Business Communication

BBA (B&I) 109: BUSINESS Presented by:
COMMUNICATION Ms DHUN
COURSE CONTENTS
Unit - I Fundamental of Communication (8 Hours)
• Meaning and significance of communication,

• Process of communication,
• Principles of Effective Business Communication.
• 7Cs;
• Improving Command over spoken and written English,
• Elective Listening
COURSE CONTENTS
Unit - II Communication in a Multicultural World (10 Hours)
• Idea of a global world,

• Impact of globalization on organizational and multicultural communication,
• Understanding culture for global communication;
• Etic and Emic approaches to culture,
• The Cross Cultural Dimensions of Business Communication,
• Technology and Communication,
• Ethical & Legal lssues in Business Communication,
• overcoming cross cultural communication barriers.
COURSE CONTENTS
Unit - III Business letter writing and Presentation Tools (12 Hours)
• Business letters- Need, Functions and Layout of letter writing

• Types of Letter Writing: Persuasive Letters, Request letters, Sales Letters
and Complaints;
• Employment related letters
• Interview Letters,
• Promotion Letters,
• Resignation Letters
COURSE CONTENTS
Unit - IV Departmental Communication (12 Hours)
• Barriers of Communication,
• Meaning,
• Need and Types
• News Letters, Circulars, Agenda, Notice, Office Memorandums, Office Orders,
Minutes of the meeting.
• Project and Report writing,
• Making an effective Presentation,
• Various Presentation Tools,
• Guidelines of effective presentation
CONCEPT OF COMMUNICATION
• The English word ‘communication’ has been derived from the Latin word,
‘Communicare’ which means to impart / to participate / to transmit.
• The word ‘Communicare’ is derived from the root ‘Communis’ which means common.
• Communication is
• the activity/process of sharing or exchanging ideas, feelings, information, experience between two or
more persons;
• an act of transmitting;
• the information actually communicated by some means.
CONCEPT OF COMMUNICATION
• Communication may be defined as interchange of thought or information between
two or more persons to bring about mutual understanding and desired action.
• It is the information exchange by words or symbols.
• It is the exchange of facts, ideas and viewpoints which bring about commonness of
interest, purpose and efforts.
• Communication can take a wide variety of forms – two people having face-to-face
conversation, handshake, mechanical and electrical signals, messages sent over
global telecommunication networks, etc.
• Common forms of communication includes speaking, writing, signalling, gesturing,
broadcasting, etc.
DEFINITIONS OF COMMUNICATION:
1) The Oxford English Dictionary defines communication as “the action of conveying or
exchanging information and ideas.”
2) Peter Little defines communication as “the process by which information is transmitted
between individuals and/or organizations so that an understanding response results.”
3) Allen Lui (Louis) defines communication as “Communication is the sum of all the things one
person does when he wants to create understanding in the mind of another. It is a bridge of
meaning. It involves a systematic and continuous process of telling, listening, understanding and
responding.”
4) Keith Davis defines communication as “the process of passing the information and
understanding from one person to another”.
5) W.H. Newman & C.F. Summer Jr - “Communication is an exchange of facts, ideas, opinions,
or emotions by two or more persons.”
CHARACTERISTICS OF COMMUNICATION
• Two- way Process
• Information sharing and understanding
• Verbal and Non-verbal
• Circular flow
• Goal oriented
• Continuous process
• Pervasive activity
PURPOSE OF COMMUNICATION
• Exchange of information
• Issue of orders and instructions
• Education
• Advice and counselling
• Persuasion
• Suggestion
• Motivation
• Raising morale
• Warning
SIGNIFICANCE OF COMMUNICATION
SIGNIFICANCE OF COMMUNICATION IN
MANAGEMENT
• Facilitates planning
• Basis for decision making
• Achieves effective co-ordination
• Facilitates better administration
• Creation of mutual trust and confidence
• Motivation of employees
• Building employee morale
• Binding force / commitment
• Facilitates effective control
COMMUNICATION PROCESS / CYCLE
ELEMENTS OF COMMUNICATION
• Sender or communicator
• Encoding of message
• Communication channel
• Receiver
• Decoding
• Feedback

Business Communication

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BBA (B&I) 109: BUSINESS Presented by:

• Meaning and significance of communication,

• Idea of a global world,

• Business letters- Need, Functions and Layout of letter writing

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