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    Relationship Marketing Matrix For: Moodyz Foodiez

    Uploaded by

    Arghya Rai
    The document presents a relationship marketing matrix and strategies for Zomato to build relationships with different customer segments. The matrix shows four customer segments - Confused Hungers, MoodyZ, Sweet Tooths, and FoodieZ - plotted based on their projected profitability and loyalty to Zomato. It then provides five steps (Share, Attract, Convert, Retain, Grow) and customized strategies for each segment to improve customer relationships and business outcomes.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Relationship Marketing Matrix For: Moodyz Foodiez

    Uploaded by

    Arghya Rai
    28 views5 pages
    The document presents a relationship marketing matrix and strategies for Zomato to build relationships with different customer segments. The matrix shows four customer segments - Confused Hungers, MoodyZ, Sweet Tooths, and FoodieZ - plotted based on their projected profitability and loyalty to Zomato. It then provides five steps (Share, Attract, Convert, Retain, Grow) and customized strategies for each segment to improve customer relationships and business outcomes.

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    zomato

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    The document presents a relationship marketing matrix and strategies for Zomato to build relationships with different customer segments. The matrix shows four customer segments - Confused Hungers, MoodyZ, Sweet Tooths, and FoodieZ - plotted based on their projected profitability and loyalty to Zomato. It then provides five steps (Share, Attract, Convert, Retain, Grow) and customized strategies for each segment to improve customer relationships and business outcomes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    28 views5 pages

    Relationship Marketing Matrix For: Moodyz Foodiez

    Uploaded by

    Arghya Rai
    The document presents a relationship marketing matrix and strategies for Zomato to build relationships with different customer segments. The matrix shows four customer segments - Confused Hungers, MoodyZ, Sweet Tooths, and FoodieZ - plotted based on their projected profitability and loyalty to Zomato. It then provides five steps (Share, Attract, Convert, Retain, Grow) and customized strategies for each segment to improve customer relationships and business outcomes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Relationship Marketing Matrix for

    High

    MoodyZ FoodieZ
    Not loyal to Zomato Are frequent in orders
    Orders in good quantity Very loyal to Zomato
    Potential to become a
    Projected Profitability

    regular customer

    Confused Hungers Sweet Tooths


    Doesn't order much Trusts Zomato
    Not loyal to Zomato Loyal customers
    Extra conscious Orders occasionally
    customer

    Low High
    Projected Loyalty
    Steps for customer relationship building in Marketing

    01 SHARE
    Social media, promotions and collaborations
    Reviews of "true friends" shared frequently.
    CONFUSED HUNGERS

    02 ATTRACT
    Visually appealing marketing content
    Referrals from friends

    Relationship Building
    03 CONVERT
    Create an account for unlocking new offers
    1 month Zomato Pro trial

    04 RETAIN
    First order; free offers
    Share feedback to get a custom discount code

    GROW
    05 Free dessert after 10th order
    Free delivery for every 10th order
    Steps for customer relationship building in Marketing

    01 SHARE
    Promotional emails
    Social media ads and collaborations

    02
    ATTRACT
    Discount coupon for each order placed after 5 orders in a
    month
    Discounts on different days for different cuisines

    Relationship Building
    MOODYZ

    03 CONVERT
    Inclusivity of categories & items (Like Swiggy mart)
    Birthday month discounts
    Weekly spinwheels and scratch cards

    04 RETAIN
    Push notifications according to customer’s order history
    Loyalty Program ( Increasing foodie level and perks with
    increasing order frequency

    GROW
    05 Referral Points
    Review Credits
    Steps for customer relationship building in Marketing

    01 SHARE
    Advertising - By giving hefty discount offers
    Build an online community - Provide value on social media

    02 ATTRACT
    Personalize customer experiences
    SWEET TOOTH

    A free snack after every 8 orders in a month.

    Relationship Building
    03
    CONVERT
    Competitive pricing and service
    Quick deliveries

    RETAIN

    04
    Loyalty program
    Build customer loyalty towards one brand and keep shifting
    (based on how much a person orders before shifting their
    preferences)

    05 GROW
    Engage on social media, promotions
    Multiplying sales by providing referral codes
    Steps for customer relationship building in Marketing

    01 SHARE
    FOMO marketing
    Stay on top of the competition

    02 ATTRACT
    Personalized discounts
    Cater to the target audience

    Relationship Building
    FOODIEZ

    03 CONVERT
    Data based advertising
    Good experience on the platform

    04 RETAIN
    Follow up after delivery
    Exclusivity

    GROW

    05 Loyalty program
    Incentives

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