Review - Benefit4you-Ca - 2022-1-21 00 - 05 - 27
Review - Benefit4you-Ca - 2022-1-21 00 - 05 - 27
Review - Benefit4you-Ca - 2022-1-21 00 - 05 - 27
Review of benefit4you.ca
Generated on January 20, 2022
Introduction This report provides a review of the key factors that influence the SEO and
usability of your website.
The score is graded on a 100-point scale that represents your Internet Marketing
Effectiveness. The algorithm is based on dozens of criteria, including search engine
data, website structure, site performance and more. A score lower than 40 means
that there are a lot of areas to improve. A score above 70 tells you that your
website is probably well optimized and ready for a digital marketing campaign.
Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most
important keywords.
Check the title tags for thousands of pages at once using Site Crawl.
Meta Description Benefit4you helps Canadians get the disability tax benefits and refunds they
deserve. Let us assist with your CPP or ODSP applications and filing today!
Great, your meta description contains between 70 and 160 characters spaces included (400 -
940 pixels).
A good meta description acts as an organic advertisement, so use enticing messaging with a
clear call to action to maximize click-through rate. They allow you to influence how your web
pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and
contains your most important keywords (these appear in bold when they match part or all of
the user’s search query).
Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too
long, too short or duplicated across multiple web pages.
Mobile Version
https://benefit4you.ca
This is a representation of what your title tag and meta description will look like in Google
search results for both mobile and desktop users. Searchers on mobile devices will also see
your site's favicon displayed next to the page's URL or domain.
Search engines may create their own titles and descriptions if they are missing, poorly
written and/or not relevant to the content on the page and cut short if they go over the
character limit. So it’s important to be clear, concise and within the suggested character limit.
Check your title tag and meta description to make sure they are clear, concise, within the
suggested character limit and that they convey the right message to encourage the viewer to
click through to your site.
1 5 1 3 0
<H2>
<H2> About Us
and 5 more.
Use your keywords in the headings and make sure the first level (<H1>) includes your most
important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an <H1> tag, only include more than one per
page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
Content Analysis Open Menu Close Menu 2 Disability Tax Credits 2 Current Page 3
This data represents the words and phrases that your page appears to be optimized around.
We use what’s called “natural language processing" (NLP), which is a form of artificial
intelligence that allows computers to read human language, to do this analysis.
The numbers next to each word or phrase represents how often we detected them and their
variants on the page.
Are these the keywords you want to target for your page? If so, great! Track your site’s
rankings in Google search results using WooRank’s Keyword Tool.
If these keywords aren’t relevant to your page, consider updating your content to optimize it
for your target keywords.
Alternative text allows you to add a description to an image. Since search engine crawlers
cannot see images, they rely on alternative text attributes to determine relevance to a search
query. Alternative text also helps makes an image more likely to appear in a Google image
search and is used by screen readers to provide context for visually impaired users.
It looks like most or all of your images have alternative text. Check the images on your
website to make sure accurate and relevant alternative text is specified for each image on
the page.
Try to keep your alternative text to a simple, one-sentence description of what's in the image.
Links pass value from one page to another. This value is called 'link juice'.
A page's link juice is split between all the links on that page so lots of unnecessary links on a
page will dilute the value attributed to each link. There's no exact number of links to include
on a page but best practice is to keep it under 200.
Using the Nofollow attribute in your links prevents some link juice, but these links are still
taken into account when calculating the value that is passed through each link, so using lots
of NoFollow links can still dilute PageRank.
Detected: English
Great, your declared language matches the language detected on the page.
Make sure your declared language is the same as the language detected by Google.
Web Feeds We didn't find any web feed URLs on this web page.
A Web feed essentially enables visitors to receive information from your site without having
to manually visit your website themselves. This allows you to consistently engage with your
users, even when they are elsewhere.
Web Feeds can be used across a network of websites for product alerts, news, blog updates
and more. Users can choose to subscribe to your content and receive notifications. Most
multimedia content available on the web can be easily and efficiently distributed to your
users using feeds.
The content would be delivered to the user in either RSS, ATOM, or JSON format. The
aggregation of a web feed is the act of making a collection of web feeds available on one
page.
Adding a web feed depends on the CMS you're using. Check with your CMS for specific
instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's
added, start advertising it on your pages.
http://benefit4you.ca/ https://benefit4you.ca/
http://www.benefit4you.ca/ https://benefit4you.ca/
https://benefit4you.ca/ https://benefit4you.ca/
https://www.benefit4you.ca/ https://benefit4you.ca/
Fortunately your website redirects www.benefit4you.ca and benefit4you.ca to the same site.
A robots.txt file allows you to restrict the access of search engine crawlers to prevent them
from accessing specific pages or directories. They also point the web crawler to your page’s
XML sitemap file.
Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt
Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any
restricted files.
See the pages you've disallowed with your robots.txt file with Site Crawl.
XML sitemaps contain the list of your URLs that are available to index and allow the search
engines to read your pages more intelligently. They can also include information like your
site’s latest updates, frequency of changes and the importance of URLs.
Be sure to only include the pages you want search engines to crawl, so leave out any that
have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error
codes and be sure to be consistent in using your preferred URLs (with or without www.),
correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file
to point search engine crawlers to the location of your sitemap.
To learn more about what a valid sitemap should look like check out our guide about XML
Sitemaps or submit it through Google Search Console.
URL parameters are used to track user behaviors on site (session IDs), traffic sources
(referrer IDs) or to give users control over the content on the page (sorting and filtering). The
issue with URL parameters is that Google sees each unique parameter value as a new URL
hosting the same thing - meaning you could have a duplicate content problem. Sometimes,
it’s able to recognize these URLs and group them together. It then algorithmically decides
which URL is the best representation of the group and uses it to consolidate ranking signals
and display in search results. You can help Google recognize the best URL by using the
rel="canonical" tag.
Use the URL Parameters Tool in Google Search Console to tell Google how your URL
parameters affect page content and how to to crawl URLs with parameters. Use this tool very
carefully - you can easily prevent Google from crawling pages you want indexed through
overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Check the On-Page section of Site Crawl to identify any duplicate content issues.
A canonical tag, also called "rel canonical" is an HTML tag that tells search engines that the
enclosed URL is the original, definitive version of the page. Practically speaking, it tells Google
which page you want to appear in search results. Search engines see different URLs as
different pages, even if they are serving the same purpose. Having multiple versions of a
page might cause you to suffer issues with duplicate content.
Implementing a canonical tag can be done though the <link> tag in the <head> or through
HTTP headers.
To learn more about best practices and how to implement your canonicals correctly, check
out our complete canonical tag guide. Also, head to WooRank’s Site Crawl to discover any
duplicate content issues on your site.
The robots meta tag gives you control over the content search engines are able to index and
display to users. Discover all of the ways you can use robots meta tags here.
Although not necessary to have on each page, it is highly recommended to include robots
tags so you can control how your content is delivered.
You can implement your robots tag either as an HTML tag in the head element of your page,
or by using an X-Robots-Tag in the HTTP Header response.
You can use both approaches to specify instructions to one particular search engine, or any
other search engine visiting and crawling your site.
The hreflang tag is an HTML tag that tells search engines which languages and (optionally)
countries a page's content is relevant for. Hreflang tags also tell search engines where to find
the relevant content in alternate languages.
If your website targets users all around the world, using hreflang tags will help make sure
the right content is being served to the right users.
The value of the hreflang attribute identifies the language (in ISO 639-1 format) and
optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.
Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.
Broken links send users to non-existent web pages. They hurt a site's usability and
reputation, which impacts SEO.
Be proactive in checking your pages to make sure they don't have any broken links.
See the HTTP status for potentially thousands of links using Site Crawl.
Google sees hyphens as word separators while underscores aren't recognized. So the search
engine sees www.example.com/green_dress as www.example.com/greendress. The bots will
have a hard time determining this URL's relevance to a keyword.
Discovered Pages 3
Discovered pages do not impact your ranking but this is very handy information to have to
make sure that your site’s pages are being indexed correctly.
A low number can indicate that bots are unable to discover your pages, which is commonly
caused by bad site architecture and poor internal linking. Or you've unknowingly prevented
bots and search engines from crawling and indexing your pages. An unusually high number
could be an indication of duplicate content due to URL parameters.
Make sure your website's XML sitemap is present and that you've submitted it to the major
search engines. Building backlinks to your website's internal pages will also help bots to
discover, crawl and index them, while building authority to help them rank in search results
at the same time.
Check Index Status and Crawl Errors in Google Search Console to track the status of your
crawled/indexed pages.
If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl
analysis to find out why.
If you use parameters in your URL like session IDs or sorting and filtering, use the
rel="canonical" tag to tell search engines which version of those pages is the original.
Mobile friendly pages make it easy for users to complete objectives and common tasks and
use a design or template that is consistent across all devices (uses responsive web design).
Mobile Rendering
This is how your website appears when displayed on different mobile devices.
With more than half of all Google search queries originating on a mobile device, it is
important to make sure your mobile site is optimized for these users.
Tap Targets Perfect, your page’s tap targets are big enough and have enough space
between them.
Great, your links and buttons are big enough to be easily tapped and spaced enough so that
a user's finger pressing on one tap target does not inadvertently touch another tap target.
Great, your website does not embed any special types of web content, such as Flash,
Silverlight or Java, so your content can be accessed on all devices.
Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content
should not solely rely on a particular viewport width to render well. Consider these additional
tips:
Avoid setting large absolute CSS widths for page elements.
If necessary, CSS media queries can be used to apply different styling depending on
screen size.
Ideally, serve responsively-sized images.
Mobile or responsive frameworks are an important part of website optimization as they assist
developers in creating applications which are applicable to multiple devices.
AMP is an open-source library that provides a straightforward way to create web pages that
are compelling, smooth, and load near instantaneously for users.
Schema.org includes attributes for entities, relationships between entities and actions.
These vocabularies can be added to a page using many different encodings, including RDFa,
Microdata and JSON-LD.
Schema.org vocabulary can be used with many different encodings, including RDFa,
Microdata and JSON-LD. These vocabularies cover entities, relationships between entities
and actions, and can easily be extended through a well-documented extension model. Over
10 million sites use Schema.org to markup their web pages and email messages. Many
applications from Google, Microsoft, Pinterest, Yandex and others already use these
vocabularies to power rich user experiences.
BENEFIT4YOU.CA
Benefit4you | Disability Tax Credits
Benefit4you helps Canadians get the disability tax benefits and re…
Tag
og:type website
og:image http://static1.squarespace.com/static/5e5802518f2dba768a
37b35f/t/5ee3a4acffdde71586133a35/1591977133929/A.png
?format=1500w
og:url https://benefit4you.ca
Facebook developed the Open Graph protocol to enable the integration of any web page with
its social media platform. Other social media platforms have also adopted the protocol,
allowing you to control how your web pages are presented when shared across social media.
Tag
twitter:image http://static1.squarespace.com/static/5e5802518f2dba768a
37b35f/t/5ee3a4acffdde71586133a35/1591977133929/A.png
?format=1500w
twitter:url https://benefit4you.ca
twitter:card summary
We detected Twitter Card tags on your webpage, but there are some errors that should be
fixed.
Twitter Cards are designed to give users a rich media experience whenever a tweet contains
links to a site's content. Twitter has various card types that can show content previews, play
videos and increase traffic to your website.
Use the validator to check what information will appear when something is shared on Twitter.
Designed for humans first and machines second, microformats use code (HTML/XHTML tags)
originally intended for other purposes to add context to the content on a webpage. This helps
machines (like Google!) to understand certain information (contact information, geographic
coordinates, calendar events, etc.) intended for humans.
DMARC uses DNS to publish information on how an email from a domain should be handled
(e.g. do nothing, quarantine the message, or reject the message).
Once you setup your DMARC record, use DMARC lookup tool to check it for errors.
Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while
logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website
would receive an extra boost in their ranking.
While switching to HTTPS, make sure your site remains optimized and see to it that your
website will still run quickly. Follow these best practices for a smooth transition:
Use a serious issuer to purchase your SSL certificate
Redirect all of your HTTP pages to the HTTPS version of your website
Use HTTP Strict Transport Security (HSTS) in your headers
Renew your SSL certificate every year, before it expires
Make sure that all of your content (CSS, etc.) is linked to HTTPS
Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt
file to reference this version
Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Using an SSL certificate creates an encrypted connection between your visitor's browser and
your website's server adding an extra layer of security. In 2014,Google™announced that
HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it
will likely rank below your HTTPS competitors. Whenmovingto HTTPS, follow these best
practices for a smooth transition:
Use a serious issuer to purchase your SSL certificate
Redirect all of your HTTP pages to the HTTPS version of your website
Use a Security Token Service (STS) in your headers
Renew your SSL certificate every year, before it expires
Make sure that all of your content (CSS, etc.) is linked to HTTPS
Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt
file to reference this version
Register the HTTPS version of the website in Google & Bing Search Console/Webmaster
Tools
Great, your website is secure and does not contain mixed content types.
Mixed content occurs when a URL is loaded over a secure HTTPS protocol, but other
resources on the page (such as images, videos, stylesheets, scripts, etc.) are loaded over an
insecure HTTP connection.
Modern browsers may block this content, or may display warnings to the user that this page
contains insecure resources which causes them not to view your page.
To learn more on how to minification helps a website, read our guide to minification.
To learn more on how to make your website faster, check out these tips to decrease page
load time.
This page appears to have failed for one or more of the 5 checks for image optimization.
Optimizing your images can yield the greatest performance improvements and impress your
website visitors. Lighthouse helps to identify issues that could frustrate users when the page
loads, like images without dimensions. By not specifying an image’s width and height, you
could be causing a layout shift on your page.
Website visitors will benefit from properly sized images and efficiently encoded images. If
there are any images that load offscreen or are hidden in the page, it would be better to
defer those images to speed up your load time.
Finally, it’s important to serve next-gen image formats, which have better compression and
quality than their older JPEG and PNG counterparts. The images will load faster, consume
less data and provide an overall better user experience.
Layout Shift Elements We didn't find any DOM elements that contribute to the CLS of your page.
Cumulative Layout Shift (CLS) is used to measure the user-friendliness of a page. Specifically,
it measures how much the content on a page moves around as the page loads.
CLS is measured any time an element that’s visible in the viewport changes its position on
the screen between two frames as the page loads. So, if a button moves from the left to the
right, or if it moves two or three lines down, a CLS is recorded. This is bad user experience,
as your visitors can get frustrated when they try to click something and it moves positions.
Each shifted element on your page contributes to your CLS score. To learn more about how
CLS is calculated and some of the common causes, check out our Cumulative Layout Shift
guide.
Largest Contentful Paint (LCP) is the amount of time it takes a page to render the largest
image or text block visible in the viewport of a user’s browser. It measures how long users
have to wait to see the most important content on the page.
When measuring and tracking LCP, the clock starts as soon as the user’s browser requests
the URL from the server. Scoring LCP works by recording how long that image or text block
element on the page takes to load and render once the user requests the page from their
browser.
A fast LCP score helps reassure the user that the page is useful. Read more about how LCP
works and why it matters in our Largest Contentful Paint guide.
input
4.32:1
<input class="button sqs-system-button sqs-edi
(4.5:1 expected)
Aa
table-button sqs-button-element--primary" ty…
Some of the text elements on your page do not have sufficient color contrast against the
background, which can make it hard for your website visitors to read your content.
If a page has a low contrast ratio (when a text element’s brightness is too close to the
background brightness, like light gray text on a white background) it will slow down reading
speed and reduce reading comprehension.
Your ideal color contrast should be at least 4.5:1 for small text, or 3:1 for large text (18 pt, or
14 pt and bolded).
Elements found to have a 1:1 ratio are considered "incomplete" and require a manual review.
Use the color contrast checker to determine the contrast ratio of two colors.
Navigation and accessibility are key aspects of user experience. Your users should be able to
interact with and navigate your page’s content no matter their web browser or disability they
may have.
To make sure your website is as easily navigable as possible, we check for five accessibility
metrics. Not every check will be relevant for every web page. To learn more about what it is
we check for and why these elements help your visitors have the best experience, check our
Navigation Guide.
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website
on a server which is geographically close to your visitors. Search engines take the geolocation
of a server into account as well as the server speed.
Technologies
Google Analytics Modernizr Squarespace Stimulus
Typekit
Get to know the technologies used for your website. Some codes might slow down your
website. Ask your webmaster to take a look at this.
Analytics
Google Analytics
Web analytics let you measure visitor activity on your website. You should have at least one
analytics tool installed, but It can also be good to install a second in order to cross-check the
data.
Doctype HTML5
The Doctype is used to instruct web browsers about the document type being used. For
example, what version of HTML the page is written in.
Specifying language/character encoding can prevent problems with the rendering of special
characters.
Length: 11 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the
address bar and make an accurate guess about the content of the page before reaching it
(e.g., http://www.mysite.com/en/products).
Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use
clean URLs to make your site more "crawlable" by Google.
Resource: Search for a good domain name. If no good names are available, consider a second
hand domain. To prevent brand theft, you might consider trademarking your domain name.
Favicons are the small icons that represent a website, company and/or brand. They can be
displayed (among other instances) in browser tabs or bookmarks. Google also displays
favicons in a page's search snippet in mobile search results.
You can see how your site's favicon appears in search results in the Google Preview above.
Make sure your favicon is consistent with your brand to help improve visibility.
Custom 404 Page Great, your website has a custom 404 error page.
Custom 404 error pages are an opportunity for you to reduce customer frustration and link to
other pages on your site.
Register the various extensions of your domain to protect your brand from cybersquatters.
Register the various typos of your domain to protect your brand from cybersquatters.
The backlinks score is calculated by looking at a combination of link signals. This includes the
overall number of backlinks together with the number of linking domains, as well as rating
the overall quality of the backlinks pointing to a website. The quality assessment is based on
the linking pages.
Use these WooRank guides to audit your links, evaluate their quality, build new links and
reclaim old links.
Backlinks Counter 11
Backlinks are links that point to your website from other websites. They are like letters of
recommendation for your site.
Check out our guide on how to build links for SEO. If your backlink counter is high, keep an
eye on the quality of the links coming your way.
Referring Domains 5
This number tells you the number of domains linking back to your site. If you have lots of
backlinks but a low backlink score, having a lot of links from low-quality social media or
blogging platforms could be the cause.
This shows your estimated traffic for benefit4you.ca compared to any competitors you have
chosen. We use Alexa for this information.
Your Alexa Rank is a good estimate of the worldwide traffic to benefit4you.ca, although it is
not 100 percent accurate.
Reviewing the most visited websites by country can give you valuable insights.
This is a list of the local directories where your business has been found. Take care of your
listings in local directories; since maps are now an integral part of search results, your
Google My Business page may have more visitors than your website!
It is important to make sure that your business details are correct in each directory where
you are listed. Find the directories in your country (USA, UK and Canada.) and enhance your
listings with pictures, video, schedules and as many customer reviews as possible.
These are the latest reviews of your business that can be found in local directories. Surveys
show that 90 percent of customers say buying decisions are influenced by online reviews so
take the time to make a good impression and gather positive feedback. Strategies for gaining
reviews may differ by audience or business type; in general, consider asking for reviews,
making it easy to send in feedback and having a prominent social presence.
Facebook Comments 18
Make sure you have opened social media profiles on Facebook, Pinterest, LinkedIn, and other
sites that are of interest to your customers.
Learn how to engage your social media audiences and create a consistent fan base. You can
also use your website to increase your popularity on social platforms.
Check these helpful tools for managing your social media campaign.
Note: This data represents engagements from like and share buttons on your site or people
copying and pasting your URLs directly into Facebook. It does not count likes and shares from
your social media branded pages.
We couldn't find a Facebook page for benefit4you.ca defined in your structured data.
Facebook is a vital channel for any business' digital marketing. Almost every Millennial
expects you to have a presence on Facebook.
Use Facebook Insights to measure and track your audience's engagement with your posts to
get the most out of your social media efforts. Link your Facebook profile with benefit4you.ca
and add a CTA to really maximize your social media marketing efforts.
Create a Twitter account for your brand and link it with your website to prevent brandjacking
and help make your social media marketing more effective. Here are a few tips to help create
a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your
Twitter feed for the engagements that are most valuable to your marketing plan.
We couldn't find an Instagram account for benefit4you.ca defined in your structured data.
There are over 800 million Instagram accounts active every month, and 500 million of those
are active every single day. This means that when it comes to content, you’ve got about 800
million potential sets of eyes ready to enjoy your content.
If you do have an Instagram account for benefit4you.ca, check our article on how to link your
social medias.
We couldn't find a LinkedIn Account for benefit4you.ca defined in your structured data.
With 562 million users, LinkedIn is all about building networks and connections. It’s not only
about who you know, but about who your connections know.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and
grow your brand through word-of-mouth.
Having a LinkedIn Company Page helps people learn about your business and your brand.