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    Bsa302 - Group Presentation-3

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    Thanh Hoa Trần

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    © All Rights Reserved
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    Bsa302 - Group Presentation-3

    Uploaded by

    Thanh Hoa Trần
    13 views20 pages

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    _bsa302 - Group Presentation-3

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    Copyright:

    © All Rights Reserved
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    13 views20 pages

    Bsa302 - Group Presentation-3

    Uploaded by

    Thanh Hoa Trần

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 20

    BSA302 - PRODUCT MARKETING

    Group
    Presentation 3
    Tran Thi Thanh Hoa
    Phan Thi Minh Huyen
    Luu Nguyet Anh
    Tran Thanh Binh
    Today's
    Agenda PIC of our product and one
    product that is same with our
    product in the market

    New product development of


    SAMSUNG
    SMARTPHONE
    "KEY"
    Focus
    1- Technology
    Technology strengths include
    security functions.
    Security Work Mode- Life Mode

    "Ecosystem"

    No footprint
    Focus
    2- Marketing
    Marketing requirements include products on the “cutting
    edge” that offer seamless integration and high
    performance, yet are intuitive, simple, and fun to use.
    Goals- Objectives
    -Building on current R&D skills and by adjusting them as
    necessary so as to produce new items that are
    demonstrably superior technically.

    - The company is willing to invest funds, as necessary, to


    achieve these technological breakthroughs.
    Guidelines

    KEA aims to be the best at


    security smartphones.
    PIC OF Background

    BLACKBERRY
    Focus

    Goals-Objectives

    Guidelines
    Founded in 1984

    Mike Lazaridis
    &
    Doug Fregin
    Its problem isn’t
    product, it is
    image

    From Concept
    to Creation
    Samsung Galaxy Fold

    GOAL
    Making users’ mobile
    lives more convenient
    SAMSUNG
    Encounter new
    factors

    Consumers have become more


    diversified, so too have their needs,
    and the technology they use, of
    course, must keep up.
    1,000 prototypes
    The team constructed over 1,000
    prototypes using a wide array of
    materials, including foam board and
    various fabrics, and eventually settled
    on an in-folding design.
    Optimizing for the
    Foldable Experience

    The Galaxy Fold features design


    elements that offer consumers a user
    experience that is as familiar as it is
    convenient
    Optimizing for the
    Foldable Experience

    Design elements of the Galaxy Fold


    ensure this seamless ease of use. The
    device’s large Infinity Flex Display,
    measuring 7.3 inches when unfolded,
    was designed to be the optimum size
    for carrying around when folded
    Future-Proof Design,
    Eco-Friendly
    Packaging

    As a finishing touch, the packaging


    that the Galaxy Fold comes in has been
    created using eco-friendly materials –
    the first Samsung product to have this
    applied to all packaging parts.

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