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    Case Discussion: Entrepreneurship

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    arpan bhatia

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    Case Discussion: Entrepreneurship

    Uploaded by

    arpan bhatia
    136 views3 pages

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    Case+Discussion

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    136 views3 pages

    Case Discussion: Entrepreneurship

    Uploaded by

    arpan bhatia

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3
    At a glance
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    The key takeaways from the case are that Cloudphysician aims to leverage technology to enhance healthcare access in emerging markets like India by providing telemedicine solutions. The founders have an entrepreneurial mindset and used effectuation principles in building their venture.

    Healthcare systems in developed countries tend to be more mature and established with universal access, while emerging markets like India have a less developed system and greater gaps in access to care, especially in rural areas. This presents opportunities for innovative solutions.

    The long gestation period was likely due to the need to thoroughly test and refine their telemedicine product and business model to ensure good product-market fit and address potential pitfalls given the complexity of healthcare delivery.

    Entrepreneurship

    Of Starting-up, of Scaling-up and


    of Building the next Unicorn!
    Case Discussion

    CLOUDPHYSICIAN: COLLABORATION BETWEEN MAN


    AND MACHINE TO SAVE LIVES

    LEARNING OBJECTIVES
    This case has been designed to enable students to:
     Understand the nuances of the entrepreneurial mindset
    required to start a healthcare
    venture, the factors that drive entrepreneurs to leave
    behind lucrative, comfortable, low-risk professional
    jobs to strike out on their own, and the importance of
    preparation in improving the odds of success of a new
    venture
     Appreciate the relevance of the principles of
    effectuation in entrepreneurial success
     Comprehend the challenges of building a “productized
    solution” to achieve good product-
    market fit in a complex healthcare system
     Understand the possible reasons for the failure of
    similar efforts and how the founders of
    Cloudphysician anticipated potential pitfalls and found
    ways to minimize the odds of failure
     Understand the healthcare landscape in emerging
    markets such as India and the opportunities
    they present
     Compare and contrast healthcare systems in developed
    countries and emerging markets
     Learn how to leverage new age technologies to develop
    innovative solutions that can enhance
    human capabilities to solve significant real-world
    problems and motivate aspiring entrepreneurs to
    embark on similar journeys to create a better and more
    equitable world.

    Enjoy Learning!
    CASE DISCUSSION ASSIGNMENT QUESTIONS
     Compare and contrast the maturity of the
    healthcare industry in developed countries (such as
    the US or Europe) and emerging markets (such as
    India).
     What entrepreneurial traits differentiate the
    founders of Cloudphysician from the majority of job
    seeking professionals in the medical field?
     Comment on the long gestation period between
    concept and launch in the case of Cloudphysician.
    What were the reasons for the seemingly long
    timeframe?
     What steps should the Cloudphysician team take to
    scale their venture?
     What shape do you think the venture should take in
    the future – that of a healthcare service provider or
    a health technology company providing solutions to
    healthcare service providers?
    Why?
    ADDITIONAL READING

    1. What is effectuation? (2011). The Rector and Visitors of


    the University of Virginia. Retrieved from
    https://www.effectuation.org/sites/default/files/docum
    ents/effectuation-3-pager.pdf. (Summary of the
    principles of effectuation)
    2. Ernst & Young and FICCI. (2019, August).
    Reengineering healthcare 2.0: Tailoring for inclusion,
    true care and trust. Retrieved from
    http://ficci.in/spdocument/23111/Re-engineering-
    Indian- healthcare-2.0_FICCI.pdf.
    (Report on Indian healthcare industry)
    3. KPMG. (2020, February 7). Healthcare 3.0 — Re-
    imagining healthcare in the next decade. Retrieved
    from
    https://home.kpmg/in/en/home/insights/2020/02/healt
    hcare-reimagine- healthcare-in-the-next-decade.html.

    Additional videos about Cloudphysician on YouTube

    1. Cloudphysician: Where technology meets healthcare.


    (2019, August 20). Cloudphysician.
    https://www.youtube.com/watch?v=cLDPb-s-EKQ
    2. Cloudphysician on pitch day at Cisco LaunchPad. (2019,
    September 25). Cloudphysician.
    https://www.youtube.com/watch?v=uffJUPC3GBE&t=
    49s
    3. Dhruv Joshi on Tele-ICUs at COMSNETS 2019. (2019,
    January 28). Cloudphysician.
    https://www.youtube.com/watch?v=tCpicqgJ-UI

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