DIGITAL INDIA

Consumer behavior is changing

with increasing internet penetration.
SOURCES OF INFORMATION

Secondary
Research

Client Domain
meeting Understanding

Suggested
Route Map
 OBJECTIVE

To promote our brand and connect with

the upper middle & middle class audience
in Metros, Tier 2 & 3 cities
 COMMUNICATION PATHWAY

Brand Awareness Make Noise Rise up in consideration Propagate New Brand

across Southern Geographies around the brand in general set across the Communication
Northern Region i.e. Every Home Deserves
HITACHI Cooling
 CHALLENGE
Consideration - HIGH

New Delhi
Mumbai
Kolkata
Bengaluru
Hyderabad

Awareness - HIGH
Awareness - LOW
Mysore Chandigarh
Kozhikode Shimla
Kochi Jammu
Trivandrum Amritsar
Coimbatore Jalandhar
Pondicherry Ludhiana
Salem Meerut
Mangalore Ghaziabad
Faridabad

Consideration - LOW
DIGITAL FUTURE IS HERE
TARGET PROFILING
ACTIVE ASPIRER

A 20 year old student

Accesses the Internet primarily on phone and laptop, for ~8–10 hours a day for
a variety of activities

Uses Facebook & WhatsApp for keeping in touch with friends, plays games,
downloads content via torrent and visits YouTube

Even with limited disposable income, he shops online for apparel, footwear &
accessories

Spends a lot of time browsing various websites to find good deals / offers /
discounts.
SOCIAL SHOPPER

A 33 year old housewife who lives in a joint family in New Delhi

She considers herself to be responsible for taking care of household

chores, however she also wants to keep in touch with her friends
and relatives
The Internet serves as the best way for her to keep in touch with her
friends and be updated on her hobbies like fashion, clothing etc

She has bought a smartphone since it is a multi-utility device that helps her
stay connected while doing her household chores

She spends around 7–8 hours daily on the Internet, doing a variety
of activities online on her phone
ENTERTAINMENT ENTHUSIAST

A 26 year old businessman who lives with his parents

An ardent user of activities related to entertainment like online

gaming, music, or videos.
His primary device varies with kind of activity he does; for instance,
for watching a movie he would prefer a desktop, while for gaming
he’s more likely to use a phone
He is an active user of Facebook & WhatsApp
Also, the Internet gives him access to a wide variety of movies and songs
that he downloads frequently.
NOVEL NETWORKER

A 25-32 year old working woman /postgraduate who lives with her parents

The Internet serves as a lifeline for her to stay in touch with her friends
and remain updated on fashion trends.

She prefers a laptop as her primary device for accessing the

Internet, since that allows checking multiple sites at a given time.
However, for social networking apps like Facebook & WhatsApp she uses
phones as well

Before purchasing a product she goes through product reviews on

various portals to reassure herself.
LATE LEARNERS

A 56 year old salaried professional lives in Metros and Tier II-III cities

The Internet has brought an improvement in his way of working, since he is now
more updated with market activities.
To be updated with his customers’ requests, he has also started communicating on email.

He connects to the Internet primarily on a laptop, and sometimes on a phone,

and spends about 3–4 hours online daily
Apart from work, he uses the Internet for booking his travel, shopping online and reading
the news.

His ability to access a wide variety of information drives his interest in staying online, being
updated on current affairs and news or business information. He also indulges in online
shopping.
PROFESSIONAL PROS

A 27-35 year old salaried professional who lives with his wife in Metro
The nature of his job demands that he be connected to with his work, even
when he is travelling for client meetings during office hours.
Given the nature of his work, the Internet is as important for him as electricity.
Though he is always connected to the Internet for his official work, he
additionally spends about 4–5 hours a day for personal work.
The phone is his primary device, followed by his laptop to access the Internet for
variety of purposes.
He uses Facebook & WhatsApp to keep in touch with friends, and to use utility
based services like online banking, online travel, paying bills etc
His interest in online shopping is led by the convenience of receiving items at his
doorstep.
DATA DISCOVERER

A 26-50 year old businessman who lives with his family not so metro cities.
His business is small in scale and he works with a regular customer base
The Internet has transformed his life by changing the way he plans
his travel and entertainment and receives information.
He is currently not shopping and transacting online since many websites
don’t deliver in his village.
For him, the Internet is a source of global information, be it news or
reading on general topics.
With electrical supply not being consistent, his phone becomes the
primary source for entertainment like playing games, listening to
songs, movies etc.
 CAMPAIGN CONSTRUCT

85% viewers in India consume short

form video content on smartphones
Source: Vuclip Global Video Insight Report

http://www.exchange4media.com/digital/85-viewers-in-india-consume-short-form-video-content-on-smartphones--vuclip-global-video-insights-report_62994.html
 THE WAY FORWARD

• A series of online videos to lead the campaign

• Focussed on region specific delights rather than literal translation

• Light hearted expressions of life

• Create buzz through a mixed baggage of entertainment & engagement

 CONCEPT

Execute a series of short videos based on region-specific situations, with the creative liberty to
exaggerate moments that test our ‘cool-quotient’. The main product takeaway, here, is carried
further with an intention to attach it to modern value system and the need to keep calm.

Each storytelling is devoid of dialogues, rather action and expression oriented. Totally inspired
by real life with a strong message of how the brand intends to spread the value of ‘staying
cool’.
The hashtag themes are also popular lingos (with a bit of desi twist) used extensively across
various geographies on a day-to-day basis.
TALKING POINTS

#ChillMaar
Lazily used in Metros implying to take it easy. ‘Chill’ being a product virtue.

#ChillMachan
Machan is a famous slang for friends in the Tamil language.

#ChillMadi
A Kannada phrase used informally all across the region.
TALKING POINTS

#ThandRakh
A popular Punjabi way of asking you to relax and take it easy.

#ChillDada
A Bengali expression emphasizing the need to keep calm.
#ChillMachan
Shot 1
A typical Chennai saree shop where a couple is seated. Wife is all excited with anticipation while the husband looks
visibly nervous.
Shot 2
Wife gets busy savouring one saree after the other. At the same time, she is happily instructing the salesman to pack
them, one after another.
Shot 3
Husband tries hard to keep cool. He feels the jitters with every price tag he reads on the sarees.
Shot 4
Finally, when the bill arrives, he loses his colour and starts feeling the heat around.
Shot 5
The salesman, quietly, turns on the Hitachi AC.
Shot 6
The husband regains his composure. His love for his wife gets the better out of him.
They both look happy.
Every Relationship
Deserves
Hitachi Cooling
#LightLe
Shot 1
The film opens to a family gathering where two cousins, both middle-aged, are seated across a
lavish spread of Andhra cuisine.
Shot 2
Both look extremely competitive and are challenging each other’s appetite to take the heat.
Shot 3
Others in the family are cheering them up in this self-professed competition.
Shot 4
Suddenly, the tension starts building up with each of them sweating profusely yet
refusing to give up.
Shot 5
Everybody looks worried and directionless. A young member of the family turns on
the Hitachi AC.
Shot 6
Pleasant camaraderie returns to the space immediately.
Both brothers smile and call truce.
Every Family
Deserves
Hitachi Cooling
#ChillMadi
Shot 1
A homely talent show is organized and a small audience is seated in anticipation.
Shot 2
Two friends are happily pitted against each other in a jugalbandi. One is performing Carnatic
music while the other is dancing.
Shot 3
They both are intensely performing. One screaming at the top of her voice, other matching it up
with her ghungroos.
Shot 4
Both are breathless yet nobody is ready to give up. While the audience is finding it hard to protect
themselves from the high decimal level.
Shot 5
A small boy gets up and turns on the Hitachi AC.
Shot 6
Right then the performers stop to catch their breath. And the audience applaud more to stop them
than in appreciation.
Every Performance
Deserves
Hitachi Cooling
#ChillDada
Shot 1
The film opens to a typical fish stall. Busy, chaotic and crowded.
Shot 2
Two men at a fish stall, both extremely conscious of the other, are eyeing a big
fish.
Shot 3
The fisherman is about to cut the fish and looks up for approval from both the
men. One man points to the middle section of the fish and instructs him to cut that
portion.
Shot 4
The other man does the same and points at the same portion. The fisherman
looks totally lost and confused.
Shot 5
Suddenly, a loud tring-tring from a tricycle distracts them. A skinny man carrying
Hitachi AC passes by.
Shot 6
Both men look at each other, and smile. They start humming a popular song.
Every obsession
Deserves
Hitachi Cooling
#ThandRakh
Shot 1
The film opens to a new bride with her chudda flashing and she struggling to
make the perfect parantha.
Shot 2
Her mother-in-law enters the scene and waits with an empty plate for a refill.
Shot 3
The bride is sweating and struggling while panning out all weird shapes, one
after the other.
Shot 4
The young brother-in-law appears next. He looks in hopeless amazement at
her creations while shaking his head.
Shot 5
She is about to break down when her husband switches on the Hitachi AC.
Shot 6
Happiness prevails with the bride sipping through a cold lassi.
Every Beginning
Deserves
Hitachi Cooling
#ChillMaar
Shot 1
A typical morning scene where the roads are really full with cars and bikes honking at each other.
Shot 2
The camera zooms to a cross-point where two hefty cars are staring at each other, blocking the way.
Shot 3
Both drivers are busy pointing at each other while others behind are busy honking.
Shot 4
Suddenly, in between the space a small tri-cycle carrying Hitachi air-conditioners make way.
Shot 5
The moment it passes through both the warring car-owners, a sudden calmness
breathes into the heated accusations.
Shot 6
Both drivers shake hands and each reverses their cars to let others pass by.
Every Chaos
Deserves
Hitachi Cooling
#ThandRakh #ChillMadi #LightLe

Super: Super: Super:

The iConnect Advantage The iSee Advantage The iClean Advantage
for effective connections for winning edge for healthier care

Every relationship Every performance Every family

deserves deserves deserves
Hitachi cooling Hitachi cooling Hitachi cooling
Google
Display Ads
Get Social
Banners | Posts | Tweets | Engagement
 IDEA 1

#StayCoolStory
Social UGC ask activation for life-stories where people overcome tough situations by staying cool.
Set around our central campaign idea which promotes the importance of staying calm in difficult
circumstances in life – Inspired from HITACHI’s unmatched, superior cooling.

- Users will be invited to share stories where they were stuck in a difficult situation, and were able to succeed in the
end by staying cool & calm
- Few lucky winners chosen on the basis of most interesting and heartwarming stories will be rewarded HITACHI
merchandise
- #StayCoolStory will be popularized across all posts and tweets.
- Users can also visit the campaign microsite to know more about HITACHI products, leading to increased
awareness & traffic
 IDEA 2

#SabseCoolDost
- Tell us about your coolest friend.
- Share your selfie with the friend on our Facebook timeline, tell us why and tag your friend
- Most interesting selfies & stories win exciting cool goodies from HITACHI
- A web link to Hitachi website may be included in every contest post, so the users can visit the
website to know more about the products, leading to increased awareness & traffic
MEDIA BUY
 SUGGESTED CHANNELS

Google
We propose to use a mix of high visibility
digital media channels to bring about Facebook /
Social
Instagram /
traction towards Hitachi through creating Influencers
Twitter

Brand Awareness and Consideration.

The choice of media channels ranges from

Regional News
direct video plays to native content Aggregators
YouTube

mediums ensuring 3600 digital coverage

and visibility to the desired audience.
National News
& Mobile Ad
Entertainment Networks
Portals
GOOGLE: OVERVIEW

Google is the platform with widespread reach and technology to align a

brand’s presence to audience that is coherent with the marketing objectives.
It provides us multiple opportunities to engage with our targeted audience at
the appropriate time to get maximum visibility.

Proposed Advert Types:

1. Search Adverts
2. Display Banners
3. Contextual Advertising
4. Pre-roll Video Adverts (YouTube)

Audience Focus:
a. Metros and Tier 1 cities: Desktop & Mobile Users
b. Tier 2 & 3 cities: Mobile exclusive focus
c. Interested in: social media, news, entertainment, sports, lifestyle,
games/apps and videos (English and regional languages)
 GOOGLE SEARCH

Exploring the multiple search

interest areas of audience with
Brand
relation to things they look
towards making an AC purchase Hitachi
Hitachi ac
Hitachi ac price
Gives us an opportunity to Buy Hitachi ac

Hitachi
expose the audience to the idea Competition
of considering Hitachi as their Samsung ac
partner in times of requirement Lg ac price
Buy Haier ac online

Generic
Best ac in india
5 star ac in india
Buy ac online

Sample Search Advert

 GOOGLE: CONTEXTUAL
Every Relationship Hitachi Air Conditioners. Best-in-
Deserves Hitachi Cooling class, unmatched performance

Every Hitachi Air Conditioners. Best-in-

class, unmatched performance
Relationship
Deserves
Hitachi
Cooling
Every Relationship Deserves
Hitachi Cooling
We propose to use the highly flexible and focussed
Hitachi Air Conditioners. Best-in- contextual adverts that adapts to the most relevant available
class, unmatched performance
Hitachi Air inventory in a combination of imagery and text.
Conditioners.
Best-in-class,
unmatched Measurable KPIs :
performance
1. Impressions v/s Clicks
2. CTR %
GOOGLE : DISPLAY & RETARGETING

Proposed Advert Type:

Display banners We propose to use the high visibility pre-roll
advert plays on a Cost Per View model of charging for true-view
ad format that is chargeable for a 30 sec video view.

Measurable KPIs :
1. Impressions v/s Clicks
2. CTR%

Language Focus:
Combination of regional and English language
YOUTUBE

Part of the Google network, YouTube provides a variety of advertising options.

Proposed Advert Type:

We propose to use the high visibility pre-roll advert plays on a Cost Per View
model of charging for true-view ad format that is chargeable for a 30 sec video
view.

Measurable KPIs :
1. Impressions v/s Video Views
2. Video Views v/s Completed Video Views

Language Focus:
Regional video concept shall be focussed to play before a regional content video
with focus on specific state.
While English language video shall be run on a PAN India basis
SOCIAL MEDIA
FACEBOOK

Facebook has the best presence in India in terms of audience volumes & reach.
We propose to run multiple advert types to reach out to targeted audience in
respective regions and cities.
We shall also target to reach out to audience that consumes interest aligned
content in regional languages

Proposed Advert Types:

1. Promoted Posts
2. Video Adverts
3. Newsfeed Adverts
4. Carousal Adverts

Audience Focus:
a. Metros and Tier 1 cities: Desktop & Mobile Users
b. Tier 2 & 3 cities: Mobile exclusive focus
c. Interested in social media, news, entertainment, lifestyle, games/apps and
videos (English and regional languages)
FACEBOOK - ADVERT TYPE

Measurable KPIs though this channel would

be:

Post Promotions
1. Post Engagement (Likes & Shares)
2. Reach
3. Link Clicks

Newsfeed Adverts
1. Reach
2. Link Clicks
3. CTR %
FACEBOOK - ADVERT TYPE

Measurable KPIs though this channel would

be:

Carousal Adverts
1. Reach
2. Engagement
3. CTR%

Video Adverts
1. Video views
2. Video watch duration
3. Video completion rate
4. Video Shares
TWITTER

Twitter is the network for thoughtful and expressive. It is often

referred to as the social network of the people with an opinion.
Reaching to the audience through Twitter to ensure that presence
is felt and the brand is spoken about may work out as a great way
of getting into the consideration set of desired audience.

Proposed Advert Types:

1. Promoted Posts
2. Video Adverts
3. Newsfeed Adverts

Audience Focus:
a. Metros and Tier 1 cities: Desktop & Mobile Users
b. Tier 2 & 3 cities: Mobile exclusive focus
c. Interested in social media, news, entertainment, lifestyle,
games/apps and videos (English and regional languages)
TWITTER - ADVERT TYPE

Measurable KPIs though this channel would be:

Post Promotions
1. Post Engagement (Likes & Shares)
2. Reach
3. Link Clicks

Newsfeed Adverts
1. Reach
2. Link Clicks
3. CTR %
Video Adverts
1. Video views
2. Video watch duration
3. Video completion rate
4. Video Shares
 INFLUENCER MARKETING

Blogger Outreach Blogger’s provide a trustworthy manner to disseminating content amongst relevant
follower audience. This may produce a lot of positive sentiment for the new Corning
Video since people with credible and considerable fan following would be talking
about it in the positive light

Sample Blogs for Reference:

http://techlomedia.in
Blogger’s Posts
http://techniblogic.com/ Campaign
Communicated
We share
the content
Bloggers
create the
the content at
their Blogs and
http://www.infiblogger.com/ to Blogger topics with
Bloggers
content on
the topics share on social
Network
http://www.rootupdate.com media handles

http://www.shoutmeloud.com/

Measurable KPIs:
a. Blog Views
b. Reach
Bloggers Bloggers
We
express Bloggers share a
Approve
their Shortlisted draft
the content
interest content
 INFLUENCER MARKETING
Social Shares Social Influencers help in generating considerable outreach through their
followership. Engaging social influencers to share the video on their social handles
on Facebook and Twitter would help us reach broader audience.

Sample Profiles for Reference:

https://www.twitter.com/Saurabh_arora10
https://www.twitter.com/priyaadivarekar Social Content to Influencers
Influencers be shared share the
https://www.twitter.com/TieSpeaks with them content with
https://www.twitter.com/v_shakthi engaged for along with positive
https://www.twitter.com/DanteHarker participation. Hashtag sentiment

Measurable KPIs:
a. Posts
b. Reach
c. Impressions
d. Engagement
Creates
millions of
Influencers
Influencers impressions
express
interest
Shortlisted and Reach
 INFLUENCER MARKETING
Influencer Profile/Blog URL Alexa Twitter Twitter
Sample Profiles Rank Followers Reach
Harsh http://www.shoutmeloud.com/ 538 33,046 50,186
Agarwal

Yogita http://www.letuspublish.com/ 15,080 12,128 240,573

Aggarwal

Umesh http://blogtobollywood.com/ 6.562 5,911 245,351

Kherajani

Thiru http://www.tipsclear.com/ 21,478 15,840 17,528

Venkatam

Amit Singh http://www.infiblogger.com/ 17,490 30,477 51,658

Bhandari
MOBILE NETWORKS
MOBILE – CLICK-THRU NETWORK
Proposed Advert Type:
Display banners Adverts of standard IAB sizes for mobile on a Cost Per Click model. We
can focus on specific high usage applications
Measurable KPIs:
1. Impressions v/s clicks
2. Clicks v/s visits/video views

Customer Clicks Audience lands at YouTube/landing Post Video completion,

on the Banner page to Engage with Brand Assets Customer can share on social handles
Ads
 SAMPLE INVENTORY

News and Magazines Travel Arts & Entertainment Sports Games Home & Family
abplive.in wayn.com dailymotion.com cricbuzz.com s antabanta.com www.GoodReads.com
indianexpres s .com ixigo.com movies .ndtv.com m.cricbuzz.com coolmath-games .com freshome.com
patrika.com mus ts eeindia.com cinejos h.com m4.cricbuzz.com gametop.com www.HomeDSGN.com
jagran.com runnings tatus .in india-forums .com s ports keeda.com ches s .com www.di recthomes.com
india.com travelandleis ure.com idiva.com goal.com myrealgames .com www.homes.com
zeenews .india.com nativeplanet.com in.com premierleague.com gamepedia.com www.Home-Desi gni ng.com
ndtv.com es capehere.com zeetv.com s ports .ndtv.com gamefaqs .com www.Home-Desi gni ng.com
pos t.jagran.com travelmath.com des imartini.com s portzwiki.com terraria.gamepedia.com www.Onl yMyHeal th.com
m.jagran.com etrain.info metacafe.com gocricket.com game-s olver.com www.Tarl adal al .com
ibnlive.com cntraveller.com bollywoods haadis .com s kys ports .com games games .com www.Pi xdaus.com
bhas kar.com flights tats .com indiatimes .com m.lives occertv.com ches s .com www.Pachakam.com

Bangla Gujarati Hindi Kannada Malayalam

Newspaper Sandesh Aajtak Kannada Dunia Malayala Manorama
Ananda Bazar Patrika Vishwa Gujarat Amar Ujala Vijaya Vani Marunadan Malayali
ThatsBengali Gujarat Samachar BBC Hindi Prajavani Mangalam
Hindusthan Samachar GSTV Thats Hindi Kprabha Mathrubhumi
Ganesha Astro Chitra lekha Patrika Thats Kannada FilmiBeat Malayalam
Newsbuzzaar Sambhaav metro Khas khabar Suvarna News tv Thats Malayalam
Astroyogi Bengali Gujarat State Local News Uttar Pradesh FilmiBeat Kannada Pathram Online
DW Group Ganesha Speaks FilmiBeat Hindi Ganesha Astro Kerala Kaumudi
BBC Bangla Thats Gujarati Local News Bihar Varthabharathi Boldsky Malayalam
 VIDEO MOBILE AD NETWORKS
Proposed Advert Type:
Pre-roll video Advert on a Cost Per View model.
We can offer pre-roll videos based on content categories for audience.

Measurable KPIs :
1. Impressions v/s completed Video Views
2. Completed Video
Views v/s Total Video Views
 SAMPLE INVENTORY

News Entertainment Sports Games Software Home & Family

a ma ruja l a .com m.koi moi .com goa l .com Ca ta pul t Ki ng Androi d AppLock - Androi d www.GoodReads.com
i bti mes .co.i n behi ndwoods .com s ports keeda .com Dr. Dri vi ng - Androi d GO La uncher EX -Mos t Ins ta l l ed - Androi d freshome.com
dna i ndi a .com i di va .com premi erl ea gue.com Gl ow Hockey - Androi d My Ta l ki ng Tom www.HomeDSGN.com
tel egra ph.co.uk bos s i p.com fa nta s y.premi erl ea gue.com Bubbl e Shooter Sma rt Lock Free (App/Photo) - Androi d www.di recthomes.com
a bpl i ve.i n theverge.com ewres tl i ngnews .com Cut the Rope 2 - Androi d Downl oa der & Pri va te Brows er - Androi d www.homes.com
ndtv.com tmz.com Sti ck Cri cket Premi er Lea gue - Androi d Ice Crus h - Androi d www.Home-Desi gni ng.com
moneycontrol .com hol l ywoodl i fe.com Cri cket T20 Fever 3D - Androi d Bubbl e Worl ds www.Home-Desi gni ng.com
bus i nes s i ns i der.com thefri s ky.com Sti ck Cri cket Premi er Lea gue - Androi d Cooki e Ma ni a - Androi d www.Onl yMyHeal th.com
wa s hi ngtonpos t.com ma da menoi re.com Worl d Cri cket Cha mpi ons hi p Lt - Androi d Gl ow Hockey 2 - Androi d www.Tarl adal al .com
NSE WATCH LIVE - Androi d youtube.com Cri cket T20 Fever 3D - Androi d www.Pi xdaus.com
ABP News - Androi d cel ebuzz.com Jewel s Legend www.Pachakam.com
i bnl i ve.com yupptv.com Soni c Da s h - i OS
 NEWS AGGREGATOR

News Aggregator: DAILYHUNT

Popular News aggregation app in India that offers content
from enormous publications in 14 Indian languages
Audience Focus:
Reaching out to active mobile news readers from various
languages and regions

Proposed Advert Type:

Display banners Adverts of standard IAB sizes for mobile
on a CPM model.
We can focus on specific languages for augmenting brand
presence and visibility.
Measurable KPIs:
Page-Insert (Interstitial) In-Stream Banner Ad
Banner Ad 1. Impressions v/s clicks
2. Clicks v/s video views
 NATIVE CONTENT MARKETING

The Go-To portal of the young generation for

knowing about the latest and trending stuff that
entertains and educates at the same time.

ScoopWhoop is one of India’s most successful

Internet media company that reaches out to
over 30 million Indians every month

Advert Type:
Article with video association

Measurable KPIs:
Article Views
Video Views
Social Engagement
MICROSITE
 MEDIA BUY - SNAPSHOT
OBJECTIVE PLATFORM ADVERT TYPE PROPERTY CHARGABLE TYPE INVENTORY U. PRICE (INR) PRICE (INR)
Display Ads Banner Ads CPM 700,00,000 18.00 12,60,000
Google
Contextual Adverts Banner & Text Combination Ads CPM 500,00,000 16.00 8,00,000
Mobile Network Top India Downloaded Apps Banner Ads CPM 30,00,000 180.00 5,40,000
Brand Visibility Gaana Banner Ads CPM 30,00,000 200.00 6,00,000
& Presence Entertainment Apps Saavan Banner Ads CPM 30,00,000 200.00 6,00,000
Hungama Banner Ads CPM 30,00,000 200.00 6,00,000
News Aggregator App DailyHunt Banner Ads CPM 30,00,000 200.00 6,00,000
Regional Language Portals Malaylam Manorama, eenadu, etc. Banner Ads CPM 30,00,000 200.00 6,00,000
Facebook & Instagram Video Promotions Video Adverts Per 10 sec view 20,00,000 1.40 28,00,000
Video Twitter Video Promotions Video Adverts Per 2 sec view 5,00,000 1.25 6,25,000
Promotions YouTube Pre-roll Videos Video Adverts Per 30 sec view 15,00,000 1.50 22,50,000
Mobile Network Video Promotions Video Adverts Per 30 sec view 10,00,000 1.50 15,00,000
Google Search Keyword Search CPC 25,000 48.00 12,00,000
Google
Retargeting Banners Banner Ads CPC 25,000 9.00 2,25,000
Content Delivery Networks Article Promotions Articles CPC 1,00,000 9.00 9,00,000
Driving Traffic to Newsfeed Ads Imagery & Text Ads Per Engagement 1,00,000 4.50 4,50,000
Online Presence Facebook & Instagram Post Promotions Post Promotions Per Engagement 1,00,000 2.50 2,50,000
Carousal Ads Multiple Imagery Ads Per Engagement 1,00,000 5.25 5,25,000
Tweet Promotions Tweet Promotions Per Engagement 1,00,000 3.50 3,50,000
Twitter
Newsfeed Ads Imagery & Text Ads Per Engagement 1,00,000 6.00 6,00,000
Sponsored Articles ScoopWhoop Per Article 2 2,75,000.00 5,50,000
Sponsored Articles One India Per Article 1 1,85,000.00 1,85,000
Sponsored Articles Dainik Bhaskar Per Article 1 1,75,000.00 1,75,000
Content Delivery Networks
User Generated Sponsored Articles Dainik Jagran Per Article 1 1,60,000.00 1,60,000
Content Sponsored Articles eenadu (Malayalam) Per Article 1 2,25,000.00 2,25,000
Sponsored Articles Daily Hunt Per Article 2 2,25,000.00 4,50,000
Influencers Tweets & FB Posts Per Post/Share 20,000 50.00 10,00,000
Twitter
Influencers Blogs Per Blog Post 100 3,000.00 3,00,000
1436,70,108 203,20,000
 MEDIA BUY – NATIONAL MEDIA
OBJECTIVE PLATFORM ADVERT TYPE PROPERTY CHARGABLE TYPE INVENTORY U. PRICE (INR) PRICE (INR)
Display Ads Banner Ads CPM 200,00,000 18.00 3,60,000
Google
Contextual Adverts Banner & Text Combination Ads CPM 100,00,000 16.00 1,60,000
Mobile Network Top India Downloaded Apps Banner Ads CPM 10,00,000 180.00 1,80,000
Brand Visibility Gaana Banner Ads CPM 10,00,000 200.00 2,00,000
& Presence Entertainment Apps Saavan Banner Ads CPM 10,00,000 200.00 2,00,000
Hungama Banner Ads CPM 10,00,000 200.00 2,00,000
News Aggregator App DailyHunt (English Language) Banner Ads CPM 10,00,000 200.00 2,00,000
Regional Language Portals Malaylam Manorama, eenadu, etc. Banner Ads CPM 10,00,000 200.00 2,00,000
Facebook & Instagram Video Promotions Video Adverts Per 10 sec view 10,00,000 1.40 14,00,000
Video Twitter Video Promotions Video Adverts Per 2 sec view 1,00,000 1.25 1,25,000
Promotions YouTube Pre-roll Videos Video Adverts Per 30 sec view 7,50,000 1.50 11,25,000
Mobile Network Video Promotions Video Adverts Per 30 sec view 5,00,000 1.50 7,50,000
Google Search Keyword Search CPC 25,000 48.00 12,00,000
Google
Retargeting Banners Banner Ads CPC 25,000 9.00 2,25,000
Content Delivery Networks Article Promotions Articles (English) CPC 35,000 9.00 3,15,000
Driving Traffic to Newsfeed Ads Imagery & Text Ads Per Engagement 1,00,000 4.50 4,50,000
Online Presence Facebook & Instagram Post Promotions Post Promotions Per Engagement 1,00,000 2.50 2,50,000
Carousal Ads Multiple Imagery Ads Per Engagement 1,00,000 5.25 5,25,000
Tweet Promotions Tweet Promotions Per Engagement 1,00,000 3.50 3,50,000
Twitter
Newsfeed Ads Imagery & Text Ads Per Engagement 1,00,000 6.00 6,00,000
User Generated Content Delivery Networks Sponsored Articles ScoopWhoop (English) Per Article 2 2,75,000.00 5,50,000
389,35,002 95,65,000
 MEDIA BUY – SOUTH REGION

OBJECTIVE PLATFORM ADVERT TYPE PROPERTY CHARGABLE TYPE INVENTORY U. PRICE (INR) PRICE (INR)
Display Ads Banner Ads CPM 200,00,000 18.00 3,60,000
Google
Contextual Adverts Banner & Text Combination Ads CPM 200,00,000 16.00 3,20,000
Mobile Network Top India Downloaded Apps Banner Ads CPM 10,00,000 180.00 1,80,000
Brand Visibility & Gaana Banner Ads CPM 10,00,000 200.00 2,00,000
Presence Entertainment Apps Saavan Banner Ads CPM 10,00,000 200.00 2,00,000
Hungama Banner Ads CPM 10,00,000 200.00 2,00,000
News Aggregator App DailyHunt Banner Ads CPM 10,00,000 200.00 2,00,000
Regional Language Portals Malaylam Manorama, eenadu, etc. Banner Ads CPM 10,00,000 200.00 2,00,000
Facebook & Instagram Video Promotions Video Adverts Per 10 sec view 5,00,000 1.40 7,00,000
Twitter Video Promotions Video Adverts Per 2 sec view 2,00,000 1.25 2,50,000
Video Promotions
YouTube Pre-roll Videos Video Adverts Per 30 sec view 3,50,000 1.50 5,25,000
Mobile Network Video Promotions Video Adverts Per 30 sec view 2,50,000 1.50 3,75,000
Driving Traffic to
Content Delivery Networks Article Promotions Articles CPC 30,000 9.00 2,70,000
Online Presence
Sponsored Articles One India Per Article 1 1,85,000.00 1,85,000
Content Delivery Networks Sponsored Articles eenadu (Malayalam) Per Article 1 2,25,000.00 2,25,000
User Generated
Sponsored Articles Daily Hunt (Tamil & Telugu) Per Article 1 2,25,000.00 2,25,000
Content
Influencers Tweets & FB Posts Per Post/Share 10,000 50.00 5,00,000
Twitter
Influencers Blogs Per Blog Post 50 3,000.00 1,50,000
473,40,053 52,65,000
 MEDIA BUY – REST OF INDIA

OBJECTIVE PLATFORM ADVERT TYPE PROPERTY CHARGABLE TYPE INVENTORY U. PRICE (INR) PRICE (INR)
Display Ads Banner Ads CPM 300,00,000 18.00 5,40,000
Google
Contextual Adverts Banner & Text Combination Ads CPM 200,00,000 16.00 3,20,000
Mobile Network Top India Downloaded Apps Banner Ads CPM 10,00,000 180.00 1,80,000
Brand Visibility & Gaana Banner Ads CPM 10,00,000 200.00 2,00,000
Presence Entertainment Apps Saavan Banner Ads CPM 10,00,000 200.00 2,00,000
Hungama Banner Ads CPM 10,00,000 200.00 2,00,000
News Aggregator App DailyHunt Banner Ads CPM 10,00,000 200.00 2,00,000
Regional Language Portals Malaylam Manorama, eenadu, etc. Banner Ads CPM 10,00,000 200.00 2,00,000
Facebook & Instagram Video Promotions Video Adverts Per 10 sec view 5,00,000 1.40 7,00,000
Twitter Video Promotions Video Adverts Per 2 sec view 2,00,000 1.25 2,50,000
Video Promotions
YouTube Pre-roll Videos Video Adverts Per 30 sec view 4,00,000 1.50 6,00,000
Mobile Network Video Promotions Video Adverts Per 30 sec view 2,50,000 1.50 3,75,000
Driving Traffic to
Online Presence Content Delivery Networks Article Promotions Articles CPC 35,000 9.00 3,15,000
Sponsored Articles Dainik Bhaskar (Hindi) Per Article 1 1,60,000.00 1,60,000
Content Delivery Networks Sponsored Articles Daily Hunt (Hindi) Per Article 1 2,25,000.00 2,25,000
User Generated
Sponsored Articles Dainik Jaagran (Hindi) Per Article 1 1,75,000.00 1,75,000
Content
Influencers Tweets & FB Posts Per Post/Share 10,000 50.00 5,00,000
Twitter
Influencers Blogs Per Blog Post 50 3,000.00 1,50,000
573,95,053 54,90,000
COMMERCIALS
 SCOPE OF WORK
Pr ice Befo r e
Wo r k Hea d Sco p e Des cr ip t
Ta xes
Digital Media Media Inventory Spends ₹ 203,20,000
Planning Media Management Fee - 5% ₹ 10,16,000
Video Production - Origination - 30 secs - nos.10 ₹ 50,00,000
Creative Banner Production - Origination (nos.20) +
₹ 3,50,000
Production Adaptation (nos.50) + Vernacular (nos.50)
Microsite Creation ₹ 1,50,000
Ideation & Concept
Social Engagement Content Production & Publishing
₹ 4,00,000
Gig Campaign Management - 1 week flight
End of Campaign Video
To ta l ₹ 272,36,000
Delhi Mumbai Contact Us
Magnon House 101, Aurus Chambers,
C-168, Sector- 63, S S Amrutwar Marg, Worli, www.magnontbwa.com
Noida- 201307, India Mumbai – 400013, INDIA [email protected]