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BIBLIOGRAPHY

Books

1. Marketing Management (Eleventh edition) - Philip kotler

2. Marketing Research (Pearson Edition) 2003 - Naresh K. Malhotra
3. Research Methodology Methods and Techniques - C.R. Kothari
4. Business statistics -Dr.j.s.chandan
-prof.jagit singh
-k.k.khanna.

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www.freedoniagroup.comp
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