Role of Cultural Heritage For Tourism Sector

An Evidence Of Dhulikhel

Submitted By

Sushil Shrestha
Roll No: 15450528
P.U. Reg no: 2014-2-45-0271

A Project work Report Submitted to Pokhara University in partial fulfillment

of the requirements for the degree of

Bachelor of Business Administration- Banking & Insurance (BBA-BI)

At the
APEX COLLEGE
POKHARA UNIVERSITY

Kathmandu, Nepal
16th May, 2017
 DECLARATION

I hereby declare that the project work report entitled “Role of cultural heritage for
tourism sector in Dhulikhel” submitted for the BBA-BI is my original work and the
project work report has not formed the basis for the award of any degree, diploma, or
other similar titles.

Signature:
Name of the student: Sushil Shrestha
Date: 16 May, 2017
 CERTIFICATE

This is to certify that the project work titled “Role of cultural heritage for tourism
sector in Dhulikhel” submitted by Sushil Shrestha, 15450528 for the partial fulfillment
of the requirements of BBA-BI embodies the bonafide work done by her under my
supervision.

Signature of the supervisor

Name: Mr. Deepak Adhikari
Date:

Name and Signature:

Head of Research and Extension Centre
Date:

Name and Signature:

External Examiner
Date:
 Acknowledgement

The undergraduate research project has been prepared to fulfill the partial requirement for
BBA-BI degree of Pokhara University. Such program gives the student with platform to
test their knowledge and understanding under new phenomena where they can widen up
their horizon with the experience they entertain and skill they acquire.

I would like to extend my special regard to all those who have contributed directly and
indirectly to complete this report. Initially the credit for the completion of the report goes
to my supervisor Mr. Deepak Adhikari who has been so kind and supportive throughout
the tenure.

Correspondingly, I am very thankful to the faculty members of Apex College, especially

Dr. Gangaram B.K., our Senior Assist. Professor; Head of Research and Extension
Center. I would like to thank Apex Library team for their countless support they have
provided during my tenure.

I hope my endeavor to cover all the necessary, relevant and significant information and
the research topic has been evident in this report. I have tried my upmost best to
minimize errors to extent possible by consulting my supervisor, teachers, colleague and
various books.

Sushil Shrestha
Contents
Chapter 1..........................................................................................................................................1

Introduction..................................................................................................................................1

1.1 Historical Background........................................................................................................1

1.2 Statement of the problem...................................................................................................2

1.3 Objective of the study.........................................................................................................2

1.4 Research question...............................................................................................................3

1.5 Literature review................................................................................................................3

1.6 Theoretical framework.......................................................................................................4

1.7 Hypothesis..........................................................................................................................5

1.8 Research methodology.......................................................................................................5

1.9 Significance of the study....................................................................................................8

1.10 Limitation of the study.....................................................................................................9

Chapter 2........................................................................................................................................10

Data analysis:.............................................................................................................................10

2.1 Reliability analysis...........................................................................................................10

2.2Demographic profile of the respondents...........................................................................11

2.3 Descriptive analysis:.........................................................................................................13

2.4. Correlation analysis:........................................................................................................20

2.5 Regression analysis:.........................................................................................................22

2.6 Major Findings and Discussion:.......................................................................................24

Chapter 3........................................................................................................................................25

3.1 Summary of findings............................................................................................................25

3.2 Conclusion:..........................................................................................................................25

Bibliography..................................................................................................................................26
Appendices....................................................................................................................................27
 CHAPTER I

INTRODUCTION

1.1Historical Background

Dhulikhel is the administrative centre of Kavrepalanchowk District, Nepal. At the time of

the 2011 Nepal census it had a population of 16,263 people in 3,291 households. Two
major highway B.P. Highway and Arniko Highway passes through Dhulikhel. Araniko
Highway connects Kathmandu, Nepal's capital city with Tibet's border town of Kodari.
Dhulikhel is located at the Eastern rim of Kathmandu Valley, south of the Himalayas at
1550m above sea level and is situated 30 km southeast of Kathmandu and 74 km
southwest of Kodari. The people in the village are Newars, Brahmin, Chhettri, Tamang
and Dalit. Drinking water in Dhulikhel is some of the best water in Nepal. It was made
with the Help of the German NGO, German Technical Cooperation.

Dhulikhel has been for centuries an important trading centre on the commercial route
linking Nepal to Tibet. Since time immemorial, people of Nepal travel to Tibet to bring
home salt and gold. Likewise, the Tibetans every year with their flocks of sheep enter
into Nepal during Dashain, the greatest Hindu festival. In those days, a whole day walk
from Kathmandu to Dhulikhel was comfortable for Tibet trippers with easily available of
food and water at Dhulikhel at the evening for overnight stay. After adjoining with Tibet
by motorable road in 1965, Dhulikhel got a face lift and developed as a tourist
destination. Dhulikhel is an ideal station to stop for overnight stay while going to Tibet
and coming back to Kathmandu.

There are numerous temples in the town depicting traditional and old Newari
craftsmanship. These are places of worship for local people. The core area of Dhulikhel
has interesting narrow cobbled streets and lanes embedded with number of Hindu Shrines

1
and a few Buddhist Stupa. In the centre of the old town is the Narayan Temple with its
yellow metal roofs. It is dedicated to Lord Krishna whose birthday is celebrated in
August. Alongside is the Harisiddhi Temple. Both the temples are adorned with profuese
wood carvings and fronted by two Garudas. Bhagwati Temple is situated at the top of the
western part of the town. The GaukhureshworMahadev Temple is on the east of the town
near Tundikhel Recreation Park. Further up hill, is located the Bhagwati (Kali) Temple,
which is a pagoda.

1.2 Statement of the problem

Nepal has several cultural heritage sites listed in the UNESCO. However, due to the lack
of dissemination of heritage information, tourists and sometimes even nearby city-
dwellers are not well informed about it. In many cases, everyone in Nepal including some
surrounding people around the main cultural or world heritages is not even aware of the
real stories of the heritages. It is difficult for travelers when they cannot get the desired
information from people around and the websites. Tourists and new travelers even the
students who come for the study tour from Nepal have problems with the knowledge of
the proper directions and the stories behind the cultural heritages. Lack of timely
information may also lead to the change in decisions of visiting the cultural heritages; this
eventually lessens the number of visitors to the heritage sites. Due to the shortage of full
information, some tourists are even trapped in the places or sometimes even robbed by
local people.

1.3 Objective of the study

When we study in each subject, then it has its own purpose and objectives of the study.
According to my field work, it has following objectives:
i. To study the trend of the tourist arrival in Dhulikhel.
ii. To analysis the Role of culture heritage to increase trend of arrival of tourist in
Dhulikhel.
iii. To discuss the need to preserve our cultural heritage.
iv. To analyze the growth of tourism in Dhulikhel.

2
1.4 Research question
1. Do heritage sites have impacts on tourism?
2. Do you know about economic benefits from tourism?
3. What is the current situation of Dhulikhel in tourism sector?
4. Do you think tourism has help to promote your occupational success?
5. Has tourism played a negative role in sustaining the traditional norms and values
of your society?

1.5 Literature review

Role of culture heritage for tourism sector is not a new topic in the area of tourism
history. There have been various discussions and debates among tourism development
experts and other government authorities on how to handle the balancing need of
maintaining tourist visit along with the tourism development objective of earning
reasonable profits from heritage and culture. Different literatures have been studied
regarding tourism in Nepal and its impact in national economy. Some relevant literature
such as dissertation research article, research books etc. have been studied which make
researcher easy to understand and analyze the impact of tourism in Nepal's economy.

Nepal has the cultural and religious heritage as it has the combination of elements to
attract the attention of visitors and provoke a visit by them. This combination represents
the supply of Nepal tourist market. Nepal is not only a geological mosaic but also a
human mosaic. Tourism plays an indeterminate role in Nepal's economy. It has become a
pillar for economic development in recent years.

3
1.6 Theoretical framework
According to Webster new international dictionary, 1975, tourism is "Traveling for
Recreation." Similarly the term tourism was first defined as the sum total of operations,
mainly of economic nature which directly relate to the entry, stay and movement of
foreigners inside and outside a certain country, city or region. The function of tourism is
to import currency from foreign resources into country. Its impact is what tourist
expenditure can do to the hotelkeepers.

Economic Development

Marketing

Role of Cultural Heritage

Tourist arrival

Socio-environment

Fig: Theoretical Framework

4
1.7 Hypothesis
The objective of Role of Culture heritage for tourism sectors in Dhulikhel is to examine
the significance regarding of the population on the basis of sample drawn from the
population. This test has been conducted on the various ratios related with the tourism
arrival in Dhulikhel.
Generally, following steps are followed for the Test of Hypothesis.
 Computing the Test Statistic of tourism arrival.
 Fixing the Level of Significance of tourist.
 Finding Critical Religion
 Making Decision to increase tourist arrival
 Develop the Economic development of Dhulikhel.

The hypothesis on this research can be as follows:

H1: There is significant relationship between role of cultural heritage and economic
development of place.
H2: There is significant relationship between role of cultural heritage and marketing of
culture and heritage in the world.
H3: There is significant relationship between role of cultural heritage and increasing
tourist arrival in place.
H4: There is significant relationship between role of cultural heritage and developed
socio-environment.

5
1.8 Research methodology
Tourism Development in Dhulikhel is one of the important works. So there is a need of
extensive study for its important to manage. The main objective of this report is to carry
out comparative study regarding to tourist arrival in Dhulikhel. Also the study is mainly
focused to find out the trend of tourist arrival, stay in Dhulikhel. Other objectives of the
study. For this the detailed methodology adopted is discussed under the following
headings: Research design, nature and sources of data, data collection techniques and
data analysis tools.

1.8.1 Research Design

“A research design is the arrangement of conditions for collection and analysis of data in
a manner that aims to combine relevance to the research purpose with economy in
procedure." Research design is the plan, structure and strategy of customer service
conceived so as to obtain answers to research questions. Descriptive and analytical
research design for the study has been applied as it gets two aspects. At first, it has the
description of the situation and secondly, it has the interpretation of data.

1.8.2 Fieldwork Procedure

The project report is prepared for the partial fulfillment of requirement for the degree of
Bachelor of Business Administration-Banking and insurance (BBA-BI).. The project
report is concerned with the comparative study of the tourism. The project report is
prepared to analyze Role of culture heritage for tourism sector in Dhulikhel by air, land
and to increase of the tourist in the Dhulikhel to prepare the project. So that I selected
Dhulikhel place, which is situated in the Dhulikhel.

1.8.3 Source of Data

For the preparation of this report different kinds of books are followed. In this report, all
the data collected are primary data and secondary data. Almost all the data has been
collected form published annual reports, brochures etc.
Primary Data Source:

6
Primary source of data is questionnaires, observation, interviewing personally regarding
the subject. But my field work doesn’t require the primary data so I haven’t used primary
data.
Secondary Data Source:
In this study the main source of data is secondary which are collected from pre-publisher
data sources and its website. Secondary data have been gathered on such aspect as
number of Staffs, Area of Trekking, Rafting, religious, and transportation facilities etc.
The unpublished official records maintained in the organization are the main sources of
data. The next source of data is personal observation. The organization has been visited
many times in connection with preparation of this study and some important facts and
figures are gathered through this source.
1.8.4 Data Collection Methods
The following procedures are followed to collect the data and to prepare the report as
well, they were really very helpful.
 Observation Method
 Interview Method
 Questionnaire Method
 Other Methods Observation
Looking by the own eyes provides true and fair information about everything so, I had
made this Observation as a procedure to collect the primary data. Office of Dhulikhel
Tourism board was located at the heart of Dhulikhel, i.e. this has made an easy access to
the staffs. While looking at the working environment I had found that the environment
was really quite and peaceful. Even staffs do not unnecessarily gossiped in spare time.
Peace environment really helps the employee to concentrate on their work which of
course increases the efficiency of the staff. Through the means of observation I noticed
that the relationship between the entire co-ordinate was so nice and cordial. If one got
problem then other instantly help him/her. I am very much impressed with their
coordination in the job.
 Interview

7
Asking question verbally simply is an interview. Interview is also an important procedure
to collect the data. Language is the best means of expressing their views and idea. I had
asked question to important staff that is somehow the team leader. Their facial gesture
also expresses their feelings regarding their jobs.
This was very important to collect information from those who do not have education
background. To collect information from the low level staff like cleaner, guard, canteen
staff etc interview method was used.

 Questionnaire
For this method, firstly I had prepared the list of simple objective question. That question
was printed in multiple copies and I hand over them to the every single staff of the office.
After completing them the staff returned them to me.
Getting personally one by one is not possible due to time constraints so this method was
used to collect the data. This method was simple and easy. It was also less time
consuming then other method. Whole data was collected through this procedure.
1.8.5 Data processing tools and Techniques
The information regarding to this study are mainly collected from the office of DTB from
the published annual reports relating to the tourist arrival. Also the Internet is used to find
some literature and other necessary data regarding this study. A prospectus published by
DTB is much more useful to collect the data regarding Introduction, Aim and Objectives,
Promotion function.

1.8.6 Statistical Tools Used

Simple statistical tools like simple bar graph, pie chart, give etc. the numerical data was
simply converted to a percentage. And they were diagrammatically represented. The
reason behind choosing simple tools is just because to make the report easily understood
by the people. Representing data by complicated formula and tools can be too hard to
understand and confusing too which the ordinary people do not show any interest. That’s
why to make easy access to everyone used simple statistical tools was used .

8
1.9 Significance of the study

The purpose of the study of this field work was not solely for the exam only. But also
with the motive to help the organization for the effective management of the recording
system of tourist and area of tourism development in that organization. To some extent
this report might help the organization to know their weakness in the field of tourist
management and to correct the deviation in that matter.

No country can achieve rapid economic growth without development of tourism sector. It
plays vital role in economic development of any country. This study provides in brief
knowledge about tourism, socio-economic effect of tourism in Dhulikhel, policies related
to the tourism sector and problems facing by this area in tourism sector.

Thus, tourism development is the most essential element for our national development. It
is regarded as a means of creating income generation and employment opportunities. It is
also aimed at diversifying and improving local economies without exerting any adverse
environmental and ecological impact. Tourism may also ultimately bolster national
economy by making the visitors stay longer in the country. Furthermore, sustained
tourism may not only check the prevailing problems of migration rural people in urban
areas but also help integrated community development by involving people in the wise
use of natural resources and environment management supporting their livelihood. It also
provide the brief knowledge about socio-economic effects of tourism in Dhulikhel area.
so this study will be more beneficial to the readers, policy makers, general public who
wants know about Dhulikhel area and University students.

9
1.10 Limitation of the study
As it is only a simple field work performed on the basis of secondary data which are
publish on different sources. It is prepared as per the curriculum of BBS Third Year to
attain the degree. It has been prepared under the limited given time. Only the data of
limited period has been included on this field work. Under the limited budget, it has been
prepared so all the basis data are only presented.
 The sample in this study has been taken from Dhulikhel
 Dhulikhel which has not been taken as a representative of the whole country.
 The study as an academic work, so it is observed as a case study of Dhulikhel
based on impact evaluation report.
 The study conducted within the given time frame and financial limitation.

10
 Chapter 2

Data analysis and Presentation:

The section of the research includes the analysis of data collected during the research
process. It is based on analysis of the data collected from 55 respondents through
questionnaire. The analysis was conducted using SPSS software. This chapter has five
sections. First, we will talk about the reliability of our data. Second, the respondent’s
demographic profile which includes information about their age and gender. Third is
descriptive analysis, which analyzes the collected data through frequency analysis and
measures of central tendency. Fourth, inferential analysis, which includes hypothesis
testing through bivariate correlation analysis and at last we will be explaining about the
major findings from the data analysis.

2.1 Reliability analysis:

Cronbach’s alpha was used to measure the reliability of the collected data. It measures
the internal consistency of data to reflect the reliability. Its value ranges from 0 to 1.
Cronbach’s alpha coefficient less than 0.6 are considered poor, greater than 0.6 and less
than 0.8 are considered acceptable and greater than 0.8 are considered good. Table 2.1
shows the Cronbach’s alpha coefficients of the questionnaire related to independent
variable. The value of independent variable is 0.639, which is good and reliability of
instrument is acceptable.

Table 2.1 Reliability Statistic

SN Cronbach’s alpha No. of items

1 .639 19

11
2.2Demographic profile of the respondents
This section gives the summary of the primary data collected through the questionnaire
distribution. The analysis of demographic profile is done by the interpretation of
responses collected.
This section deals with the profile of the respondents characterized by their gender and
age.
2.2.1 Gender
The gender of the respondents consists of male and female.

Table 2.2 Distribution of Respondents based on gender

Gender Frequency Percentage

Female 33 60

Male 22 40
Total 55 100

Figure 2.2.1 Gender respondents

12
Results: Figure 2.2.1 shows the gender of the respondents. Out of total 55 respondents 33
respondents were male representing 60% whereas 22 respondents were female
representing 22% of the total population.

2.2.2 Age:
The age groups of respondents were categorized into four groups as 10-20, 21-30, 31-40
and 41-50.

Table 2.3 Distribution of respondents based on age group

Age group Frequency Percentage

10-20 6 10.9
21-30 39 70.9

31-40 8 14.5
41-50 2 3.6
Total 55 100

13
Figure 2.2.1 Age group of respondents
Result: Figure 2.2.1 shows the age group of the respondents. Out of total 55
respondents,10.9% of population falls in the age group of 10-20. 70.9% of population
falls in age group of 21-30, 14.5% of population falls in age group of 21-40 whereas,
3.6% of population falls in age group of 41-50.

2.3 Descriptive analysis:

This section includes the descriptive analysis of the data collected through the
questionnaire during the research with the help of various measures of central tendency
which includes frequency, mean, standard deviation. The research attempts to find out the
role of cultural heritage on tourism sector in Dhulikhel through four independent and one
dependent variable. These variables were further divided into 19 questions to collect the
responses. The central tendencies of these dimensions will help to identify the role of
cultural heritage on tourism sector in Dhulikhel.

14
2.3.1 Economic Development:
The level of agreement of respondents towards role of cultural heritage on tourism sector
in Dhulikhel is analyzed based on five items. These items are presented as EOD1, EOD2,
EOD3, EOD4 and EOD5 which denote the following statement:
EOD: Economic development
EOD1: I think Dhulikhel is one of the best tourism sector of Nepal.
EOD2: I think cultural heritage plays an important role in developing tourism .
EOD3: I think emphasis should be done in bringing local youth in the mainstream for the
tourism development in Dhulikhel.
EOD4: I think more Tourist Information Centre are to be established.
EOD5: I think a map of tourist attraction is to be made.

Table 2.4 Descriptive statistic of Economic development

Descriptive Statistics

N Mean Std. Deviation

Economic development(EOD) 55 3.2000 .63712
I think Dhulikhel is one of the top 55 3.0909 1.28052
tourism sector of Nepal(EOD1)
I think cultural heritage plays an 55 2.7818 1.03084
important role in developing
tourism(EOD2)
I think emphasis should be done in 55 3.1455 1.26810
bringing local youth in the mainstream
for the tourism development in
Dhulikhel(EOD3)
I think more Tourist Information Centre 55 3.5091 1.10341
are to be established(EOD4)
I think a map of tourist attraction is to 55 3.4727 1.01570
be made(EOD5)

15
Result: Table 2.4 shows us the descriptive statistics of economic development. The mean
of economic development is 3.20 which means the economic development of Dhulikhel
helps in tourism. EOD1 has mean of 3.09 which informs us that Dhulikhel is one of the
top tourism sector of Nepal . EOD2 has mean of 2.78 which tells us that cultural heritage
plays role in developing tourism. EOD3 has mean of 3.14 which suggests bringing local
youth for tourism development. EOD4 has mean of 3.50 which suggests more tourist
information system to be established. EOD5 has mean of 3.47 which suggests to make a
map of torist attraction.

2.3.2 Marketing:
The level of agreement of respondents towards role of cultural heritage on tourism sector
in Dhulikhel is analyzed based on three items. These items are presented as MKT1,
MKT2 and MKT3 which denote the following statement:
MKT= Marketing
MKT11= The promotion of the Dhulikhel is to be done in a global scale inside and
outside of the countrybee
MKT2= I find the hotels of Dhulikhel comfortable and affordable.
MKT3= The market of the Dhulikhel should be extent till 11 p.m.

Table 2.5 Descriptive statistic of marketing

16
 Descriptive Statistics

N Mean Std. Deviation

Marketing(MKT) 55 3.01 .746
The promotion of the Dhulikhel is to be 55 2.92 1.119
done in a global scale inside and outside
of the country(MKT1)
I find the hotels of Dhulikhel comfortable 55 3.01 1.122
and affordable(MKT2)

The market of the Dhulikhel should be 55 3.12 1.037

extent till 11 p.m. so that tourist can also
entertain with the night market of
Dhulikhel (MKT3)

Result: The table 2.5 shows us relation between marketing and role of cultural heritage.
The mean of marketing is 3.01 which tell us that role of cultural heritage is important for
marketng. MKT1 has mean of 3.51 which means people think promotion of Dhulikhel is
to be done in global scale. MKT2 has mean of 3.01 which ranges in neutral territory
which tells us that people find hotels of Dhulikhel affordable. MKT3 has mean of 3.12
which suggests market of Dhulikhel to be extent till 11 p.m. so that tourist can also
entertain with the night market of Dhulikhel.

2.3.3 Socio-Environment:
The level of agreement of respondents towards role of cultural heritage on tourism sector
in Dhulikhel is analyzed based on three items. These items are presented as SOC1, SOC2
and SOC3 which denotes the following statement:
SOC: Socio-Environment
SOC1: I find people of Dhulikhel less known about tourism industry
SOC2: I can find many heritage sites in Dhulikhel
SOC3: I can find many toursist facilities in Dhulikhel

Table 2.6 Descriptive statistic of Socio-Environment

17
 Descriptive Statistics

N Mean Std. Deviation

Socio-Environment(SOC) 55 3.18 .693
I find people of Dhulikhel less 55 3.38 1.027
known about tourism
industry(SOC1)
I can find many heritage sites in 55 3.14 1.061
Dhulikhel(SOC2)
I can find many toursist facilities in 55 3.01 1.062
Dhulikhel(SOC3)

Result: Table 2.6 shows us that people were neutral when they were asked about the
socio-environment of Dhulikhel we can say this because mean of socio-environment is
3.18. The mean of SOC1 is 3.38 which mean the majority of respondents disagree that
the people of Dhulikhel are less known about tourism industry. The mean of SOC2 is
3.14 which indicate us that the corresponding neither agree nor disagree that they can
find many heritage sites in Dhulikhel. SOC3 has mean of 3.01 which indicate us that
respondents are neutral about finding many tourist facilities in Dhulikhel.

2.3.4 Tourist Arrival:

The level of agreement of respondents towards role of cultural heritage on tourism sector
in Dhulikhel is analyzed based on three items. These items are presented as TOA1, TOA2
and TOA3 which denotes the following statement:
TOA: Tourist Arrival
TOA1: The hotels should make a package for the tourist to visit the villages of Dhulikhel
TOA2: The homestay concepts such as Bhattidanda are to be increased so that the local
residents will be benefitted through the tourist arrivals

18
TOA3: The preservation of cultural heritage attracts more tourist

Table 2.7 Descriptive statistic of Tourist arrival

19
 Descriptive Statistics

N Mean Std. Deviation

Tourist Arrival(TOA) 55 3.01 .969
The hotels should make a package for 55 3.14 1.112
the tourist to visit the villages of
Dhulikhel(TOA1)
The homestay concepts such as 55 3.01 1.217
Bhattidanda are to be increased so
that the local residents will be
benefitted through the tourist
arrivals(TOA2)

The preservation of cultural heritage 55 2.91 1.323

attracts more tourist(TOA3)

Result: Table 2.7 shows us that people were neutral when they were asked about arrival
whether role of cultural heritage affects arrival of tourist, we can say this because mean
of tourist arrival is 3.01. The mean of TOA1 is 3.14 which mean the majority of
respondents were neutral that the hotels should make a package for the tourist to visit the
villages of Dhulikhel. The mean of TOA2 is 3.01 which indicate us that the
corresponding neither agree nor disagree that the homestay concepts such as Bhattidanda
are to be increased so that the local residents will be benefitted through the tourist
arrivals. TOA3 has mean of 2.91 which indicate us that respondents are neutral that the
preservation of cultural heritage attracts more tourist.

2.3.5 Overall impact of role of cultural heritage:

The level of agreement of respondents towards role of cultural heritage on tourism sector
in is analyzed based on five items. These items are presented as OROC1, OROC2,
OROC3, OROC4 and OROC5 which denotes the following statement:
OROC: Overall impact of role of cultural heritage
OROC1: People with higher income should pay for the preservation of heritage sites
20
OROC2: People should contribute a certain amount for the preservation of heritage sites
OROC3: There are more important issues than preservation of heritage sites
OROC4: It is everyone’s responsibility to help in the preservation of heritage sites
OROC5: Government should increase taxes for preservation of heritage sites

21
Table 2.8: Descriptive statistics of overall impact of role of cultural heritage
Descriptive Statistics

N Mean Std. Deviation

Overall impact of role of cultural 55 3.53 .631
heritage(OROC)
People with higher income should pay 55 3.49 1.05
for the preservation of heritage
sites(OROC1)
People should contribute a certain 55 3.70 .853
amount for the preservation of heritage
sites(OROC2)
There are more important issues than 55 3.32 1.100
preservation of heritage sites(OROC3)
It is everyone’s responsibility to help in 55 3.52 .997
the preservation of heritage
sites(OROC4)
Government should increase taxes for 55 3.61 1.009
preservation of heritage sites(OROC5)

Result: Here we can see that the mean of preservation (OROC) is 3.53 which indicate us
that people are neutral about preservation of cultural heritage. The mean of OROC1 is 3.2
this tell us that people with higher income should pay for preservation of heritage sites.
OROC2 has mean of 3.7 which shows us that majority of people did not agree to the
statement “People should contribute a certain amount for the preservation of heritage
sites”. OROC3 has mean of 3.32 which shows that people were in neutral state about this
statement. The mean of OROC4 is 3.52 which mean they lie in neutral range, this shows
us that it is everyone’s responsibility to help in the preservation of heritage sites. OROC5
has the mean of 3.61 this indicates that our corresponding agree that government should
increase taxes for preservation of heritage sites

22
2.4. Correlation analysis:

Table 2.9: Correlation

Overall
impact of role
Economic Socio- Tourist of cultural
development Marketing environment Arrival heritage
Economic Pearson 1 .228 .260 -.076 .274*
development Correlation

Sig. (2-tailed) .093 .055 .582 .043

N 55 55 55 55 55
Marketing Pearson .228 1 .061 -.154 .147
Correlation
Sig. (2-tailed) .093 .658 .262 .285
N 55 55 55 55 55
Socio-environment Pearson .260 .061 1 .417** .234
Correlation
Sig. (2-tailed) .055 .658 .002 .086
N 55 55 55 55 55
Tourist Arrival Pearson -.076 -.154 .417** 1 .016
Correlation
Sig. (2-tailed) .582 .262 .002 .907
N 55 55 55 55 55
Overall impact of Pearson .274* .147 .234 .016 1
role of cultural Correlation
heritage
Sig. (2-tailed) .043 .285 .086 .907

N 55 55 55 55 55
*. Correlation is significant at the 0.05 level (2-tailed).
23
**. Correlation is significant at the 0.01 level (2-tailed).
Result:
 The correlation coefficient between economic development and role of cultural
heritage is 0.274 which is positively correlated. It reveals that there is positive
correlation between them. The p-value is found to be 0.043(0.000-0.5) which
means there is no significant relationship between them. Therefore, null
hypothesis is accepted.
 The correlation coefficient between marketing and role of cultural heritage is
0.147 which is positively correlated. It reveals that there is positive correlation
between them. The p-value is found to be 0.285(0.000-0.5) which means there is
significant relationship between them. Therefore, null hypothesis is rejected.
 The correlation coefficient between socio-environment and role of cultural
heritage is 0.234 which is positively correlated. It reveals that there is positive
correlation between them. The p-value is found to be 0.086(0.000-0.5) which
means there is significant relationship between them. Therefore, null hypothesis
is accepted.
 The correlation coefficient between tourist arrival and role of cultural heritage is
0.016 which is positively correlated. It reveals that there is positive correlation
between them. The p-value is found to be 0.907(0.000-0.5) which means there is
no significant relationship between them. Therefore, null hypothesis is rejected.

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2.5 Regression analysis:

Model Summary
Model R R Square Adjusted R Square Std. Error of the Estimate
1 .334 a
.112 .041 .61833
dime
nsio

a. Predictors: (Constant), Tourist Arrival, Economic development, Marketing, Socio-environment

In this model summary R square is 0.112 which states that the model is explained by
11.2%

Table 2.11

ANOVAb
Model Sum of
Squares df Mean Square F Sig.
1 Regression 2.408 4 .602 1.574 .196a
Residual 19.117 50 .382
Total 21.524 54
a. Predictors: (Constant), Tourist Arrival, Economic development, Marketing,
Socio-environment
b. Dependent Variable: Overall impact of role of cultural heritage

25
Hence, P-value is 0.196 which is less than significant level, the regression line is
significant as a whole i.e. model is fit. Therefore it ensures that regression
analysis can be run.

Table 2.12

Coefficientsa
Model Unstandardized Standardized
Coefficients Coefficients
B Std. Error Beta t Sig.
1 (Constant) 2.195 .618 3.553 .001
Economic .201 .142 .203 1.414 .163
development
Marketing .070 .117 .083 .600 .551
Socio-environment .173 .141 .190 1.225 .226
Tourist Arrival -.023 .099 -.035 -.231 .818

a. Dependent Variable: Overall impact of role of cultural heritage

26
The dependent variable is “role of cultural heritage” and the independent variables
are economic development, marketing, socio-environment and tourist arrival. Thus
we are trying to predict the effect of these independent variables. Also it is the case
of multiple regression analysis.

The linear equation is:

Role of cultural heritage = 2.195+0.2.1E+0.070M+0.173S-0.023T

Where

E= economic development

M= marketing

S= socio-environment

T= tourist arrival

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2.6 Major Findings and Discussion:
 The data was collected through survey to prepare this report. Hence, questionnaire
were conceptualize on role of cultural heritage on economic development,
marketing, socio-environment and tourist arrival.
 The major findings of this survey were that people agree that economic
development, marketing, socio-environment and tourist arrival is affected by
cultural heritage.
 According to our survey result, people were neutral about thinking Dhulikhel as a
top tourism sector of Nepal.
 According to our report our corresponding were neutral about cultural heritage
affecting marketing.
 According to our survey, people were neutral about cultural heritage affecting
socio-environment of Dhulikhel.
 The next finding of our survey was the relation between role of cultural heritage
and tourist arrival. According to the data, corresponding were neutral when they
were asked if cultural heritage plays an important role in attracting tourists in
Dhulikhel.
 At last we found out that cultural heritage plays an important role in developing
tourism in Dhulikhel.

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 Chapter 3
3.1 Summary of findings:
The main purpose of this study was to investigate the role of cultural heritage on tourism
sector in Dhulikhel. We found out that cultural heritage plays an important role in
developing tourism in Dhulikhel. According to survey people were neutral about
Dhulikhel as a top tourism sector of Nepal. According to our report our corresponding
were neutral about cultural heritage affecting marketing. According to our survey, people
were neutral about cultural heritage affecting socio-environment of Dhulikhel.
Corresponding were neutral when they were asked if cultural heritage plays an important
role in attracting tourists in Dhulikhel. So, in short we can say these independent factors
are neutral to our dependent variable.

3.2 Conclusion:
The first and most objective of our study is comparative study of role of cultural heritage
for tourism sector in Dhulikhel. The study of role of cultural heritage is important for
marketing, economic development, tourist arrival, socio-environment and preservation of
cultural heritage. During my survey I have find that many of the residents are less known
about the tourism industry. Even the local youth of this place are less known about the
industry and its multiplier effects. The major findings of this survey were that people
agree that economic development, marketing, socio-environment and tourist arrival is
affected by cultural heritage. According to our survey result, people were neutral about
thinking Dhulikhel as a top tourism sector of Nepal. The lack of promotion of this place
by the government also has affected the tourism industry here

References

 Ghimire, Ananda. (2002). Travel and Tourism, Nepal. Ekata books , Kathmandu.

29
  DTB. (2015). Dhulikhel: “A Historic Hill Town, Dhulikhel. Nepal Tourism
Board.
 NTB. (2016). Upcoming Tourism Products of Nepal. Kathmandu: Nepal tourism
Board.
 Sarma and Kharel. (2011). Rural Tourism. New Hira Books Enterprises, Kirtipur.
 Rollaco, J. K. (1986). Nepal:Development of Cultural Tourism. UNESCO
 Satyal Y. R. (1999). Tourism Nepal: A Profile. New Delhi: Adroit Publication,
 India.
 Sharma Prem. (2002). Social Research Methodology. Kathmandu: Kshitiz
Prakasan.

Appendices
This questionnaire is associated with the research entitled “Role Of Cultural Heritage
On Tourism Sector in Dhulikhel”. The basic purpose of this study is to examine the role
of cultural heritage on tourism sector in Dhulikhel. The questionnaire is designed to
collect information based on experience, opinion and perception. To fill up this

30
 questionnaire, it takes approximately 10minutes to complete. You are requested to read
the statement carefully give your opinion. The information provided will be kept
confidential and used only for academic purpose.

I would highly appreciate your cooperation.5

Age:

Gender: Male Female

Strongly Strongly
S.N Opinion Statement Disagree Disagree Neutral Agree Agree

Economic Development
I think Dhulikhel is one of the
1. best tourism sector of Nepal.
I think cultural heritage plays an
important role in developing
2. tourism .
3. I think emphasis should be done
in bringing local youth in the
mainstream for the tourism
development in Dhulikhel.
4. I think more Tourist Information
Centre are to be established.
5. I think a map of tourist attraction
is to be made.

Marketing
The promotion of the Dhulikhel
is to be done in a global scale
6. inside and outside of the country.
I find the hotels of Dhulikhel
comfortable and affordable.
7.
The market of the Dhulikhel
should be extent till 11 p.m. so
that tourist can also entertain with

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8. the night market of Dhulikhel .

Socio-Environment
9. I find people of Dhulikhel less
known about tourism industry.
I can find many heritage sites in
Dhulikhel.
10.
I can find many toursist facilities
11. in Dhulikhel.

Tourist Arrival
12. The hotels should make a
package for the tourist to visit the
villages of Dhulikhel.
The homestay concepts such as
Bhattidanda are to be increased
13. so that the local residents will be
benefitted through the tourist
arrivals.
The preservation of cultural
14. heritage attracts more tourist.

Preservation
People with higher income
should pay for the preservation of
15. heritage sites.
People should contribute a
16. certain amount for the
preservation of heritage sites.
17. There are more important issues
than preservation of heritage sites
It is everyone’s responsibility to
18. help in the preservation of
heritage sites.
Government should increase
taxes for preservation of heritage
19. sites.

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