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    Marketing & Branding Nov2021 Agenda Packet

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    OaklandCBDs
    The document outlines the agenda and minutes for a Marketing & Branding Committee meeting. The meeting covered projects like StoryWindows, updates to Big Belly panels, and recent sponsored events. The committee also reviewed the YTD budget and discussed upcoming initiatives.

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    © All Rights Reserved
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    Marketing & Branding Nov2021 Agenda Packet

    Uploaded by

    OaklandCBDs
    37 views5 pages
    The document outlines the agenda and minutes for a Marketing & Branding Committee meeting. The meeting covered projects like StoryWindows, updates to Big Belly panels, and recent sponsored events. The committee also reviewed the YTD budget and discussed upcoming initiatives.

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    Marketing & Branding Committee meeting Nov2021 Agenda Packet

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    The document outlines the agenda and minutes for a Marketing & Branding Committee meeting. The meeting covered projects like StoryWindows, updates to Big Belly panels, and recent sponsored events. The committee also reviewed the YTD budget and discussed upcoming initiatives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    37 views5 pages

    Marketing & Branding Nov2021 Agenda Packet

    Uploaded by

    OaklandCBDs
    The document outlines the agenda and minutes for a Marketing & Branding Committee meeting. The meeting covered projects like StoryWindows, updates to Big Belly panels, and recent sponsored events. The committee also reviewed the YTD budget and discussed upcoming initiatives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 5

    Meeting of the Marketing & Branding Committee

    Thursday, November 18, 2021 – 11:00 am


    Virtual Meeting via Zoom
    Agenda

    1. Call to order

    2. Public comment and announcements

    3. Approval of minutes of the August 19, 2021 meeting Action Item

    4. Projects and Initiatives

    5. Other

    6. Next Meeting Date: TBD

    7. Adjournment

    BROWN ACT:
    Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be posted at least 72 hours prior to a regular
    meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the
    agenda are available from the Downtown Oakland Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with disabilities. If
    you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior to the meeting.
    Marketing & Branding Committee Meeting
    August 19, 2021 – 11:00 a.m.
    Via Zoom Conference

    Present: Kim Bardakian, Ramsey Wright, Durell Coleman, Ke Norman, Shirin Raza, Carmen Benjamin,
    Jamie Flaherty-Evans

    Absent:

    Staff: Steve Snider, Andrew Jones, Victoria Decker, Tamiko Garner,


    Mauton Akran

    General Counsel:

    Guest:

    Discussions held and decisions made by the Joint Organization Committee


    Subject Discussion Action
    Call to order The meeting was called to order at 11:03a.m.
    Public comments and
    announcements
    Approval of minutes of the May The minutes of the May 20, 2021, meeting were presented to the Kim Bardakian moved, and
    20, 2021, meeting. committee for review Jamie Flaherty-Evans seconded
    the motion to approve the
    minutes of the May 20, 2021,
    meeting as presented. The
    motion was approved
    unanimously.
    Budget Review Marketing & Branding YTD Actuals:
    Marketing and Communications:
    DOA: $13,237.00 LMUDA: $20,982.21
    Favorable TV - due to event promotion and
    marketing collateral creation that hasn't
    occurred due to ongoing disruption caused by
    the pandemic.

    Digital Media Coordinator:


    DOA: $26,746.40 LMUDA: $26,746.40
    Favorable TV - due to the percentage of the
    projected end of year bonus included in
    monthly allocation.

    Public Space Programming:


    DOA: $720,418.18 LMUDA: $19,986.93
    Favorable TV - due to pending Flex Streets
    activations, and the delay of potential Latham
    Square series reboot, 13th Street activations,

    2
    and other planned events because of
    ongoing disruption caused by the pandemic.

    COVID Mitigation Contingency:


    DOA: $443,730.18
    Only a DOA category to account for
    unallocated prior year carry forward. Funds
    utilized for Black Joy StoryWindows initiative.
    Exceeds YTD budget but within annual
    budget.
    Total: DOA: $104,131.768 LMUDA: $67,715.54

    Staff to spend down


    Projects and Initiatives
    a. StoryWindows a. StoryWindows
    • StoryWindows was a 6-week walkable experience which
    ended towards the end of July. Some artwork is still up
    and will slowly start to come down.
    • Series of interviews are being recorded with key
    participants of the project sharing their individual
    stories. These stories will be shared via website and
    social media.
    • The project received good press and was a great for
    building community.
    • Staff showed a rough draft of the interviews that will be
    showcased on website

    b. Big Belly updated panels b. Big Belly updated panels


    • 10 panels will be used to advertise some of the
    merchants downtown.
    • There is a plan to also wrap the Big Belly panels with
    District branding.
    • Staff has requested if anyone knows of any new
    businesses that can be featured on the panel please
    forward to [email protected].

    c. Recent Sponsored c. Recent sponsored events


    Events • Juan G – AfroBeats at Snow Park.
    • BAMBD – the annual event BAMBD Fest is a month-long
    event in the month of August. Due to COVID, some
    adjustments were made in the planning. Staff was able
    to connect BAMBD Fest organizers to Shock G to host
    an event at Frank H. Ogawa Plaza on August 21, 2021.
    The Shock G organizers are interested in doing
    something on a more regular basis. One of the roles of
    the district was to assist with permitting and help tell
    the story of Shock G.

    • Pending Projects: Staff is working to collaborate with


    Cathy Adams of the African American Chamber of
    Commerce regarding holiday programming such as a
    vendor village, ice rink, etc. Ice Rink stating she can
    assist in raising funds
    • The Lava Mae Care Village event is a collaboration with
    the Lava Mae X, The City of Oakland and Five Keys will
    be taking place on September 24, 2021.

    3
    • Staff has begun reengaging with the 13th Street
    stakeholders to ignite programming,

    Other • Bar Shiru is working to make the vaccine more accessible for
    instance providing shots at fun events. Bar Shiru and Staff to
    discover ways how can the District to help facilitate.
    • The Oakland Indie Alliance has created a program where
    businesses can opt in to request requirement of proof of
    vaccinations which has helped to increase business.

    Next Meeting Date November 18, 2021


    Adjournment The meeting was adjourned at 11:50 a.m.

    Minutes taken by: Tamiko M. Garner, Marketing and Administrative Coordinator

    4
    DOA/LMUDA
    YTD Marketing Branding Budget Snapshot - November 2021

    DOA YTD DOA YTD DOA YTD LMUDA YTD LMUDA YTD LMUDA YTD
    Marketing & Branding Actual Budget Variance Actual Budget Variance Perm/Temp Variance Comments
    Marketing and Communications $13,852.17 $36,666.67 $22,814.50 $23,899.76 $36,666.67 $12,766.91 Favorable TV - due to event promotion and
    marketing collateral creation that hasn't
    occurred due to ongoing disruption caused by
    the pandemic.
    Digital Media Coordinator $36,776.00 $38,414.25 $1,638.25 $36,776.00 $38,414.25 $1,638.25 Favorable TV - due to the percentage of the
    projected end of year bonus included in
    monthly allocation.
    Public Space Programming $34,634.75 $57,750.00 $23,115.25 $25,061.62 $55,916.67 $30,855.05 Favorable TV - due to pending Flex Streets
    activations, and the delay of potential Latham
    Square series reboot, 13th Street activations,
    and other planned events as a result of
    ongoing disruption caused by the pandemic.
    Covid Mitigation Contingency $43,730.18 $40,417.67 -$3,312.51 Only a DOA category to account for
    unallocated prior year carry forward. Funds
    utilized for Black Joy StoryWindows initiative.
    Exceeds YTD budget but within annual
    budget.

    Total M & B $128,993.10 $173,248.59 $44,255.49 $85,737.38 $130,997.59 $45,260.21

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