Business Plan
Business Plan
Business Plan
Marketing plan
Description of the product
Common sheet metal bending machine is currently sold in large round which can easily be assembled and portable. The size and
weight of the machine is according to customers needed and what they can afforded but the normal 110cm length with 80cm height.
Depending on the standard, the color of the machine is green and also carries the brand name “superior quality”.
Market area
I plan to distribute the machine principally in my metal work shop and 13 woredas of the wolaita zone and all of the Ethiopia. This
area has been selected because:
1. The entrepreneur knows many of the major retailers of the machine in the different areas.
2. It is close to different customers
3. It is often neglected by distributors fro the capital town of wolaita zone.
Total demand
These retailers, when surveyed, claim that each of them sells approximately 40pcs every month, or a total demand 60pcs per month.
Market share
As ample survey of competitors in the area indicated that there is one manufacturers selling machine to the 20 major retailers to whom
CEFE sheet metal bending machine manufacturing plans to sell it product. The competitors are small in size and the quality of their
product is inferior to what is planed by the project. Because the number of competitors are small, their size is small and product is
dissimilar to the one proposed. In the initial stages of production, operating at 100% capacity can not be assumed. There are bounded
to be initial operating problems, raw material shortages, difficulties etc, hence only 20% is projected to be served in the first year.
Selling price
The total selling price of the each product is 13,000 local currencies.
Sales forecast
If the total demand is 50 per month and the projected market share is 20 % the projects potential market size is 10% per
month.
Marketing strategy
The project marketing strategy is based on the following strategies.
A) Product
It is a quality product
It is a superior product
Its brand name is superior quality
B) Pricing
Its retail price of birr is lower than the most expensive brand
C) Promotion
Free delivery
Word of mouth advertizing
D) Place
Over the counter sales in his existing store.
Its major words retailers.
Marketing budget
Manufacturing will have every modest cost promoted and distribute its product. It will be relay mostly mouth promotion by
satisfied customers as well as endorsement by the retailers of the product because of its superior quality. Hence, the total
marketing budget is 500.000 local birr.
Production process
The production process of making sheet metal bending machine are as follows.
Sketching the working drawing or detail drawing.
Reading and understand the working drawing properly.
Lay out and measuring the dimension with required specification.
Cut the work piece with the required dimension.
Assembling properly by using the required fasteners.
Demonstrating the machines each part is correctly assembled.
Grinding & finishing the machine /work piece/
Painting the machine
FIXED ASSETS
Machines tools & Suppliers Price per No of units Total cost Terms of
fixtures unit purchase
Arc welding Market 6000 2 12000
machine
Portable gridding Market 2500 2 5000
machine
Portable drilling Market 2000 1 2000
machine
Tap and die Market 3000 1set 3000
Vice Market 1000 2piece 2000
bench Market 800 2 1600
Metal sawing bench Market 3000 1 3000
PLAND CAPACITY
The factory has a production capacity of 50 pcs per month of operation. The factory wills initially operating at
operation. The factory capacity or per day for 2 days in a month.
FUTURE CAPACITY
Extra capacity in the site of the angle iron & flat iron are available & will be used only when demand is sufficiently
large to justify working extra hours or days.
LABOUR
The entrepreneur will some time participant in production & manage eight part times workers.
A Job position, Qualification & Experience of Direct Labor
COST OF LABOUR
LABOR PRODUCTIVITY
Wedges to the eight workers will be paid on a piece rate bases there fore on the number of piece of semi finished
products they form into manufacture.
PRODUCTION COST
Production Cost
Product Planned production Direct Materials Direct Labor Factory Overhead Total Cost
volume Per Unit Total Per Unit Total Per Unit Total Per Unit Total
Sheet metal 50 price 5200 1500 9100 23,600
bending machine
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ORGANIZATION & MANAGEMENT PLAN
Form of Business
The business registered under the name CEFE manufacturing as a sole proprietor ship & the entrepreneur. My
business address located at arada Areka Street in the town of wolaita sodo.
ORGANIZATIONAL STRUCTURE
Installing
equipment
Purchasing
raw
materials
PRE- OPERATING EXPENSES
ADMINISTRATIVE EXPENSES
I want to keep my cost low in order to be competitive.
FINANCIAL PLAN
Pre-operating expense
Financing Plan
Sales
Break-even point=Annual
Total Sales x Annual
Cash 650,00 650,00 650,000 650,000 650,00 650,00 650,00 650,00 650,00 650,00 650,00 650,00 7,8000,0
sales of 0 0 0 0 0 0 0 0 0 0 00 Total fixed costs
items
Total 650,00 650,00 650,000 650,000 650,00 650,00 650,00 650,00 650,00 650,00 650,00 650,00 7,800,00 Annual
costs 0 0 0 0 0 0 0 0 0 0 0 0 0
Total sales –Annual Total
Costs - -
variable cost
=
Cost of 325, 325,00 325,000 325,000 325,00 325,00 325,00 325,00 325,00 325, 325, 325, 3,900,00 7,800,000 x 600,000 =1,
item 000 0 0 0 0 0 0 000 000 000 0
7,800,000−3900,000
Labor 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 180,000
000000
Gross 255, 255, 255, 255, 255, 255, 255, 255, 255, 255, 255, 255, 6,462,
profit 125 125 125 125 125 125 125 125 125 125 125 125 960
Income 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 32,500 390,000
tax
Net
profit 2,22 2,22 2,22 2,22 2,22 2,22 2,22 2,22 2,22 2,22 2,22 2,22 3,061,50
625 625 625 625 625 625 625 625 625 625 625 625 0