Activity GGSR
Activity GGSR
Activity GGSR
Improved public image. This is crucial, as consumers assess your public image when
deciding whether to buy from you. Something simple, like staff members volunteering an
hour a week at a charity, shows that you’re a brand committed to helping others. As a
result, you’ll appear much more favorable to consumers.
Increased brand awareness and recognition. If you’re committed to ethical practices, this
news will spread. More people will therefore hear about your brand, which creates an
increased brand awareness.
Cost savings. Many simple changes in favor of sustainability, such as using less
packaging, will help to decrease your production costs.
An advantage over competitors. By embracing CSR, you stand out from competitors in
your industry. You establish yourself as a company committed to going one step further
by considering social and environmental factors.
Increased customer engagement. If you’re using sustainable systems, you should shout it
from the rooftops. Post it on your social media channels and create a story out of your
efforts. Furthermore, you should show your efforts to local media outlets in the hope
they’ll give it some coverage. Customers will follow this and engage with your brand and
operations.
Greater employee engagement. Similar to customer engagement, you also need to ensure
that your employees know your CSR strategies. It’s proven that employees enjoy
working more for a company that has a good public image than one that doesn’t.
Furthermore, by showing that you’re committed to things like human rights, you’re much
more likely to attract and retain the top candidates.
More benefits for employees. There are also a range of benefits for your employees when
you embrace CSR. Your workplace will be a more positive and productive place to work,
and by promoting things like volunteering, you encourage personal and professional
growth.