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    Module 2 Space and Time #1 Print Ad Example: Name: Ke Shang Class: ADV3502 Instructor: Robert Padovano Date: 1/14/2022

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    Wendy SHANG
    This document contains 3 print ad examples with analysis and suggestions for improvement. The first is a double page spread ad for Adidas in Forever Sports Magazine targeting people interested in exercise. The second is a 60-second TV ad for California Milk featuring the slogan "Got Milk?" aimed at youth and mothers. The third example shows an ad on the outside of a bus in Denmark for Copenhagen Zoo depicting a large snake wrapping around the bus to startle people and raise awareness of the zoo. Suggestions are made to include a male model in the Adidas ad and increase the frequency of the milk ad on TV. For the zoo ad, using a cuter animal image is proposed.

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    Module 2 Space and Time #1 Print Ad Example: Name: Ke Shang Class: ADV3502 Instructor: Robert Padovano Date: 1/14/2022

    Uploaded by

    Wendy SHANG
    35 views3 pages
    This document contains 3 print ad examples with analysis and suggestions for improvement. The first is a double page spread ad for Adidas in Forever Sports Magazine targeting people interested in exercise. The second is a 60-second TV ad for California Milk featuring the slogan "Got Milk?" aimed at youth and mothers. The third example shows an ad on the outside of a bus in Denmark for Copenhagen Zoo depicting a large snake wrapping around the bus to startle people and raise awareness of the zoo. Suggestions are made to include a male model in the Adidas ad and increase the frequency of the milk ad on TV. For the zoo ad, using a cuter animal image is proposed.

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    Space and Time

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    This document contains 3 print ad examples with analysis and suggestions for improvement. The first is a double page spread ad for Adidas in Forever Sports Magazine targeting people interested in exercise. The second is a 60-second TV ad for California Milk featuring the slogan "Got Milk?" aimed at youth and mothers. The third example shows an ad on the outside of a bus in Denmark for Copenhagen Zoo depicting a large snake wrapping around the bus to startle people and raise awareness of the zoo. Suggestions are made to include a male model in the Adidas ad and increase the frequency of the milk ad on TV. For the zoo ad, using a cuter animal image is proposed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    35 views3 pages

    Module 2 Space and Time #1 Print Ad Example: Name: Ke Shang Class: ADV3502 Instructor: Robert Padovano Date: 1/14/2022

    Uploaded by

    Wendy SHANG
    This document contains 3 print ad examples with analysis and suggestions for improvement. The first is a double page spread ad for Adidas in Forever Sports Magazine targeting people interested in exercise. The second is a 60-second TV ad for California Milk featuring the slogan "Got Milk?" aimed at youth and mothers. The third example shows an ad on the outside of a bus in Denmark for Copenhagen Zoo depicting a large snake wrapping around the bus to startle people and raise awareness of the zoo. Suggestions are made to include a male model in the Adidas ad and increase the frequency of the milk ad on TV. For the zoo ad, using a cuter animal image is proposed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Name: Ke Shang

    Class: ADV3502
    Instructor: Robert Padovano
    Date: 1/14/2022

    Module 2 Space and Time

    #1 Print Ad Example

    Advertiser: Adidas
    Category: Sports/ Fashion
    The publication: Forever Sports Magazine
    Page size: double page spread × three
    (total for six pages)
    Placed: middle of the magazine

    Although regarded as a conventional form of advertising, marketers continue


    to utilize magazines as a channel to deliver their messages. For the Adidas’
    Forever Sport campaign, I cannot think of any better platforms other than a
    magazine in print. The physical property of the magazine is part of its design.
    When readers open the book, the images of women will lift weights, do
    crunches, and stretch. The fold is used to bring the ad to life. This creative
    use of magazine fold highlights how surface and volume can be crucial to the
    advertising design. The double-page spread form makes the ad more
    engaging. What’s more, the publication here is Forever Sports Magazine. The
    audience of this print are people who love doing exercise and want to keep fit
    in their life which matches the potential consumer group of Adidas. A
    suggestion I want to give is that it is better for the company to include a male
    model in this commercial, or else it will be confined to the female market.
    #2 TV Ad Example

    Advertiser: The California Milk


    Processor Board
    Category: Food
    Publication: Created by the advertising
    agency Goodby Silverstein & Partners
    Placed on National TV
    Length of the ad: 60 seconds

    The target audience for the food ad, especially for milk, are youth, mothers,
    and adult women. Those groups of people are also spending most of their
    time watching TV and go the store to consume milk. In the TV commercial, A
    history scholar was enjoyed his peanut-butter sandwich while finding out that
    he was out of milk. I believed once the phrase “Got Milk?” continues to reply
    on the TV, again and again, it will become a hit in society. This memorable
    slogan should be placed on TV to be the most effective. That’s why TV is the
    best platform to place this ad. A recommendation I have for this ad is to apply
    a high operating frequency in order to reach more people.

    #3 Outdoor Ad Example

    Advertiser: Copenhagen Zoo


    Category: Travel 
    Placed on: Bus in Denmark
    Size: full of the surface of the bus
    The image of a realistic huge snake wrapped around the bus will inform the
    citizen that there is one wild zoo in the city. The idea is to startle and shock
    people so that everyone who sees it is left with a lasting memory. If the ad
    was placed in the magazine, it will be less effective because it is so normal.
    However, because the image is huge on the surface of the bus, the visual
    impact is strong enough to attract people’s attention. People will be impressed
    by this ad. Also, the main visitors to this zoo are local people. Thus, the local
    bus is a great move platform to display the ad to reach the target audience.
    The bus can reach out to more people through daily running. This is also
    another opportunity to tap into word-of-mouth marketing, a low-cost method of
    getting our audience to perform the marketing for the zoo. There is one
    suggestion, the image of the scary snake can be replaced with a cuter and
    approachable animal. Some people might be afraid of the snake.

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