2021

Business Plan for

Bobstats Consulting Company
This document comprises a business plan seeking debt financing for a
promising Statistical and Finance Consultancy in Kenya in East Africa

Robert George
Bobstats Consulting Ltd.
1/21/2021
 Business Plan for
Bobstats Consulting

1.0 Non Disclosure Agreement

Bobstats’ Consulting’s business plan is confidential, containing information proprietary to

Statistical and Financial Consulting. None of the information contained in this plan may be
reproduced or disclosed to any person under any circumstances without express written
permission of the director of Bobstats Consulting.

Page 2 of 14
 Business Plan for
Bobstats Consulting

TABLE OF CONTENTS
Page

1.0 Non Disclosure Statement .............................................................. 2

2.0 Executive Summary .............................................................. 4

2.1 Market needs to be met

2.11 Needs Satisfied by Financial Consulting .......................... 5

2.12 Needs Satisfied by Statistical Consulting .......................... 5

2.13 Needs Satisfied by ICT Consulting .......................... 5

2.2 Competitive Advantages .............................................................. 6

2.3 Competitive Weaknesses .............................................................. 6

2.4 Products and Services

2.41 Statistical Consulting Services ....................................... 7

2.42 Financial Consulting Services ....................................... 7

2.43 Information Communications Technology – ICT ................ 8

3.0 Market Analysis

3.11 Target Market Characteristics ........................................ 8

3.12 Target Market Size ........................................ 8

3.13 Marketing and Sales Activities ........................................ 8

3.14 Marketing Strategy ........................................ 8

3.15 Effectiveness of Marketing Methods ........................................ 9

3.16 Sales Strategy ........................................ 9

4.0 Operations ................................................................ 10

5.0 Financial Plans

5.1 Use of Funds ................................................................. 11

5.2 Loan Armortization ................................................................. 12

5.3 Legal Agreements impacting Bobstats Consulting ................. 12

6.0 Invitations for Collaborations ................................................................. 12

7.0 Independent Web Presence ................................................................. 13

8.0 Our Contacts .................................................................. 14

Page 3 of 14
 Business Plan for
Bobstats Consulting
2.0 Executive Summary

Bobstats Consulting Company is a Statistical Consulting Company that offers lasting

solutions in Statistics, Finance, Strategic Planning and ICT to businesses seeking to
optimize their organizational performance in Kenya.

I had the initial call to form a Statistical Company in 1995 when I graduated with a
Bachelor of Science degree with specializations in Mathematics and Statistics should I
have failed to get a white collar job. Fortunately I immediately found a Statistical job with
Coca Cola Nairobi Bottlers Ltd. for two years which was followed by a more gainful
employment by NIC Group which has NIC Bank Ltd. as its subsidiary and a top tier bank
here in Kenya. Additional financial experience in the banking sector continued to drive my
desire to form a consultancy which would encompass both statistical and financial
consulting services in the future. As is the norm, I could not form a company whilst under
bank employment because this is prohibited as it poses serious conflicts of interest with
the employer.

I was made redundant by the bank in the year 2008 and efforts to find another white collar
job proved futile in the following three years. I suffered a substantial amount of my savings in
pursuit of obtaining another gainful job in vain. In the year 2011 I had a special contract with
a Real Estate Consulting Company registered in Gibraltar in Europe which forced me to
form my Statistical Consulting Company as the assignment needed to be done by a
registered company. The consulting assignments undertaken to date have been scanty and
sporadic but spanning many professional fields in Statistics, Strategic Planning, e
Commerce, Finance and ICT.

Of special request lately is the request to involve the consultancy with healthcare charities
which also claim that they are unable to pay full commercial consulting rates for our services.
Their services are definitely of prime value to the community and I feel the need to support
them. A particular case is Lily Pads charity in the UK which sought our help in December
2018 towards the construction of a Sanitary Pads company in Western Kenya. The work
involved is both of Strategic Planning nature and Medical Statistics, which is a special
area of application of Statistics to health care and is of great value to community health.

Another area of interest to the consultancy is in Environmental research where the

consultancy wishes to assist in providing Environmental Statistics in programs that assist
in safeguarding our environment. Being non commercial, special funding is needed to
actualize this area yet Environmental protection is of benefit to all communities.

Lastly the consultancy wishes to support young professionals in universities to obtain

Industrial Attachment thereby assisting them obtain hands on experience in their chosen
areas of degree specializations. This work will be of prime value to the Educational Sector.

The consultancy receives many loan offers for its development activities mainly from the
USA but considering that the revenues are still very low and consulting assignments very
sporadic, I feel that it is imprudent to take a bank loan for fears of loan default. This has
prompted me to seek funding in a different way and I hope that you will consider assisting us
after reading the entire proposal. The total amount sought here US$ 7,000.

Page 4 of 14
 Business Plan for
Bobstats Consulting
2.1 Purpose of the Business Plan

This document serves a couple of strategic roles of which the important ones are:

1. It puts into writing the marketing strategies and details the operational processes to
be undertaken by the infant Statistical and Finance Consultancy.
2. It informs relevant Stakeholders of the need to support this worthwhile professional
undertaking.
3. It puts into writing the strategic development plans of the infant consultancy for the
next four years.
4. It will be the official document prepared to solicit for funding to grow and develop
statistical and financial services offered by the already registered infant consultancy.

2.11 Market Needs to be Met

The Consultancy’s work covers three broad areas that are the life blood of all commercial
and non commercial organizations. These are related to Statistical Consulting, Financial
Consulting and ICT.

We desire that we meet these needs as we serve our esteemed customers:

2.12 Needs satisfied by Financial Consulting

 Independent Financial Analysis work, done outside the client’s office that assists the
client in setting strategy for their organization.
 Efficiency in use of the clients accounting systems, particularly we focus on off the
shelf accounting packages.
 Dissemination of Financial Knowledge for our clients through training.
 Assist our clients in their effort to obtain funding by preparing Business Plans for
them.
 Assist foreign direct investors in obtaining financial data and calculations focused at
attracting FDI in Kenya or other countries.
 Assist in linking businesses to suitable funding sources once the consultancy’s
network in the financial sector grows in the future.

2.13 Needs satisfied by Statistical Consulting

 Provision of professional analysis of data for SMEs to assist in their planning,

decision making and control processes.
 Assist SMEs to take advantage of Big Data and Advanced Analytics.
 Assist in achieving efficiency in the use of the clients computerised systems to
perform Statistical Analysis.
 Dissemination of Statistical Knowledge for our clients through training

2.14 Needs satisfied by ICT Consulting

 Use of ICT to achieve efficiency by SMES

 Assist in selecting Software for their future organization
 Assisting in the use of ICT to gain a Competitive Edge
 Satisfies training needs on use of ICT thereby achieving efficiency in the use of ICT
by our clients.

Page 5 of 14
 Business Plan for
Bobstats Consulting
2.31 Competitive Advantages

Bobstats Consulting will offer twenty years experience gained from my work at Coca Cola
and Banking Industries.

Specifically, the client will benefit by engaging me in these ways:

1. Efficient use of ICT, which will pin from my knowledge of Banking Sytems;Mbanker
(by Fintech), Equinox (By Nigeria) and other Banking Software such as Cheque point
for The Banks Central Clearing System.
2. My collaboration with IBM inc. will assist the clients in leveraging the power of ICT in
their organizations from the super ICT giant.
3. Experience in handling Business Statistical work, gained mainly from my Experience
at Coca Cola in Nairobi.
4. My qualifications in Finance will give confidence to the client and my polished
communication skills
5. My competitively priced services, availability and low overhead costs will be an
attraction to SMES.

2.32 Competitive Weaknesses

As an infant consultancy, am faced with very many difficulties.

Reliance on a single person is a drawback. Only so many hours are available to perform
chargeable services, prospect for new clients, manage the business and maintain or learn
new skills. There is however the chance of considerable flexibility in choosing which services
to offer and which skills to obtain.

Some engagements will require specific skills that are not possessed and cannot be learned
quickly. Through my contacts in the consulting world some of these functions may have to
be sub-contracted or referred to other parties.

During a typical engagement some functions are more labour intensive, such as
Sourcing for Data for analysis, Data Cleaning and Installation of Software and Hardware. In
order to maximize on chargeable time and profit, these functions may have to be sub-
contracted to third parties with whom Bobstats Consulting has dealt with in the past.

Sometimes, lack of formal offices and a professional image poses problems. However, this
will only be a temporary problem because my long term plans in Real Estate Development is
to own a large Office Space of which my consultancy will have offices. Efforts in seeking
investors interested in my bigger proposals are ongoing and I regularly meet interested
investors. This has called for deeper negotiations and I hope that I will find an investor who
will actually invest in Office Space Real Estate in Kenya. Meanwhile Bobstats Consulting will
continue to work in the Home Office.

Part of the budget in this proposal includes a modern computerized voice mailbox system
which will also answer calls automatically and also receive faxes. Many of the other
deficiencies associated with start-ups will be dealt with as we move along.

2.4 Products and Services

As previously mentioned, we categorize our services into three: Statistical, Financial or ICT.
The specific services are outlined below:

Page 6 of 14
 Business Plan for
Bobstats Consulting
2.41 Statistical Consulting Services

We shall attempt to cover all roles in Statistical Consulting within our expertise. Common
areas are:

a. Big Data & Analytics Consulting

b. Market Research
c. Foreign Direct Investments preliminary Analysis
d. Provision and Sale of Foreign Direct Investments (FDI) Market Data
e. Prepared Statistical Reports downloadable at a price
f. Medical Statistics Consulting
g. Sale of IBM Business Analytics and Business Intelligence Software

More Specialized areas are:

a. Operations Research
b. Sample Surveys & Estimation
c. Statistical Quality Control & Acceptance Sampling
d. Analysis of Categorical Data
e. Design & Analysis of Experiments
f. Time Series Analysis & Forecasting
g. Psychosocial research
h. Demographic Researches
i. Economics and Econometrics
j. Biostatistics

Most of the above areas fall within the purview of my training in Statistics in my
Undergraduate degree of Bachelor of Science.

2.42 Financial Consulting Services

The Consultancy shall also undertake to offer services in Finance and Accountancy that
have a bearing on Statistical work. These are:

 Real Estate Development supportive Calculations

 Advisory work on Portfolio investments
 Assisting companies in preparing accounts for submission to the revenue
authority(KRA)
 Assisting Companies in computerization of their accounting tasks
 Assisting in Taxation Matters
 Referral of Clients to Wealth Management Companies .Specific companies include
La Cloche (Switzerland) , Sovereign Group (Gibraltar),KNOX World (UK/Gibraltar)
 Financial Econometrics consulting
 Prepared Financial Reports downloadable at a price
 Sale of IBM Security Software for Banking Systems

Page 7 of 14
 Business Plan for
Bobstats Consulting
2.43 ICT Services

This will mainly be focused on use of existing off the shelf software to achieve financial or
statistical work. Training will be provided. Sale of IBM’s software will also be covered here. A
typical engagement in Accounting will comprise these tasks:

i. A thorough needs analysis.

ii. An objective assessment of the wide variety of accounting software available, and
how each one
iii. Meets the needs determined, with a recommendation and alternatives.
iv. Accurate documentation of existing procedures. Application of these procedures to
the selected
v. New system and documentation of the new procedures.
vi. Installation and configuration of the selected programs and required hardware.
vii. Training of staff in the use of the new systems.
viii. Ongoing support for the new programs.

3.0 Market Analysis

3.11 Target Market Characteristics

Our target client is the Small or Medium Enterprise with about 20 – 50 people in Kenya.
Specific Non Governmental Organizations also need our services. These generally have a
turnover of KES 5m – KES 10m per year (US$45,000 – US$100,000). They are Sole
Proprietorships, Partnerships or Ltd liability Companies. Periodically I get inquiries from
persons outside Kenya.

It also worth noting that by experience, most of these organizations want a “one off”
solution to their problems and they do not need the relevant skills on an ongoing basis so
hiring or training staff from their end is not usually justifiable and hence seek a solution to
their problem’s solution from consultants, and this is best done on consultancy terms. The
solution offered by consultants is expected to meet the client’s needs, work when it is
supposed to and is cost effective and easily operational.

3.12 Target Market Size

SMES in Kenya make a significant contribution to GDP in Kenya. These constitute our target
market plus NGOS which number about 6,500 in East Africa.

3.13 Marketing and Sales Activities

3.14 Marketing Strategy

The Consultancy intends to employ vast methods of marketing professional services of

which the following will be key:

 Participation in Seminars and Trade Shows

 Physical Directory Listing
 Obtaining referrals from former or existing clients
 Participation in Electronic forums touching on our services.
 Conversions from Web channels – the website
 Email and Telephone Marketing
 Physical visits

Page 8 of 14
 Business Plan for
Bobstats Consulting
 Online writing
 Advertisements in newspapers and trade journals
 Listing in Professional Statistical, Financial and ICT Journals
 Networking with Computer Vendors, Software and Computer Vendors, Finance
professionals and previous clients

3.15 Effectiveness of these methods

Deploying the above methods generated the results on the chart below to a leading
statistical consultancy in the UK over a five year period where about 40% of the
prospects were converted into contracts.

We hope that focus on the top five methods will bear good results.

3.16 Sales Strategy

An initial meeting with prospective clients will be performed at no charge. This meeting will
confirm the existence of needs for change. The prospective client must come away from the
meeting with some trust or confidence in the consultant and his ability to implement a
solution to the client’s needs.

A proposal outlining the role Bobstats Consulting will play on the chargeable service
identified will follow with the time lines and expected fees to be charged. A formal contract
will then be signed before commencement of any consulting assignment.

Page 9 of 14
 Business Plan for
Bobstats Consulting
4.0 Operations

Bobstats Consulting will continue to operate from a home office for the next two years.
Necessary equipment, including a phone, answering machine, fax capability, file storage and
computer equipment will be kept in that office.

Most of the actual consulting services and meetings with clients will be performed at the
client’s place of business. Some configuration of equipment and software and the writing of
proposals and documentation will be performed in the home office.

All significant engagements will be initiated with an informal meeting where the prospective
client’s needs are discussed and confirmed to exist. This first meeting will be followed by a
written proposal and a contractual engagement letter to be signed by the client before further
work is performed.

Records of existing systems and procedures, alternatives and recommendations, hardware

and software purchases and configurations will be kept. Records of the billable time spent on
each engagement will also be kept. Meetings with the client staff will be held at important
points during each engagement to ensure that everyone involved is aware of the progress
and the work that remains to be done. In most engagements, it is expected that client staff
will perform some of the configuration work.

4.1 Management and Ownership

Bobstats Consulting is organized as a sole proprietorship with Robert George as its owner,
manager and the Managing consultant.

5.0 Financial Plan

The initial financial capital requirement ranges from US$5,000 to US$10,000. This business
plan seeks US$7,000 only. The balance will be sought from internal sources here in Kenya
or generated from prospective consulting assignments because there is no point in taking a
huge obligation yet there are no specific high level consulting assignments pending.

The Amplified long term consulting business plan carries US$32,000. It also heavily looks at
running a University Student internship programme to assist university students in gaining
practical experience before completing their undergraduate degrees. This follows a request
to assist in this internship from the undergraduate students themselves in the past.

Considering the weight of such an undertaking, these aspirations are deferred into the future
when we acquire a property and have spacious consulting offices hopefully in the second
and third floors of some envisioned property. These dreams look remote into the future but
with single steps into this vision we shall have these dreams realized some day.

The future of the ancillary businesses is in Real Estate, Oil and Gas.

Page 10 of 14
 Business Plan for
Bobstats Consulting
5.1 Use of Funds

The funds sought as Debt Finance would be spent as follows:

KES KES US$

Hardware 108.20
Desk top Computer 70,000
Lap top Computer 98,000
Projector & Screen 20,000
Printer Fax & Scanner 80,000
268,000 2,477
Software
Quickbooks 50,000
IBM SPSS 71,400
Office 2016 10,000
131,400 1,214
Website 50,000 462
Online Forex Trading deposit 100,000 924

Transport 50,000 462

Internet & Telephone 58,000 536
Marketing 100,000 924

Total 757,400 7,000

5.2 Loan Amortization

The consultancy seeks Debt Finance amounting to US$7,000. By experience, consulting

assignments come in very sporadic patterns in the past. A main assignment is occasionally
followed by a long period of drought, before another one sets in. Due to this irregular pattern
in generating revenue, we wish to take an interest only loan with a four to five years term
whereby we pay interest semi-annually and the principal at the end of the term.

We have therefore planned for a loan amortized as follows:

Amount Borrowed $7,000.00

Interest p.a 2.00%
Annual interest $140.00
Semiannual interest $70.00
US$ KES exchange rate 108.20
Expected proceeds in LCY KES 757,400

Page 11 of 14
 Business Plan for
Bobstats Consulting

Loan Armortization Schedule

Year Balance Interest Semiannual c/d

1 7,000.00 140.00 (70.00) 7,070.00
7,070.00 (70.00) 7,000.00
2 7,000.00 140.00 (70.00) 7,070.00
7,070.00 (70.00) 7,000.00
3 7,000.00 140.00 (70.00) 7,070.00
7,070.00 (70.00) 7,000.00
4 7,000.00 140.00 (70.00) 7,070.00
7,070.00 (7,070.00) 0.00

5.3 Legal Agreements that can affect Bobstats Consulting

1. Agreement to refer clients to use Rational FX in their foreign currency transactions.

RationalFX is a currency brokerage and international payment establishment with its
Head Office in London in the UK. Bobstats is set to earn 10% from the total
commission earned when clients use RationalFX having been referred to them by
Bobstats Consulting. This agreement was signed in December 2020. Greater
networking with persons who need to transfer funds and convincing them to use
Rationalfx is what is needed to earn from this collaboration.

The website for RationalFX is www.rationalfx.com

2. Pending Agreement to offer Project’s Direction Service to Globalgo Company LLC,

a company registered in Florida in the USA and one that wishes to form a subsidiary
here in Kenya. This collaboration is however “individual specific” but which will
involve a heavy amount of my time. It is expected to be very financially rewarding,
but has not been concluded as yet.

The website for Global Go is www.globalgo.com

6.0 Invitations for Collaborations

So far, the consultancy has accepted collaboration with only one company i.e. IBM inc. and
this partnership is currently ongoing. In the past the consultancy has been approached by
the following parties to work together:

1. Knox World (UK and Gibraltar) for linkages to high net worth clients, June 2017
2. ESKZ Global for extension of investor consulting works between Kenya and Spain,
February 2016
3. Sambhav (India) – for Representation and Sales of their ICT products, April 2015
4. Sovereign Group (Gibraltar) – for sale of their financial products. This is a Wealth
Management Company with their base at Gibraltar; they also have a representative
in Nairobi Kenya, July 2014 (See emails file)

Page 12 of 14
 Business Plan for
Bobstats Consulting
5. La Cloche (Switzerland) – for sale of their financial products. This is a Wealth
Management Company with their base in Switzerland and a prime office in the UAE
Dubai. Their financial products range from US$500,000 and above. They grant
generous commissions once they selll, March 2013.

7.0 Independent Notable Web Presence

In the last five years, the consultancy has achieved some degree of recognition
independently as can be evidenced by visiting the following links:

Item Reference
Business Directories
1. Euro pages directory

Has translated our classifieds Ad into five European Languages Europages directory link

2. US Business partner link

This exposes the consultancy in the U.S.A US Business Partner link

3. 1st World Trade Portal

AD emphasizes on Online Business Consulting
World trade business
portal

Assistance in Academic Work

Masters Research Projects

The Consultancy is listed in the project thesis of three MBA

research project theses in the samples undertaken for study in
their respective project thesis at the University of Nairobi. It
features as one of the top 100 Small Medium Enterprises
(SME) in Nairobi County in year 2013.These are:

1. Effect of Table Banking on Investment Decisions of Small

& Medium Enterprises in Nairobi County; page 72– Florence
Visit Florence's Masters
Assetto , September 2014
thesis
2. Effect of Access to Private Equity on the Growth of Small
& Medium Enterprises in Kenya; page 57 – Charity
Mwendwa Kirima, September 2014
Visit Charity's Masters
3. The Effect of Access to Credit Facilities on the Growth of thesis
Top 100 Small & Medium Enterprises in Kenya; page 65 –
Gabre Said Chege, October 2014
Visit Said's masters
thesis

Page 13 of 14
 Business Plan for
Bobstats Consulting
8.0 Our Contacts

Bobstats Consulting Company

P.O Box 4056,

00100 Nairobi GPO
Kenya

Cell +254 721174125

Email : [email protected]

Or point and click to write to us

• Statistics • Advisory • Outsourcing

Page 14 of 14