MARKETING ASSIGNMENT

NAME. RAJA MUHAMMAD ZARRAR

SHAHID
ENROLLMENT NO. 02-112212-095
CLASS. 1A
VALUE PROPOSITION
A. MORE FOR MORE
1.VISA INC
It is an international company that conducts payment
transactions and bank transfers. The company conducts
payment transactions and bank transfers between financial
institutions. Visa INC is also the second largest payment
system in the world based on issued cards and transaction
data, which is access able in more than 200 countries.
2.TENCENT
Tencent is a venture company, a conglomerate, an investing
holding and one of the largest companies in the gaming
industry. Its products include social networking, instant
messaging, mass media, web portals etc. which are among
the largest and most successful in the world in their
respective categories.
3. BERKSHIRE HATHAWAY INC
The industry includes insurance, finances, railway
transport, utilities, food, and non-food products. The
 company is known for its permanent owner, an American
investor and an entrepreneur WARREN BUFFET. The
companies share price of $344970 makes it the world most
expensive stock.
4.ALPHABET INC
Google, the internationally famous internet company,
recently changed its official name to ALPHABET because
the company was out of the scope of the scope of Google
search engine long ago and now it owns plenty of other
companies as well.
5. SAUDI ARAMCO
It is the industry of oil and gas production, refining.
Products of this company includes oil, natural gas and other
petrochemical products. Saudi Aramco is considered as one
of the worlds leaders in oil production and reserves. Saudi
Aramco already has branches and subsidiaries in china,
japan, Russia, the UAE, USA and other countries.
B. MORE FOR SAME
1. BLOOM AND WILD
Bloom and wild is an online flower delivery company
that simplifies the process of ordering and receiving luxury
flowers. Bloom and wild makes it possible for customers to
deliver flowers in under a minute using their smart phones or
computer going from thought to action instantly.
2. SLACK
 Slack is a collaboration tool for teams with a simple,
easy to use platform and instant message capability. The
platform is equally beloved by enterprise teams and scrappy
startups for its ability to keep work flowing, no matter the
every day barriers or the complexity of a project.
3. AIRBNB
When Airbnb began to disrupt the hospitality industry it
needed to market to two separate groups; guest who want a
place to stay and hast who wanted to rent out their spaces.
Their two in one value proposition; travelers benefit from a
truly local experience and hosts benefit from extra income.
Their rooms often have more character than hotels, and they
are usually located in neighborhoods people live in.
4. FJALLRAVEN
The classical Swedish outdoor clothing and equipment
company. Their core proposition is that they sell high quality,
sustainable made products that balance form and function.
Their commitment to sustainable business practices appeals to
the same conscience consumers who value the outdoors,
which fortifies their value proposition.
5. FOUND MY ANIMAL
Found My Animal is a company for rescue dogs and
their owners. Found my animals value proposition is simple;
support a company that donates a portion of its profits to
animal rescue groups by outfitting your own rescue in quality
products.
C.MORE FOR LESS
 1. PANASONIC
Panasonic RP-TCM125 headphones. These
headphones can be found for $15 in many places and
consistently rank at or near the top in surveys of consumer-
grade headphones, often beating out headphones that cost
hundreds of dollars (like in this consumer report headphone
roundup). These humble headphones offer incredible sound
quality for the dollar.
2. KIRKLAND SIGNATURE PRODUCT
In area after area, from items as disparate as bacon and
car batteries, the Costco store brand Kirkland Signature comes
out on top in quality comparisons with the name brand,
according to consumer report. As the store brand for Costco,
Kirkland Signature is almost always substantially cheaper
than the equivalent brands.
3. ANKER POWER LINE
In a side-by-side comparison with Apple Lightning
cables for charging iPhones and iPads,  that Anker Powerline
cables were sturdier and lasted longer under repeated usage.
They withstood cable bends and twists better than the more
expensive cables sold by Apple.
4. MONOPRICE 6105
Monoprice 6105 6-foot HDMI cable. If you need a
HDMI cable in order to get your home entertainment system
up and running, skip the overpriced name-brand Monster
cables and purchase the humble Monoprice 6-foot HDMI
cable. It gets the top recommendation of HDMI cables, which
points out that for most home "plug it and leave it" uses, most
HDMI cables are functionally identical. But the Monoprice
cable stands out because it "sells for way less than $1 per foot,
can handle resolutions up to Ultra HD 4K, including 1080p
and 3D, plus it has Ethernet and Audio Return Channel
capabilities. It also has a lifetime warranty," says wire cutter.
5. EQUATE ULTRA PROTECTION
 You can find this sunscreen at Wal-Mart in incredibly
large containers for just a few dollars, yet it protects against
the sun better than all of the other sunscreens in this consumer
report survey. It does an incredible job at blocking the sun's
rays, keeping you and your family safe during a day at the
beach or in the great outdoors without costing you an arm and
a leg.
D. LESS FOR LESS
1. UNIQLO
This is a Japanese brand that offers casual clothing. They
operate in japan and other international markets. This brand
has hit a number of controversies in recent years. In 2016
Uniqlo still expected to staff to work excessive overtime for
low rates of pay.
2. STRADIVARIUS
This is a Spanish brand that sells women’s clothing. It
was developed back in 1994. They have over 900 stores
worldwide and have been described Zara’s trendy little sister.
They are a company that has ben plagued by accusations of
poor working conditions and unfair wages.
 3. PRIMARK
Known as Penney’s in the Republic of Ireland, Primark in
an Irish fashion retailor with Headquarters in Dublin. They
sell clothes for all age groups, including baby and toddler
wear, they also sell homeware and confectionery. There are
over 350 stress in 12 countries.
4. CRYSLER
Chrysler took a major tumble in the 2020 study with 214
PP100. It had been fifteen steps higher in 2019, when it had
just 146 PP100. Back in 2017, its portfolio also included the
Chrysler 200, which never really achieved stellar J.D. Power
ratings. Chrysler ranked 19th in CR’s 2019 list, which was up
seven spots from 2018.
5. AMC Pacer
Intended to be a radical new concept, as well as being the first
automobile to use cab forward design, the AMC Pacers odd
styling has also been criticized. A 2007 survey conducted of
its clients by the Hagerty insurance Agency named the Pacer
the worst car design of all time. including it
in Time magazine's "50 Worst Cars of All Time",
E. LESS FOR SAME
1. AMOUR VERT
High-quality clothing does not need to come at the expense of
everything else. Amour vert is another brand that cares for the
environment as they create exciting and thoughtful pieces.
Every time that you purchase an item of clothing from Amour
Vert, they will plant a tree in North America.
2. AMBLE
The brand has a focus on bringing economic opportunity to
everyone, specifically women, and wants a world where
people are actually able to provide for themselves. Able create
their amazing range by paying a fair wage to women from all
around the world. The ethical brand employs and empowers
women, as a solution for ending poverty, all while focusing on
quality and style.
3. TIMEX MENS
With such a wide variety of stylish cheap watches available at
a fraction of their luxury counterparts’ price, there has never
been a better time to add to your collection.
The Timex Weekender collection was designed with one thing
in mind: the freedom to choose. The end result is a versatile
and timeless piece that effortlessly takes you from your 9-5 to
the weekend.
4. NIXON WATCHES
Go for classic and clean with the original Nixon Time Teller.
This best-seller keeps things minimal with clear cut lines. The
simple high concept design features a 37mm mineral watch
face with applied indices and custom hands. 
5. CITIZEN ECO DRIVE WATCH
This is the military-inspired timepiece your collection has
been waiting for. Featuring a woven khaki canvas band with a
buckle clasp for comfort and adjustability. The stainless steel
case houses a black dial with luminous hands protected by an
anti-scratch crystal surface. The watch is water-resistant up to
100 meters making it well-suited to an active lifestyle.
Citizen’s Eco-Drive technology powers the functional watch.
With regular exposure to natural or artificial light, you’ll
never have to replace a battery again.
PART TWO
BCG MATRIX
The Boston Consulting Group (BCG) growth-share matrix is a
planning tool that uses graphical representations of a
company’s products and services in an effort to help the
company decide what it should keep, sell, or invest more in.

Understanding a BCG Growth-Share Matrix

The BCG growth-share matrix breaks down products into four
categories, known heuristically as "dogs," "cash cows,"
"stars," and “question marks.” Each category quadrant has its
own set of unique characteristics.

Dogs (or Pets)

If a company’s product has a low market share and is at a low
rate of growth, it is considered a “dog” and should be sold,
liquidated, or repositioned. Dogs, found in the lower right
quadrant of the grid, don't generate much cash for the
company since they have low market share and little to no
growth. Because of this, dogs can turn out to be cash traps,
tying up company funds for long periods of time. For this
reason, they are prime candidates for divestiture.
Cash cow
Products that are in low-growth areas but for which the
company has a relatively large market share are considered
“cash cows,” and the company should thus milk the cash cow
for as long as it can. Cash cows, seen in the lower left
quadrant, are typically leading products in markets that are
mature. Generally, these products generate returns that are
higher than the market's growth rate and sustain itself from a
cash flow perspective. These products should be taken
advantage of for as long as possible. The value of cash cows
can be easily calculated since their cash flow patterns are
highly predictable. In effect, low-growth, high-share cash
cows should be milked for cash to reinvest in high-growth,
high-share “stars” with high future potential.

STARS
Products that are in high growth markets and that make up a
sizable portion of that market are considered “stars” and
should be invested in more. In the upper left quadrant are
stars, which generate high income but also consume large
amounts of company cash. If a star can remain a market
leader, it eventually becomes a cash cow when the market's
overall growth rate declines.

QUESTION MARK
Questionable opportunities are those in high growth rate
markets but in which the company does not maintain a large
market share. Question marks are in the upper right portion of
the grid. They typically grow fast but consume large amounts
of company resources. Products in this quadrant should be
analysed frequently and closely to see if they are worth
maintaining.
EXAMPLE COCA COLA
QUESTION MARK
Fanta, a Coca-Cola product, is one such example where the business units
can be seen as a question mark. As the brand has not been able to gain
widespread popularity similar to Coke. Therefore, the brand is losing its
popularity. However, in some areas, it has been able to obtain a generous
sales volume.
CASH COW
Coca-Cola is one such example of Cash Cows. This product is sold across
200 countries in a mature beverage industry. The bottling partners in
different regions help in making the finished beverages available to the
market. This is how the organization is earning a significant amount of
revenues from its finished products. In a mature industry, it is advisable for
a company to keep the sales volume high as the business unit is
comparatively a good source to generate revenue.

STARS
The bottled water Kinley, a Coca-Cola product, is one such example of
Stars. This example is suitable here because the mineral water industry is
still viewed as a gradually growing segment on an international scale. The
rising population would require more bottled water to fulfill the needs of
the people. Due to the rising need for bottled water, the growth
opportunities for this business product in the industry has increased. Even
though Kinley faces competition from other competitors. Nevertheless, it is
essential for the management to understand that the bottled water brands
will remain a source of significant sales in future.

DOGS
Diet coke, a Coca-Cola product, is on such example of Dogs. It was
launched with the motive to offer consumers relatively healthier beverage
option in terms of calories consumed. However, the brand has not been
able to fetch consumers’ interest, which led to declined sales of this
business unit.

EXAMPLE 2 PHILIPS
CASH COW
The cash cows in the BCG Matrix are the products that have been on the market for some
time. They have ended up in the so-called maturity stage of the product lifecycle. A product
that can be classified as a cash cow in the BCG Matrix generally has a high market share, a
reasonable margin, and limited growth or a slight decrease. The costs are low. The
production line is largely recouped, and there is a limited investment in marketing. With cash
cows it is important that you as a company optimize the profit. So go see how you can, for
example, optimize processes and thus reduce costs. An example of a product that can be
classified as a ‘Cash Cow’ is the Philips energy-saving lamp.
STAR
The stars in the BCG Matrix are products at the start of the product lifecycle. The growth
and market share are high. Because the product is at the start of the product lifecycle, the
margins are usually also high. A lot is being invested in marketing. It is important for a
company to have stars. Here you can earn big money. To get stars, for example, a company
must invest in product development. If you have a star as a company, the strategy for this
product must be aimed at gaining as much market share as possible. An example of a
product that can be classified as 'Star' in the BCG Matrix is the LED lamp from Philips.

DOGS
The dogs in the BCG Matrix are products at the end of the product lifecycle, or products that
have had to compete against the competition. The margins are low, the market share is low
and the market barely grows or even shrinks. The company will no longer invest in
marketing. Many companies will choose not to produce the product at all. An example that
can be considered as a ‘Dog’ in the BCG Matrix is the plasma TV from Philips.

QUESTION MARK
The question marks in the BCG Matrix are the products of which the future is not entirely
certain. The market growth is high, but the market share low. The company must make the
choice: invest in marketing, and try to make the product a 'Star', or let the product flow down
to become a ‘Dog’, or in other words stop investing and even stop the product in the future.
The strategy for products that have been designated as a question mark must either be
focused on growth (to turn the product into a star) or on cost savings (to turn the product into
a cash cow). An example that can be considered as a ‘Question mark’ in the BCG Matrix is
the tablet from Philips. The market is growing very fast, but it takes a fortune in marketing to
gain a large market share in this. The question mark is sometimes referred to as 'problem
child' in other explanations about the BCG matrix.