TCS Advantage:

• Accelerate business velocity with powerful consulting services

• Increase operational efficiencies
• Energize supply chain
• Harmonize business processes
• Leverage BPO in manufacturing

TCS offers manufacturing solutions across the following domains:

• Aerospace
• Automotive
• Chemical and Process
• Industrial Manufacturing

End-to-end Manufacturing Solutions:

• Business Process Harmonization

• Supply Chain Management
• New Product Introduction and Product Lifecycle Management
• Warranty Management
• Dealer Management Solutions
• Service and Parts Management
• Manufacturing Analytics

Solution Accelerators

• Due Diligence Cube (DD Cube)

• Policy Objective Matrix
• Theory of Constraints
• Manufacturing Enterprise Landscape Transformation MELT® @TCS
• Simulation Aided Value Stream Mapping SaVSM)

Telecom

TCS’ telecom solutions and service offerings address the entire landscape of telecom equipment
vendors and service providers including R&D, consulting, operations and Enterprise IT. We leverage
our business knowledge and in-depth expertise across the various lines of technology, thereby
providing you with the most innovative solutions.

Get the following advantages by partnering with us:

• Improved processes and infrastructure

• Improved overall customer satisfaction
• Accelerated product innovation
• Faster go-to-market
• Optimized operational costs
• Remain competitive in the next-generation communications market place

TCS’ Telecom Services cater to the following segments:

• Telecom Equipment Manufacturers

• Telecom Service Providers
• Enterprises

Our telecom solutions include the following:

• Hosted OSS/BSS
• IP Transformation
• Product Engineering Services
• Network Management
• Value-Added Services
• Service Delivery Platform
• IPTV Solutions
• Network, Applications and Device Testing
• Mobility Solutions
• BPO Solutions
• Enterprise Solutions
• Business / IT Consulting
• Outsourcing / Managed services

ravel, Transportation and Hospitality

TCS helps Travel, Transportation and Hospitality clients manage revenue cost equations, operate
existing businesses effectively and build new transformational programs. TCS provides
transformation services in enterprise systems, legacy modernization, process re-engineering, e-
commerce, specialized flight systems, transaction processing systems and loyalty management
solutions.

Our solutions cater to the entire value chain of the following industries:
 • Airlines
• Hospitality
• Railroad
• Logistics
• Travel Management Companies

Our Focus Areas include:

• Legacy (TPF and Unisys) Systems Modernization

• Customer Loyalty Solution

Financial Highlights
Revenues
Up 24.3% @ 37,325 crore

Operating

Profits
Up 29.9% @ 10,417 crore

Net Profits
Up 29.5% @ 9,068 crore TCS Annual Report 2010-11 I 05
BOARD OF DIRECTORS
S Ramadorai (Vice Chairman)

N Chandrasekaran (CEO & Managing Director)

Aman Mehta

V Thyagarajan

Prof. Clayton M Christensen

Dr. Ron Sommer

Laura M Cha

S Mahalingam (CFO & Executive Director)

Phiroz Vandrevala (Executive Director)

Dr. Vijay Kelkar

Ishaat Hussain

Company Secretary

Suprakash Mukhopadhyay

Statutory Auditors

Deloitte Haskins & Sells

US GAAP Auditors

Deloitte Haskins & Sells

Corporate Office

TCS House

Raveline Street, Fort

Mumbai 400 001

Tel : 91 22 6778 9999

Fax : 91 22 6778 9000

E-mail: [email protected]

Registrars & Transfer Agents

TSR Darashaw Limited

6-10, Haji Moosa Patrawala Industrial Estate

20, Dr. E. Moses Road, Mahalaxmi

Mumbai 400 011

Tel : 91 22 6656 8484

Fax : 91 22 6656 8494

E-mail: [email protected]

Website: www.tsrdarashaw.com