Buffet Checklist v4

A Warren Buffet styled “Investment checklist”
(extract from “Conquest Management - a guide to the top”. Whitepaper

available from www.davidparmenter.com
By David Parmenter
Warren Buffet, called by many as the “greatest investor alive today” has always been vey
open about the way Berkshire Hathaway invests. The annual reports are said by many to
be compulsory reading to anybody who wants to improve their investment ‘success rate’.
Many books have been written outlining Warren Buffet’s approach. I originally developed
this checklist to help me gain an insight into Warren Buffet’s approach. I hope it clarifies
the approach to you as the checklist has done for me. Whilst this checklist needs fine
tuning I am confident that it represents an 80/20 fit to the great man’s philosophy.
This checklist is designed for:
Individuals who are investing part of their savings in the stock market
Fund managers, who know they ‘do not know all the answers’
Companies who are contemplating an ‘investment takeover’
I need to clarify what I mean by a ‘investment takeover’. I believe there are two basic
types of takeover and merger. One is where you buy an organisation and leave it alone
(an investment takeover) and the other is where you buy it on the assumption that a
merged entity will produce synergies (a synergy merger).
For companies contemplating a synergy merger, please read my article ‘Why TOMs
(takeovers or mergers) go bad’.
A Warren Buffet styled “Investment checklist” Is it covered?

Business tenets
1. Is the business understandable? ❏ Yes ❏ No
2. Do you know how the money is made? ❏ Yes ❏ No
3. Does the business have a consistent operating history? ❏ Yes ❏ No
4. Does the company have favourable long term prospects? ❏ Yes ❏ No
5. Is there a big moat around the business (a high threshold ❏ Yes ❏ No
of entry) ?
6. Is it a business that even a dummy could make money in? ❏ Yes ❏ No
7. Can current operations be maintained without too much ❏ Yes ❏ No
needing to be spent?
8. Is the company free to adjust prices to inflation? ❏ Yes ❏ No
9. Have you read the annual reports of the main competitors? ❏ Yes ❏ No
Prepared by David Parmenter [email protected] 1

Copyright ©2009
Management tenets
10.Has the management demonstrated a high degree of ❏ Yes ❏ No
integrity (honesty)?
intelligence?
energy?
13.Is management rational? ❏ Yes ❏ No
14.Is management candid with shareholders (evidence in the ❏ Yes ❏ No
past of open disclosure to the shareholders when there
have been problems)?
15.Has management resisted the temptation to grow quickly ❏ Yes ❏ No
by merger?
16.Has management the strength not to follow the ❏ Yes ❏ No
institutional imperatives ( avoid following current business
and sector fads)?
17.Has the business been free of a major merger in the last 3 ❏ Yes ❏ No
years ( many merger failures come out of the woodwork
within this period) ?
18.Are stock options tied to SMT performance rather ❏ Yes ❏ No
organisation’s performance (if your team wins you do not
pay a .35 hitter the same as a .15 hitter.) ?
19.Are stock options treated as an expense? ❏ Yes ❏ No
Financial tenets
20.Is the return on equity adequate? ❏ Yes ❏ No
21.Is the company conservatively financed? ❏ Yes ❏ No
22.Has the company had a track record of earnings growth in ❏ Yes ❏ No
most years above the stock market average?
23.Are the profit margins attractive (better than industry)? ❏ Yes ❏ No
24.Has the company created at least one dollar of market ❏ Yes ❏ No
value for every dollar of earnings retained?
Value tenets
25.Is the value of discounted earnings greater than the ❏ Yes ❏ No
current market value?
26.Have you discounted at a rate equal or greater than the 10 ❏ Yes ❏ No
year bond rate (risk free rate) ?
27.Have cash flows been based on net income, plus ❏ Yes ❏ No

Copyright ©2009
depreciation, depletion, and amortization, less capital
expenditure and additional working capital requirements?
28.Has the company been temporarily punished for a specific ❏ Yes ❏ No
risk that is not a long term risk (the market tends to over
punish the share price)?
Commonly Referred To Sayings of Warren Buffett
The critical investment factor is determining the intrinsic value of a business and paying a
fair or bargain price.
Never invest in a business you cannot understand.
Risk can be greatly reduced by concentrating on only a few holdings.
Stop trying to predict the direction of the stock market, the economy, interest rates, or
elections.
You are neither right nor wrong because the crowd disagrees with you. You are right
because your data and reasoning are right.
Be fearful when others are greedy and greedy only when others are fearful.
Unless you can watch your stock holding decline by 50% without becoming panic-stricken,
you should not be in the stock market.
It is optimism that is the enemy of the rational buyer.
As far as you are concerned, the stock market does not exist. Ignore it.
It is more important to say "no" to an opportunity, than to say "yes".
Much success can be attributed to inactivity. Most investors cannot resist the temptation
to constantly buy and sell.
Lethargy, bordering on sloth should remain the cornerstone of an investment style.
An investor should act as though he had a lifetime decision card with just twenty punches
on it.
Wild swings in share prices have more to do with the "lemming- like" behaviour of
institutional investors than with the aggregate returns of the company they own.
"Turnarounds" seldom turn.
Do not take yearly results too seriously. Instead, focus on four or five-year averages.

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The advice "you never go broke taking a profit" is foolish.
Always invest for the long term.
Remember that the stock market is manic-depressive.
Buy a business, don't rent stocks. Wide diversification is only required when investors do
not understand what they are doing.
An investor should ordinarily hold a small piece of an outstanding business with the same
tenacity that an owner would exhibit if he owned all of that business.
W riter’s biography
David Parmenter is the CEO of waymark solutions.

Besides helping organisations implement their winning
KPIs David also helps organisations to: streamline their
month-end reporting and annual planning processes,
implement quarterly rolling forecasts, adopt the
principles of beyond budgeting, and develop decision
based reports. His speaking engagements included
Scotland, Ireland, England, South Africa, Iran, Czech
Republic, Malaysia, Singapore, Johannesburg, Australia
and New Zealand.
John Wiley & Sons Inc. published two of his books in
2007: Key Performance Indicators – developing,
implementing and using winning KPIs and Pareto's 80/20
Rule for the Corporate Accountant – better practices
from winning finance teams. He has written over 30
articles for the accounting and management Journals in
Australia, Malaysia, Ireland, England and New Zealand.
His articles published include: “quarterly rolling planning - removing the barriers to
success”, “Throw away the annual budget”, “Maybe its time to look at your KPIs”, “seven
time wasters”, and “quick month end reporting”, “Beware corporate mergers”,
“Implementing a Balanced Scorecard in 16 weeks not 16 months”, “Convert your monthly
reporting to a management tool”, “Smash through the performance barrier”, “Is your
board reporting process out of control?”
David has also worked for Ernst & Young, BP Oil Ltd, Arthur Andersen, and Price
Waterhouse. David is a fellow of the Institute of Chartered Accountants in England and
Wales. He can be contacted at [email protected] or telephone +64 4 499 0007
He has recently completed a series of white papers which can be purchased from his
website http://www.waymark.co.nz.His recent thinking is accessible from
www.DavidParmenter.Com

Copyright ©2009

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A Warren Buffet styled “Investment checklist”

(extract from “Conquest Management - a guide to the top”. Whitepaper

A Warren Buffet styled “Investment checklist” Is it covered?

Prepared by David Parmenter [email protected] 1

Prepared by David Parmenter [email protected] 2

Commonly Referred To Sayings of Warren Buffett

Never invest in a business you cannot understand.

Risk can be greatly reduced by concentrating on only a few holdings.

It is optimism that is the enemy of the rational buyer.

It is more important to say "no" to an opportunity, than to say "yes".

Lethargy, bordering on sloth should remain the cornerstone of an investment style.

"Turnarounds" seldom turn.

Prepared by David Parmenter [email protected] 3

Always invest for the long term.

Remember that the stock market is manic-depressive.

David Parmenter is the CEO of waymark solutions.

Prepared by David Parmenter [email protected] 4

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