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    Digital Marketing Vs Traditional Marketing

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    The document compares and contrasts digital marketing and traditional marketing. Digital marketing utilizes digital channels like websites and social media, while traditional marketing uses offline channels such as billboards, print media, television, and radio. The main difference is the medium through which customers encounter marketing messages. Both have benefits and limitations depending on a company's specific needs, budget, and target audience. An effective strategy uses both digital and traditional marketing in an integrated way.

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    Digital Marketing Vs Traditional Marketing

    Uploaded by

    Learner's License
    47 views2 pages
    The document compares and contrasts digital marketing and traditional marketing. Digital marketing utilizes digital channels like websites and social media, while traditional marketing uses offline channels such as billboards, print media, television, and radio. The main difference is the medium through which customers encounter marketing messages. Both have benefits and limitations depending on a company's specific needs, budget, and target audience. An effective strategy uses both digital and traditional marketing in an integrated way.

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    Digital marketing vs traditional marketing

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    The document compares and contrasts digital marketing and traditional marketing. Digital marketing utilizes digital channels like websites and social media, while traditional marketing uses offline channels such as billboards, print media, television, and radio. The main difference is the medium through which customers encounter marketing messages. Both have benefits and limitations depending on a company's specific needs, budget, and target audience. An effective strategy uses both digital and traditional marketing in an integrated way.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    47 views2 pages

    Digital Marketing Vs Traditional Marketing

    Uploaded by

    Learner's License
    The document compares and contrasts digital marketing and traditional marketing. Digital marketing utilizes digital channels like websites and social media, while traditional marketing uses offline channels such as billboards, print media, television, and radio. The main difference is the medium through which customers encounter marketing messages. Both have benefits and limitations depending on a company's specific needs, budget, and target audience. An effective strategy uses both digital and traditional marketing in an integrated way.

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    Digital marketing vs traditional marketing: what’s the difference

    between the two and which one should you use? Selecting the right
    marketing type is an age-old question on every marketer’s mind, as
    every marketer wants to use its resources in the best possible way.

    digital marketing is using digital channels such as websites and social


    media as tools for marketing communication. Traditional marketing on
    the other hand involves traditional channels, like billboards and
    printed media.
    Up until the development of the internet in the 1990’s, traditional
    marketing was pretty much the only type of marketing.

    Traditional marketing channels include:

     Outdoor (Billboards, bus/taxi wraps, posters etc)


     Broadcasting (TV, Radio etc)
     Print (Magazines, newspapers etc)
     Direct Mail (catalogues etc)
     Telemarketing (Phone, text message)
     Window display and signs

    Digital marketing channels include:

     Social media (Facebook, Instagram etc)


     Website

     Content marketing
     Affiliate marketing
     Inbound marketing
     Email marketing
     PPC (pay per click
     SEM (Search engine marketing)
    The main difference between digital and traditional marketing is the
    medium through which an audience encounters a marketing
    message.
    Digital marketing actually uses every touch point of our daily use of
    the internet to reach us, creating a lasting effect on our memory.
    Using the internet for several hours each day is a normal part of most
    people’s day to day life. Digital marketing just uses this to its
    advantage by cleverly weaving in marketing communications into
    every digital channel.

    Pic1

    Pic2
    Ultimately both types of marketing have their benefits and downfalls,
    but the key is understanding your specific marketing needs,
    considering your budget and understanding your target audience.

    A digital marketing strategy is a channel strategy which means that it should...

     Be informed by research into customer channel behaviour and marketplace


    activity = intermediaries, publishers and competitors
     Based on objectives for future online and offline channel contribution %
     Define and communicate the differentials of the channel to encourage customers
    to use it,
     BUT, need to manage channel integration

    So put another way, digital marketing strategy defines how companies should:

     Hit our channel leads & sales targets


     Budgets for Acquisition, Conversion, Retention & Growth, Service
     Communicate benefits of using this channel “ enhance brand
     Prioritise audiences targeted through channel
     Prioritise products available through channel

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