Scribd Logo
Upload

Welcome to Scribd!

  • 1 views

    Internet Market - 3rd Activity

    Uploaded by

    Angel Jade Gavino
    The document outlines the marketing process which consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control. It then discusses the traditional 4 P's of marketing - product, price, promotion, and place using a sample product as an example. The document concludes that people is considered the 5th P of marketing, referring to employees and customer service.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Internet Market - 3rd Activity

    Uploaded by

    Angel Jade Gavino
    1 views1 page
    The document outlines the marketing process which consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control. It then discusses the traditional 4 P's of marketing - product, price, promotion, and place using a sample product as an example. The document concludes that people is considered the 5th P of marketing, referring to employees and customer service.

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document outlines the marketing process which consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control. It then discusses the traditional 4 P's of marketing - product, price, promotion, and place using a sample product as an example. The document concludes that people is considered the 5th P of marketing, referring to employees and customer service.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1 views1 page

    Internet Market - 3rd Activity

    Uploaded by

    Angel Jade Gavino
    The document outlines the marketing process which consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control. It then discusses the traditional 4 P's of marketing - product, price, promotion, and place using a sample product as an example. The document concludes that people is considered the 5th P of marketing, referring to employees and customer service.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Gavino, Angel Jade S.

    BBTLED-ICT-3-1
    Internet Marketing

    1. Outline Marketing Process


    The Marketing process consists of four elements: strategic marketing analysis, marketing-
    mix planning, marketing implementation, and marketing control

    Strategic marketing analysis, or marketing strategy, is a term that you may hear quite a lot,
    but perhaps not quite understand it fully. It is sometimes dismissed as only being of relevance to
    larger enterprises. But, in actual fact, strategic marketing thinking should underpin every
    marketing activity that an SME business undertakes.

    Marketing mix planning refers to the set of actions, or tactics, that a company uses to
    promote its brand or product in the market. Pricing can also be used a demarcation, to
    differentiate and enhance the image of a product. Product: refers to the item actually being sold.

    Marketing implementation is the process of turning your marketing strategy into real-life
    actions tasks and projects, people responsible for them, and deadlines. In other words, it's about
    bringing your marketing plan to life

    Marketing control is the process of monitoring the proposed plans as they proceed and
    adjusting where necessary.

    2. Search for four P’s of a sample product

    Product: The item or service being sold must satisfy a consumers need or desire.

    Price: An item should be sold at the correct price for consumer expectations; neither too low
    nor too high.

    Promotion: The public needs to be informed about the product and its features in order to
    understand how it fills their needs or desires.

    Place: The location where the product can be purchased is important for optimizing sales.

    3. What is said to be the 5th P of Marketing?

    PEOPLE

    People refer to the staff, salespeople, and those who work for the business. People decisions
    are usually centered around customer service, how do you want your employees to be perceived
    by customers?

    You might also like