A Study On Investors Preference Towards Mutual Funds

“A STUDY ON INVESTORS PREFERENCE TOWARDS MUTUAL FUNDS”
Summer Project Report

Submitted to the UNIVERSITY
OF MADRAS
In partial fulfillment of the requirements for the award of the degree
MASTER OF BUSINESS ADMINISTRATION
Submitted by
MOHAMED FAZIL SHARIFF. Y

(Reg.No.712000311)
Under the guidance of
DR. T.A.M. HAMEED KAN MBA, MCS, Ph.D

Assosiate Professor
(Approved by AICTE & Affiliated to University of Madras)

147, Peters Road, Royapettah, Chennai - 600 014
AUGUST 2021
(Approved by AICTE & Affiliated to University of Madras)
147, Peters Road, Royapettah, Chennai - 600 014.
BONAFIDE CERTIFICATE
This is to certify that the project report titled “A STUDY ON INVESTORS

PREFERENCE TOWARDS MUTUAL FUNDS” submitted by Mr. Mohamed Fazil
Shariff (Reg.No.712000311) in partial fulfilment of the requirements of the Post Graduate
Degree course in MASTERS OF BUSINESS ADMINISTRATION (M.B.A) for the year
2020-2021 is the original work of the above candidate.
DR. T.A.M. HAMEED KAN
PROJECT GUIDE DIRECTOR

DECLARATION
I, Mohamed Fazil Shariff. Y (Reg.No.712000311) Bonafide student of Business Studies,

MEASI Institute of Management, affiliated to University of Madras hereby declare that
summer Project entitled “A STUDY ON INVESTORS PREFERENCE TOWARDS
MUTUAL FUNDS” was prepared towards the partial fulfilment of Master of Business
Administration (M.B.A) first year Degree course from the University of Madras. The report
was prepared by my own effort and it has not been submitted earlier either to this university
or to any other university / Institution for the award of any degree or diploma.
Date:
Place: Chennai – 14
(Signature)
MOHAMED FAZIL SHARIFF. Y
ACKNOWLEDGEMENT
First and the foremost wishes, I would like to thank the ALMIGHTY for the blessings to
complete this project successfully.
I owe my sincere thanks to our beloved Director DR. D. NISAR AHMED, MEASI Institute of
Management, Chennai for his advice to carry out this project.
I express my deep sense of gratitude to my guide DR. T.A.M. HAMEED KAN, for his
valuable guidance and who has always been the source for visualization and presentation for
this project.
I owe my sincere thanks to Management & teaching as well as non-teaching staff of MEASI
Institute of Management for their constant encouragement and guidance through-out the
project.
I would like to express my deepest sense of gratitude to my family members and my best
friends, who remain constant source of encouragement and inspiration throughout my life
and academic career.

TABLE OF CONTENTS
CHAP.NO CONTENTS PAGE.NO
CHAPTER-1
1.1 1
INTRODUCTION
1.2 4
MEANING
1.3 INDUSTRY PROFILE 4
1.4 STATEMENT OF THE PROBLEM 13
1.5 OBJECTIVES OF THE STUDY 14
1.6 SCOPE OF THE STUDY 14
CHAPTER-2
2.1 REVIEW OF LITERATURE 15
CHAPTER-3
3.1 21
RESEARCH METHODOLOGY
3.2 RESEARCH DESIGN 21
3.3 SAMPLE DESIGN 22
3.4 SAMPLE TECHNIQUE 22

3.5 23
SAMPLE SIZE
3.6 24
DATA COLLECTION RESEARCH INSTRUMENT
3.7 25
HYPOTHESIS & STATISTICAL TOOLS
3.8 28
LIMITATIONS OF THE STUDY
CHAPTER-4
4 29
DATA ANALYSIS AND INTERPRETATION
CHAPTER-5
5 54
SUMMARY OF FINDINGS AND
CONCLUSION
SUGGESTIONS
LIST OF TABLES
TABLE.NO TITLE PAGE.NO
4.1.1 TABLE SHOWING THE GENDER OF RESPONDENTS
4.1.2 TABLE SHOWING AGE GROUP OF

RESPONDENTS
4.1.3 TABLE SHOWING EDUCATIONAL

QUALIFICATION OF THE RESPONDENTS
4.1.4 TABLE SHOWING INCOME OF THE RESPONDENT
4.1.5 TABLE SHOWING OCCUPATION OF

THE RESPONDENTS
4.1.6 TABLE SHOWING THE RESPONDENTS AWARENESS

ABOUT MUTUAL FUND
4.1.7 TABLE SHOWING THE RESPONDENTS AWARENESS

ABOUT TERMS AND CONDITIONS ABOUT MUTUAL
FUND
4.1.8 TABLE SHOWING THE RESPONDENTS PRIMARY
OBJECTIVE FOR INVESTMENT
4.1.9 TABLE SHOWING PURCHASING SOURCE BY THE

RESPONDENT
4.1.10 TABLE SHOWING THE MODE OF INVESTMENT BT THE

RESPONDENT
4.1.11 TABLE SHOWING THE TYPE OF FUND PREFFERED BY

THE RESPONDENT
4.1.12 TABLE SHOWING THE REASON FOR PURCHASE OF

PARTICULAR FUND BY THE RESPONDENT
4.1.13 TABLE SHOWING THE IMPACT OF FACTORS WHILE

INVESTING IN MUTUAL FUNDS
4.1.14 TABLE SHOWING THE RESPONDENTS REASON FOR
PURCHASE OF MUTUAL FUNDS
4.1.15 TABLE SHOWING THE RESPONDENTS BENEFICIARY

TOWARDS MUTUAL FUNDS
4.1.16 TABLE SHOWING THE SATISFACTION LEVEL OF

RESPONDENTS TOWARDS MUTUAL FUNDS
LIST OF CHARTS
TABLE.NO TITLE PAGE.NO
4.1.1 CHART SHOWING THE GENDER OF RESPONDENTS
4.1.2 CHART SHOWING AGE GROUP OF

RESPONDENTS
4.1.3 TABLE SHOWING EDUCATIONAL

QUALIFICATION OF THE RESPONDENTS
4.1.4 CHART SHOWING INCOME OF THE RESPONDENT
4.1.5 CHART SHOWING OCCUPATION OF

THE RESPONDENTS
4.1.6 CHART SHOWING THE RESPONDENTS AWARENESS

ABOUT MUTUAL FUND
4.1.7 CHART SHOWING THE RESPONDENTS AWARENESS

ABOUT TERMS AND CONDITIONS ABOUT MUTUAL
FUND
4.1.8 CHART SHOWING THE RESPONDENTS PRIMARY
OBJECTIVE FOR INVESTMENT
4.1.9 CHART SHOWING PURCHASING SOURCE BY THE

RESPONDENT
4.1.10 CHART SHOWING THE MODE OF INVESTMENT BT THE

RESPONDENT
4.1.11 CHART SHOWING THE TYPE OF FUND PREFFERED BY

THE RESPONDENT
4.1.12 CHART SHOWING THE REASON FOR PURCHASE OF

4.1.13 CHART SHOWING THE IMPACT OF FACTORS WHILE

4.1.14 CHART SHOWING THE RESPONDENTS REASON FOR
PURCHASE OF MUTUAL FUNDS
4.1.15 CHART SHOWING THE RESPONDENTS BENEFICIARY

4.1.16 CHART SHOWING THE SATISFACTION LEVEL OF

RESPONDENTS TOWARDS MUTUAL FUNDS
CHAPTER I
INTRODUCTION
1
CHAPTER 1
DEFINITION:
A mutual fund is a type of financial vehicle made up of a pool of money collected from many
investors to invest in securities like stocks, bonds, money market instruments, and other
assets. Mutual funds are operated by professional money managers, who allocate the fund's
assets and attempt to produce capital gains or income for the fund's investors. A mutual
fund's portfolio is structured and maintained to match the investment objectives stated in its
prospectus
1.1 INTRODUCTION:
A Mutual Fund pools the money of people with certain investment goals. The money
invested in various securities depending on the objectives of the mutual fund scheme and the
profits (or loss) are shared among investors’ in proportion to their investment. Investments in
securities are spread across a wide cross-section of industries and sectors. Diversification
reduces the risk because all stocks may not move in the same direction in the same
proportion at the same time. Mutual fund issues units to the investors’ in accordance with
quantum of money invested by them. Investors’ of mutual funds are known as unit holders.
The profits or losses are shared by the investors’ in proportion to their investment. The
mutual funds normally come out with a number of schemes with different investment
objectives which are launched from time to time. A mutual fund is required to be registered
with Securities and Exchange Board of India (SEBI) which regulates securities markets
before it can collect funds from the public.
A Mutual fund is a trust that pools the savings of a number of investors’ who share a
common financial goal. The money collected from investors’ is invested in capital market
instrument such as shares, debentures and other securities. The income earned through
these investments and the capital appreciations realized are shared by its unit’s holder in
proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable
investment to the common man as it offers an opportunity, to invest in a diversified,
professionally managed basket of securities at relatively low cost. Mutual funds can be
invested in many different kinds of securities. The most common are cash, stock, and
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bonds, but there are hundreds of sub-categories. Stock funds invest primarily in the shares
of a particular industry, such as technology or utilities. These are known as sector funds.
Bond funds can vary according to risk (e.g., high- yield or junk bonds, investment-grade
corporate bonds), type of issuers (e.g., government agencies, corporations, or
municipalities), or maturity of the bonds (short- or long-term). Both stock and bond funds
can invest in primarily U.S. securities (domestic funds), both U.S. and foreign securities
(global funds), or primarily foreign securities (international funds).Most mutual funds'
investment portfolios are continually adjusted under the supervision of a professional
manager, who forecasts the future performance of investments appropriate for the fund and
chooses those which he or she believes will most closely match the fund's stated
investment objective. A mutual fund is administered through a parent management
company, which may hire or fire fund managers. Mutual funds are liable to a special set of
regulatory, accounting, and tax rules. Unlike most other types of business entities, they are
not taxed on their income as long as they distribute substantially all of it to their
shareholders. Also, the type of income they earn is often unchanged as it passes through to
the shareholders. Mutual fund distributions of tax-free municipal bond income are also
tax-free to the shareholder. Taxable distributions can be either ordinary income or capital
gains, depending on how the fund earned those distributions.
A mutual is a set up in the form of trust, which has sponsor, trustee, assets management
company (AMC) and custodian. Sponsor is the person who acts alone or in combination
with another body corporate and establishes a mutual fund. Sponsor must contribute at
least 40% of the net worth of the investment managed and meet the eligibility criteria
prescribed under the Securities and Exchange Board of India (Mutual Funds) regulations,
1996. The sponsor is not responsible or liable for any loss or shortfall resulting from the
operation of the schemes beyond the initial contribution made by it towards setting up of
Mutual Fund. The Mutual Fund is constituted as a trust in accordance with the provisions
of the Indian Trusts Act, 1882 by the Sponsor Trustee is usually a company (corporate
body) or a board of trustees (body of individuals). The main responsibility of the trustee
is to safeguard the interest of the unit holders and also ensure that AMC functions in the
interest of investors’ and in accordance with the Securities and Exchange Board of India
(Mutual Fund) Regulations 1996 the provisions of the Trust deed and the offer Document
of the respective schemes. The AMC is appointed by the Trustees as the investment
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Manager of the Mutual Fund. The AMC is required to be approved by SEBI to act as an
asset management company of the Mutual Fund. The AMC if so authorized by the Trust
Deed appoints the Registrar and Transfer Agent to agent the mutual fund. The registrar
processes the application form, redemption requests and dispatches account statements to
the unit holders. The Registrar and Transfer agent also handles communications with
investors and updates investor records.
1.2 MEANING OF MUTUAL FUNDS:

A mutual fund is a type of financial vehicle made up of a pool of
money collected from many investors to invest in securities like stocks, bonds, money market
instruments, and other assets. Mutual funds are operated by professional money managers,
who allocate the fund's assets and attempt to produce capital gains or income for the fund's
investors. A mutual fund's portfolio is structured and maintained to match the investment
objectives stated in its prospectus.
Mutual funds give small or individual investors access to professionally managed portfolios
of equities, bonds, and other securities. Each shareholder, therefore, participates
proportionally in the gains or losses of the fund. Mutual funds invest in a vast number of
securities, and performance is usually tracked as the change in the total market cap of the
fund derived by the aggregating performance of the underlying investments.
1.3 COMPANY PROFILE:
The mutual fund industry in India started in 1963 with the formation of Unit Trust of
India (UTI), at the initiative of the Government of India and Reserve Bank. Though the
growth was
slow, but it accelerated from the year 1987 when non-UTI players entered the Industry.
In the past decade, Indian mutual fund industry had seen a dramatic improvement, both
qualities wise as well as quantity wise. Before, the monopoly of the market had seen an
ending phase; the Assets Under Management (AUM) was Rs. 67 billion. The private sector
entry to the fund family raised the Amount to Rs. 470 billion in March 1993 and till April
2004; it reached the height if Rs. 1540 billion. The Mutual Fund Industry is obviously
4
growing at a tremendous space with the mutual fund industry can be broadly put into four
phases according to the development of the sector. Each phase is briefly described as under.
First Phase: 1964-87:

Unit Trust of India (UTI) was established on 1963 by an Act of Parliament by the Reserve
Bank of India and functioned under the regulatory and administrative control of the Reserve
Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial Development
Bank of India (IDBI) took over the regulatory and administrative control in place of RBI. The
first scheme launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs.6,700
crores of assets under management.
Second Phase: 1987-1993 (Entry of Public Sector Funds)

1987 marked the entry of non-UTI, public sector mutual funds set up by public sector banks
and Life Insurance Corporation of India (LIC) and General Insurance Corporation of India
(GIC). SBI Mutual Fund was the first non-UTI Mutual Fund established in June 1987
followed by Canada bank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug
89), Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual
Fund (Oct 92). LIC established its mutual fund in June 1989 while GIC had set up its mutual
fund in December 1990.At the end of 1993, the mutual fund industry had assets under
management of Rs.47, 004 cores.
Third Phase: 1993-1996 (Entry of Private Sector Funds)

1993 was the year in which the first Mutual Fund Regulations came into being, under which
all mutual funds, except UTI were to be registered and governed. The erstwhile Kothari
Pioneer (now merged with Franklin Templeton) was the first private sector mutual fund
registered in July 1993.The 1993 Securities & Exchange Board of India-SEBI (Mutual Fund)
Regulations were substituted by a more comprehensive and revised Mutual Fund Regulations
in 1996. The industry now functions under the SEBI (Mutual Fund) Regulations 1996.
Fourth Phase: 1996-1999(Growth and SEBI Regulations)

A set of regulations for all mutual funds operating in India was introduced with SEBI
(Mutual Fund) Regulations, 1996.
5
Fifth Phase: 1999-2004(Emergence of a large and uniform industry)
In February 2003, following the repeal of the Unit Trust of India Act, 1963 UTI was
bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust of
India with assets under management of Rs.29, 835 cores as at the end of January 2003,
representing broadly, the assets of US 64 scheme, assured return and certain other schemes.
The second is the UTI Mutual Fund Ltd, sponsored by SBI (Sate Bank of India), PNB
(Punjab National Bank), BOB (Bank of Baroda) and LIC (Life Insurance Corporation of
India). It is registered with SEBI and functions under the Mutual Fund Regulations
Sixth Phase: 2004 onwards (Period of Consolidation & Growth)

In this period the industry has witnessed a spate of mergers and takeovers. Also, more and
more new international and private sector players are entering the fray. This period has been
witnessing the growth of the industry.
SWOT ANALYSIS:
Mutual funds are among the financial products that benefit from conducting a SWOT
analysis. By reviewing their strengths, weaknesses, opportunities and threats, an individual
investor can be better informed on where to invest their money, and be positioned to shift
gears along with the market.
STRENGTHS:
The most critical strength for a mutual fund is its performance. If a fund is outperforming
the market, and particularly if it is at the top of its benchmark, that is a big selling point. If
the fund is part of a well-established company with a track record of success and a family of
high-performing products, that brand name and historical record may also be a strength. A
best-in-class research department or methodology that has a track record of picking winners
is a huge asset as well. Different financial metrics may be depending on your investment
style and the fund involved: dividend yield may be the key for one investor, total return over
a 10-year period for another.
6
WEAKNESS:
One weakness to look at is your fund’s fees. A high expense ratio is a weakness even if it
pays for an active management currently beating the market with its returns. Even in good
times, expenses are a drag on investor return, and they will be more difficult to accept if the
performance declines. Size can be a weakness as well, since bigger isn’t always better. As a
small-cap fund gets bigger, for example, it will have a hard time finding growth opportunities
for all of its assets and may have to close or expand outside of its stated objective. Risk may
be a weakness for some investors looking for a smaller beta or standard deviation.
OPPORTUNITIES:
 Investors Penetration and awareness (through on-ground investor engagement campaigns
by AMFI, AMCs and distributors) in Tier II, Tier III (B-15 cities6) and rural markets is
expected to increase, leading to expansion of the retail investor base and hence, a greater
share of the AUM from the retail segments HNIs and the Mass Affluent segment is expected
to dominate the retail segment Institutional segment is likely to witness emergence of new
categories of Small and Medium Enterprises (SMEs) seeking investments in MFs.
 Products Going by trends in other Asian economies and matured economies like the U.S.,
share of mutual funds products as an investment alternative should grow Traditional debt and
equity-oriented products could continue to dominate the market with AMCs and distributors
pushing high margin products. New product launches could witness a gradual decline till the
time Indian investors become more financially sophisticated.
 Channels Structural shift from “transaction-led” pricing model to an “advisory-led” pricing

model has been initiated by the regulator; tiered pricing models based on the relationship
value are likely to evolve further. Emerging distribution channels based on online and mobile
platform are expected to gain further prominence Effective strategic alliances or partnerships
in distribution model has become very crucial.
 Competition The industry is likely to witness a wave of consolidation as shrinking revenues

and escalating costs would put pressure on the existing small and medium sized players.
Additionally, regulatory landscape is skewing towards additional capital investment for
7
AMCs. Due to increased competition; it could become imperative for AMCs to not lose their
asset base/market share to other players. Retaining and strengthening asset base could
become pivotal Industry profitability is likely to increase with favorable structural changes.
 Operations While revenues are expected to increase with the increase in AMCs reach in B-
15 cities, operating expenses are also expected to increase due to increasing distribution and
marketing cost. It’s not enough to look at the current numbers when evaluating prospective
mutual funds. You also need to look at the overall market and consider whether the fund is
best positioned to take advantage of trends. A lagging fund may offer the best opportunity for
growth if the combination of a management change and economic trends prove beneficial. A
change in the government regulatory environment not only affects different industries, but
the funds that concentrate in those sectors as well.
THREATS:
To some extent, many funds move along with general economic news. Some types of funds
do better in a recession while others track well in boom times -- those funds are particularly
threatened by a sudden change in the unemployment rate that undermines consumer
confidence or a stimulus plan that gets people spending again. In addition, if a fund is
dependent on a superstar manager, make sure you have a plan in place if that manager
suddenly decides to leave
TYPES OF MUTUAL FUND:
The different types of mutual fund available can be classified broadly based on structure,

asset class, and investment goals. Going a step further, funds can also be categorized based
on risk.
1. Structure of Mutual Funds:
Based on the ease of investment, mutual funds can be:
• Open-ended funds:
These funds do not limit when or how many units can be purchased. Investors can enter or
exit throughout the year at the current net asset value. Open-ended funds are ideal for
investors seeking liquidity.
8
• Close-ended funds:
Close-ended funds have a pre-decided unit capital amount and also allow purchase only
during a specified period. Here, redemption is bound by the maturity date. However, to
facilitate liquidity, schemes trade on stock exchanges.
• Interval funds:
A cross between open-ended and close-ended funds, interval mutual funds permit
transactions at specific periods. Investors can choose to purchase or redeem their units when
the trading window opens up.
2. Mutual Fund Asset Class
Depending on the assets they invest in, mutual funds are categorized under:
• Equity funds:
Equity funds invest money in company shares, and their returns depend on how the stock
market performs. Though these funds can give high returns, they are also considered risky.
They can be categorized further based on their features, like Large-Cap Funds, Mid-Cap
Funds, Small-Cap Funds, Focused Funds, or ELSS, among others. Invest in equity funds if
you have a long-term horizon and a high-risk appetite.
• Debt funds:
Debt funds invest money into fixed-income securities such as corporate bonds, government
securities, and treasury bills. Debt funds can offer stability and a regular income with
relatively minimum risk. These schemes can be split further into categories based on
duration, like low-duration funds, liquid funds, overnight funds, credit risk funds, gilt funds,
among others.
• Hybrid funds:
Hybrid funds invest in both debt and equity instruments so as to balance out debt and equity.
The ratio of investment can be fixed or varied, depending on the fund house. The broad types
9
of hybrid funds are balanced or aggressive funds. There are multi asset allocation funds
which invest in at least 3 asset classes.
• Solution-oriented funds:
These mutual fund schemes are for specific goals like building funds for children’s education
or marriage, or for your own retirement. They come with a lock-in period of at least five
years.
• Other funds:
Index funds invest based on certain stock indices and fund of funds are categorized under this
head.
3. Mutual Funds based on Investment Goals
You can also choose a fund based on your financial objective:
• Growth funds:
Funds that invest primarily in high-performing stocks with the aim of capital appreciation are
considered growth funds. These funds can be an attractive option for investors seeking high
returns over a long period.
• Tax-saving Funds (ELSS):
Equity-linked saving schemes are mutual funds that invest mostly in company securities.
However, they qualify for tax deductions under Section 80C of the Income Tax Act. They
have a minimum investment horizon of three years.
• Liquidity-based funds:
Some funds can be categorized based on how liquid the investments are. Ultra-short-term
and liquid fund, are ideal for short-term goals, while schemes like retirement funds have
longer lock-in periods.
• Capital protection funds:
These funds invest partially in fixed income instruments and the rest into equities. This could
ensure capital protection, i.e., minimal loss, if any. However, returns are taxable.
10
• Fixed-maturity funds (FMF):
These funds route money into debt market instruments, which have either the same or a
similar maturity period as the fund itself. For instance, a three-year FMF will invest in
securities with a maturity of three years or lower.
• Pension Funds:
Pension funds invest with the idea of providing regular returns after a long period of
investment. They are usually hybrid funds that give low but have potential to provide steady
returns in future.
FACTORS AFFECTING MUTUAL FUNDS:
These are the basic factors that might affect the performance of your mutual fund.
1. Changes in the Markets/Sectors/Industries

2. Underlying Securities
3. Total Expense Ratio (TER)
4. Fund Size
5. Flow of Cash
Changes in Markets/Sectors/Industries:
Fluctuations in markets and economic sectors are one of the most important factors. It
determines the performance of a mutual fund scheme. A few policy changes made by the
concerned government can also highly impact the performance of a mutual fund scheme.
These unanticipated changes can lead to an increase in the number of construction projects.
As a result, the demand for materials like steel, concrete, cement, etc., will also increase.
Hence, the stock prices of the company’s manufacturing these materials will see growth. If a
mutual fund has invested in these markets or sectors, it will experience a significant boost in
its performance.
11
On the other hand, if government-made policy changes negatively, it impacts a specific sector
or industry, and the value of stock prices will drop. This will further cause a negative ripple
effect on the value of mutual schemes that have invested in those markets
Underlying Securities:
Based on calculated risks and asset allocation, a mutual fund invests in an extensive range of
securities.
For example, an investor can invest 80% of his/her investible corpus in instruments related to
equities. The remaining 20% gets invested in debt and money market instruments.
Here, the fund has invested in different securities. The performance of the mutual fund will
depend on how these securities perform. If the equity market crashes, then only 80% of the
investment portfolio will get impacted. Normally, the volatility of equity markets governs the
performance of equity mutual funds. In the case of debt funds, an investor has to look at the
interest rates. He should also check credit risks related to the assets.
Total Expense Ratio (TER):
It is the management fees charged by an Asset Management Company (AMC). The expense
ratio of your fund also impacts your mutual fund’s performance.
Every fund house charges a minimal fee for management, marketing, office, and clerical
work. Additionally, you need to pay for operational expenses like trading fees, legal fees, and
auditor fees. So, your net profit earned will be the total gains from the investment minus
expense ratio and management charges.
Many investors consider that the difference in the returns of direct and regular mutual funds
is quite marginal. But if one sees it in terms of a long-term investment, the expense ratio of
direct mutual funds is less. It would prove to be much lesser as compared to the regular ones.
Fund Size:
The size of the fund is another essential factor that plays an important role. It disturbs the
performance of an investor’s mutual fund. The larger a mutual fund grows in size; the
12
responsibility of the concerned fund managers also increases. Hence, the skills required to
manage the assets of the fund also increases.
However, there is a limit to which the size of a fund can increase. If a fund grows beyond a
certain size, it can become difficult for the fund managers to handle it. Increasing the fund
size also increases the likelihood of liquidity constraints. Besides, it may hamper the
decision-making process of a mutual fund investment.
Flow of Cash:
Since a mutual fund works on the principle of collecting money from investors, a greater
number of investors implies more chance for a fund manager to further diversify investment
portfolios.
This enables the manager to invest in larger quantities of mutual funds that would reap higher
returns. Therefore, a large number of investors can increase the chances of yielding better
returns for the mutual fund, enhancing its overall performance.
One can say that the cash flows from a pool of investors can determine the performance of
both the fund and the fund manager. On the other hand, if the fund is underperforming
consistently, it would cause some of the investors to pull off their investments.
1.4 STATEMENT OF THE PROBLEM:
Mutual fund in itself is deemed to be an institutional entity that encompasses the commonly
desired and/or schematically accumulated financial goals of the community of investors. The
money collected form a plethora of sources is invested by the fund manager in various types
of securities depending on their duly specified objectives. A mutual funds, therefore, in is
rudimentary conceptualization, is a collection of stocks and/or bonds, where in an investor
holds a share, which represents a part of the fund holding thereof. A proportionate sharing of
income earned through such investors and capital appreciation witnessed by the schemes is
duly carried out. It must however be mentioned that this proportional sharing by the unit
holders is governed by the number of units owned by them. Mutual fund is therefore, the
most suitable investment option available for a common man as it provides an opportunity to
invest in a diversified, yet professionally managed portfolio at a competitive.
13
1.5 OBJECTIVES OF THE STUDY:
1.To analyze the awareness level of investors about mutual funds.
2. To identify the factors influencing the investor to select mutual funds
3. To examine the mutual benefits of investing in mutual funds among investors
4. To analyze the satisfaction level of investors towards mutual fund
1.6 SCOPE OF MUTUAL FUNDS:
The scope has grown enormously over the years. In the first age of mutual funds, when the
investment management companies started to offer mutual funds, choices were few. Even
though people invested their money in mutual funds as these funds offered them diversified
investment option for the first time. By investing in these funds, they were able to diversify
their investment in common stocks, preferred stocks, bonds and other financial securities. At
the same time, they also enjoyed the advantage of liquidity. With Mutual Funds, they got the
scope of easy access to their invested funds on requirement. But, in today’s world, Scope of
Mutual Funds has become so wide, that people sometimes take long time to decide the
mutual fund type, they are going to invest in. Several Investment Management Companies
have emerged over the years who offer various types of Mutual Funds, each type carrying
unique characteristics and different beneficial features
14
CHAPTER II
REVIEW OF LITREATURE
CHAPTER II
15
REVIEW LITERATURE:
A Mutual Fund is an investment vehicle that pools funds from various investors and invests
the funds in stocks, bonds, short-term money-market instruments, other securities or assets or
some combination of these investments. The primary goal behind investment in mutual fund
is to earn goods return with comparatively low risk. The main objective of this research is to
identify investors’ preference towards mutual fund in Kathmandu metropolitan city. By using
in structured questionnaire, Description statistical tools like chi-square test have been used
for analysing the data. The findings from this research are that the most of the investors are
doubtful to invest the new age investment like mutual funds.
Swati Narula (2015):
Swati Narula in her research paper titled: Financial Literacy and personal investment
decisions of retail investors in Delhi “has expressed that dominant part of the respondents had
not just indicated better abilities in dealing with their monetary spending plan yet were
likewise sure of confronting any money related obstacles in future. He has prescribed that
money related training ought to be given at auxiliary and senior optional level of instruction
as it was discovered budgetary proficiency and instructive level was connected. Crusade for
spreading mindfulness about money related incorporation and budgetary education should be
strengthened. Partners, including the Regulators and Policy creators may dispatch huge scale
mindfulness programs.
Maheshwari P. (2015):
An analytical study of the composition of personal portfolio‟ has concluded in his research
that investors in the age group of 20 – 30 years, do not prepare or estimate or have enough
knowledge about total expenses and savings. They neither record what is invested nor assess
for their emergencies. They do not know the amount of money to be saved. Proper planning
is not done by this age group as they are inexperienced. They are in a confused state whether
to make investments for long term or for speculation and monitor investments.
16
Investors in the age group of 30-40 years, are interested in making savings and investments,
prepare estimates, make records of their investments, compare planned with actual
investments, assess amount of money needed in emergencies and they start enjoying financial
planning.
Manjunath S.A. (2015):
Manjunath S.A. in his research paper titled: A study on investment patterns and awareness of
salaried class investors‟ this class of people always went through different avenues of
investment and decided their savings pattern. As far as the socio-economic variables are
concerned, age, gender, income, education and occupation had been found to have persuade
on the investors towards investment. The effect created by these factors on the investors was
found to be significant.
Monika Dua (2016):

Monika Dua in her study said that the mutual funds industry in India is at the stage of infancy
but is slowly and steadily progressing towards the stage of growth. However, in the fact of
intensive competition success will come only to those MF’s who prove mettle in the market.
Vyas (July 2016):

Vyas found out that investors rank Gold, Bank Deposits, Life Insurance schemes and post
office schemes way ahead of Mutual Funds. Many investors who invest in various other
schemes are not much aware about the mutual fund’s schemes. It was also found that most of
the investors do not park their money in mutual funds for more than 3 years.
Kothari and Mindargi (June 2017):

Kothari and Mindargi found out that people lying-in middle-income group are more attracted
towards mutual funds and are ready to bear risk though many investors do not invest in
mutual funds due to lack of knowledge. There are investors who find government bonds a
better option as compared to mutual funds.
17
Vijay Kumar (2017):
Vijay Kumar has explained in his study that Mutual funds have opened salutatory avenues for
development of capital market and mobilizing saving. For their orderly growth, it is pertinent
that the investor’s interest should be protected. After investment, services of a high order and
quality should be guaranteed. The encouraging public response the mutual funds reveals the
potential of mobilizing the saving for the masses for industrial finance.
Mrs. O. V. A. M. Sridevi (2018):

The study Analysed the performance of mutual funds on selected mid cap and small cap
funds. It studies the status of mutual funds and to measure the risk-return relationship and
market volatility, the research paper examined the performance with the evaluation models
like Sharpe, Treynor and Jensen Ratio. The result of the study was that the assets under
management of Indian mutual fund is growing and risk –return in mid-cap is neither or nor
risky, but in small-cap good return and less risk accursed
Nair R K (2019):
Nair R K in the article “Indian Mutual Fund Market – A tool to stabilize Indian Economy”
from International Journal of Scientific and Research Publications has emphasized that a
Mutual store is an effective device to settle Indian economy. The results of mutual funds are
assuming an indispensable part in preparing scattered reserve funds among investors and
channelize these funds to infrastructural advancement of the country. The banks and
Financial Institutions are likewise playing a vital part by advancing mutual reserve business
in the country.
Nikhil Ranjan Agarwal (2019):
Nikhil Ranjan Agarwal in his research paper titled. “To study on Investor’s preference of
Mutual Fund as an investment option against Stock Market‟ writes that the investors should
be clear about all factors which influence the decision for investment before arriving at the
conclusion as to whether to invest in Mutual Funds or in shares. The investment decision also
18
relates to the understanding of the market, availability of time, risk appetite and return
expected by the investors, thereby balancing between risk and return on investment.
Sauiffudin Ahmad (2020):
Sauiffudin Ahmad in their research paper titled - „The role of Alternative Investments in
Portfolio Management‟ has expressed that dominant part of the respondents had not just
indicated better abilities in dealing with their monetary spending plan yet were likewise sure
of confronting any money related obstacles in future. He has prescribed that money related
training ought to be given at auxiliary and senior optional level of instruction as it was
discovered budgetary proficiency and instructive level was connected. spreads about money
related incorporation and budgetary education should be strengthened.
Vipin Kumar & Preeti Bansal (2020):
Vipin Kumar & Preeti Bansal this research paper has focused attention on various
parameters that highlights investor’s perception on mutual funds. It was studied that the
scheme of mutual fund investment was not known to many of the investors as still the
investors rely upon the traditional pattern of investments like investment in banks and
investment in postal savings. As most of the mutual fund investors used to invest in mutual
fund for not more than three years and used to quit from the fund as they were not giving
desired result as stated in the objective during inception of mutual fund scheme. It was also
found from the research that maximum number of mutual fund investors has to depend upon
their brokers and agent to invest in mutual fund. this research paper has focused attention on
various parameters that highlights investor’s perception on mutual funds. It was studied that
the scheme of mutual fund investment was not known to many of the investors as still the
investors rely upon the traditional pattern of investments like investment in banks and
investment in postal savings. As most of the mutual fund investors used to invest in mutual
fund for not more than three years and used to quit from the fund as they were not giving
desired result as stated in the objective during inception of mutual fund scheme. It was also
found from the research that maximum number of mutual fund investors has to depend upon
their brokers and agent to invest in mutual fund.
19
CHAPTER III
20
3.1 RESEARCH METHODOLOGY
DEFINITION OF RESEARCH
➢ According to Redman and Mory (1923), defined research is a “systematized effort to

gain new satisfaction”. It is an academic activity and therefore the term should be used
in a technical sense.
➢ According to Clifford Woody (Kothari 1988) research comprises “defining and

redefining problems, formulating hypothesis or suggested solutions; collecting,
organizing and evaluating data making deductions and reaching conclusions; and
finally, carefully testing the conclusions to determine whether they fit the formulating
hypothesis”.
Research methodology is the way of systematically solving the research problem. It is a
science
of studying how research is conducted scientifically.
3.2 RESEARCH DESIGN

“A research design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in procedure.
In fact, the research design is the conceptual structures within which research is conducted; it
constitutes the blueprint for the collection, measurement and analysis of data” (Selltiz,
et.al.,1962).
DESCRIPTIVE RESEARCH DESIGN

Descriptive research is used to describe characteristics of a population or phenomenon being
studied. It does not answer questions about how/when/why the characteristics occurred.
Rather
it addresses the "what" question (what are the characteristics of the population or situation
21
being studied?) The characteristics used to describe the situation or population are usually
some
kind of categorical scheme also known as descriptive categories. Descriptive research is a
study
designed to depict the participants in an accurate way. More simply put, descriptive research
is all about describing people who take part in the study.
There are three ways a researcher can go about doing a descriptive research project, and they
are:
• Observational, defined as a method of viewing and recording the participants.
• Case study, defined as an in-depth study of an individual or group of individuals.
• Survey, defined as a brief interview or discussion with an individual about a specific topic.
3.3 SAMPLE DESIGN

A sample design is a definite plan for obtaining a sample from a given population
(Kothari 1988). Sample constitutes a certain portion of the population or universe. Sampling
design refers to the technique or the procedure the researcher adopts for selecting items for
the
sample from the population or universe. A sample design helps to decide the number of items
to be included in the sample, i.e., the size of the sample.
PROPOSED SAMPLING METHODS
3.4 SAMPLING TECHNIQUE:

Probability Sampling:
Probability sampling is that sampling procedure in which elements in the population have a
known chance of being chosen as subjects in the sample. Sampling procedure used in the
study
is disproportionate stratified random sampling. The methodology used in this project is a
probability sampling.
Simple Random Sampling:

Simple random sampling is a randomly selected sample from a larger sample or population,
giving all the individuals in the sample an equal chance to be chosen. In a simple random
22
sampling, individuals are chosen at random and not more than once to prevent a bias that
would negatively affect the validity of the result of the experiment. Simple random sampling
is the most widely used probability sampling method, probably because it is easy to
implement. An important benefit of simple random sampling is that it allows researchers to
use statistical methods to analyse sample results.
3.5 SAMPLE SIZE

Size of the sample refers to the number of items to be chosen from the universe to form a
sample.
The size of sample must be optimum. An optimum sample may be defined as the one that
satisfies the requirements of representativeness, flexibility, efficiency, and reliability.
The sample size is calculated as follows:
Where:
n = Sample Size
Z = Z Statistic for a level of confidence
P = Expected prevalence or Proportion (p is 8%)
d = Acceptable Amount of Sampling Error is 6%
DATA COLLECTION METHODS
 Primary Data
Primary data are generated by a study specifically designed to accommodate
the needs of the problem at hand. The methods used were direct survey from the customer
preference towards mutual funds.
23
 Secondary Data
Secondary data are those, which are not collected specifically for solving the
problem currently being investigated. Here secondary data were collected from the records
available in the company website, books, govt reports, journals and through the internet.
3.6 DATA COLLECTION RESEARCH INSTRUMENT
Questionnaire
A questionnaire is a research instrument consisting of a series of questions and other

prompts for the purpose of gathering information from respondents. It is a device for securing
answers to questions by using a form which the respondent fills by himself. In this method,
pre-printed list of questions arranged in a sequence which is used by the researcher for
collecting data. The questionnaire schedule is filled by the respondents. The questionnaire is
considered as the heart of the survey. Hence it should be very carefully constructed. If it is
not properly set up, then survey is bound to fail. By keeping the objective set as base a list of
questions are framed consisting of open-ended, dichotomous, ranking and multiple-choice
questions.
PILOT STUDY
The term 'pilot studies' refers to mini versions of a full-scale study (also called
'feasibility' studies), as well as the specific pre-testing of a particular research instrument such
as a questionnaire or interview schedule. A pilot study consists of 16 sample sizes were
carried out which shows the research instrument is found to be more reliability and validity.
Reasons for conducting pilot studies
 Developing and testing adequacy of research instruments.

 Assessing the feasibility of a (full-scale) study/survey.
 Identifying logistical problems which might occur using proposed methods.
 Estimating variability in outcomes to help determining sample size.
 Collecting preliminary data from friends, relatives and neighbours.
24
3.7 HYPOTHESIS & STATISTICAL TOOLS
Hypothesis 1: There is no significance difference between educational qualification and

awareness about mutual funds
Hypothesis 2: There is no significance difference among age group and impact of factors while
investing in mutual funds
Hypothesis 3: There is no significance difference between marital status and mutual benefits
while investing in mutual funds
Hypothesis 4:
STATISTICAL TOOLS
 PERCENTAGE ANALYSIS
 RELIABILITY TEST
 CHI SQUARE TEST
 ONE WAY ANOVA ANALYSIS
 MANN-WHITNEY TEST/ U-TEST
 T- TEST
PERCENTAGE (%) ANALYSIS
% Refers to a special kind of ratio. % Is used in making comparison between two or

more serried of data, % are used to describe relationship. It can be used to compare the relative terms,
the distribution of two or more series of data.
% Of Respondents = (No. of respondents/Total) * 100
RELIABILITY TEST
It refers to the degree to which a test is consistent and stable in measuring what it is
intended to measure. Cronbach’s alpha is a measure used to assess the reliability, or internal
consistency, of a set of scale or test items. Reliability tests, like Cronbach’s alpha, are most
commonly used to see if questionnaires with multiple scale questions are reliable. These
25
questions are designed to measure latent variables. A latent variable is a hidden or
unobservable variable, like a person’s conscientiousness, neurosis or openness
CHI-SQUARE TEST:
It is the mostly used non-parametric test in statistical work. The quality x 2 describes the
magnitude of discrepancy between theory and observation. The greater value of Chi-square
the greater would be the discrepancy between observed and expected frequencies. The
formula for computing Chi square is the calculated value is compared with the table value for
the given degree of freedom at specific level of significance. It is accepted when the
calculated value is lesser than the tabulated value and is rejected when the calculated value is
greater than the tabulated value. The chi-square test is used to determine whether there is a
significant difference between the expected frequencies and the observed frequencies in one
or more categories.
Calculation of:
1. Null Hypothesis (Ho): There is no difference in attributes

2. Alternate Hypothesis (H1): There is a difference in attributes
3. Level of significance α = 0.05
4. Degrees of freedom = (r-1) (c-1)
5. Expected frequency = R.T × C.T/G. T:
26
ONE WAY ANOVA ANALYSIS:
For managerial decision making, sometimes one has to carry out tests of significance. The
analysis of variance is an effective tool for this purpose. The objective of ANOVA is to test
the homogeneity of the means of different samples. A one-way analysis of variance
(ANOVA) is used when you have a categorical independent variable (with two or more
categories) and a normally distributed interval dependent variable and you wish to test for
differences in the means of the dependent variable broken down by the levels of the
independent variable.
Calculating F:
The one-way analysis of variance (ANOVA) is used to determine whether there are any
significant differences between the means of three or more independent groups, also called
treatments. ANOVA compares the means between the groups and determines whether any of
the means are significantly different from each other.
MANN-WHITNEY TEST / U-TEST

The Mann-Whitney test, also called the rank sum test, is a nonparametric test that
compares two unpaired groups. To perform the Mann-Whitney test, Prism first ranks all the
values from low to high, paying no attention to which group each value belongs. If two
values are the same, then they both get the average of the two ranks for which they tie. The
smallest number gets a rank of 1. The largest number gets a rank of N, where N is the total
number of values in the two groups. Prism then sums the ranks in each group, and reports the
two sums. If the sums of the ranks are very different, the P value will be small.
27
FORMULA:
Where,
n1, n2 = number of samples of the two categories
R1, R2 = summations of ranks of the two categories
mu = mean
σ = standard deviation
INDEPENDENT SAMPLE TEST:
The independent t-test, also called the two-sample t-test, independent-samples t-test or
student's t-test, is an inferential statistical test that determines whether there is a statistically
significant difference between the means in two unrelated groups. The standard error of
difference is the combined standard error of the two groups. This is determined by the
standard error of each group with respect to how many participants in each group.
3.8 LIMITATIONS OF THE STUDY

 A time constraint is unavoidable limitation of this study.
 Financial problem is also there in completing this project.
 Inadequate disclosure of information is also the problem.
 Some of the respondents might have answered in biased manner.
28
CHAPTER IV
29
CHAPTER IV
4.1 PERCENTAGE ANALYSIS
4.1.1 TABLE SHOWING THE GENDER OF THE RESPONDENT
PARTICULARS NO. OF RESPONDENTS PERCENTAGE
Male 82 69.5
Female 36 30.5
Total 118 100
SOURCE: Primary Data
4.1.1 CHART SHOWING THE GENDER OF THE RESPONDENTS
GENDER
69.5
70
60
30.5
50
40
30
20
10
0
Male Female
INFERENCE:
From the table it is observed that 69.5% are male respondents and 30.5% are female
respondents
30
4.1.2 TABLE SHOWING THE AGE GROUP OF THE RESPONDENTS

Married 76 64.4
Unmarried 42 35.6
Total 118 100
4.1.2 CHART SHOWING THE AGE GROUP OF THE RESPONDENTS
MARTIAL STATUS
35.6
Unmarried
64.4
Married
0 10 20 30 40 50 60 70
INFERENCE:
From the table, it is identified that 64.4% are married and 35.6% are unmarried respondents.
31
4.1.3 TABLE SHOWING EDUCATIONAL QUALIFICATION OF THE
RESPONDENTS

Primary 4 3.4
Secondary 18 15.3
Graduate 55 46.6
Post Graduate 33 28
Professional degree 8 6.8
Total 118 100
4.1.3 CHART SHOWING EDUCATIONAL QUALIFICATION OF THE

RESPONDENTS
Education Qualification
46.6
50
40 28
30
15.3
20 6.8
3.4
10
0
Primary Secondary Graduate Post Graduate Professional
degree
INFERENCE:
From the table it is identified that 3.4% of the respondents have done up to primary
education, 15.3% of the respondents up to secondary level education, 46.6% of the
respondents are graduates, 28% of the respondents have completed post graduate degrees and
6.8% of respondents are professionals.
32
4.1.4 TABLE SHOWING INCOME OF THE RESPONDENT

Below 20000 65 55.1
20001-30000 23 19.5
30001-50000 10 8.5
Above 50000 20 16.9
Total 118 100
4.1.4 CHART SHOWING INCOME OF THE RESPONDENT
MONTHLY INCOME
16.9
8.5
55.1
19.5
Below 20000 20001-30000 30001-50000 Above 50000
INFERENCE:
From the table it is identified that 55.1% of the respondents earns below 20000, 19.5% of the
respondents earns 20,001 to 30,000, 8.5% of the respondents earns 30,001 to 50000 and
16.9% of the respondents earns above 50,000.
33
4.1.5 TABLE SHOWING OCCUPATION OF THE RESPONDENTS

Self employed 22 18.6
Business 13 11
Salaried 52 44.1
Retired 1 0.8
Student 30 25.4
Total 118 100
4.1.5 CHART SHOWING OCCUPATION OF THE RESPONDENTS
OCCUPATION
45
40
35
30
25 44.1
20
15 25.4
18.6
10 11
5 0.8
0
Self employed Business Salaried Retired Student
INFERENCE:
From the table it is identified that 18.6% of the respondents belong to self-employed, 11% of
the respondents belong to business, 44.1% of the respondents belong to salaried, 0.8% of the
respondents belong to retired and 24.4% of the respondents belong to students.
34
4.1.6 TABLE SHOWING THE RESPONDENTS AWARENESS ABOUT
MUTUAL FUND
NO. OF
PARTICULARS PERCENTAGE
RESPONDENTS
Yes 80 67.8
No 38 32.2
Total 118 100
4.1.6 CHART SHOWING RESPONDENTS AWARENESS ABOUT

MUTUAL FUNDS
AWARENESS ABOUT MUTUAL FUND
70
60
50 67.8
40
30 32.2
20
10
0
Yes No
INFERENCE:
From the table it is identified that 67.8% of the respondents are aware about mutual funds and
32.2 % of the respondents are not aware about mutual funds.
35
4.1.7 TABLE SHOWING THE RESPONDENTS AWARENESS ABOUT
TERMS AND CONDITIONS ABOUT MUTUAL FUND

Yes 54 45.8
No 64 54.2
Total 118 100
4.1.7 CHART SHOWING RESPONDENTS AWARENESS ABOUT

MUTUAL FUNDS
AWARENESS ABOUT TERMS AND CONDITIONS OF

MUTUAL FUNDS
56
54
52
50
48
46
44
42
40
Yes No
INFERENCE:
From the table it is identified that 45.8% of the respondents are aware about the terms and
conditions of mutual funds and 54.2 % of the respondents are not aware about the terms and
condition of mutual funds.

Growth and income 70 59.3
36
conservative growth 10 8.5
current income 24 20.3
Aggressive growth 14 11.9
Total 118 100
4.1.8 TABLE SHOWING THE RESPONDENTS PRIMARY OBJECTIVE
FOR INVESTMENT
4.1.8 CHART SHOWING THE RESPONDENTS PRIMARY OBJECTIVE

FOR INVESTMENT
PRIMARY OBJECTIVE FOR INVESTMENTT

Agressive growth 11.9
current income 20.3
conservative growth 8.5
Growth and income 59.3
0 10 20 30 40 50 60 70
INFERENCE:
From the table it is identified that 59.3% of the respondents invest for growth and income,
8.5% for growth and income, 20.3% for current income and 11.9 %of the respondents invest
for aggressive growth.
4.1.9 TABLE SHOWING PURCHASING SOURCE BY THE

RESPONDENT
37
Online 41 34.7
Through brokers 27 22.9
Through bank branches 40 33.9
Post office 10 8.5
Total 118 100
4.1.9 CHART SHOWING THE PURCHASING SOURCE BY THE

RESPONDENTS
SOURCE OF PURCHASE BY RESPONDENTS
.Post office 8.5
Through bank branches 33.9
Through brokers 22.9
Online 34.7
0 5 10 15 20 25 30 35
INFERENCE:
From the table it is identified that 34.7% of respondents purchase through online, 22.9
through brokers, 33.9 through bank branches, 8.5 percent through post office.
4.1.10 TABLE SHOWING THE MODE OF INVESTMENT BT THE

RESPONDENT
38
Direct 43 36.4
Through brokers 22 18.6
Agents 29 24.6
Any others 19 16.1
Total 118 100
4.1.10 CHART SHOWING THE MODE OF INVESTMENT BY THE

RESPONDENT
MODE OF INVESTMENT BY THE RE-

SPONDENT
40 36.4
35
30
24.6
25
20 18.6
16.1
15
10
5
0
Direct Through brokers Agents Any others
INFERENCE:
From the table it is identified that 34.7% of respondents invest through direct mode, 18.6%
through brokers, 24.6% through agents and 16.1% through other modes.
4.1.11 TABLE SHOWING THE TYPE OF FUND PREFFERED BY THE

RESPONDENT

Open ended 18 15.3
Close ended 13 11
Liquid funds 21 17.8
39
Growth fund 26 22
Mid cap 7 5.9
Regular income fund 26 22
Long cap 7 5.9
Total 118 100
4.1.11 CHART SHOWING THE TYPE OF FUND PREFFERED BY THE

RESPONDENTBY THE RESPONDENT
type of fund preferred by the respondent

Long cap
Open ended Open ended
Regular income Close ended
fund Liquid funds
Close ended Growth fund
Mid cap
Regular income fund
Long cap
Mid cap
Liquid funds
Growth fund
INFERENCE:
From the table it is identified that 15.3 % of the respondents prefer open ended mutual fund,
11% prefer close ended, 17.8% prefer liquid funds, 22% prefer growth fund, 5.9% prefer mid
cap, 22% prefer regular income fund 5.9% prefer long cap funds.
4.1.12 TABLE SHOWING THE REASON FOR PURCHASE OF


Returns 53 44.9
Low risk 29 24.6
40
Portfolio 14 11.9
Brand name 22 18.6
Total 118 100
4.1.12 CHART SHOWING THE REASON FOR PURCHASE OF

REASONS FOR PURCHASE OF PARTICULAR FUND

120
100
80
60
100
40
20 44.9
24.6 18.6
11.9
0
Returns Low risk Protofolio Brand name Total
INFERENCE:
From the table it is identified that 44.9 % purchase for returns, 24.6% for low risks 11.9
purchase for portfolio and 18.6 purchase for brand name.
4.1.13 TABLE SHOWING THE IMPACT OF FACTORS WHILE


L 10 8.5
M 36 30.5
H 27 22.9
VH 45 38.1
41
Total 118 100

IMPACT OF FACTORS
8.5
38.1
30.5
22.9
L M H VH
INFERENCE:
From the table it is identified that 8.5% of the respondents says that there is less impact of
factors, 30.5% says that there is medium impact, 22.9% as very high impact and 38.1% as
very high impact.
4.1.14 TABLE SHOWING THE RESPONDENTS REASON FOR PURCHASE OF

MUTUAL FUNDS

As a tax saving scheme
19 16.1
only
As an investment to get
56 47.5
returns
Both a and b 43 36.4
Total 118 100
42
RESPONDENTS REASON FOR PURCHASE OF

FUND
47.5
36.4
16.1
As a t ax sav i n g sc h em e o n l y As an i n v est m en t t o g et Bot h a and b

r et u r n s
INFERENCE:
From the table it is identified that 16.1% of the respondents choose as tax saving scheme as
reason for purchase of mutual funds, 47.5% as investment to get returns and 36.4% for both.
4.1.15 TABLE SHOWING THE RESPONDENTS BENEFICIARY TOWARDS

MUTUAL FUNDS
PARTICULARS NO. OF RESPONDENTS PERCENT

Very less beneficial 29 24.6
Slightly beneficial 20 16.9
Somewhat beneficial 38 32.2
Moderately beneficial 25 21.2
Extremely beneficial 6 5.1
Total 118 100
43
RESPONDENTS BENEFICIARY TOWARDS MUTUAL FUNDS
5.1
24.6
21.2
16.9
32.2
Very less beneficial Slightly beneficial Somewhat beneficial

Moderately beneficial Extremely beneficial
INFERENCE:
From the table it is identified that 24.6% of the respondents of them says it’s very less
beneficial, 16.9% of the respondents as slightly beneficial,32.2% as somewhat beneficial,
21.2% of the respondents as moderately beneficial 5.1% as extremely beneficial.
4.1.16 TABLE SHOWING THE SATISFACTION LEVEL OF RESPONDENTS

PARTICULARS FREQUENCY PERCENTAGE

Highly dissatisfied 13 11
Somewhat Satisfied 36 30.5
Neutral 57 48.3
Satisfied 2 1.7
Highly satisfied 10 8.5
Total 118 100
44
4.1.16 CHART SHOWING THE SATISFACTION LEVEL OF RESPONDENTS
SATISFACTION LEVEL OF RESPODENTS
1.7
8.5 11
30.5
48.3
Highly dissatisfied Somewhat Satisfied Neutral

Satisfied Highly satisfied
INTERFACE:
From the table it is identified that 11% of the respondents are highly dissatisfied 30.5% are
somewhat satisfied, 48.3% of respondents are neutral,1.7% are satisfied and 8.5% are highly
satisfied.
4.2 RELIABILITY TEST
Case processing summary
N %
Valid 118 100
Excludeda 0 0
Total 118 100
Reliability Statistics
45
Cronbach's Alpha N of Items
0.765 15
Inference:
The Cronbach’s alpha coefficient for 15 items is 0.765 suggesting that the items have
high level of internal consistency.
4.3 CHI-SQUARE TESTS
Null hypothesis (H1): There is no significance difference between educational

qualification and awareness about mutual funds
Alternate hypothesis (Ha1): There is significance difference between educational

qualification and awareness about mutual funds
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
Education *
Aware_abt_mtfund 118 100.00% 0 0.00% 118 100.00%
s
46
Education * Aware_abt_mtfunds
Count
Are you aware about mutual funds?
Total
Yes No
Primary 1 3 4
Secondary 9 9 18
Graduate 33 22 55
Education Post
29 4 33
Graduate
Professional
8 0 8
degree
Total 80 38 118
Chi-Square Tests
Asymp.
Value df Sig. (2-
sided)
Pearson Chi-Square 17.394a 4 0.002
Likelihood Ratio 20.442 4 0
Linear-by-Linear Association 16.279 1 0
N of Valid Cases 118
a. 3 cells (30.0%) have expected count less than 5.
The minimum expected count is 1.29.
Inference:
47
Since P value is lesser than 0.05 reject null hypothesis. Hence it is considered that there is no
significance difference between educational qualification and awareness about mutual funds.
4.4 ONE WAY ANNOVA
Null hypothesis (H3): There is no significance difference among age group

and impact of factors while investing in mutual funds
Alternate hypothesis (Ha3): There is significance difference among age

group and impact of factors while investing in mutual funds
ANOVA
Sum of df Mean Square F Sig.
Squares
State the impact of the Between 8.893 3 2.964 3.042 .092
following factors while Groups
48
investing in Mutual Within Groups 111.081 114 .974
funds VH-Very High;
H-High; M-Moderate;
L-Low; VL-Very Low Total 119.975 117
* [Professional
management]
State the impact of the Between
2.161 3 .720 .850 .469
investing in Mutual
funds VH-Very High; Within Groups 96.593 114 .847
H-High; M-Moderate;
L-Low; VL-Very Low
* [Mutual fund Total 98.754 117
regulations]
8.022 3 2.674 2.892 .088
investing in Mutual
H-High; M-Moderate;
* [Convenience]
11.057 3 3.686 3.806 .062
investing in Mutual
H-High; M-Moderate;
* [Low transaction cost]
6.161 3 2.054 2.319 .079
investing in Mutual
H-High; M-Moderate;
* [Choice of Schemes]
6.675 3 2.225 2.184 .094
investing in Mutual
funds VH-Very High; Within Groups 116.139 114 1.019
H-High; M-Moderate;
* [Tax Benefits]
49
ANOVA
Sum of df Mean Square F Sig.

Squares

3.833 3 1.278 1.381 .252
investing in Mutual
Within Groups 105.489 114 .925
funds VH-Very High;
H-High; M-Moderate;
L-Low; VL-Very Low
Total 109.322 117
* [Return on
investment]

12.639 3 4.213 4.820 .003
investing in Mutual
Within Groups 99.641 114 .874
funds VH-Very High;
H-High; M-Moderate;
* [Lock in Period]
Inference:
Since P value is lesser than 0.05 reject null hypothesis. Hence it is considered that there is no
significance difference among age group and impact of factors while investing in mutual
funds.
4.5 Mann-Whitney Test
Null hypothesis (H0): There is no significance difference between marital status and mutual
benefits while investing in mutual funds
Alternate hypothesis (H1): There is significance difference between marital status and
mutual benefits while investing in mutual funds
50
Ranks
Marital N Mean Sum of

status Rank Ranks
Which of the following Married 76 59.36 4511.00

you think is more
Unmarried 42 59.76 2510.00
beneficial in mutual
funds? 5-Extremely
beneficial 4-Moderately
beneficial 3-somewhat
Total 118
beneficial 2-slightly
beneficial 1-very less
beneficial [Liquidity]
Which of the following Married 76 61.55 4678.00

you think is more
Unmarried 42 55.79 2343.00
beneficial in mutual
funds? 5-Extremely
beneficial 4-Moderately
beneficial 3-somewhat
Total 118
beneficial 2-slightly
beneficial 1-very less
beneficial [Liquidity]
Test Statisticsa
Mann-Whitney U 1585.000 1440.000
Wilcoxon W 4511.000 2343.000
Z -.064 -.918
Asymp. Sig. (2-tailed) .949 .359
INFERENCE:
Since P value is greater than 0.05 accept null hypothesis. Hence there is significance
difference between marital status and mutual benefits while investing in mutual funds .
51
4.6 INDEPENDENT SAMPLE TEST
Null hypothesis (H0): There is no significance difference between age group and level of
satisfaction towards mutual funds
Alternate hypothesis (H1): There is significance difference between age group and level of
satisfaction towards mutual funds
INDEPENDENT SAMPLES TEST
Levene's Test for t-test for Equality of Means

Equality of Variances
52
95%
Confidence
Interval of the
F Sig. t df Sig. Mean Std. Error Difference
Difference Difference
(2-tailed) Lower Upper
Equal 116 .402 -.168 .200 -.564 .228

4.96
Level of variances .028 -.841
0
satisfaction assumed
towards Equal 84.412 .358 -.168 .182 -.529 .193

investment in variances
mutual funds -.925
not
assumed
Inference:
Since p value is lesser than 0.05 reject Null hypothesis. Hence there is no significance
difference between age group and level of satisfaction towards mutual funds.
CHAPTER V
53
FINDINGS, SUGGESTIONS, AND
CONCLUSION
CHAPTER V
5.1 FINDINGS OF THE STUDY
5.1.1 DESCRIPTIVE FINDINGS:

 From the study it is found that the majority of the respondent that is
69.5% of them are male respondents
 From the study it is found that the majority of the respondents that
is 64.4% of them are married
54
46.6% of them are studies graduate
 From the study it is found that the majority of the respondent that
is 44.4% of them are the salaried
 From the study it is found that the majority of the respondent
that is 64.8% of the respondents are aware about the mutual
funds
is 54.02 % of the respondents are not aware about the benefits
terms and conditions of mutual funds
is 59.03 % of the respondents invest for growth and income
34.07 % of the respondents purchase funds through online
24.06 % of the respondents choose agents as mode of investment
34.07 % of the respondents
17.08 % of the respondents prefer liquid funds
47.05 % of the respondents choose as an investment to get returns
as the reason for purchase of fund.
48.03 % of the respondents are neutrally satisfied towards mutual
funds.
5.1.2 SUMMARY OF FINDINGS FOR THE OBJECTIVES FRAMED
S.No Objectives Hypothesis Test Result
55
1 To analyze the There is no significance Chi Square Null Hypothesis
awareness level of difference between Test Rejected
investors about educational qualification and
mutual funds. awareness about mutual funds
2 There is no significance One -Way Null Hypothesis

To identify the
difference among age group Annova Rejected
factors influencing
the investors to and impact of factors while
select mutual investing in mutual funds
funds
3 To examine the There is significance Mann - Null Hypothesis

mutual benefits of difference between marital Whitney Accepted
investing in mutual status and mutual benefits Test
funds among while investing in mutual
investors funds
4 To analyze the There is no significance Independent Null Hypothesis

satisfaction level difference between age group T-Test Rejected
of investors and level of satisfaction
towards mutual towards mutual funds.
funds
SUMMARY OF FINDINGS FOR HYPOTHESIS
Hypothesis Test Summary
Null Hypothesis Test Sig.a,b Decision Null Hypothesis

1 The categories defined by One-Sample 0.000 Reject the null
Gender = Male and Binomial hypothesis.
Female occur with Test
probabilities .500
and .500.
Martial status = Married Binomial hypothesis.
and Unmarried occur with Test
probabilities .500
and .500.
3 The categories of One-Sample 0.000 Reject the null
Education occur with Chi-Square hypothesis.
56
equal probabilities. Test
4 The categories of Monthly One-Sample 0.000 Reject the null
income occur with equal Chi-Square hypothesis.
probabilities. Test
5 The categories of One-Sample 0.000 Reject the null
Occupation occur with Chi-Square hypothesis.
equal probabilities. Test
Are you aware about Binomial hypothesis.
mutual funds Test
7 The categories defined by One-Sample 0.407 Retain the null

Are you aware about all Binomial hypothesis.
the Benefits, Terms & Test
Conditions of Investment
in mutual funds? = Yes
and No occur with
probabilities .500
and .500.
8 The categories of What is One-Sample 0.000 Reject the null
your primary objective for Chi-Square hypothesis.
investment? occur with Test
equal probabilities.
9 The categories of How do One-Sample 0.000 Reject the null
you purchase mutual Chi-Square hypothesis.
funds occur with equal Test
probabilities.
10 The categories of How do One-Sample 0.000 Reject the null
you invest in mutual fund? Chi-Square hypothesis.
occur with equal Test
probabilities.
11 The categories of Which One-Sample 0.001 Reject the null
type of Fund you mostly Chi-Square hypothesis.
prefer? occur with equal Test
probabilities.
12 The categories of Reasons One-Sample 0.000 Reject the null
For purchase particular Chi-Square hypothesis.
fund in mutual Funds? Test
occur with equal
probabilities.
13 The categories of State the One-Sample 0.000 Reject the null
impact of the following Chi-Square hypothesis.
factors while investing in Test
Mutual funds
57
Mutual funds

Mutual funds

Mutual.

Mutual funds

Mutual funds

Mutual funds

Mutual
21 The categories of When One-Sample 0.000 Reject the null

you think of investment Chi-Square hypothesis.
which statement best Test
characterizes your feelings
occur with equal
probabilities.
22 The categories of For One-Sample 0.000 Reject the null
what purpose you Chi-Square hypothesis.
purchase Mutual Funds Test
occur with equal
probabilities.
58
of the following you think Chi-Square hypothesis.
is more beneficial in Test
mutual funds
mutual funds [Liquidity]
occur with equal
probabilities.
occur with equal
probabilities.
occur with equal
probabilities.

mutual funds? [Liquidity]
occur with equal
probabilities.
occur with equal
probabilities.
occur with equal
probabilities.
59
30 The categories of What is One-Sample 0.000 Reject the null
your level of satisfaction Chi-Square hypothesis.
towards investment in Test
mutual funds? occur with
equal probabilities.
5.2 SUGGESTIONS AND RECOMMENDATION
 Based on the above major findings of the study, the following suggestions and
recommendations are offered for greater level of customers preference of the
investors for Investment in Mutual Funds.
 Before making any investment, Financial Advisors should first enquire about the risk
tolerance of the investors/customers, their need and time (how long they want to
invest). By considering these three things they can take the customers into
consideration.
 Younger people aged fewer than 35 will be a key new customer group into the future,
so making greater efforts with younger customers who show some interest in
60
investing should pay off.
 Customers with graduate level education are easier to sell to and there is a large
untapped market there. To succeed however, advisors must provide sound advice and
high quality.
 Systematic Investment Plan (SIP) is one the innovative products launched by Assets
Management Companies very recently in the industry. SIP is easy for monthly
salaried person as it provides the facility of investing through equated monthly
installments (EMI). Though most of the prospects and potential investors are not
aware about the SIP. There is a large scope for the companies to tap the salaried
persons.
 As there is no comprehensive law to regulate the mutual fund in India, uniform

coordinated regulations by a single agency should be formed which would provide the
shelter to the investors.
 As the investors are not willing to invest in mutual fund unless a minimum return is
assured, it is very essential to educate the investors about mutual fund that they are
market instruments and associated with market risk hence the guarantee of assured
return can’t be offered.
 Private sector may also be encouraged to float mutual funds, for creating intensifying
competition in the industry as it has been done in case of Banks.
 Due to operations of many mutual funds, there will be need for appropriate guidelines
for self-regulation in respect of publicity/advertisement and inter- scheme transactions
within each mutual fund. Care should be taken not to promulgate misleading
information to the public in general and unit holders in specific.
 The growth of mutual fund tends to increase the shareholdings in good companies,
give raise to the fear of destabilizing among industrial group, hence introduction of
voting shares and lowering the debt-equity ratio help to remove these apprehension.
 Additional clarity is required regarding the roles and responsibilities together with
61
duties and rights of Trustees, Sponsors, Fund Managers, Lead Managers, Custodians
and Unit Holders. A separate legal framework in the lines of SEBI is the need of the
hour to protect the interest of the investors. Some steps should be taken to make fair
and truthful disclosures of information to the investors, so that subscribers know what
risk they will have by investing in fund. Infrastructure bottlenecks will have to be
removed and banking and postal network have to be taken place for growth of mutual
funds
CONCULSION:
Financial planning is an exercise aimed at identifying all financial needs of an individual,

translating the needs into monetarily measurable goals at different times in the future, and
planning the financial investments that will allow the individual to provide for and satisfy his
future financial needs and achieve his/her life’s goals. Running a successful Mutual Fund
requires complete understanding of the peculiarities of the Indian Stock Market and also the
psyche of the small investors. This study has made an attempt to understand the financial
behaviour of Mutual Fund investors in connection with the preferences of Brand (AMC),
Products, and Channels etc. It is observed that many people have fear of Mutual Fund. They
think their money will not be secure in Mutual Fund. They need the knowledge of Mutual
Fund and its related terms. Many of people do not have invested in mutual fund due to lack of
awareness although they have money to invest. As the awareness and income is growing the
number of mutual fund investors are also growing. “Brand” plays important role for the
investment. People invest in those Companies where they have faith or they are well known
with them. There are many AMCs in Berhampur but only some are performing well due to
Brand awareness. Some AMCs are not performing well although some of the schemes of
them are giving good return because of not awareness about Brand. Reliance, UTI, SBIMF,
ICICI Prudential etc. Distribution channels are also important for the investment in mutual
fund. Financial Advisors are the most preferred channel for the investment in mutual fund.
They can change investors’ mind from one investment option to others. Many of investors
directly invest their money through AMC because they do not have to pay entry load. Only
those people invest directly who know well about mutual fund and its operations and those
have time.
62
REFERENCES:
1. Agapova, Anna,(2011), “The Role of Money Market Mutual Funds in Mutual Fund
Families”, Journal of Applied Finance, Vol. 21, Issue. 1,pp. 87-102.
2. Agarwal, Vikas; Boyson, Nicole M.; Naik, Narayan Y, (2009),” Hedge Funds for Retail
Investors? An Examination of Hedged Mutual Funds”, Journal of Financial & Quantitative
Analysis, Vol. 44, Issue 2, pp. 273-305.
3. Anjan Chakrabarti and Harsh Rungta,( 2000), “Mutual Funds Industry in India : An in
depth look into the problems of credibility, Risk and Brand”, The ICFAI Journal of Applied
Finance, Vol.6, No.2, April,pp. 27-45.
4. Badrinath, S.G & Gubellini, S,(2011), “On the characteristics and performance of long-
short, market-neutral and bear mutual funds” Journal of Banking & Finance, Vol. 35 Issue 7,
p1762- 1776 .
5. Cao, Charles; Ghysels, Eric & Hatheway, Frank ,(2011), “Derivatives do affect mutual
fund returns: Evidence from the financial crisis of 1998”, Journal of Futures Markets, Vol. 31
Issue 7, pp. 629-658 .
6. DeBondt, Werner F. M., and Richard Thaler. (1985) “Does the Stock Market Overreact?”
Journal of Finance Vol 40,pp. 793–805.
7. Feng Chen; Kraft, Arthur; Weiss, Ira, (2011) , “Tax Planning by Mutual Funds: Evidence
from Changes in the Capital Gains Tax Rate”, National Tax Journal, Vol. 64, Issue 1, pp.
105-134 .
63
8. Gil-Bazo, Javier; Ruiz & Verd, Pablo, (2009) , “The Relation between Price and
Performance in the Mutual Fund Industry”, Journal of Finance, Vol. 64 Issue 5, pp. 2153-
2183 .
9. Goetzman, W.N., (1997), “Cognitive Dissonance and Mutual Fund Investors”, The Journal
of Financial Research, Vol. 20, Summer 1997, pp.145-158.
10. Gupta, L.C.,(1994), Mutual Funds and Asset Preference, Society for Capital Market
Research and Development, Delhi.
11. Ippolito, R., (1992), “Consumer reaction to measures of poor quality : Evidence from
Mutual Funds”, Journal of Law and Economics, 35,pp. 45-70.
12. Krishnan, M.A., 1999, “Moving into growth mode”, The Hindu Survey of Indian
Industry, pp.112-114.
13. Kulshreshta, C.M.,(1994 ), Mastering Mutual Funds, Vision Books, New Delhi.
14. Madhusudan V. Jambodekar, 1996, Marketing Strategies of Mutual Funds – Current

Practices and Future Directions, Working Paper, UTI – IIMB Centre for Capital Markets
Education and Research, Bangalore.
15. Shankar, V., (1996), “Retailing Mutual Funds : A consumer product model”, The Hindu,
July 24, 26
64
REFERRED WEBSITE:
 www.mutualfund.india.com
 www.silkcitysecurities.com
 www.principalindia.com
 https://www.researchgate.net/publication/
341043729_investors_preferences_towards_mutual_funds_-
a_study_on_silk_city_securities_at_berhampur_town-odisha_india
 www.amfiindia.com
 www.sbimf.com
ANNEXURE
QUESTIONARIE
“A STUDY ON INVESTORS PREFERENCE TOWARDS MUTUAL FUNDS”
1. Name .
2. Gender
a) Male b) Female
65
3. Marital Status
a) Married b) Unmarried
4. Education
a) Primary b) Secondary
c) Graduate d) Post Graduate
e) Professional degree
5. Monthly Income
a) Below 20,000 b) 20,001-30,000
b) 30,001-50,000 d) Above 50,000
6. Occupation
a) Self employed b) Business
c) Salaried d) Employed
e) Student
7. Are you aware about Mutual funds?
a) Yes b) No
66
8. Are you aware about all the Benefits, Terms & Conditions of Investment
in mutual funds?
a) Yes b) No
9. What is your primary objective for investment?
a) Growth and income b) Conservative Growth
c) Current income d) Aggressive growth
10. How do you purchase Mutual funds?
a) Online b) Through Brokers
c) Through bank Beneficiaries d) Post office
11. How do you invest in Mutual fund?
a) Direct b) Through Brokers
c) Agents d) Any others
12. Which type of Fund you mostly prefer?
a) open ended b) close ended c) liquid funds
67
d) Growth funds e) Mid-cap f) Regular income fund
e) Long cap
13. Reasons For purchase particular fund in Mutual Funds?
a) Returns b) Low risk
c) Portfolio d) Brand name
14. State the impact of the following factors while investing in Mutual funds VH-
Very High; H-High; M-Moderate; L-Low; VL-Very Low *
Professional VH H M L VL
management
Mutual fund
regulations
Convenience
Low
transaction
cost
Choice of
Schemes
68
Tax Benefits
Return on
investment
Lock in Period
15. For what purpose you purchase Mutual Funds?
a) As tax saving scheme only b) As an investment to get returns
c) Both a and b
16. Which of the following you think is more beneficial in mutual funds? 5-
Extremely beneficial 4-Moderately beneficial 3-somewhat beneficial 2-slightly beneficial
1-very less beneficial
Liquidity 1 2 3 4 5
Diversification
Expert
management
Suit your
financial goals
Cost efficiency
Tax efficiency
Safety
69
17. What is your level of satisfaction towards investment in mutual funds?
a) Highly Dissatisfied b) Dissatisfied

c) Neutral d) Satisfied
e) Highly satisfied
70

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“A STUDY ON INVESTORS PREFERENCE TOWARDS MUTUAL FUNDS”

Summer Project Report

MASTER OF BUSINESS ADMINISTRATION

MOHAMED FAZIL SHARIFF. Y

Under the guidance of

DR. T.A.M. HAMEED KAN MBA, MCS, Ph.D

(Approved by AICTE & Affiliated to University of Madras)

147, Peters Road, Royapettah, Chennai - 600 014.

This is to certify that the project report titled “A STUDY ON INVESTORS

DR. T.A.M. HAMEED KAN

PROJECT GUIDE DIRECTOR

I, Mohamed Fazil Shariff. Y (Reg.No.712000311) Bonafide student of Business Studies,

complete this project successfully.

Management, Chennai for his advice to carry out this project.

and academic career.

CHAP.NO CONTENTS PAGE.NO

1.3 INDUSTRY PROFILE 4

1.4 STATEMENT OF THE PROBLEM 13

1.5 OBJECTIVES OF THE STUDY 14

1.6 SCOPE OF THE STUDY 14

2.1 REVIEW OF LITERATURE 15

3.2 RESEARCH DESIGN 21

3.3 SAMPLE DESIGN 22

3.4 SAMPLE TECHNIQUE 22

4.1.1 TABLE SHOWING THE GENDER OF RESPONDENTS

4.1.2 TABLE SHOWING AGE GROUP OF

4.1.3 TABLE SHOWING EDUCATIONAL

4.1.4 TABLE SHOWING INCOME OF THE RESPONDENT

4.1.5 TABLE SHOWING OCCUPATION OF

4.1.6 TABLE SHOWING THE RESPONDENTS AWARENESS

4.1.7 TABLE SHOWING THE RESPONDENTS AWARENESS

4.1.9 TABLE SHOWING PURCHASING SOURCE BY THE

4.1.10 TABLE SHOWING THE MODE OF INVESTMENT BT THE

4.1.11 TABLE SHOWING THE TYPE OF FUND PREFFERED BY

4.1.12 TABLE SHOWING THE REASON FOR PURCHASE OF

4.1.13 TABLE SHOWING THE IMPACT OF FACTORS WHILE

4.1.15 TABLE SHOWING THE RESPONDENTS BENEFICIARY

4.1.16 TABLE SHOWING THE SATISFACTION LEVEL OF

4.1.1 CHART SHOWING THE GENDER OF RESPONDENTS

4.1.2 CHART SHOWING AGE GROUP OF

4.1.3 TABLE SHOWING EDUCATIONAL

4.1.4 CHART SHOWING INCOME OF THE RESPONDENT

4.1.5 CHART SHOWING OCCUPATION OF

4.1.6 CHART SHOWING THE RESPONDENTS AWARENESS

4.1.7 CHART SHOWING THE RESPONDENTS AWARENESS

4.1.9 CHART SHOWING PURCHASING SOURCE BY THE

4.1.10 CHART SHOWING THE MODE OF INVESTMENT BT THE

4.1.11 CHART SHOWING THE TYPE OF FUND PREFFERED BY

4.1.12 CHART SHOWING THE REASON FOR PURCHASE OF

4.1.13 CHART SHOWING THE IMPACT OF FACTORS WHILE

4.1.15 CHART SHOWING THE RESPONDENTS BENEFICIARY

4.1.16 CHART SHOWING THE SATISFACTION LEVEL OF

1.2 MEANING OF MUTUAL FUNDS:

1.3 COMPANY PROFILE:

First Phase: 1964-87:

Second Phase: 1987-1993 (Entry of Public Sector Funds)

Third Phase: 1993-1996 (Entry of Private Sector Funds)

Fourth Phase: 1996-1999(Growth and SEBI Regulations)