Industrial Visit)
Industrial Visit)
Industrial Visit)
I also wish to express my gratitude to Mr. Gagan Katiyar and Mr. Ajab Singh for
their encouragement and guidance in carrying out this industrial visit. I also
sincerely thank the officials and staff members of Flipkart Wholesale store who
rendered their help during our visit to their store.
I also thank the BIMTECH Institute for providing us a great opportunity for this
visit which was a great learning experience for me.
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OBJECTIVE OF THE VISIT
This tour was organized so that we can the get the practical knowledge of the
working process of a wholesale store and how does a store sell it products
directly to other business. It was organized to understand the strategies used
by the store the attract its customers, promotion techniques used to launch a
new product, the margins of store.
The tour’s other objective was to give a better understanding of how a store
controls its inventory on such a large scale.
The tour was organized in a very practical way so that the students gets to the
know the ground realities of the working process of a store rather than just
the theoretical knowledge.
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INTRODUCTION OF COMPANY
Sachin Bansal and Binny Bansal are the founders and Kalyan
Krishnamurthy is the CEO of Flipkart. Its headquarters is situated in
Bangalore, Karnataka. Its net worth is valued at $36.7 billion with a
revenue of $6.1 billion. It employees about 30000 people.
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This deal has had a huge impact on e-commerce market in India. It
helped in raising the confidence on E commerce market in India.
Merging with Walmart helped Flipkart to leverage Walmart’s impressive
omnichannel skill and attain the comprehensive information about
supply chain.
It has also had many positive impacts on Indian Economy such as:
Employment
Low prices and more verity
Collateral benefits
Research and Benefits
Employee Stock Option Plan
Efficient Supply Chain
Economic growth
PROBLEM IDENTIFICATION:
Congested working place
Lack of proper Covid prevention measures
Messy working space
Lack of specialist and skilled personnel
Poor layout and space utilization
Suboptimal picking
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OBSERVATION AND KEY LEARNINGS
Firstly, we were made aware of the meaning of what B2B model of business
means.
It is form of transactions where there are two or more businesses are involved.
This model involves various parties such as wholesaler and manufacturer, or a
retailer and wholesaler. It only involves deals between various business and
not any business and individual customer.
The store was located over a location of approx. 54000 square feet
Their sale area was about 32000 square feet
Store sales figures varies from 80 lakhs to 1 crore per day according to the
manager of the store, although this is just the sales figure not the profit. Sales
usually rises during festive seasons such as Christmas and Diwali. During these
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days store sales figures rises to 2-3 crores per day. But the store also have to
match up the big challenge of holding proper inventory during those days.
We were also provided with other information about the store as well like:
This store deals in 98 different types of products that are separated with their
own article number, category number, item code, category number and
subcategory number.
Different stands are used for active items like detergents, soaps, etc.
S- Seasonal items such as coolers
O- One time use
D- Deleted items
C- Cancel items
Some of the best priced brand that the companies own are:
Main Stays
Right Buy
Onn
Members Mark
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Great Value
This store earns its main profit by selling its topline products that are daily use
and basic such as groceries. Such type of products is sold in bulk. Other topline
product includes soaps, breads, shampoos and detergents. They make up the
80% of the total sale.
Price of food items is reduced if the store is unable to sell it in 3 months so that
the customer comes out to buy it before it gets spoiled.
Non-food items get the similar treatment as well but it is applied after 6
months.
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SUMMARY
After the visit I have come to know that a DC performs two activities that
are inbound and outbound. Under which various activities takes place
for smooth and efficient running of a DC. The visit helped us gain
knowledge of various logistics. We were given a practical experience of
the various inbound activities by Mr. Chetan Sharma, the manager of the
store.
And in end a Q&A session was held so that we can clear all our doubts.
Mr. Chetan answered all our quarries with utmost grace which gave us
clearer picture of the DC working process.
Saurav Sharma
21RM953
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Glossary
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