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    Spotify Wrapped - Thats A Wrap

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    Spotify Wrapped - Thats A Wrap

    Uploaded by

    api-589668223
    235 views2 pages

    Original Title

    spotify wrapped - thats a wrap

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    235 views2 pages

    Spotify Wrapped - Thats A Wrap

    Uploaded by

    api-589668223

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    While people are preparing for end-of-semester exams or counting down the days until

    Christmas or the new year, there is another special event many people look forward to. With

    over 381 million worldwide Spotify users, the buzz about the end-of-year Spotify Wrapped event

    makes it considered its own holiday. The Spotify Wrapped feature is released on the first of

    December every year, building it up to be the “transitioning point” for festivities and the new

    year, almost the same way Pumpkin Spice Lattes shift us into the fall season or Mariah Carey

    marks the holidays.

    The Spotify feature was first introduced to the platform in 2013, producing creative

    concepts yearly and making the experience fun and engaging for all Spotify users. The feature

    tracks your listening habits and records them up until the end of the year where it then displays

    a personalized analysis based on your data. Things like your top-binged artists, however many

    hours you have listened to them, all the genres you have been introduced to, top-streamed

    albums, and even percentiles to compare yourself with other users worldwide. This year we

    have been introduced to the mini-game ‘Two truths and a Lie’ which incorporates two facts and

    a false statement about your annual routine, letting you choose which you believe is wrong and

    generally makes the experience pleasing and more engaging.

    Spotify Wrapped became popular and it set off this end-of-year ritual everyone looks

    forward to. The company's release of the individualized data has become its own social event.

    In fact, according to Refinery, it has been mentioned on Twitter over 1.2 million times now, from

    users sharing their music results on the platform. So why is it so significant to everyone? Well

    with all its new and creative attributes every year, its no wonder people seem to enjoy it so

    much. The feature engages more with the teens and young adult audiences, making it almost

    like its own popular and cultural language. TC Roberson freshman Oliver Stryker is one of the

    many teens who were looking forward to the event.

    “I believe it’s significant because music is a big part of people’s lives. At the end of the

    year they get that experience and see how impactful music was for them. Also the music they
    listen to says a lot about a person or their personality so that explains why sharing that data

    feels right.”

    Although Stryker was looking forward to seeing his outcome this month, he was not

    shocked about his results. Out of the 70,000 minutes he streamed music in 2021, His top artist

    was Mac Miller, spending 5,721 minutes listening to him out of the overall 70,760 minutes he

    streamed music in 2021.

    “I have a very limited amount of playlists that I listen to and it consists mostly of Mac and

    the other artists in my top five.”

    Spotify revealed that his top artists were Mac Miller, Frank Ocean, Kanye West, Tyler,

    The Creator, and Daniel Caesar.

    The fifty-billion dollar streaming company had employed marketing agencies to work up

    different schemes, making the algorithm this year on point. The company included a lot of

    memes and idioms from modern-day slang found on the internet. Things like “You always

    understood the assignment.” or “you are the main character” as opening credits, “There was

    one song that lived in your head, rent-free, all year long.” as it began to introduce your listening

    habits. This slang is mostly found on Tiktok which is right around Spotify’s targeted teen

    audience. The company even included the idea of NFTs to target adults - which recently rose to

    mainstream popularity. There was even a feature that told you your musical aura and created an

    accurate self-reading for some users more than others.

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