A SYNOPSIS ON

“A Comprehensive Study on PepsiCo Company”

Submitted To
R.T.M. Nagpur University Nagpur
In Partial Fulfilment of The Requirement of
Bachelor of Business Administration

SUBMITTED BY
DIVYA KESHAV NINAWE

Under The Guidance Of

PALLAVI

RAMAJI PANDAV INSTITUTE OF COMPUTER

& BIOLOGICAL STUDIES,
NAGPUR
BACHELOR OF BUSINESS ADMINISTRATION
[HUMAN RESOURCE MANAGEMENT]
2021-2022
 SUBMITTED BY

Name : Divya Keshav Ninawe

Area of Specialization : Bachelor of Business Administration

(Human Resource Management)

Title of the Project : “A Comprehensive study on PepsiCo”

Name of Institution : Ramaji Pandav Institute of Computer

and Biological
Studies, Nagpur

Email I’d : [email protected]

Contact no. : 8149428074

 INDEX

SR. NO. PARTICULARS

1. TITLE

2. INTRODUCTION

3. COMPANY PROFILE

4. SCOPE

5. OBJECTIVES

6. HYPOTHESIS

7. RESEARCH METHODOLOGY

8. BIBLIOGRAPHY
 INTRODUCTION

Vision:

"To build India’s leading total beverage company, delighting consumers by best
meeting their everyday beverage needs, and stakeholders, by delivering
performance with purpose, through our talented people."

Mission:

"To be the world's premier consumer Products Company focused on convenience

food and beverages. We seek to produce healthy financial rewards to investors as
we provide opportunities for growth and enrichment to our employees, our
business partners and the communities in which we operate. And in everything we
do, we strive for honesty, fairness and integrity."

PepsiCo entered India in 1989 and has grown to become one of the largest MNC
food and beverage businesses in India. PepsiCo India's diverse portfolio includes
iconic brands like Pepsi.

PepsiCo India has pioneered and established a model of partnership with farmers
and now works with over 24,000 happy farmers across nine states. More than 45
percent of these are small and marginal farmers with a land holding of one acre or
less. PepsiCo provides 360-degree support to the farmer through assured buy back
of their produce at pre-agreed prices, quality seeds, extension services, disease
control packages, bank loans, weather insurance, and the latest technological
practices. The association with PepsiCo India has not only raised the incomes of
small and marginal farmers, but also their social standing.

In 2009, PepsiCo India achieved a significant milestone, by becoming the first

business to achieve ‘Positive Water Balance’ in the beverage world and has been
Water Positive since then. In 2015, PepsiCo India saved 12.75 billion liters more
that it consumed in its manufacturing operations. The company made this possible
through innovative irrigation practices like direct seeding, community water
recharging initiatives, and by reducing the consumption of water in its
manufacturing facilities.
 “COMPANY PROFILE WORLDWIDE”

COMPANY VISION

To become truly global company, by continuing to build a competitive and

profitable worldwide refreshment beverage business.
PEPSI COLA INTERNATIONAL’S STRATEGY
➢ Target core Brand
➢ Focus on business growth.
➢ Satisfy market priorities
➢ Focus on franchising with building core of company owner.
A North Carolina Pharmacist established Pepsi Cola in 1980 as a cure for
Dyspepsia (indigestion). Under the supervision of Mr. Bradhman Pepsi’s first
bottling plant was build 1905.
In 1977, when Coca-Cola left the country then Pepsi Co. began to lay plans to
enter this huge Indian soft drink market. Pepsi working with Indian business
groups to seek government approval for its entry in the India soft drink market.
Pepsi offered Indian Government to help in the exports of some of its agricultural
products in a volume that would cover the cost of importing soft drink concentrate.
Pepsi Company is established in Indian in 1989. At that particular time, it was
known as a non-Cobo (Company owned bottling operations) company. In January
1995 Pepsi took over and it is now known as a Cobo (Company owned bottling
operations) company. It joined hands with Voltas Ltd with 60%equity. But now it
has become a fully owned subsidiary.
 “RATIONALE BEHIND THE STUDY”

Industrial progress is an outcome of mainly of the human and physical resources of

the production. Sufficient progress has been made in the sphere of physical input
such as capital and technology. Despite rapid development in technology the
desired level of economic development and social welfare are yet to be achieved!
One of the main causes of failure has been underutilization of human resources in
the country. Unfortunately, the rate of progress in our country has not been
commensurate with our potential on account of lack of appropriate work culture.
Employer and employed are still looked upon as adversaries rather than as
partners. In the joined endeavors frequent strikes, lockouts and other forms of
industrial unrest are symptoms of prevailing environment in industry.
In this project the main purpose of the study was to have a thorough
understanding of the theoretical concept and their practical application by being
placed in the actual work environment
• To understand their relevance and find the extent to which they are actually
being applied in the work situation.
• To have an in-depth knowledge of the function of the organization through
actual work experience.
 “SCOPE OF THE STUDY”

Every employee who takes off in defiance of organization regulation has

reasons, right or wrong which justify themselves the legitimacy of their
actions. Unless a management attendance program identifies and addresses the
causes of employee absenteeism it will be ineffective and unfair. Traditional
disciplinary programs alone can, at best, give the illusion of control. It is no
secret that there are ways to beat even the best systems. The fear of discipline
often only increases the desire to avoid management systems.
If absenteeism is to be controlled the physical and the emotional needs
of employees must be addressed. In a 1985 study on “Rates of absence among
Nurses” it was found that 50% of absenteeism could be controlled through
attending employees physical and emotional needs.

“OBJECTIVE OF THE STUDY”

The main objective of the study of PepsiCo and Coca-Cola is to find the market share,

identification gap between sales and distribution, satisfaction level of customer, services

provided by the company, span of control through hierarchy level, distribution channel, how

company covered the market, stock supply by the company, increasing market share, sustain and

maintain quality, product and services. Statement of research objectives start when problems are

identified.
 “HYPOTHESIS”

A hypothesis is a proposition, condition or principle which is assumed,

perhaps without belief, to draw logical consequences by this method to test its
accord with facts which are known or may be determined.
When a researcher observes knows facts and takes up a problem for
analysis, he first must start somewhere, and this point of start is the
hypothesis. In other words, one must proceed to formulate tentative solution
as soon as the problem to be tackled is finalized. These proposed solutions or
explanations constitute the hypothesis which the researcher proceeds to test on
the basis of fact already known or that can be made known.
Hypothesis testing means to know whether the hypothesis based on the
data collected is valid or not. The main object of hypothesis testing is whether
to accept the null hypothesis. Procedure for hypothesis testing deals with steps
on the basis of which a hypothesis is either rejected or accepted.
Thus, this study has been primarily carried out to analyses and judge the
effects and implications of absenteeism among the employees of a bottling
plant, both on the managerial and the non-managerial section of employees.
The hypotheses of the study are: -
• Absenteeism affects and reduces organizational
productivity.
• Logical outlook towards various problems was more
prominent among regular attendees than absentees.
• Older employees have greater commitment towards their
work.
 RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research

problems. It may be understood as a science of studying how research is done
scientifically. We study the various steps that are generally adopted by a researcher
in studying his research problem along with the logic behind them. It is necessary
for the researcher to know not only need to know how to develop certain indices or
tests, how to calculate the mean, the mode, the median, standard deviation and chi
– square, how to apply the particular research techniques, are relevant and which
are not and what would they mean and indicate and why? Researchers also need to
understand the assumptions underlying various techniques and they need to know
the criteria by which they can decide that certain techniques and procedures will be
applicable to certain problems and others will not.

1. What type of research design was used?

Exploratory Research Design

2. Why was this type of design used?

Exploratory research is a type of research conducted because a problem has
not been clearly defined. Exploratory research helps determine the best research
design, data collection method and selection of subjects. Given its fundamental
nature, exploratory research often concludes that a perceived problem does not
actually exist.

Exploratory research often relies on secondary research such as reviewing

available literature and/or data, or qualitative approaches such as informal
discussions with consumers, employees, management or competitors, and more
formal approaches through in-depth interviews, focus groups, projective methods,
case studies or pilot studies. The Internet allows for research methods that are more
interactive in nature: E.g., RSS feeds efficiently supply researchers with up-to-date
information; major search engine search results may be sent by email to
researchers by services such as Google Alerts; comprehensive search results are
tracked over lengthy periods of time by services such as Google Trends; and Web
sites may be created to attract worldwide feedback on any subject.

What data collection methods were used?

1. Primary Data
2. Secondary Data
Primary Data Collection Methods:

In primary data collection, you collect the data yourself using methods such as interviews

and questionnaires. The key point here is that the data you collect is unique to you and your

research and, until you publish, no one else has access to it.

There are many methods of collecting primary data and the main methods include:

1. Questionnaires

2. Interviews

3. Focus group interviews

Secondary Data Collection Methods:

All methods of data collection can supply quantitative data (numbers, statistics or

financial) or qualitative data (usually words or text). Quantitative data may often be presented in

tabular or graphical form. Secondary data is data that has already been collected by someone else

for a different purpose to yours.

 REFERENCES

Books
• Kotler Philip, “Marketing Management”, Pearson Education.

• Beri G.C, “Marketing Research”, Third Edition.

• Cooper Donald R. & Schindler Pamela S, “Business Research Methods”

• Tata McGraw-Hill Edition Eighth.

• Schiff man Leon G. & Kaunk Leslie Lazar, “Consumer Behavior”

• Magazines and journals

• 4 p’s

• Economic Times

• SEARCH ENGINE:www.google.co.in

WEBSITES:

www.pepsicoindia.com

www.cocacola.com

www.cocacolaindia.com