Name: ____________________________________ Class: _____________

JURONG PIONEER JUNIOR COLLEGE

JC2 Preliminary Examination 2019

GENERAL PAPER 8807/02

Higher 1 16 September 2019
Paper 2 1 hour 30 minutes

ANSWER BOOKLET & INSERT

READ THESE INSTRUCTIONS FIRST

The Insert is attached at the back of the Answer Booklet.

Write your name and civics class in the spaces provided above.
Write in dark blue or black pen on the answer booklet.
Do not use staples, paper clips, glue or correction fluid.
Answer all questions in the Answer Booklet.
The Insert attached contains the passage for the comprehension.
Note that 15 marks out of 50 will be awarded for your use of language.
You are reminded of the need for clear presentation in your answers.

The number of marks is given in brackets [ ] at the end of each question.

For Examiner’s Use

SAQ / 17

SQ /8

AQ / 10

LANGUAGE / 15

TOTAL / 50

This document consists of 7 printed pages (including the cover page), 1 blank page
and the Insert (2 pages).

[Turn over]
 PAPER 2 For
examiner’
s use
Read the passage and then answer all the questions which follow below. Note that up
to fifteen marks will be given for the quality and accuracy of your use of English
throughout this paper.

Note: When a question asks for an answer IN YOUR OWN WORDS AS FAR AS
POSSIBLE and you select the appropriate material from the passage for your answer,
you must still use your own words to express it. Little credit can be given to answers
which only copy words or phrases from the passage.

1. What are the authors suggesting by writing ‘We think we know’ (line 1)?

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………..… [2]

2. Explain the irony in lines 8-9.

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………….. [1]

3. How are advertisers ‘developing sophisticated means of overcoming our defences’

(lines 10-11) in paragraph 2? Use your own words as far as possible.

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………….. [3]

2
4. Explain what the authors mean by ‘the messages used by advertisers are designed For
examiner’
to trigger emotional rather than rational responses’ (lines 20-21). Use your own s use
words as far as possible.

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………….. [2]

5. What similarities are there between the ‘low attention processing model’ (line 21)
and the ‘New developments in neurobiology’ (lines 29-30)? Use your own words
as far as possible.

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………….. [2]

6. Give the two ways in which the authors illustrate how profit-driven companies deploy
‘good causes for advertising purposes’ (lines 34-35). Use your own words as far
as possible. [2]

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

………………………………………………………………………………………………………[2]

7. Why have the authors placed brackets around the comment in lines 37-38?

…………………………………………………………………………………………………………

…………………………………………………………………………………………………..…….

………………………………………………………………………………………………………[2]

8. What are the authors suggesting about the brands by using the phrase ‘cynically
preying’ (line 48)? [2]
3
 …………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………….. [2]

9. Suggest one reason why there is a need to heed the advice given in the last
sentence.

…………………………………………………………………………………………………………

………………………………………………………………………………………………………… For
examiner’
s use
…………………………………………………………………………………………………….. [1]

10. Using material from paragraphs 6 to 8 only, summarise what the author has to say
about the negative impact of advertising.

4
 Write your summary in no more than 120 words, not counting the opening words
which are printed below. Use your own words as far as possible.

One negative impact is ………………………………………………..................................

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

….……………………………………………………………………………………………….........

For
………………………………………………………………………………………………………… examiner’
s use

……………………………………………………………………………………………………….[8]

11. The authors argue that the power and pervasiveness of advertising ‘raises serious
concerns’ (line 7).

How far do you agree or disagree with this view? Illustrate your answer by referring
to the extent to which, as consumers, you and your society are influenced by
advertising. For
5
 examiner’
s use
…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

6
…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………
For
………………………………………………………………………………………………………… examiner’
s use

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

…………………………………………………………………………………………………….[10]

END OF PAPER

7
BLANK PAGE

8
9