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    Hands-On Exercise No. 1 Digiskills - PK 2.0 Batch-01 Digital Marketing Total Marks: 10 Due Date: 24/02/2022

    Uploaded by

    Saad Javed
    The document provides instructions for a hands-on exercise for a digital marketing course. Students are asked to create an advertising campaign on Facebook to promote an app for an education organization. The tasks involve setting up an ad campaign with the appropriate audience, budget, schedule and call-to-action button while using screenshots in a Word file submission. Guidelines specify not to publish the ad or require a payment method, just to show the campaign setup.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Hands-On Exercise No. 1 Digiskills - PK 2.0 Batch-01 Digital Marketing Total Marks: 10 Due Date: 24/02/2022

    Uploaded by

    Saad Javed
    191 views3 pages
    The document provides instructions for a hands-on exercise for a digital marketing course. Students are asked to create an advertising campaign on Facebook to promote an app for an education organization. The tasks involve setting up an ad campaign with the appropriate audience, budget, schedule and call-to-action button while using screenshots in a Word file submission. Guidelines specify not to publish the ad or require a payment method, just to show the campaign setup.

    Original Title

    DSTP2.0-Batch-01_DGM101_1

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    The document provides instructions for a hands-on exercise for a digital marketing course. Students are asked to create an advertising campaign on Facebook to promote an app for an education organization. The tasks involve setting up an ad campaign with the appropriate audience, budget, schedule and call-to-action button while using screenshots in a Word file submission. Guidelines specify not to publish the ad or require a payment method, just to show the campaign setup.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    191 views3 pages

    Hands-On Exercise No. 1 Digiskills - PK 2.0 Batch-01 Digital Marketing Total Marks: 10 Due Date: 24/02/2022

    Uploaded by

    Saad Javed
    The document provides instructions for a hands-on exercise for a digital marketing course. Students are asked to create an advertising campaign on Facebook to promote an app for an education organization. The tasks involve setting up an ad campaign with the appropriate audience, budget, schedule and call-to-action button while using screenshots in a Word file submission. Guidelines specify not to publish the ad or require a payment method, just to show the campaign setup.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 3

    Hands-on Exercise No.

    1 Total Marks: 10
    DigiSkills.pk 2.0 Batch-01
    Digital Marketing Due Date: 24/02/2022

    Instructions:
    Please read the following instructions carefully before submitting this Hands-on Exercise:
    • Use MS Word to prepare exercise solution.
    • You may consult tutorials and videos if the concept is not clear.
    • Your submitted exercise will not be considered/counted if:
    ▪ It is submitted after due date.
    ▪ It is not in the required format (.doc or .docx)
    ▪ It does not open, or file is corrupt.
    ▪ It is copied (partial or full) from any source (websites, forums, students, etc.)

    Learning Outcome:

    After completing this exercise, you shall be able to:

    • Create ad campaigns for App Install using Facebook Ads Manager.


    • Utilize ad budget using an Ad campaign.
    • Get App Install from targeted audience.
    • Add Call to Action button.
    There are five parts of this exercise. Please complete all of them.
    Scenario:

    DigiSkills Training Program has launched its DigiSkills LMS App on the Google Play store and wants to
    promote it. They have hired you to run Facebook ads on their behalf for App Installs to the people of
    KPK, Azad Kashmir, and Baluchistan. You have to run an ad campaign for 5 days with a daily budget of
    PKR 500.

    Tasks:

    1. Create an Ad campaign for App Install using Facebook Ads Manager.


    2. Add campaign details by choosing Manual setup.
    3. Choose the DigiSkills LMS App on the ad set level.
    4. Considering the scenario, add a relevant budget, Ad schedule, and Ad audience.
    5. Use a relevant Ad Creative and Call to Action button.

    Guidelines:

    • You can use your existing page or create a new relevant Facebook page for this Exercise.
    • You don’t need to link the App to your ad account.
    • You don’t need to add a payment method for this exercise.
    • You don’t need to publish the Ad.
    • Use the following link to paste in the App field.
    https://play.google.com/store/apps/details?id=pk.digiskills.lms

    NOTE:

    1. Create an MS Word file with screenshots of all of the above-mentioned tasks.


    2. We will analyze your solution based on the steps that you would perform.

    BEST OF LUCK ☺
    How to submit solution file on LMS?

    Please perform the following steps for submitting your solution using LMS:

    1) Login to the LMS

    2) Click on the Exercises button within the My Activities section

    3) Click on the submit button to upload your Solution.

    4) Keep in mind to upload your Solution in .doc or .docx format

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