uitiple

Choice Questionsfou CBSEEXAM

cale productio
tion
(MCO) Te ANDBOOK Businy
Mamination November-Decemberz2 ess Studies XII
2021)
161

.
Large

management.
done to
reduce the
average cost of
(a) Product

(c) 'roduction
production ts the esence
ce of
concept of Marketing
ling to which b)Selling
of the concept d)Marketing
of
ro the success
al Production concept
firm? marketing, availability and
affordability of the product
(Sellingconcept (b) Product concept key
of
Which concept of
products?
marketing emphasises (d) Marketing concept
greater importance to
Production concept attractin
ting and persuading customers to
buy
Selling concept (6) Product concept
is a
process where by d) Marketing concept
them.
people exchange goods and services
a
(a) Shopping for money or for
something of value to
c) Selling (b) Marketing
refers to (d) Merchandise
any
person who takes more
a) Marketing active part in the
e)Buyer (b) Seller process of exchange.
. Fashion Hut, a large-scale retail (d) All of these
festival of Diwali and Bhai outdet has offered a stock clearance for a
Dooj.
promotional tool being used by it. For
promotion, it is using 'newspapers, limited period of one
month betore the
'television' and 'radio. ldenuify tne
(a) Public Relations
(b) Personal Selling
cAdvertising (d) Sales Promotion
Which of the following is not a function of marketing?
(a) Insurance
(c) Warehousing (6) Transportation
8. is referred to as the
(d) Branding
essence of
(a) Price marketing.
(b) Product
(c)Exchange (d) Customer satisfaction
covers various impor
ant aspects including the
promotion of the products, etc. and specify the action programmes toplan
for increasing the level of
achieve these objectives.
production,
(a) Marketing planning (b) Packaging
(c) Standardisation (d) Product designing and development
10. The demand for a product or service is
related to its
(a) Price (6) Promotion
c) Physical Distribution (d) Marketing planning
. Which of the following is nor a method of promotion of goods and services?

(a) Advertising (b) Branding

(c) Personal selling (d) Sales promotion
12. Which of the following is not included in the major components of physical distribution?
(6) Material handling
(a)Inventorycontrol (d) None of these
c)Transportation
 162
EXAM HANDBOOK Business Studies X Shree Radhey Publications
13.
GESETerm-1 Exemination November-Desmzaa
"Customer would not buy. or not buy enough, unless so." Which of the
(Subhash.
bhash Dey
following
highlighted in the given statcmen.
(a) Marketing concept (b) Product concept
marketing phi
(c) Selling concept (d) Societal marketing concept
14 he basic role of a firm is to identify a need and fill it.

arketing philosophy highlighted in the given statement i:

(a) Production concept
(b) Product concept
(c) Marketing concept
A
(d) Sclling concept
tube
of shaving cream usually comes in a cardboard box. This is an example
(a) Primary packaging of
(b) Secondary packaging
16. The (c)Transportation packaging (d) None of these
marketing managers of a firm has take decisions in respect of selection of d
the
the
to
Ccustomers, providing support to the intermediaries (by way of discount, dealers or inter
tollowing element of marketing mix has been described above? promotional campai
(a) Product
(b) Price
campaigns etcriest
). WhiWhich
() Place
7. The process (d) Promotion
of classification of products into different groups
which of the on the basis of their
following marketing functions? important characteri..
(a) Grading
(b) Standardisation aracteristics teters ,
18.
(c)Product designing
While the (d) Marketing planning
product the
price, which a buyer would be lower limit of the price, the utility provided by the
limit of sets

19. State
whether the prepared to pay. product sers the uppe
following statement is true or talse :
Advertising refers to short term incentives which are
of a product."
designed to encourage the buyers to
20. The make immediate
package of KRM Rawa ldli Mix purchasa
nurd
ingredients, instructions for storage anddescribes the procedure of cooking idlis in three
The function serving. easy steps. It also
performed
a) Describing the by the label in the above
case is:
specifesi
(6) ldentification ofproduct
and specifies its
contents.
the product or brand.
c)Helping in
(d) Providing promotion of products.
21. The
information required by law.
marketing of a
warehousing andmanager firm has take to
decisions in the areas that
Which of the transportation of goods from the place it is relate to
following element of produced the placemanaging inventory, storage
to ancd
(a) Product marketing has been described above?
mix it is
required by the buyers.
()Physicaldistribution (6) Price
22. Most (d) Promotion
marketing organisations
etc. of the
products to the targetspend substantial amount of
money to
advertising, personal selling and sales
customers and
persuade them to buy communicate
it, through availability, teatures, n
rits
Which of the following promotion
marketing mixtechniques
element of like price using number of tooi
(a) Product has been discounts free samples, etc.
(c) Promotion described above?
(b) Price
23.
Packaging has acquired great (d) All of these
(a) Rising standards of healthsignificance in the
(b) Self-service outlets
and
sanitation marketing of goods and services,
because of
(c) Innovational opportunity
(A)AIlfons
 sets the minimum evel or the
the ermai Examination Novembes
factor
factor price at which the
at which t
(a) Product cost.
product may be sold.
utility in the market,
(b) The
Extent of competiti in the
market.
(c)
Government and legal regulations.
sets the upper limit of
price, which buyer woule be prepared to pay.
a
25. (a) Product cost
(6) The utility and demand
(c)
Exte
of competition in the market (d) Pricing objective
6. T h eproducte costs sets the minimum level or the floor price at which the product may be sold whereas, the utility
ovided by the products and the intensity of demand of the buyer sets the upper imit or pr buyer
uld be prepared to pay. Between the lower limit and the upper limit where would the price c
wou
nThis is
afected by
Extent
(a) Ex of npetition in the market.
(6)Governmentand legal regulations.
(c) Pricing objectives. (aMarketingmethods used.
fixation is affected by:
27, Price
of salesmen employed
(a) Quality
(b) Quality and of advertising
amount

tc) Credit facility and customer services provided

these
(d) All of creates a monoog
Advertising
8.There is no direct face-to-tace contact between the prospect and the advertiser,
and not a dialogue. The feature of advertising highlighted above is
(a) Paid form (6) Impersonality
(c)Identifiedsponsor (d) None of these
and develop
about the product
contact prospective buyers and create awareness
9. Companies appoint sales persons toof making sale.
product preferences with the aim
above
Identify the element of promotion mix highlighted
(6) Personal selling
(a) Advertising (d) Public relations
(c) Sales promotion free gift offers, and free sample
activities include offering cash discounts, sales contents,

distribution.
(b) Personal Selling
(a) Advertising (d) Public Relations
C)Sales promotion which be performed by:
important task
can
is an
relations of an organisation
1. Managing public (b) The public
relations department

(a) The marketing department (d) All of these

relations agency
(c) Any outside public marketing.
is
essence
referred to as the of
(b) Product
(d) Customer satisfaction
(a) Price sold.
the product may be
c)Exchange level or price at which
the factor
sets the minimum in the market
(6) The utiliry
(a) Product cost and legal regulations
(d) Government which helps in achieving
uniformity
in the market
c)Extent of competition specifications,
pre-determined
refers to producing goods of
and consistency in the ourput. (b) Packaging
a) Grading (d) Product designing and development
c)Standardisation
 of the firm? av y and arrordad. uct are cons
L piduct
(a)
() Producti
Selling conco
concept
red to be
36.
(b) Product concept the ke
Which of the (d) Marketing concept
(a)Needs' andfollowing
'Wants'
statement is trucr
(b) are one and the same
Marketing
( Only product
a
is
merely a
h
thin
a post-production activity.
or a
(d) service be marketed.
37. Anybody,
Which of
who take active role the
can

the cxchange process

in the marke will be taken
arketer. as
following statement is falsc?
arketing is not
merely business phenomena confined only business
a

Marketing activities
or
organisations. to

Physical distribution cquallytherelevant

are
(c) non-profit organisations5
to

(like whole salers, include decision regarding channels of distribution

he marl
the marketing inteTmediareor
retailers) to be used only.
aGrading is
particularly necessary for products
specifications. which are not
produced
38. Which of the according to prede.
(a) he following statement is false?
marketing
concept cannot be considered
Ike
environment pollution, adequate if we look at the challenges posed
(bin all cases, the deforestation, shortage of resources, by social
population
primary package is kept throughout the entire life of explosion and inflation problems
c)Most the product.
marketing firms give high importance to the fixation
(d) A firm
may sell its products at a of price for their
products and services.
39. Which of price, which does not cover all the costs.
the following statement is true?
(a) If the
pricing objective of a firm is
(6) Companies use sales 'attaining product quality leadership, normally lower prices are
promotion tools specifically
discounts, and contents. designed to promote to customers only, free charged
( Ifa firm decides to e.g. sample
maximise profits in the
d) If the pricing long run, it would tend to charge maximum
lower levels.
objectives of a firm is
"obtaining market share leadership, it will keep the price of itsits products
for

40. Which of the price products a

following statement is true?
(a) Competitor's prices and their anticipated reactions must be
(b) Not only the prices but the considered before fixing the
quality and the features of the price of a product
fixing the price. competitive products must be examined, before
(c) Packaging serves as a
promotional tool.
(d) All of the above
41. A marketer of colour TV having 20% of the
current market share of
share to 50 per cent in next three the country aims at
years. For
achieving this objective he enhancing the market
of marketing being discussed above is specified action programme. The functon
an

(a) Marketing planning (6) Gathering and

(c)Standardising and Grading Analysing market informatio
(d) Promotion
42. A Ltd. believes that products and services are
bought not merely because of their
but because they satisfy a specific need of a customer. The quality, packing or brand nan
company is . marketing followed by
management concept followed o the

(a) Production concept (6) Product concept

(c) Selling concept (d) Marketing concept
 165

Chapter 11: Marketing Business Studies X2021)

EXAM HANDBOOK November.December

Con CBSETerm.iExaminatio such the

increased sale and as

icves that
mere
availability andlow price of the product cannot ensure performance
and

a n d groweh of the firm. Customers look for products which are perior in quality,
features

T h em a r k e t i n g
philosophy followed by BLtd.is
a) Production concept (6) Product concept
(cSellingconcept (d) Marketing concept and
profit through customer satisractu
concept or marketing suggests that organisation should earn

44. social welfare.

(a) Production (b) Product

(d) Societal marketing 1aste,
c)Marketing
offer for a product or service, having given features
like size, quality. c
reters to a complete
.

certain price;
available at a given outlet or location and so on.
(a) Product
(b) Market offering
c) Marketing (d)Selling ro
the desired product
parties together to obrain
the process through which rwo or more come
refers to
the same by giving something in return.
ar service from someone, offering
(a) Exchange (b) Promotrion
c)Marketing
(d) Selling well as strengun
available opportunities and threats as

Is making analysis of the

important for an
t
can best be pursued by
of the organisation and help in deciding what opportunities
and weakness market information
a)Marketingplanning (6) Gathering and Analysing
and Grading (d) Promotion for hgh
c) Standardising quality and helps in realising higher prices
ensures that goods belong to a particular
48.
Standardisation/Grading)
qualiry output. (
(b) Standardisation
(a) Branding
development (d) Grading
(c) Product designingand to the predetermined
standards of quality, price
and packaging
ensures the buyers that goods conform
49 the products.
and reduces the need for inspection, testing and evaluation of

(a) Branding
(b) Standardisation
(c) Product designing and development
d) Grading
products available to the target
customers.

includes activities that make firms

50.
(a) Product
(6) Price
(d) Promotion the
(c) Place of the products to
availability, features, merits,
etc.
that communicate
includes activities
51
them to buy it.
target customers and persuade (b) Price
a) Product
(d) Promotion
c) Place
to a product is called
he process of given a name or a sign or symbol etc;
a) Branding
(b) Packaging
(d) Grading
(c) Labelling about the product, its contents, method
of use, etc.
detailed information
53. is useful in providing
(a) Branding
(b) Packaging
(d)Grading
(c) Labelling In the conditions of perfect competition, most of
54 is consideredbe an effective competitive weapon.
to
this factor.
other on the basis of
ne tirms complete with each (b) Price
(a) Product
(d) Promotion
(e) Place
 15 concerned with making the goods and services available at the right place s
purchase the same. that people can
(a) Product
(b) Price
(c Physical Distribution
(d) Promotion
56. The
physical handling and movement of goods from place of production to the place of distri
ion is
a) Product
which is a very important function of marketing.
refer ed to
(b) Price

57.
(c)PhysicalDistribution (d) Promotion
refers to the use of communication with the twin objective of informing potential custon
product and persuading them to
buy it.
tomer abouta
a Product
(b) Price
(c) Place
(d) Promotion
58.
During the earlier days of industrial revolution, the demand for industrial goods started pick
icking up but the
ofproducers were limited. As result, the demand cxceeded the supply. Selling was no problem.
a
Anybodr
r

produce the goods was able to sell. It was believed that profits could be maximised by producing ofa
dcing the average
of production. The marketing philosophyoffirms
cost was
scale,
(a) Production concept b) Product concept

59.
(Sellingconcept (d) Marketing concept
Availability and affordability of the
product is considered to be the key to the success of a firm
firm under
of marketing management philosophies. the
(a) Production concept (b) Product concept
( Selling concept
(d) Marketing concept
O0. The use
of promotional techniques such as advertising, personal selling and sale promotion are considered essentil
under concept of marketing.
a) Production (b) Product
c)Selling (d) Marketing
61. fall
marketing decisions in a firm are taken from the point of view of the
customers, selling will not be
amy
problem. It will automatically follow" The marketing philosophy highlighted is
(a) Production concept (b) Product concept
c) Selling concept (d) Marketing concept
62. The focus of the concept is on customer needs and the customer satistaction becomes the means to
achieving the firm's objective of maximising profits.
(a) Production (b) Product
() Selling (d) Markecing
63. "A pre-requisite for the sucess of any organisation is to understand and respond to customer needs."
The marketing philosophy highlighted in the above statement is.
(a) Production concept (b) Product concept
(c) Selling concept (d) Marketing concept
64. is the extension of the marketing concept as supplemented by the concern for the long term weltare or
the society.
(a) Production concept (b) Product concept
(c) Marketing concept (d) Societal Marketing concept
65. A part from the customer satisfaction, pays attention to the social, ethical and ecological aspect o
marketing
(a) Production concept (b) Product concept
(c) Marketing concept (d)Societal Marketing concept
 167

Chapter 11: Marketing

EXAM HANDBOOK Business Studies X
November-December22
V LSENTexm-1Examination market and-
deliver
holds that t the task of any organisation is to identify the needs and wants ofthe target consumer
and

h e d e s i r e ds a t i s t a c t i o in an effectve and efficient manner so that the long-term well-being of the

taken care of
is
sociery
rhe
(a) Production concept

(6) Product concept

cMarketingconcept
Marketing concept
d) Socie
consider l a g
needs. It should also
Thebusin orientation should not be short-sighted to serve only consumers

oflong-term
social welfare. The markecing philosophy highlighted above is .

i s s u e s

(a) Production concept

Product concept
b)
Marketing concept
Societal Marketing concept
d) of the present and potential
marketing involves creating a to satisfy the needs and wants
The process of

buyers.
(a) Product (b) Value
(c)Marketoffering (d) Market in a targ
described as the set of marketing tools that a firm uses to pursue its marketing objectives
is
market.

(a) Markering (6) Selling

(c) Marketing Mix (d Promotion Mix
value,
of being exchange tor a

mixture of tangible and intangible attributes, which capable

are
is a

with ability to satisty customer

needs.
(a) Product (b Value
(c)Marketofering (Market
name/Generic name)
refers to the name of the whole class of the product. (Brand
(a) Brand name (b) Genericname
(c) Brand mark (d) Trade mark
the shaving cream, they
72 A trube of shaving cream usualy comes in a cardboard box. When consumers start using
will dispose off the box but retain the tube. This is an example of. packaging
(a Primary packaging (6) Secondary packaging
(c) Transportation packaging (d) None of these
units.
75. A toothpaste manufacturer may senel the goods to retailers is corrugated boxes containing 10, 20, or 10C
This is an example of.
a) Primary packaging (6) Secondary packaging
c) Transportation packaging (d) None of these
for
Iransportation packaging refers to further packaging components necessary
.

a) Storage b) ldentification

)Transportation (d) All of these

the product, its contents, method of use, etc.
is useful in providing detailed information about
(a) Branding (b) Packaging
) Labelling (d) Grading
16 the product or brand and in grading of products into different categories.
in helps idenifying
a) Branding (b) Packaging
(c) Labelling (d)Grading
 168 Shree Radhey Publications (Subhs
7
EXAM HANDBOOK Business Studles X
Cor CBSE Term-t Examination
Package of toothpaste November
mentioning. Toothpaste2
"Pree DeoamD ) helps in
Inside' the promotion of produce (
(Subhash Dey
uct (toothpaste),
Theabove statement highlights the fiunction
(a) Branding (b) Packaging
78.
(c)Labelling (d) Grading
which marketers make use of va
is an
important element of marketing mix by ious toos
unication to encourage exchange of goods and services in the mark
(a) Product (b) Price
(c Plac (d) Promotion
79. erers to combination of promotional tools used by an organisation to achieve its
objectives. munication
(a)Marketing (b) Selling
(MarketingMix
80. Various tools
(d) Promotion Mix
of communicatio tion are used by the marketers to inform and persuade customers
products, such as advertising, personal selling, sales promotion etc. These tools can be used aboutcoupon various
Grm inwilldifferent
depend fini,
e v e the goals of promotion. What combination of these elements is used by a firm will depend
factors such as .

(a) Nature of market (b) Nature of productt

(c) Promotions budget (d) All of these
81.
is
the most commonly used tool of promotion. It is an al form
impersonal form of
ot com
which is
paid for by the marketers (Sponsors) to promote some goods or
(a) Advertising service communication,
(b) Personal selling

82.
c)Sales promoion d) Public relations
involves oral of message in the form of conversation with
customer for the
presentation one or
more Dro
purpose of making sales. prospective
(a) Advertising (b) Personal selling
(c) Sales promotion (d) Public relations
83 refers to short -
term incentives, which are designed to
encourage the buyers to make immediar
purchase of a product or service.
(a) Advertising (b) Personal selling
(c) Sales promotion (d) Public relations
84. includes all
to boost its sales.
promotional efforts other than advertising, personal selling and publicity, used by a company
(a) Advertising (b) Personal selling
(c) Sales promotion (d) Public elations
involve a variety of
individual products in the eyes of the
programmer designed to
promote or
protect a
company's image and is
public.
(a)Adverrising (b) Personal selling
(c) Sales promotion (d) Public relations
Most organisations, business or otherwise
now-a-days have a separate department to manage public relations, caled
(a) Marketing department (b) Public relations department
() Both (a) and (b) d) Neither (a) nor (b)
The element of marketing mix which is concerned with making the
goods and services available at the right place
) Product (b) Price
)Physical Distribution (d) Promotion
 169
Chapter 11: Marketing Studies X
EXAM HANDBOOK Business
Decemberz02D
uESETerm-1 Examination November
SS. Match the che marketing philosophies against their respective focus:
Marketing Philosophy Focus
purchase
A. Production 1. Persuading buyer to
Customer Needs
B. Product Concept
Product
C.Selling Concept 3. Quality of the
Quantity of Product
D. Marketing Concept
the correct option:
Choose
B2, C3, D4 (b) A4, B3, C1, D2
(a) Al,
B4, C1, D2 d) Al, B2, C3, D4
(c) A3,
M a t c h the following
and choose the corect alternative:
s9.

) Designing and developing the label to be put on the package for the | (A) Promotion
products.

i) After sales services, handling customer complaints and adjustments, | (B) Physical DistriDuto
and
procuring credit services, maintenance services, technical services
consumer information.

Information the customers about the firms product its features, etc. and (c) Customer Support derV
(i)
persuading them to purchase these products.

of stock of goods), storage and ware housing | (D) Labelling

(iv) Managing inventory (levels
and transportation of goods from one place to the other.
-(D) (b) ()-(B), (i) -(C), () D), (iv)-
(A)
(a) (-(A), (i)- (B), (i) - (C), (iv)
-

(iv) -(A)
(D), (i)-(C), (i) - (A), (iv)- (B) (d) )-(B),. (i) -(D),(ii)-(C),
90. Match the following and choose the correct alternative:
Product Concept
and distribution efficiency of| (A)
) Greater emphasis on improving the production
the firms.
maximisation of a firm. (B) Production Concept
(ii) Product improvement key profit is the to

selling techniques with a (c) Marketing Concept

(ii) Pushing the sale of products through aggressive
view to persuade, lure orcoaxthe buyers to buy the
products.
Customer satisfaction is the means to achieve the
firms objective of maximising (D) Selling Concept
(iv)
proht.
(C), (üi) (B), (iv) - (A)
(B), (i) (C), (iv)- D) (b) )-D), () -
-

a)i)-(A), (i)
-
-

(d) )-(B), (1) -(A). (üi) - (D), (iv) (C)

-

())-(B), (i) (D), (i) (C), (v)- (A)

-

correct alternative:
91. Match the following and choose the
affordable | (A) Selling Concept
which were widely available at an
Consumers would favour those products
i)
price new features (B) Marketing Concept
in the quality, incorporating
(i) Bringing continuous improvement
etc. Production Concept
and promotional efforts to make | (¢)
(in) Firms must undertake aggressive selling
Customers buy their products. Product Concept
of any organisation is to understand and | (D)
|(iv) A pre-requisite for the success
respond to customer needs.
(6) )-(D), (i)- (C, (i) - (B), (iv)- (A)
(a)6)- (A), (i) (B), (ii) - (C), (iv)-(D)
d) -(B), (i) (A), i) (D). (Giv) (C)
-

-
-
-

)6i)-(C).(ü) -

(D), (i) - (A), (iv) -(B)

 170
EXAM
HANDBOOK Business Studies X
or CESE Term-1 Shree Radhey Publications (Subhach.
92. Match the Examination November-December zuz
) Margins
following and choose the correct alternative:

(i) New product and (A) Product

(ii) Publicity development (B) Price
iv) Channel strategy Place
(D) Promotion
- A , ()- (B), (Hi) - (C). (iv)(D) (b) - (D), (it) - (C), (i) - (6), IV) -A)
G i ) - (D), (i)-(A), (iv) - (B) (d) 6)-(B), Gi) - (A), (ti) - (D, (9-
93. Match the
following and choose the correct alternative:
Discounts To customers, traders and credit terms, (A) Product
(ii) Price discounts, etc._
free samples, etc. (B) Price
Discounts, promotional campaigns, etc. to the (c)Place
iv) Packaging, labelling and intermediaries
branding D) Promotion
(a))-(A), (ü) -(B), (il) (C), (v) -(D) -

(b) )- (D), (i)

(C), ii) (B), (iv)- (A)
-
-

() )- (B),(i) (D),
(Gii) (C). (Giv) (A
-
-
-

(d) )- (B), (i) (A), (üi)

(D). (iv) (C)
-
-
-

94. Match the

following and choose the correct alternative:
A name, term, sign, symbol, design or some combination of them, used to (A) Trade mark
identify the products of one seller and to differentiate them from those of
the competitors.
(i) The Verbal
Component of a brand. (B) Brand mark
(ii) That part of a brand which can be
recongnised but which is not utterable. | () Brand
iv) A brand or part of a brand that is
given legal protection. (D) Brand name
(a) )-(C, ) D), (i) -
(B), (iv) -(A)
-

(b) ()- (A), (i) (B), (ii) (C), (iv)

-(D)
-
-

()-(D),(i) (B), (i) (C), (iv) -(A)

-

(d) ()- (B), (i) (A), (Gii) (D), (iv) -(C)

-
-

95. People think that it is the 'Product

only that can be marketed. But something else can also be marketed,
Kerala for Health Tourism'. What is being marketed here?
(a) Product (b) Price
(c) Place (d) Promotion
96. "The purpose of marketing is to generate customer value at a
profit."
Which marketing philosophy highlighted in this statement?
is
(a) Production concept (6) Product concept
(c) Selling concept (d) Marketing concept
97. Kridha Ltd. firmly believes that products and services are bought not merely because of their quality, p-
brand name, but because they satisty a specific need of a customer. Which marketing management orie=
followed by Kridha Ltd?
(a) Production concept (b) Product concept
(c) Selling concept (d) Marketing concept
98. Name the term used to describe the combination of variables chosen by a firm to prepare its market oftfer
(a) Marketing (b) Selling
(c) Marketing Mix (d) Promotion Mix
 man
Droaches you to promote the sales of a water purifier. Which communicarion
approaches

A salesma
a salesman at your doorstep?
sending
using
by
(a) Advertising
(6) Personal selling
(c) S a l e sp r o m o t i o n (d) Public relations
the immediate container is referred to?
hlevel of packaging.
A tw h i e

a)Primary packaging (b) Secondary packaging

d)None of these
packaging He
Transportation

ofpollution. minimisation

e d to purchase fuelefficient
u m a r
car having latest standards regarding. wherein the car was displayec
the a
such a car and visited the showroom of the company
dvertisement offering adv
credit facilities,
maintenance

s a wa
In his discus arketing manager told him that the company is providing developing brand loyaley.
cussion, the Mark

and many
other
othereffective services which are helping in bringing epeat sales isand
services
marketing function
Themarketing
which the Marketing manager was discussing with Kumar
information
(a) Marketing planning (6) Gathering and Analysing market
Standardising and Grading d) Customer Support Services
machine. For selling
into a small portable
Sen, a facturer, redesigned existing soup making machinei
his with a 50% share
Tapas
machine, he entered an agreement with his
into uncle who agreed to finance the project named the
of distribution. They
launch the machine, they decided to start with direct channels
the
To
profits. To
appointed ta
maximisation. They
their main objective was profit incentives and for
the
first year,
ure Cup-a-Soup. In the
salesmen
vards to
v e

for distribution the machine across the country. They

n t u r e

of offered
S a l e s m e n

The marketing philosophy used by 'Cup-a-soup

used by it is .

chieving their sales targets.

(a) Production concept 6) Product concept
c) Selling concept d Marketing concept
company from the point of
1 view
of
of Vrinda Electronics Pvt, Lrd. takes all the decisions in the where shall
at what price shall it be sold,
or
The management
what product will be produced, with what features and
104
103 like double
customers want features
the
available for sale depend on what do the customers want. If the customers with these
it be made company produces a refrigerator
or
a separate provision for water cooler in it, the decisions are taken
door in a refrigerator Since all marketing
customers are willing to pay.
fearures and prices it at a level which the the marketing philosophy
with this perspective, the average sales turnover of the company is 50 crore. Identify
followed by the company
(a) Production concept (b) Product concept
(d) Marketing concepr
(c)Sellingconcept having a unique laser technique.
The
manufactures equipment for surgeons
104. Nayan Medicare Equipment Lrd after proper training Even their
maintenance requires guidance of
can be used by the surgeons only
cquipment number of hospitals. The company wants
this, the equipment is used in alimited
specialised engineers. Because of is.
equipment. The promotion tool that used by the
company
to increase the sale of the

(a) Advertising
(b) Personal selling
(d) Public relations
c)Sales promotion material from her house. She did
various online surveys to
decided start a business of selling dress
0. Saumya to
a detailed analysis of the
out about the preferences of prospective customers.
Based on this, she prepared
find about the features, quality, packaging, labelling
business. She then made important decisions including deciding Mix discussed above.
of the dress material. Identify the element Marketing
of
and
branding
(a Promotion (b) Market
c) Product (d) Place
faced criticism tor the tampering of their product, by their
lomato Ltd., a food delivery service app hasa recently seal the tood packets in order to protect the contents
106
delivery boys. Tomato Ltd. decided to put hologramwith
on
with a safety warning tor the consumers to check the
From
spoilage, leakage, pilferage, damage, along
a
tag
above is pertorming the important function of communicating with
cal. Which concept of marketing discussed
tne potential buyer and promoting the sale.
(a) Branding (6) Packaging
(c) Labelling (d) Product designing and development
 TO SoPP""6
t O VCga olO1C
C n t of the bag she got a pencil box along with the bag free of cost. y. She was
acntity the element of promotion mix used
by the company
(a)Advertising (b) Personal selling
108. (c)Sales promotion (d) Public relations
"Automobiles Ltd. offered to sell their bike at about 4,000 less than the usual
new
price"
pri is an
(a) Advertising eKanple i
(c)Sales promotion
109. The
(b) Personal selling
(d) Public relations
element of
(a) Product marketing n
fects the revenue and profits of a firm is
c) Place (b) Price
110. You don't (d) Promotion
close a sale,
you open a relationship, if you want to build a
communication tool used by the marketer. long term successful enterprise ldentify the
(a) Advertising
(c) Sales promotion b) Personal selling
(d) Public relations
youre the trying persuade people
to
to do
language, language in which they think." something, buy something, it seems to me you should
or

(a) Advertising Identify communication tool used the

the use
by marketer.
their
(c) Sales promotion (b) Personal selling
12. "Most people think (d) Public relations
most
'selling is the same as
talking. But the most effective salespeople know that
important part of their job.' Identify the communication tool used the listening is the
(a) Advertising by marketer.
(6) Personal selling
Sales promotion (d) Public relations
113. A Ltd. sees a
profitable business opportunity in the field of
factors affecting
marketing decisions. Which of the following is producing
(a) What will be the brand name
soft drinks. There are
non-controllable factor
a large number of
of the drink?
or
environmental variable
(6) At what price it will be sold
above it?
at
par with the price at which other
competitive brands are sold or below it or
(c) What distribution network will
be used to make the
kiosks selling
cigarette, paan, etc) to the buyers? product available (e.g. hotels, restaurants, groceries shops
(d) A credit policy of the central bank
affective the total
114. B Ltd sees a
profitable business availability of money in the market.
opportunity
affective marketing decisions. Which
in the field of producing soft drinks.
There are large number
of the
following is a controllable factor? of factors
(a) Whether the new soft drinks will be
radio or televisions. promoted by putting up advertisements in
newspaper or magazine or on
(b) The government policy on whether to allow any technical or financial
manufacturer of soft drinks. collaboration with a foreign
(c)Rate of inflation prevailing in a given period.
(d) Acredit policy of the central Bank
115. A company may produce a
affecting the total availability of money in the market.
good quality
which are convenient to customers. But product,ofprice
it
appropriately and make it available at the selling points
inspite all this, the
a need for
developing proper communication with the market. product may not sell well in the market. There s
In the absence of
would not be able to know about the
product and how it can satisfy their needs and communication, the customc
about its utility and benefits. Identify and the element of wants or may not be
convin
(a) Product
marketing mix highlighted in the above para:
(b) Price
(c) Place (d) Promotion
 communicate
business needs to EXAM
St Ter NDBOOK Busiriness Studies XIl
j0
The

sales and profit.

Casinr members ot the
increasing it. effectively
Besides to
those who customerats, amination November December 173
thereare come into suppliers, and dealers, 202
che company and general
its public whose direct contact since they
they are instrumental in
i n t e r e s

it become imperative
ive t
to
product and have anvoice or opinion is with the anisation its products,
«
or
Thus
harketing manage public opinion and impact on the equally important. TH
The concept of mari
h a s i s

business ability to This public may be

management highlighted in thethe companys relation with theachieve its o
(a) Advertising

Salcs promotion (b) Personal sellingabove para is .

public on a regular
A nmarkete

colour TV having 20% of (d) Public relations

0 percent
cent in next three the cufrent
share
to
years. For market share of the
he
function achieving
marketing being discussed above this
objective he
country aims at enhancing tne anarket
Marketingplanning is specified an action programme.
(6)
Standardising and Grading Gathering and
(d) Customer Analysing market information
ha found a worm
he went back to crawiing out ot newly opened tetra Support Services
the
shopkeeper from whom the pack of a juice manufactured by a
afe. When all her efforts
failed, she went to a pack was purchased who directed her reputed company, Lest,
are centre.

Radha and take consumer to call up the

measures to
impose restrictions on the sale activist group to seek help. The group customer
help .

ustomers to refrain trom

buying the products of the of the firm's
products of the particular decided to
batch and
EO gives the responsibility of bringing back the lost company. Zest Ltd. lost its
iarketing Management which will help the image of the company to a image in the market. The
Manager. Identify the concept ot
Manager getting the firm out of the above
aAdvertising crisis.
(b) Personal selling
Sales promotion (d) Public relations
Garima Ltd. manufacturer of
engines achieves a break through
car
wAtET. This development is
of this break
efectively communicated by the companybytodeveloping
its dealers
a car

and
engine which nuns on
Because through the image of the company has prospective customers.
hat advises its top management to gone up. The company has also set-up a
adopt such programmers which will add to its department
hat is used for this activity. public image. Name the term
e) Advertising (6) Personal selling
c)Salespromotion d) Public relations
shima purchased botcde of tomato-sauce from the local grocery shop. The information
a

was not clear. She fell sick on

consuming it. She
provided
filed a case in the District Forum under Consumer Protection Act
on the bortle
and got the relief.
Identify important aspect neglected by the marketer in the above case.
the
a) Branding (b) Packaging
) Labelling (d) Grading
Kumar wanted
purchase a fuel efficient car having the latest standards regarding minimisation of pollutton. He
to
s2w an
advertisement offering such a car and visited the showroom of the company wherein the car was
In his
displayed.
discussion, the Marketing manager told him that the company is providing credit facilities, maintenance
SrVICes and
many other effecive services which are helping in bringing repeat sales and developing brand loyalty.
ne marketing function which the Marketing manager was discussing with Kumar is ,

la) Marketing planning (b) Gathering and Analysing market information

c)Standardising and Grading Customer Support Services

(d)
Crackers Lad., a fire cracker manufacturing company launched some new products on eve of Diwali which attracted

y Duyers. To meet the increased demand, the company employed children from
nearby villages. Although the
POct was in
great demand, appropriate safety warnings for use were not mentioned on the packets that led
nany accidents. Identify the important product related decision that was not taken into consideration by the

Company.
a) Branding (6) Packaging
Labelling (d) Grading
174 Radhey Publicati
XAM HANDBOOK Business Studies XI
shree
(Subhast
(or CBSE Term-1 Examination November
Desau 2021) Dey
123. Th
he minimum level or the floor price at which the product may be sold w
provided by the product
Icts and the intensity of demand
of the buyer sets
the
upper limit of price the
where would the price seWhich
b e prepared to pay. Between the lower limit and the upper
limit
settde
affected by.
(a) Extent of Government and legal regulations
competition in the market (b)
124.
(cPticingobjectives (d) Marketing
methods used
for offering organic beaurv.
"Beauty Products Ltd' beauty brand famous
And women. Th
Company
natural and ethical
8is a natural
ethical Deau
uses plant based materials for its products
and is the No. l beauty bran ducts ior men
lt 0not ono
Only satisfies itscustomers but also believes in overall protection of tne plan

acntily the marketing philosophy being followed by 'Beauty Products Lad.

(a) Production concept (b) Product concept
Marketing concept (d) Societal marketing concept
4Kadhika Ld. manufacturing refrigetators takes all the marketing decisions from the point ofview ofthethe ccustome
n e market door in the
research reveals that the customers want features like double retrigerators and a
provision for water cooler in it. The company not only started producing refrigerators with these
these featt
features bur a
priced it at a level which the customers are willing to pay. Consequently, the sales of the firm double.
ldentify the marketing philosophy followed by Radhika Ltd.
(a) Production concept (b) Product concept
(c) Marketing concept (d) Societal marketing concept
126. Marui
Vega Lad' entered into the market with coloured television and have now
introduced products lie
systems, air-conditioners, washing machines, etc. The company is not only offering the producs butalsohanauo
complaints and offering after-sales services. Identify the element of marketing-mix discussed here.
(a) Product (b) Price
(c) Place (d) Promotion
12/. Coconut Ltd.'
Joy the manufacturer of vegetarian frozen dessert food products made with coconut
are
milk, a
Syrup and other cerifed ingredients. The founders of the company Lovely and Lalita originaly deveopel
treat to meet their own needs but found that their friends and families around were also keen to use the prod
t was not
only the vegetarians, but also those who could not get enough environment friendly sustainable food
that appreciated the
product. It did not take long for Lovely and Lalita to recognise the potential of their li-
venture. In the
beginning they started from their home with the product being sold through local family paric
that enabled guests to
personally meet the owner. This helped to establish strong connections with the prospechre
buyers and the company could put the product on shelves of natural food store. The company used all marken
activities to grow and expand. The
company began sponsoring booths at festivals, drawing attention to its new
created vegetarian products. It also disseminated relevant information to media about its
who helped in building the
products and the peopl
company s reputation. Lovely and Lalita were invited for an interview with one
the leading TV channels in which they talked about their environment
friendly vegetarian products. showi
To
gratitude to customers, local business and government officials who supported the company from the beginning
Coconur Joy Ltd. hosted a gala event and involved all of them to raise funds for a few local NGOs. The
compa
also asked its fans and customers to send songs and poetry conveying their impression about 'Coconut Joy s Lt
products. Identify the communication tool used by Coconut Joy Ltd:
(a) Advertising Personal selling
(c)Salespromotion (d) Public relations
128. Sara was pursuing her graduation. Everyday she her mother
working tirelessly at home after coming b
saw

from her work-place. She decided to start a tifin service to increase her family income. To begin with she sart
supplying tifin onlyinthe neighbourhood. Everyday she detailed out the menu after consulcing her motheF
informing the people about her service she designed a beautiful informative pamphlet, got it printed and sar
distributing it through the daily newspapers. She also appointed wo delivery boys to deliver tifins. The busin
was slow tobegin with but picked-up well afterwards. She was able to earn a profit of 20% of the revenue in
first month. Identify the promotional tool used by Sara to communicate to the customers about her tifin servic
(a) Advertising (6) Personal selling
(c) Sales promotion (d) Public relations
 Chapter 11: Marketing
175
EXAM HANDBOOK Business Studies X
on CBSE Term.1 Examination
ng Ltd. manufact actures mosquito repellent tablets. These tablets are November December 2024
i strips of 12 cablets
each.
packed a
o 0 d Livin,

in
Each o t these strips are packed in a cardboard box, 48 such boxes are in big corrugated box
and
us retail
various
retailers for sale. State the purpose of then placed
pl
Helivered
to
packaging the tablets in a corrugated box.
a) Srorag
6) ldentifcation
Transportation
(d) All of these
A nmany marketing water purifiers which were very popular due to their
was
and after sales serv
customers. The company was a leading company in the market andqualiry huge profis.
the Because
earning
sfts the company ignored the ater sales services. As a result its relations with the cust
ofhugc pror customers got spoiled
age
the image
of
of the
the company was damaged in the public. Top management became concer
and
the
quarter
current
steeply. On analysis it was revealed that ignoring the after sales services was its reason.
r the
the company took all poSsible measures to protect and promote ite favourable image in
7heretore

result the goodwill of the company improved in the society. Name the communicationtool the used
cyes oby the
improve its image.
u b l i c

case to
marketer
in theabove
aAdvertising (6) Personal selling
Salcs promotion (d) Public relacions
ok her niece, Aishwarya for shopping to Benetto to buy her a dress on the occasion of her birthday. She
when on payment for the dress, she got a discount voucher to get 20% offfor a meal of 500
lightedmous
as deligh
or

tamo eating joint.Identily the element of promotion mix used by the company in the above situation.
a
above at

aAdvertising (6) Personal selling

Sales promotion () Public relations
7aom Udyog,
a car
manufacturing Co., has started its business with Zoom 800 and slowly launched Zoom-1000,
Wagon-Z, Sury-fy erc. mix
and services like after sale service, availabiliy of spare parts etc. Identily tne
offered various
referred here.
eiement of marketing
Production (6 Product
Selling (d) Marketing
Shreemaya Hotel in Indore was facingg problem oflow demand for
a its rooms due to off season. The Managing
the Marketing Manager, Mr. Kapoor
Director (MD) of the hotel, Mrs. Sakina was very worried. She called upon
and 2 Nights hotel stay package
for his advice. He suggested, that the hotel should announce an offer 3 Days
of
The MD liked the
with free breakfast and one day religious visit to Omkarehswar and Mahakaleshwar Temples.
which large number
suggestion very much. Identify the promotional tool, which carn be used by hotel, through
the
informed and persuaded to
of prospecive pilgrimage tourists, all over the country and also abroad, can be reached,
use the incentive.

a Advertising (b) Personalselling

c)Salespromotion (d) Public relations
in Column II:
34 Match the concept of marketing in Column I with their respective definition
Column-1 Column-II
A) Product Concept ) relates to maintaining high quality ofthe product
(B) Selling Concept (i) relates to satistyingcustomer needs
(C) Marketing Concept (ii)relates to aggressively persuading buyer to purchase the product
a) (. (Gi), (Gi) (6) (), (), ()
(i), (i), G) (d) 0,(i), )
135% In order to get feedback about its recently launched immunicy boosting ayurvedic medicine, Atulya limited
views and opinions. Identiky the marketing
an online a questionnaire, to gather customer
using
onducted survey
Tunction being used by Atulya Limited:
a) Standardisation
6) Product Designing
) Customer
support service
d) Gathering and analyzing market information
 16 mera
Studies XI support
a
gapixel camera.
can ofthe
176 EXAM HANDBOOK
Examination
Business

November:Dd designed
a pen
which

identitying
the
needs
restore the images The
it
ecided
needs:
(lor CBSE Term-1 company

with a
focus on
lo fulfil
such
to
shopping malls
big sho
where xthey
2anufacturing
136. "S Ltd., a renowned pen company
generation.
in a
customer-driven
present available

pen has an inbuil to LE Is a

then
made
Cp
and also to transfer such images
images tto
o aa com
computer.
was

The product
afford.
can
price which the get
target custome
customers

company.
were likely to get good customers the
adopted by Concept
philosophy
Identify the ype of marketing (b) The
Selling
Concept
(a) The Marketing Concept Product and grocery prod
medicinesa

(d) The and ayurvedic

(c)TheSocietal Marketing Philosophy
of herbalResearch and evelopment (R D)
& de has
entof
manufacturer

137. Sindhu Ayurved Ltd, a new andleading

short span of
time. The
eco-friendly, chemical
tree
andd healthy
caprured large shareof the
a
market in a
and effort in developing
soaps, shampoos and atives
etergen.enati

time noodles, InsteIhei.

the comp considerable
needs.
a n y spends
biscuits, consumers

like toothpaste, and s e r v e only

for a ariety of products of daily use, short sighted to social, ethical
andndhu
who are attention
from competitors paying
business orientation«differs social welfare,
Ayurved Ltd. considers larger issues of long
term

aspects of marketing Ltd.

by Sindhu Ayurved
dentity the marketing philosophy adopted
Concept
(a) The Marketing Concept (b) The Selling
Product Concept
(d) The R&T.in a
(c)The Societal Marketing Philosophy construction and engineering giant recent report to
138. R&T Reality, the property developme of the
arm
providing greater
benefits to the customers,
lower
the media shared that it is betting on bigger and better projects informed the media thar

boost its growth. The spokesperson of the

company
a hit with the h
prices and faster execution to and brand, the fair pricing
is
followed by the company also
the innovatdve features, quality on accurate, speedy
and timely delivery. Proper communication wirh the
He
said that the company is also focusing Even dealers were to be
offered incentives to boost the salee
market was being maintained through advertising.
variables used by R&T Reality to prepare
its market offering, ldenri6.
The above para describes the combination of
the variables.
(a) Product Price, Place and Promotion
6) Branding Packaging and Labeling
Advertising, Personal Seling. Sales Promotion and Public Relations
(d) Grading Standardising and Marketing Planning
139. Raman, Joginder, John, Iqbal and Shreya are friends. They are operating different businesses. Each one has his/her
own concept regarding operating their businesses.
Raman believes in producing products at a large scale, thereby decreasing the average cost of the products and
selling it at a reasonable price. Joginder focuses on providing best quality products because he believes that a
customer always wishes to buy a good quality product. The price of the product is secondary. John is of the belief
that most important aspect of business is sales and so he undertakes aggressive selling and promotional effort. Iobal
believes that his firm can achieve its goals only by
the competitors. Shreya feels that her firm has a
identifying the needs of the customer satisfying them better than
responsibility towards the society as well. So she provides customer
satisfaction along with using techniques which are environmental
Identify the marketing concepts followed by each of them.
friendly.
(a) Raman- Product concept; Joginder- Production
concept and Shreya-- Societal marketing concept
concept, JohnSelling concept; Iqbal- Marketing
(b) Raman- Production
concept; Joginder Product
concept and Shreya-Societal marketing concept concept, John- Selling concept; Iqbal- Marketing
(c)Raman- Production concept; Joginder- Product
concept and Shreya- Societal concept, John- Marketing concept;
(d) Raman- Production
marketing concept Iqbalseling8
concept;
marketing concept and Shreya- Joginder - Product concept, John-
Marketing concept Selling concept; Iqbal- 3Oue
 177
hapter 11: Marketing
EXAM Studies XI
HANDBOOK Business
ESE Term-1 Examination November.December 202
T i eL n e atch
watc
Ronderchanpany
manutacruring company is a renowned company marketing watches. t perror ricing,
market analysis, designing or merchandising, packaging, warehousing, branding
product P*
ike.
follow p activities.
up
iisd sclling. The company maintains good customer relations through various
s a l n s

in peat sales orders.

c o m p a n y

the related to the activities mentioned in the above paragraph.

r e l a t e d o

helps concept

Nane
the
(b) Marketing
a ) S c l l i n g

(d) Pricing of
4)Irodue comprising
ched 'Buddyline, an exercise book and comprehensive stationery brandthe needs and
name
wants of
7 ML d
boxes after identifying the target market and understanding
nd geometry bo wanted to
h a t market. All their products were of good quality and eco-friendly but exper xpensive. They
the
creating
IStuNers lot of effort, time and money in
rheir product from that
i u s t i n g u i s ht h e i r
of
their competitors. They spent the generic product
and
knew that without a brand name, they can only create awareness tor
started growi
name, as theyof the sale of their products. The effort paid off and the demand for the products Over a period
sure price.
Theneersliked
an customers
the brand and became habitual to it. They did not mind paying a higher felt pride in
The consumers
a
to status symbol brand because of its
buy 'Buddyline quality.
hecame
became .

ot
time,
it

i S i n gt h e m .
Identify the marketing philosophy followed by JTM Ltd.
The
Marketing Concept b) The Selling Concept
al Marketing Philosophy )The Product Concept it in tne
opportunity is seen by
cTheSociera
a variety of juices, A profitable business
Ld. is a company which produces
decisions,
has to take several
Rustogi
drinks. The marketing manager of the company, Piyush
ta
nroducing soft
i e l d o fp r o d u c i n g .

success, such
as:

achieve marketing
drink will be packed in glass bottles or plastic cans
o

Whecher the
will be the name (brand name) of the
drink; sold or below it or
What competitive brands are
it will be sold, 1.e. at par with the priceat which other
Ar what price
above it; groceries shops,
product available, e.g. hotels,
restaurants,
network will be used to make the
What distribution
etc;
kiosks selling cigarette, paan, newspaper in or magazine or on
Whether the new soft
drinks will be promoted by putting up advertisementsnational daily; whether in
a paper of
television; or say if newspaper, whether in a local newspaper or a
radio or

rogional language
or an English daily, etc to a new brand of
the company prepare
combination of variables chosen by the marketing manager of
Identify the
soft drinks.

(a) Product ,Price Place and Promotion

,

(6)Branding Packaging and Labeling and Public Relations

Personal Selling, Sales Promotion
(o) Advertising,
d) Grading, Standardising and Marketing
Planning kinds of business. They
days and now they are doing different
Ginika, Tanish and Rohit friends from college efforts,
on customer satisfaction, marketing
were
43.
business ideas and exchange notes Ginika drew the attention of
regularly meet and discuss their etc. In one of such meetings,
social concerns
product designing, selling techniques, were exploiting the
consumers
She told that most of the sellers
lanish and Rohit towards the exploitation of consumers. whereas
and aspects of marketing,
social, ethical ecological
attention towards the
in various ways and were not paying were under pressure
to satisfy the consumers,
but stated that the consumers

she was not

doing so. Tanish told that they
convinced and motivated for the
same.
unless they were adequately
wOuld not
buy enough without understanding the
needs of the customers. It
cannot achieve its objectives
01t stressed that a company satisfaction in mind because
business is run by the resources

the of the businessmen to keep consumer consideration the needs of

s dury that he himself was taking into
He further stated
made available to them by the society.
the customers.
efforts of their
that Ginika, Tanish and Rohit in the marketing
guided
ldentif the various
ntity types of thinking
business.
 178 Shree Radhey Publica
(Subh
EXAM HANDBOOK Busine Studiles Xl
0kSESE Term 1Examination November. DesA 2021)
Rohit Marketine -
Deyy
(a) Ginika
Socictal Marketing coneept
-

Tanish Selling
concept ;
Rohit Societal concept
6)
ka-
(c) Ginika
Marketingconcept lanish Selling concep
Tanish Product concept; Rohit -
Marketing. Marketing concep
AI
Marketing coneept; Markecine.
ncept
(d) Ginika Societal Production concept; Rohit - ting
44. Jay is working as the Marketing
-

Tanish
conceptOfficer of a soft drinks company. The company is doin
Chicf Exceutive concept
Swami a teacher of Busines
its businese
ness Studie
colaboration with of France. Jay's friend,
was discussingsoftthedrinks
a company
college 'Marketing' chapter with his students. He wanted clarity from lav i n
which affect there were a large number
of factors af the
he marketin decisions. Jay explainced that
decisions which may beting
divided into two categories: (() CO
controllable factors, and (i) non-control mar
that controllable factors became marketing tools that can be constantly shaped a tonketiyayng
actors.
m:
and
n managers, to achieve marketing success. Identify the set of marketing tools that can be o
teshaped by
can be constantly
(a)
reshaped by marketing managers.
Product Price, Place and Promotion
shaped
6) Branding, Packaging and Labeling
CAdvertising, Personal Selling, Sales Promotion and Public Relations
)Grading, Standardising and Marketing Planning
Pushpanjali Ltd., is manufacturing chocolates, biscuits, cakes and other similar
products. The comans
generating enough profits. Saurabh, the Marketing manager of the company got a Survey conducted is nor
the reasons. The finding of the survey revealed that in spite of better quality, the Customers were
distinguish the products of the company from its competitors. Though the customers wanted to buy
the able to
of
Pushpanjali Led.' again and again because of its goods quality, but they were not able to
the market. Because of identify its nro
oducts in
prodiucs
this, the sales of the company could not pick up resulting in inadequate
Marketing manager now realised that Pushpanjali Ltd. had forgotten to take one ot the most profit. Saurmh , the
related to the product. important des
What decision should
decisions
Pushpanajali Ltd' take so that its customers are able to identify its products in the
(a) Pricing (b) Branding
mate

146.
c)Packaging (d) Labelling
Malaysian budget airline group Sky Europe announced discounted fares,
destinations operated by its Indian starting as low asR 1,099 for domestic
Joint Venture carrier and 2,099 for international
group ailines under a limited period offer. flights operated by othee
Tdentify the medium of communication which can be used by the firm to inform
the new fares. a
large number of people about
(a) Advertising
(b) Personal Selling
(c)SalesPromotion (d) Public Relations
147. Stay Fit, a probiotic drink was launched in the market Dabal
the country. Doctors by India Ltd. and is available in various cities
tools to inform and
are
recommending it it is very useful for the
as
stomach. The company is also
across

persuade customers about its

product. It has using various
encourage the customers to know about its benefits to recently started free distribution of its samples to
appointed a large number of salespersons, who contact thebuy
this probiotic drink in future. The company has also
sales. This way, the
company is able to develop personal
prospective buyers and communicate with them to make
with its customers. In order to create
and to increase its
popularity among school children, it alsorapport awareness
arranged visits of students and teachers to the factory to createorganises workshops for students and teachers. It also
processing and packaging, etc. This helps the company to buildawareness about the standards of hygiene
adopted in
way the company is using a combination of
a
positive image of its product in the society. 1ns
firm's product. Identify these tools. communication tools to inform and
persuade customers abour
(a) Product Price, Place and Promotion
(b) Branding, Packaging and Labeling
(c) Personal Selling, Sales Promotion and Public
Relations
(d) Grading, Standardising and Marketing
Planning
 should
they
business was not doing well. Aman, his eldest son, suggested that that
had the
apd promotional efforts to make customersbuy the produets. He believed
customers buy
that. availability,
gICSIVCS e l l i n ga n d

believed
adequately convinced
and motivated or the same. Aditya, his ond son,
T theaPgressive customers looked tof pro
selling techniques cannot ensure increased salea, He felt that decided to manufacture good
are
nhcn.

Superiorin quality
and do not mind paying a high price for it. So, he showroom
on the first
floor of the
He also outet
separate production unit. opened separate
a the marketing
w e r e

hich a separate
at
guiding
whi

jackets
the business started flourishing. Identify the marketing philosophies
Verysoon,
yualitr
Very
and Aditvliya.
s a m e .

the Aman
tr Arnay,

Sellingphilosophy; Aditya- Production philosophy

of Aman-
etiorts
Product philosophy;
w.
Product philosophy
ASelling philosophy, Aman- Production philosophy: Adlitya-
A r n a v

( b A r n a v

Production philosophy; philosophy;

Aman- Product Aditya-Selling philosophy
Aman- Selling philosophy Adirya- Product philosophy varieties of
rice
Production philosophy, farmer who grew
different
dArnav

Studies of Class XII. Her father was a for a pilot-projectT

student of Business the governmes
ament

of rice cultivation. He was also selected by quality

hadh
vCrsed about various aspects the feasibili, ofmarketinggood found
in Business Srudies she decided study
w a s w e l l - v e r s e d :

to She
cultivation.As project-work
As aa p customersno views and opinions.
her to use internet to gather pre-determined specification
price. Her father suggested
knew that there were
differentiate the
product
demand for packaged organic rice. She
r e a s o n a b l

at a
a huge the oucput. To
Tice

in
be difficult to achieve uniformity three different vaneties
was

ofwhich it would
there
chat because
and classified it into
ot rice
name of Malabari Organic
Rice
would help
her in product
in
case
she gave it the these
that names

its competitors, based on the quality She felt

namely-Popular,
r o m

Classic and Supreme,

ular, Cla above paragraph.
with reference to the
the function of marketing,
.eren tiation.Identify
d i t t e r e

marketinformation
and analysing
Gathering
al and Grading
Standardisation

(b)
(c)Brandingg ointment tube
The
chemist's shop.
d) All
of the above
being displayed in the when it was
ointment after seeing it
medicine,
a pain relieving packaging of the pain relieving
7Shyam bought cardboard box. ldentity the different levels
of
in a
was packed
purchased by Shyam. (6)Secondarylackaging
(a) Primary Packaging d)All of these
(c) Transportation Packaging
marketers to promote
their products.
c o m m u n i c a t i o n are used by
the
Various tools of
151. tools at the same time?
use all
Why do companies sales of
the their products thepublic
(a) To promote and goodwil in the eyes of
the reputation individual products. promotion being
(b) To build company's image or its and objectives of
or protect
To promote
a
promotion budget of product,
c) of market,
nature

Because of the nature

marketer.
d) for by the
times. which is paid
different at different tool of promotion
non-personal
the most commonly used (b) Advertisements
52. Nane
(a) Public Relations (d) Sales Promotion
Choose the c o r r e c t option.
) Personal Selling the following?
will primarily
be used for image or its individual

3 Which tool of promotion ()To promote or protect

a company's

A) Advertisements products.
literate people.
product meant for
mass usage by
class of people |
ii) An existing to a particular
n e w product
(B) Personal Selling introduce a
(ii) To
through door-to-door visits.
C) Sales Promotion incentives.
attention of the people by using
attract
(iv) To
(D) Public Relations
 (1/, ( -(m1),(D)-{1v)

154.
(c)(A)-i).(B)-(). (C)-(ii).(D)-(iv) (d) (A)-(), (B)-(6i), (C)-(iv),(D)-(ii)
Since childhood Niru and Janak had been watching their grandmother rocuring
wheat from
it well
drying it and
getting it converted into atta. They conducted a Survey to collect data so Marl
s demand for readymade atta and realised that with the growing number of working
hour tto ing women,
manufacture high quality atta. They named their product Srijan' and set up 'Sriian Ai the
Village.
To penet
hehet wwithtesa
into the market
in the market, they decided to keep the price low. For Atta
maintaining smooth Factory ay
and avoiding delays in
delivery, it was decided to store wheat at SKM Sen Alow of t
processes and
logistics facilitating quick delivery. They also set up an online complaint Services eh had vónse
to tahich haP
grievances. ldentify the
marketing function undertaken by Niru and Janak for successful portal
(a)
Gathering and analyzing market information markesite of
marketing of Srüar ana
(6) Branding
(c) Storage or warehousing
(d) All of the above
D.
Bye-Bye Motors recently informed the media about its aim to
skills associated with train up to 4,000
automobile industry as part of its people in the n.

unemployed youth. The firm has already started the program to

provide technical and
and vocational in
Council. This news in the program in collaboration with
ith
activist
media has helped the firm in
groups. Which department in the firm can be promoting its image in the eyes of the Skill De
Automobile
Automobile St ton ducaion fox
goodwill of the firm? given the pubeope
responsibility to disseminate
(a) The informad one
ninate information consumer
marketing department. (b) A separate and bui
ouild
Both (a) and (b) department
(d) Neither (a) nor (b)
to
manage public relations,
156. After
acquiring the necessary knowledge
and skills on
manufacturer of Aloevera starting an Aloevera Farm, Ashok
products was more than the products worldwide. He observed that the wanted to be the t
supply. was also keen to promote methods and
He products were
expensive
nsive as the ading
environmentally sound and at the same time
practices that were
ices demand oof t
of
money paid by the consumers in protecting public health. Ashoks main economically
economically vial,
vabl
prices and their consideration of the purchase ot Aloevera consideration was about the amon
doing correct anticipated
reactions must also be
considered for this. Afterproducts. He also thought that competin
mount
marketing
money which they are planning,
he came to know that gathering and utors
of the required to pay. The consumers will bethe consumers
compare the value of a analysing
information ad
product
he felt that he
is at least
equal to the value of money which ready to buy a product when they product to the value of
may not be able to cover all
unless all costs are costs. He knew
they would pay. Since he was perceived
that the alue
covered in
addition to a mininum that in
the long run the entering into a new
market,
the
competitors and the profit. He examined the business will not be able to survine
fearures to the anticipated reactions of the consumers. quality and features of the
packaging and also decided to Considering the he producs
decided to add some unique
of
concept which is considered to be provide free home delivery of the same
most of the firms an
effective competitive products. The above case relates to a
(a) Price
compete with each other on
this concept in marketing weapon. In conditions of
the marketing of perfect compettou
(c) Promotion (b) Product goods and services. ldentiy tne cou
(d) Place
 181
Chapter 11: Marketing
EXAM HANDBOOK Business Studies X
oGBSE Term-1 Examination November.December 202

Answer Key
2. (a) 3. (c) 4. b) 5. (a) 6. (c) 7. (a) 8. (c)

10. (a) 11. (6) 12. (d) 13. (c) 14. (c) 15. (b) 16. (c)
18. Cost 19. False 20. (a) 21. (c) 23. (d) 24. (a)
(a)
22. (c)
26. (a) 27. (d) 28. (b) 29. (b) 31. (d 32. (c)
6)
30. (c)
35. (a) 36. (d) (d 40. (d)
(a)
34. (c) 37. (c) 38. (b) 39
42. (d) 43. (b) 44. (d) 45. (b) 46. (a) 47. (a) 48. (
41. (a
50. () 51. (d) 52. (a) 53. (c) 54. (b) 55. 56. ()

58. (a) 59. (a) 60. () 61. (d) 62. (d) 63. (d) 64. (d)
)
66. (d) 67. (d) 68. (c) 69. (c) 70. (a) 71. (b) 72. (b)
5. d) 80. (d)
74. (d) 75. (c) 76. (c) 77. (c) 78. (d) 79. (d)
3.
82. (b) 83. (c) 84. (c) 85. (d) 86. (b) 87. (C) 88. (b)
S1. (a)
90. (d) 91. (c) 92. (d) 93. () 94. (a) 95. (c) 96. (d)
89. ()
98. (c) 99. (b) 100. (a) 101. (d) 102. (6) 103. (d) 104. (b)
97(d)
106. (c) 107. (c) 108. (c) 109. (6) 110. (b) 111. (a) 112. (b)
105. (c)
114. (a) 115. (d) 116. (d) 117. (a) 118. (d) 119. (d) 120. (c)
113. (d)
122. (c) 123. (a) 124. (d) 125. ( 126. (a) 127. (d) 128. (a)
121. (d)
129. (d) 130. (d) 131. (c) 132. (b) 133. (a) 134. (d) 135. (d) 136. (a)
138. (a) 139. (b) 140. (b) 141. (c) 142. (a) 143. (a) 144. (a)
137. (c)
(a) 147. (c) 148. (d) 149. (d) 150. (a), (b) 151. (d) 152. (d)
145 d) 146.
153. (b) 154. (d) 155. (c) 156. (a)