Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

STO TOMAS BRANCH
STO. TOMAS, BATANGAS
________________________________________________________

PROGRAM: BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY

1st SEMESTER, SCHOOL YEAR 2021-2022

Course Title: Purposive Communication

Course Code: GEED 10063
Course Credit: 3
Pre-requisite: None
Course Description: Purposive Communication is a three-unit course that develops students’ communicative competence. It
enhances their cultural and intercultural awareness through multimodal tasks that provide them
opportunities for communicating effectively and appropriately to a multicultural audience in a local or
global context. It equips them with tools for critical evaluation of a variety of texts and focuses on the
power of language and the impact of images to emphasize the importance of conveying messages
responsibly. The knowledge, skills, and insights that they gain from this course may be used in their
academic endeavors, their chosen disciplines, and their future careers as they compose and produce
relevant oral, written, audio-visual and/or web-based output for various purposes.

VISION OF THE UNIVERSITY

PUP: The National Polytechnic University

MISSION OF THE UNIVERSITY

Ensuring inclusive and equitable quality education and promoting lifelong learning opportunities through a re-engineered
polytechnic university by committing to:
1. provide democratized access to educational opportunities for the holistic development of individuals with global
perspective
2. offer industry-oriented curricula that produce highly- skilled professionals with managerial and technical capabilities and a
strong sense of public service for nation building
3. embed a culture of research and innovation
4. continuously develop faculty and employees with the highest level of professionalism
5. engage public and private institutions and other stakeholders for the attainment of social development goal
6. establish a strong presence and impact in the international academic community

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 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
STO TOMAS BRANCH
STO. TOMAS, BATANGAS
________________________________________________________

GOALS OF THE BRANCH

The PUP Sto. Tomas Branch commits to accomplish the following goals:
1. Sustain a culture of quality among the branch stakeholders by providing opportunities for students, faculty and staff development
at the local, regional, national, and international levels.
2. Develop and nurture collaborative research culture.
3. Champion knowledge and technology transfer through responsive sustainable and development-oriented community extension
programs.
4. Provide a learning-conducive campus environment where technology driven resources are available to students, faculty
members are available to students, faculty members and staff in enlarging their skills and competencies to meet the demands
of the changing times.
5. Ensure continuous improvement in the various areas of its operations through productive partnership and engagements with
public, private and civil society acquire time.

PROGRAM OBJECTIVES

Institutional Learning Outcomes Program Outcomes Course Objectives

1. Creative and Critical Thinking 1. Identify and analyze user needs and 1. Describe the nature, elements,
take him into account in the selection, and functions of verbal and non-
2. Effective Communication creation, evaluation and administration of verbal communication in various
computer- based systems. and multicultural contexts.
3. Strong Service Orientation
2. Analyze complex problems and identify 2. Explain how cultural and global
4. Passion to Life-Long Learning and define the computing requirements issues affect communication.
appropriate to its solution.
5. Sense of Nationalism and Global 3. Determine culturally appropriate
Responsiveness 3. Communicate effectively with the terms, expressions, and images.
computing community and with society at
6. Community Engagement large about complex computing activities 4. Evaluate multimodal texts critically
through logical writing, presentations and to enhance receptive (listening,
7. Adeptness in the Responsible Use clear instructions. reading, viewing) skills.
of Technology

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 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
STO TOMAS BRANCH
STO. TOMAS, BATANGAS
________________________________________________________
8. High Level of Leadership and 4. Design and implement and evaluate 5. Summarize the principles of
Organizational Skills computer-based systems, processes, academic text structure.
components or programs to meet desired
9. Sense of Personal and needs and requirement under various 6. Convey ideas through oral, audio-
Professional Ethics constraints visual, and/or web-based
presentations for different target
5. Apply knowledge through the uses of audiences in local and global
current techniques, tools and practices settings using appropriate
necessary for the IT profession. registers.

6. Function effectively as a member or 7. Create clear, coherent, and

leader of a development team recognizing effective communication materials.
the different roles within the tea to
accomplish a common goal. 8. Present ideas persuasively using
appropriate language registers,
7. Understand best practices and tone, facial expressions, and
standards and their applications. gestures.

9. Write and present academic

papers using appropriate tone,
style, conventions, and reference
styles.
10. Appreciate the differences of the
varieties of spoken and written
language.

11. Appreciate the impact of

communication on society and the
world.

12. Adopt cultural and intercultural

awareness and sensitivity in
communication of ideas.

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 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
STO TOMAS BRANCH
STO. TOMAS, BATANGAS
________________________________________________________
13. Adopt awareness of audience and
context in presenting ideas.

COURSE PLAN

WEEK TOPIC LEARNING METHODOLOGY RESOURCES ASSESSMENT

OUTCOMES
1 Introduction & At the end of this Online Orientation & Use of social media Students will write a
Orientation lesson, the students Assessment (face book, messenger, brief essay on a given
are expected to: Lecture and class email, google) scenario (via face book
Communication 1. be familiar with discussion on elements LCD projector or group)
Processes, the vision, mission, and types of manila paper
Principles, and goals, and communication Audio and/or video Produce a video that
Ethics objectives of the clips of various media introduces self/or
university; Group work on (e.g. TV commercials; describe activities
2. provide their identifying elements of movies; newscasts; during community
expectations from communication in etc.) quarantine.
the course; various contexts Texts from
3. adopt awareness newspapers, Medium of
on subject’s content magazines, journals communication must
and requirements; see be in English.
and http://www.healthknowl
4. describe the edge.org.uk/public- Quizzes and seatwork
nature, elements, health- on identifying elements
and functions of textbook/organisation- of communication (e.g.
verbal and non- management/5aunders sender, message,
verbal tanding-itd/effective- channel, receiver,
communication in communication effect)
various and see
multicultural http://promeng.eu/dow
contexts nloads/training-
materials/ebooks/soft-
skills/effective-

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 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
STO TOMAS BRANCH
STO. TOMAS, BATANGAS
________________________________________________________
communication-
skills.pdf
Chase, R. & Shamo, S.
(2013). Elements of
effective
communication, 4th ed.
Washington, Utah:
Plain and Precious
Publishing.
2 Communication 1. Explain how Class discussion of LCD Projectors or Group work/reaction
and Globalization cultural and global essay ”Flight from manila paper paper and/or
issues affect Conversation” or video See discussion forum on
communication. “Connected but alone” “Communicating in a the impact of
2. Appreciate the and “How social media multicultural society globalization on how
impact of can make history” or and world” people communicate,
communication on “Wiring a web for Article “Flight from and vice versa
society and the global good” conversation”
world. http://www.nytimes.co
m/2012/04/22/opinion/s
unday/the-flight-from-
conversation.html?_r=0
Video “Connected but
alone” in TED talks
https://www.ted.com/tal
sks/sherry_turkle_alon
e_together
Video “How social
media can make
history”
https://www.tedcom/tal
ks/clay_shirky_how_cel
lphones_twitter_facebo
ok_can_make_history
Video “Wiring a web for
global good”

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 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
STO TOMAS BRANCH
STO. TOMAS, BATANGAS
________________________________________________________
https://www.ted.com/tal
s/gordon_brown
3 Local and global 1. Determine Lecture and class LCD projector or Quiz and seatwork on
communication in culturally discussion on using manila paper using culturally
multicultural appropriate terms, culturally appropriate invited students/ appropriate terms,
settings expressions, and terms, expressions and speakers from different expressions, and
images (sensitivity images, varieties and cultures images; varieties and
Varieties and to gender, race, registers of language. films or videos showing registers of language
registers of class, etc.) different speakers from
spoken and 2. Adopt cultural and Class discussion of various regions Group Research report
written language intercultural cultural communicating a on various cultural and
awareness and appropriateness in multilingual setting intercultural modes of
sensitivity in communicating as (e.g. “Lost in communication (e.g.
communication of tackled in film/video Translation”) words/gestures used in
ideas. Exercises on using See TED Talks “Pop a particular region or
culturally appropriate culture in the Arab country to show
terms, expressions, world” respect) and/or various
and images https://www.ted.com/tal issues in
ks/shereen_elfeki_pop communication (e.g.
Interview/invite _culture_in_the_arab_ use of politically correct
speakers/students world words in today’s world;
See gender sensitivity
https://celsangues.wor through language
dpress.com/2015/01/29
/it-aint-right-innit-about-
language-register-in-
english/
See http://www.really-
learn-
english.com/language-
register.html
See https://www.uni-
due.de/SVE
See
https://www.icaltefl.com

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 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
STO TOMAS BRANCH
STO. TOMAS, BATANGAS
________________________________________________________
/category/varieties-of-
english
See
http://wwwbritishcouncil
.org/blog/which-variety-
english-should-you-
speak
Dainton, M. & Zelley E.
(2015). Applying
Communication Theory
for Professional Life. A
practical introduction
3rd ed. Sage
Publications.
Biber, D. & Conrad S.
(2009). Register, genre
and style. Cambridge
Univ. Press
4 Evaluating 1. Evaluate Lecture and class LCD Projector or Invitation for people to
messages and/or multimodal texts discussion on critical manila paper join cause-oriented
images of critically to enhance reading and listening Authentic texts about events using various
different types of
receptive (listening, Exercises on analyzing cultural sensitivity from media such as email,
texts reflectingreading, viewing) content of various texts various media (text social media, print
different cultures
skills messages; email and/or electronic
2. Convey ideas messages; social advertisements
1.What is the through oral, audio- media messages,
message? visual. And/or web- newspaper, magazine,
2.What is the based presentations and journal articles;
purpose of the for different target print and electronic
message? audiences in local advertisements
3.How is the and global settings See sample:
message conveys using appropriate http://www.kwinntessen
by the text/or registers. tial.co.uk/cultural-
image? 3. Adopt awareness services/articles/cultura
of audience and l-sensitivity.html

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 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
STO TOMAS BRANCH
STO. TOMAS, BATANGAS
________________________________________________________
4. Who is the context in presenting See sample:
target audience of ideas https://mindspaceintuiti
the message? on.files.wordpress.com
5. What other m/2015/01cross-
ways of cultural.jpg
presenting the See sample;
message are http://i.telegraph.co.uk/
there? multimedia/archive/014
40/burger
_1440211c.jpg
See sample
http://atlantablackstar.c
om/2013/11/19/9-
racists-ads-commercial
that promote-negative-
images-of-black-
people//3/
Mooney, A. Peccei,J.S.
La Belle, S.et.al (2010).
Language society and
power: An introduction
3ed. London
Routledledge
5-7 Communication 1. Convey ideas Lecture and class LCD projector or Oral, audio-visual,
Aids and through oral, audio- discussion on manila paper and/or web-based
Strategies using visual, and/or web- preparing audio visual texts, video/audio clips presentations to
Tools of based presentations and web-based from various sources promote cultural values
Technology for different target presentation See (e.g. respect for elders,
audiences in local http://www.creatingmult bayanihan spirit, etc.)
and global setting Group work and class imodaltexts.com
using appropriate discussion on “The world’s worst
registers identifying problems research presentation”
2. Adopt awareness with the research https://www.youtube.co
of audience and presentation in the m/watch?v=nSgqp4-
video bZQY

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 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
STO TOMAS BRANCH
STO. TOMAS, BATANGAS
________________________________________________________
context in presenting Adler, R. Elmhorst,
ideas J.M., & Lucas, K.
(2012). Communicating
at work:Strategies for
success in business
and the professions.
NY:McGraw Hill.
8-11 Communication 1. Convey ideas Lecture and class LCD projector or Public announcement
for various through oral, audio- discussion on manila paper (audio/video, social
purposes visual, and/or web- informative, persuasive Sample texts (inquiry media) about disaster
to obtain, provide, based presentations and argumentative letter, police reports, preparedness
and disseminate for different target communication political speeches, Editorial about
information audiences in local letters of appreciation, environmental issues
to persuade and and global settings Lecture and discussion etc.)
argue using appropriate of Types of speeches See Formal speech based
registers and public speaking http://omafra.gov.on.ca on current issues
2. Create clear, (Read, Memorized, /english/rural/facts/03- (extempo), and/or
coherent, and Impromptu/Extemporan 033.htm declamation, oratorical
effective eous) See speeches
communication http://www,capmember
materials Short exercises asking s.com/media/cms/l2l_m
3. Present ideas for information through od2_ch8_effective_co
persuasively using inquiry letter or mmunicatio_63afca897
appropriate interview, response to 0d43.pddf
language registers, queries, incident See
tone, facial reports http://hplengr.engr.wisc
expressions, and .edu/Prof_Comm.pdf
gestures See
4. Adopt awareness http://www.pearsonhigh
of audience and ered.com/samplechapt
context in presenting er/0205522214.pdf
ideas Searles, G. (2014).
Workplace
Communication: The

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 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
STO TOMAS BRANCH
STO. TOMAS, BATANGAS
________________________________________________________
Basics. Boston: Allyn &
Bacon, 6th ed.
Dainton, M & Zelley E.
(20150. Appying
communication theory
for professional life. A
practical introduction.
3rd ed., Sage
publications.
Lucas, S. (2011). The
art of public speaking.
NY: McGraw Hill.
Video of “The Most
Important Cannot be
Said”; Eddie Calasanz
at TED xADMU
(youtube)
12-14 Communication 1. Create clear, Lectures and class LCD projector or Write workplace
for Work coherent and discussion on effective manila paper documents (e.g.
Purposes effective communication and Video of “Giving minutes; memo)
communication oral presentations in Presentations Worth Written and/or oral
materials the workplace Listening to”: Gordon presentation (group
2. Present ideas Kangas at TEDx Talks reporting) of a medical
persuasively using Analysis of different (you tube) case/business
appropriate communication Sample communication proposal/ media
language registers, materials materials from different campaign proposal/
tone, facial, workplace settings program or project
expressions and Writing exercise on (e.g. minutes, memo, proposal for addressing
gestures communication requests, business/ a health issue/problem
3. Adopt awareness materials for the technical/ incident (using communication
of audience and workplace (e.g. reports. letters) tools and strategies-
context in presenting minutes, memo, See tools of technology)
ideas in requests, business/ https://www.vuuedu/Up
communicating technical/incident loads/files/SampleMeet
ideas reports, letters ingMinutes.pdf

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 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
STO TOMAS BRANCH
STO. TOMAS, BATANGAS
________________________________________________________
See
https://www.monash.ed
u.au/lls/llonline/writing/
medicine/reflective/5.x
ml
See
http://tawanmandi.org.a
f/knowledge-
portal/Media/Workplac
e_communication_cha
pter_in_communication
s.pdf
See
http://www.dol.gov/ode
p/topics/youth/softskills
/Communication.pdf
Dainton, M. & Zelley E.
(2015). Applying
communication theory
for professional life. A
practical introduction
3rd ed., Sage
Publications
Searles, G. (2014)
Workplace
Communication: The
Basics. Boston: Allyn &
Bacon, 6th ed.
15-18 Communication 1. Write and present Lecture and class LCD projector or Analysis papers (e.g.,
for Academic academic papers discussion on manila paper literary analysis,
Purposes using appropriate communication for Bullock, R. & Goggin, political science
tone, style academic purposes M. (2013). The Norton analysis paper) and/or
conventions and Independent research Field Guide to Writing Technical papers (for
reference styles (topic proposal, 3rd ed.,W.W. Norton journal article or
and Company. magazine article) on

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 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
STO TOMAS BRANCH
STO. TOMAS, BATANGAS
________________________________________________________
2. Adopt awareness literature review, data See http://english28- political, social,
of audience and gathering, analysis payte.weebly.com/uplo cultural, economics or
context in presenting ads/3/8/2/9/38294063/ health, environment
ideas nortonfieldguide2.pdf issue
3. Convey ideas See Academic
through oral, audio- http://www4stat.ncsu.e Presentations (e.g.
visual, and/or web- du/~reich/st810A/oral.p paper presentations for
based presentations df a local/international
for different target See forum) of analysis/
audiences in local http://pne.people.si.umi technical paper
and global settings ch.edu/PDF/howtotalk. Final Exam/Project:
using appropriate pdf Multimodal Advocacy
registers campaign (print, audio,
visual, web-based)
addressing current
issues tackled in
previous tasks (e.g.
good governance,
responsible citizenship,
disaster preparedness,
environmental
preservation, poverty
reduction, etc.
and/or Essay about the
tackled lessons.

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 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
STO TOMAS BRANCH
STO. TOMAS, BATANGAS
________________________________________________________

CLASSROOM POLICIES
• Face to Face: N/A
• Online (synchronous/asynchronous) mode and/or Correspondence mode.

COURSE GRADING SYSTEM:

• The grading system for both online and offline teaching shall be modified. While faculty members still can have 70% for class
standing and 30% for midterm/finals exam, they can limit class standing to portfolio/e-portfolio, projects, case analysis,
summative test (long or unit test).
• Attendance, recitation, and oral reports shall no longer be part of the class standing as they are not possible for offline
teaching where students will just be receiving the correspondence mode of instructional materials sent to them and will work
on the tasks on their own pace.

Prepared by: Reviewed and Validated by:

Ginalyn B. Panghulan, Ph.D. Asst. Prof. Marienel N. Velasco

Faculty, PUP Sto. Tomas Program Coordinator, BSIT

Ms. Rezylyn Z. Cabrera

Chief, Library Services

Noted by: Approved by:

Engr. Liza-Marie B. Nuevo Dr. Armando A. Torres

Academic Head Director, PUPSTB

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