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    Crocs Presentation

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    Crocs Presentation

    Uploaded by

    api-590511604
    79 views8 pages

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    crocs presentation

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    79 views8 pages

    Crocs Presentation

    Uploaded by

    api-590511604

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    Crocs

    Marketing
    Analysis
    By: Kennedy Taylor
    Crocs Overview
    Crocs started as a simple boat shoe , now there are over 120 styles for men,
    women and children across the globe . Crocs are made for versatility,
    comfortability and individualism . “ Our bread and butter, profound comfort
    is all about a feel-good physical experience. Innovations like advanced
    ergonomic design, über lightweight technology, and a massaging foot bed all
    make sure you’re comfortable from toe to head, and vice versa.” Whether
    it’s with color, clever design, or in the way we get our message out, Crocs™
    always strives for smiles in an effort to elicit a feel-good emotional
    experience.
    Marketing Mix Analysis
    Product : Crocs

    Price : $44.99 + tax

    Promotion : TicTok ads , Sponsors , & Influencers

    Place : Shoe Stores , Malls , & Overstock stores such as Tj Maxx and
    Burlington.
    Triple Bottom Analysis
    Triple Bottom Line Analysis is a business concept that posits firms should commit to
    measuring their social and environmental impact—in addition to their financial
    performance—rather than solely focusing on generating profit, or the standard “bottom
    line.” It can be broken the 3 P’s …

    Profit : As of today , the stock price of crocs is $ 166.80. The record revenue of 2020 fo crocs
    ended up being $625.9 million .

    People : The employes of the Croc company have reported that it is a very clean
    environment and they have really good time and location flexibility .

    Planet: According to the website the shoes are “comfortable without carbon “
    S.W.O.T
    Strengths -Reliable suppliers – It has a strong base of reliable supplier of raw material thus
    enabling the company to overcome any supply chain bottlenecks.

    Weaknesses -There are gaps in the product range sold by the company. This lack of choice
    can give a new competitor a foothold in the market.

    Opportunities -New trends in the consumer behavior can open up new market for the
    Crocs, Inc. . It provides a great opportunity for the organization to build new revenue
    streams and diversify into new product categories too.

    Threats -Liability laws in different countries are different and Crocs, Inc. may be exposed to
    various liability claims given change in policies in those markets.
    Consumer Profile Analysis
    Crocs use value based positioning strategy to position itself as a brand offering comfortable and styled
    casual footwear products which suit customer's personality

    ~ 64.2% of crocs's followers are female and 35.8% are male.

    ~Audience interests of crocs are arts and crafts and designs


    Consumer Profile Analysis

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