Swot Nykaa
Swot Nykaa
Swot Nykaa
Nykaa is an Indian e-commerce company that sells beauty, wellness and fashion
products across websites, mobile apps and 76 offline stores. It is a kind of unicorn
startup, founded in the year 2012 by Falguni Nayar a former managing director at
Kotak Mahindra Capital Company.
In 2020, Nykaa launched Nykaa Pro and in December 2020 Nykaa Fashion
launched its first store in Delhi, intending to make its fashion business
omnichannel. It also started retailing over 2,000 brands and 200,000 products
across its platforms. This startup is an inspiration for many women who want to
start their e-commerce businesses
Talking about the Nykaa business, let’s understand how this corporation can cater
to different individuals using SWOT Analysis. SWOT Analysis of Nykaa helps us
to understand companies through the lens of internal and external factors. Internal
factors refer to strengths and weaknesses, which can be controlled by the
corporation
To better understand the SWOT analysis of Nykaa, refer to the infographic below:
Strengths of Nykaa
Weaknesses of Nykaa
Everyone business has its positive and negative sides, so Nykaa’s. Though Nykaa
is one of the current market leaders in beauty product e-commerce companies in
India, many weaknesses can become a nightmare for Nykaa’s growth.