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    Ryan Gaña
    Two studies examined the influence of social media on elections in India and the Philippines. The first study found that social media, especially Twitter, played a key role in Narendra Modi and his party's victory in India's 2014 election. The second study looked at the 2022 Philippine election and found that Filipino voters were influenced by candidates' backgrounds, histories found on social media, and posts on various social media platforms. Both studies concluded that social media is a powerful tool that can influence voters and political engagement.

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    Related Review Literature

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    Ryan Gaña
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    Two studies examined the influence of social media on elections in India and the Philippines. The first study found that social media, especially Twitter, played a key role in Narendra Modi and his party's victory in India's 2014 election. The second study looked at the 2022 Philippine election and found that Filipino voters were influenced by candidates' backgrounds, histories found on social media, and posts on various social media platforms. Both studies concluded that social media is a powerful tool that can influence voters and political engagement.

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    Two studies examined the influence of social media on elections in India and the Philippines. The first study found that social media, especially Twitter, played a key role in Narendra Modi and his party's victory in India's 2014 election. The second study looked at the 2022 Philippine election and found that Filipino voters were influenced by candidates' backgrounds, histories found on social media, and posts on various social media platforms. Both studies concluded that social media is a powerful tool that can influence voters and political engagement.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views3 pages

    Related Review Literature

    Uploaded by

    Ryan Gaña
    Two studies examined the influence of social media on elections in India and the Philippines. The first study found that social media, especially Twitter, played a key role in Narendra Modi and his party's victory in India's 2014 election. The second study looked at the 2022 Philippine election and found that Filipino voters were influenced by candidates' backgrounds, histories found on social media, and posts on various social media platforms. Both studies concluded that social media is a powerful tool that can influence voters and political engagement.

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    © All Rights Reserved
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    of 3

    RRL

    The researchers of the Pune University at the Department of Computer Engineering in India

    (Gayatri Wani and Nilesh Alone, 2014) conducted a research entitled “A Survey on Impact

    of Social Media on Election System.” It was found that Mr. Narendra Modi has defeated the

    ruling party congress which were in power for 10 years. The study shows that Mr. Modi is

    the most active and popular personality in twitter. For the first time in India, Social Media

    played a huge role during elections. Twitter and other platform has been the key for the

    success of Mr. Modi and his BJP party. The aim of the study is to fathom the impact of social

    media in politics. It clearly shows that the rise of social media in India has been used as an

    influential channel for opinion leading and public opinion formation. Social Media is the

    biggest shift since the industrial revolution (Eric Qualman, Socialnomics.) The findings of

    the study clearly shows that social media platforms are powerful tool that may influence

    people to get involved in political life where elections and electoral campaign has a specific

    role. Furthermore, the researchers of De La Salle University – Dasmariñas, Bachelor of

    Science Major in Psychology (Rianne Anjela R. Sierra and Faye Alexandria P. Yanuaria,

    2022) conducted a research entitled “Of choices and will: Influence of Media and Historical

    Linkage as a Voting Reference in the Philippine Election 2022.” In this study, it is assumed

    that Filipino voters and Filipino citizens or netizens are influenced by social media and the

    history of the presidential candidate for the upcoming elections. Polls and interviews shows

    that Filipino voters will vote for the candidate who has a better and clean background and

    track record. Moreover, with the help of social media, Filipino voters are able to do
    background checking towards the presidential candidates. The objective of this study is to

    determine the factors that influence the voting reference of Filipino citizens for this coming

    2022 election, thus, the researchers concluded that the voters’ preferred candidate were

    influenced by their family background and history as well as the influence of different social

    media platform, networking sites and everything that is written and posted online. The

    previous researches focuses on examining Social Media as a medium for the voters, the

    impact of people using Social Media during election campaign on the results of the poll and

    how social media affects voters preference on candidates in the elections. In our present

    study, the researchers wanted to explore Social Media platforms and other social networking

    sites that plays an important role in the life of the youth and on the political views of the

    newly registered voters. It is the objective of the researchers to find out how does these

    platforms affects the views and opinion of the voters in politics.

    https://www.researchgate.net/profile/Rianne-Sierra/publication/

    358138045_OF_CHOICES_AND_WILL_INFLUENCE_OF_MEDIA_AND_HISTORICAL

    _LINKAGE_AS_A_VOTING_REFERENCE_IN_THE_PHILIPPINE_ELECTION_2022/

    links/61f21c75dafcdb25fd5406c8/OF-CHOICES-AND-WILL-INFLUENCE-OF-MEDIA-
    AND-HISTORICAL-LINKAGE-AS-A-VOTING-REFERENCE-IN-THE-PHILIPPINE-

    ELECTION-2022.pdf

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