Calculating Average Rate Hubbart Formula

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1/16/22, 1:01 PM Hubbart Formula – hmhub: Perfect 🖥 hub for 120k+ 😍 hospitality 👩🏻‍🎓 students

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Printed on 16 January 2022

Hubbart Formula
https://hmhub.in/hubbart-formula/
September 3, 2020
Categories: 2nd Sem Front Office Notes

The Hubbart Formula is a formula that can be used in hotel management.  It is used to determine the proper
average rate to set for rooms in a given hotel. The Hubbart Formula is used to help with setting prices. 
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1/16/22, 1:01 PM Hubbart Formula – hmhub: Perfect 🖥 hub for 120k+ 😍 hospitality 👩🏻‍🎓 students

It can be expressed as a formula:

/projected room nights = room rate.

As hotels see a constant increase in competition, they are forced to try and compete with other big name
companies by providing better quality rooms or lower prices. In order to offer these lower prices, the Hubbart
Formula is often used to deduce these prices.

Advantages of Hubbart Formula


1. Systematic method of determining optimal average room rate.
2. Forecast the desired return for any period of time.
3. It takes into account the revenue accrued from non-room departments.
4. Allows the manager to price in things like non-operating expenses.

CALCULATING ROOM RATES USING THE HUBBART FORMULA


Calculate desired profit: Desired Profit = Owner’s Investment X ROI
Calculate pre-tax profits: Pretax Profit= Net Income / 1 – Tax Rate
Calculate fixed charges and management fees: Depreciation+ Interest Expense+Property Taxes+Insurance+
Building Mortgage+ Land+ Rent+ Management Fees
Calculate undistributed operating expenses: Administrative+Information technology+Human
resources+Transportation+Marketing+Property +Operation+maintenance+ energy costs
Estimate non-room operated department profit / loss : Food & Beverage Costs and Income+ Telephone
Income
Calculate required rooms department income: The sum of pretax profits (Step 2), fixed charges and
management fees (Step 3), undistributed operating expenses (Step 4), and other operated department
income (Step 5) equals the required rooms department income.

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1/16/22, 1:01 PM Hubbart Formula – hmhub: Perfect 🖥 hub for 120k+ 😍 hospitality 👩🏻‍🎓 students

Determine rooms department revenue: Required rooms department income + rooms department direct
expenses of payroll and related expenses+other direct operating expenses
Calculate average daily rate (ADR): Divide Rooms Department Revenue by the Expected Rooms Sold to
calculate ADR.

Hotel Revenue Management - How to Calculate Room Cost

🎦 https://youtube.com/watch?v=EjyLcwUyNtE

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