BBA-VIII 602 Subjective Jun 2017
BBA-VIII 602 Subjective Jun 2017
BBA-VIII 602 Subjective Jun 2017
Q1. Explain the various steps involved in Strategic Management process in a single business
firm.
Q2. Discuss the importance of differentiation strategy in the present competitive environment.
Explain taking into consideration its advantages and disadvantages.
Q3. Every strategic alliance incurs certain costs and comes with a set of risks. Explain any five
costs/risks of entering into a strategic alliance
Q4. Explain any three methods/techniques used in strategic control systems, giving examples.
Q5. 'Strategy includes the determination and evaluation of alternative paths to an already
established mission or objective and eventually, choice of the alternatives to be adopted.'
Explain the statement underlining the process of strategy formulation.
Q6. Technological factors represent major opportunities and threats, which must be taken into
account while formulating strategies. Discuss. How a firm build a sustainable technology
can based competitive advantage?