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    Elevator Speech and First Framing Worksheet

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    lightseeker
    This document provides guidance on crafting an effective "elevator speech" or one-minute statement to take charge of the framing. It recommends beginning with "I believe in..." followed by two strong progressive value words delivered in 9 seconds. The rest of the one-minute statement would then expand on those values and your vision. It offers examples of progressive values and concepts to incorporate, including fairness, responsibility, freedom, equality, integrity and security. Biblical references are also provided that align with progressive priorities like poverty, the environment, truth-telling and social justice.

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    Elevator Speech and First Framing Worksheet

    Uploaded by

    lightseeker
    117 views3 pages
    This document provides guidance on crafting an effective "elevator speech" or one-minute statement to take charge of the framing. It recommends beginning with "I believe in..." followed by two strong progressive value words delivered in 9 seconds. The rest of the one-minute statement would then expand on those values and your vision. It offers examples of progressive values and concepts to incorporate, including fairness, responsibility, freedom, equality, integrity and security. Biblical references are also provided that align with progressive priorities like poverty, the environment, truth-telling and social justice.

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    This document provides guidance on crafting an effective "elevator speech" or one-minute statement to take charge of the framing. It recommends beginning with "I believe in..." followed by two strong progressive value words delivered in 9 seconds. The rest of the one-minute statement would then expand on those values and your vision. It offers examples of progressive values and concepts to incorporate, including fairness, responsibility, freedom, equality, integrity and security. Biblical references are also provided that align with progressive priorities like poverty, the environment, truth-telling and social justice.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    117 views3 pages

    Elevator Speech and First Framing Worksheet

    Uploaded by

    lightseeker
    This document provides guidance on crafting an effective "elevator speech" or one-minute statement to take charge of the framing. It recommends beginning with "I believe in..." followed by two strong progressive value words delivered in 9 seconds. The rest of the one-minute statement would then expand on those values and your vision. It offers examples of progressive values and concepts to incorporate, including fairness, responsibility, freedom, equality, integrity and security. Biblical references are also provided that align with progressive priorities like poverty, the environment, truth-telling and social justice.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    Craft what you want to say to take charge of the frame.

    You may work with either


    format, but I think I would start with the DFA 9 second work up…

    “I believe in …” followed by two strong progressive value words for a


    total of 27 words to be delivered in 9 seconds

    DFA
    Format *

    “I believe in …” followed by two strong progressive value words


    followed by about 200 words to be delivered in about 1 minute.

    1-Minute
    Statement:

    • Either of these can be your “elevator speech”


    • * NOTE: An alternative formulation form Democracy for America is the 27-
    3-9 formula. It calls for 27 words on the topic containing 3 ideas/values to be
    delivered in 9 seconds.
    • For example, maybe this : “Social security is a fair, comprehensive program
    which provides a safety net for our retired workers. No American should be
    destitute just because he or she is retired..”

    Each One-Minute Statement will begin with, “I believe in …” followed by two strong
    progressive value words . Lakoffs “Ten-Word Philosophy for Progressives” contained in
    Don’t Think of An Elephant are a good list. There are others.
    Some helpful values to incorporate:

    A Ten-Word Philosophy for Progressives


    Stronger America Stronger on defense, the economy,
    education ; more effective in the world
    Broad prosperity Markets that provide every American a fair
    opportunity to prosper
    Better future Investing in improvement of the economy,
    education and the environment
    Effective government Clean , honest, efficient, and effective
    government working for a better future
    Mutual responsibility Values of families and communities: caring
    and responsibility

    Another Useful List


    Fairness Fairness is unbiased distribution
    Responsibility Progressive responsibility is connected
    with the surface frame [concept ] of
    fulfilling a need through empathy and using
    the common wealth for the common good.
    An illustrative example of this is Hurricane
    Katrina.
    Freedom Uncontested freedom is (very roughly)
    defined as being able to do what you want
    to do, providing you don’t interfere with
    the freedom of others. This includes
    physical freedom , freedom to pursue
    goals, freedom of the will, and political
    freedom, where citizens freely choose who
    runs the state and where the state, by law,
    cannot interfere with the basic freedoms of
    its citizens
    Equality Equality of outcome is therefore not
    identical outcomes but the same
    range of outcomes regardless of race.
    So we would expect that given equality
    of opportunity (as there should be in a
    democracy, and in a fair capitalist system),
    there would be equality of distribution
    of outcome.
    Integrity The basic logic of integrity is twofold.
    First, it means saying what you believe and
    then acting on it consistently. Second, it
    means the consistent application of a
    principle:
    Progressive integrity is the consistent
    application of nurturance.
    Security The uncontested core of security is
    providing protection through strength.
    [Progressive version is security through
    protection, not the knee jerk use of force.]
    Some relevant biblical/religious/ethical concepts to incorporate
    (Thanks to Marguerite Reed for these , taken form Wallis’ God’s Politics.)

    Measure candidates’ policies against the full range of religious and moral values
    Poverty Matthew 25:35-40
    Environment Genesis 2:15
    War Matthew 5:9
    Truth-telling John 8:32
    Response to Terror Proverbs 8:12-13
    A Consistent Ethic of Life Deuteronomy 30:19
    Honoring our obligation to social justice Isiah 58:2-1, Mic 6:8,
    [ my add on ]

    The last part of your framing work is to anticipate their talking points and have
    properly framed responses. That is a separate worksheet. A properly framed
    response uses the values and key words you developed above, but applies them in
    responding to their talking point. Remember, if you don’t get the frame right, they won’t
    hear your facts, no matter how good they are.

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